TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: other pet care 2
Summary category level: bird 3
Summary category level: fish 4
Summary category level: rodent 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 19
Value analysis (Philippine Peso), 2003?08 19
Value analysis (Philippine Peso), 2008?13 20
Value analysis (US dollars), 2003?08 22
Value analysis (US dollars), 2008?13 22
Volume analysis, 2003?08 24
Volume analysis, 2008?13 25
Company and brand share analysis 28
Distribution analysis 31
Expenditure and consumption per capita 33
Chapter 4 Leading Company Profile 36
Spectrum Brands, Inc. 36
Chapter 5 Category Analysis: Bird 38
Value analysis (Philippine Peso), 2003?08 38
Value analysis (Philippine Peso), 2008?13 39
Value analysis (US dollars), 2003?08 41
Value analysis (US dollars), 2008?13 41
Volume analysis, 2003?08 43
Volume analysis, 2008?13 44
Company and brand share analysis 47
Distribution analysis 49
Expenditure and consumption per capita 51
Chapter 6 Category Analysis: Fish 54
Value analysis (Philippine Peso), 2003?08 54
Value analysis (Philippine Peso), 2008?13 55
Value analysis (US dollars), 2003?08 57
Value analysis (US dollars), 2008?13 57
Volume analysis, 2003?08 59
Volume analysis, 2008?13 60
Company and brand share analysis 63
Distribution analysis 66
Expenditure and consumption per capita 68
Chapter 7 Category Analysis: Rodent 71
Value analysis (Philippine Peso), 2003?08 71
Value analysis (Philippine Peso), 2008?13 72
Value analysis (US dollars), 2003?08 74
Value analysis (US dollars), 2008?13 74
Volume analysis, 2003?08 76
Volume analysis, 2008?13 77
Company and brand share analysis 80
Distribution analysis 82
Expenditure and consumption per capita 84
Chapter 8 Country Comparison 87
Value 87
Volume 92
Market share 97
Chapter 9 PESTLE Analysis 98
Summary 98
Political analysis 99
Economic analysis 102
Social analysis 105
Technological analysis 108
Legal analysis 110
Environmental analysis 113
Chapter 10 Macroeconomic Profile 116
Macroeconomic indicators 116
Chapter 11 Research Methodology 121
Methodology overview 121
Secondary research 122
Market modeling 123
Creating an initial data model 123
Revising the initial data model 123
Creating a final estimate 124
Creating demographic value splits 124
Primary research 124
Data finalization 125
Ongoing research 125
Chapter 12 APPENDIX 126
Future readings 126
How to contact experts in your industry 126
Disclaimer 126
LIST OF FIGURES
Figure 1: Philippines other pet care value and value forecast, 2003?13 (PHPm, nominal prices) 21
Figure 2: Philippines other pet care category growth comparison, by value, 2003?13 23
Figure 3: Philippines other pet care volume and volume forecast, 2003?13 (kg/units, million) 26
Figure 4: Philippines other pet care category growth comparison, by volume, 2003?13 27
Figure 5: Philippines other pet care company share, by value, 2007?08 (%) 29
Figure 6: Philippines other pet care distribution channels, by value, 2007?08 (%) 32
Figure 7: Philippines bird value and value forecast, 2003?13 (PHPm, nominal prices) 40
Figure 8: Philippines bird category growth comparison, by value, 2003?13 42
Figure 9: Philippines bird volume and volume forecast, 2003?13 (kg/units, million) 45
Figure 10: Philippines bird category growth comparison, by volume, 2003?13 46
Figure 11: Philippines bird distribution channels, by value, 2007?08 (%) 50
Figure 12: Philippines fish value and value forecast, 2003?13 (PHPm, nominal prices) 56
Figure 13: Philippines fish category growth comparison, by value, 2003?13 58
Figure 14: Philippines fish volume and volume forecast, 2003?13 (kg/units, million) 61
Figure 15: Philippines fish category growth comparison, by volume, 2003?13 62
Figure 16: Philippines fish company share, by value, 2007?08 (%) 64
Figure 17: Philippines fish distribution channels, by value, 2007?08 (%) 67
Figure 18: Philippines rodent value and value forecast, 2003?13 (PHPm, nominal prices) 73
Figure 19: Philippines rodent category growth comparison, by value, 2003?13 75
Figure 20: Philippines rodent volume and volume forecast, 2003?13 (kg/units, million) 78
Figure 21: Philippines rodent category growth comparison, by volume, 2003?13 79
Figure 22: Philippines rodent distribution channels, by value, 2007?08 (%) 83
Figure 23: Global other pet care market split (value terms, 2008), top five countries 88
Figure 24: Global other pet care market value, 2003–08, top five countries 91
Figure 25: Global other pet care market split (volume terms, 2008), top five countries 93
Figure 26: Global other pet care market volume, 2003–08, top five countries 96
Figure 27: Annual data review process 122
LIST OF TABLES
Table 1: Other pet care category definitions 8
Table 2: Other pet care distribution channels 9
Table 3: Philippines other pet care value, 2003?08 (PHPm, nominal prices) 19
Table 4: Philippines other pet care value forecast, 2008?13 (PHPm, nominal prices) 20
Table 5: Philippines other pet care value, 2003?08 ($m, nominal prices) 22
Table 6: Philippines other pet care value forecast, 2008?13 ($m, nominal prices) 22
Table 7: Philippines other pet care volume, 2003?08 (kg/units, million) 24
Table 8: Philippines other pet care volume forecast, 2008?13 (kg/units, million) 25
Table 9: Philippines other pet care brand share, by value, 2007?08 (%) 28
Table 10: Philippines other pet care value, by brand 2007?08 (PHPm, nominal prices) 28
Table 11: Philippines other pet care company share by value, 2007?08 (%) 30
Table 12: Philippines other pet care value, by company, 2007?08 (PHPm, nominal prices) 30
Table 13: Philippines other pet care distribution channels, by value, 2007?08 (%) 31
Table 14: Philippines other pet care value, by distribution channel, 2007?08 (PHPm, nominal prices) 31
Table 15: Philippines other pet care expenditure per capita, 2003?08 (PHP, nominal prices) 33
Table 16: Philippines other pet care forecast expenditure per capita, 2008?13 (PHP, nominal prices) 33
Table 17: Philippines other pet care expenditure per capita, 2003?08 ($, nominal prices) 34
Table 18: Philippines other pet care forecast expenditure per capita, 2008?13 ($, nominal prices) 34
Table 19: Philippines other pet care consumption per capita, 2003?08 (kg/units) 35
Table 20: Philippines other pet care forecast consumption per capita, 2008?13 (kg/units) 35
Table 21: Spectrum Brands, Inc. key facts 36
Table 22: Philippines bird value, 2003?08 (PHPm, nominal prices) 38
Table 23: Philippines bird value forecast, 2008?13 (PHPm, nominal prices) 39
Table 24: Philippines bird value, 2003?08 ($m, nominal prices) 41
Table 25: Philippines bird value forecast, 2008?13 ($m, nominal prices) 41
Table 26: Philippines bird volume, 2003?08 (kg/units, million) 43
Table 27: Philippines bird volume forecast, 2008?13 (kg/units, million) 44
Table 28: Philippines bird brand share, by value, 2007?08 (%) 47
Table 29: Philippines bird value, by brand 2007?08 (PHPm, nominal prices) 47
Table 30: Philippines bird company share by value, 2007?08 (%) 48
Table 31: Philippines bird value, by company, 2007?08 (PHPm, nominal prices) 48
Table 32: Philippines bird distribution channels, by value, 2007?08 (%) 49
Table 33: Philippines bird value, by distribution channel, 2007?08 (PHPm, nominal prices) 49
Table 34: Philippines bird expenditure per capita, 2003?08 (PHP, nominal prices) 51
Table 35: Philippines bird forecast expenditure per capita, 2008?13 (PHP, nominal prices) 51
Table 36: Philippines bird expenditure per capita, 2003?08 ($, nominal prices) 52
Table 37: Philippines bird forecast expenditure per capita, 2008?13 ($, nominal prices) 52
Table 38: Philippines bird consumption per capita, 2003?08 (kg/units) 53
Table 39: Philippines bird forecast consumption per capita, 2008?13 (kg/units) 53
Table 40: Philippines fish value, 2003?08 (PHPm, nominal prices) 54
Table 41: Philippines fish value forecast, 2008?13 (PHPm, nominal prices) 55
Table 42: Philippines fish value, 2003?08 ($m, nominal prices) 57
Table 43: Philippines fish value forecast, 2008?13 ($m, nominal prices) 57
Table 44: Philippines fish volume, 2003?08 (kg/units, million) 59
Table 45: Philippines fish volume forecast, 2008?13 (kg/units, million) 60
Table 46: Philippines fish brand share, by value, 2007?08 (%) 63
Table 47: Philippines fish value, by brand 2007?08 (PHPm, nominal prices) 63
Table 48: Philippines fish company share by value, 2007?08 (%) 65
Table 49: Philippines fish value, by company, 2007?08 (PHPm, nominal prices) 65
Table 50: Philippines fish distribution channels, by value, 2007?08 (%) 66
Table 51: Philippines fish value, by distribution channel, 2007?08 (PHPm, nominal prices) 66
Table 52: Philippines fish expenditure per capita, 2003?08 (PHP, nominal prices) 68
Table 53: Philippines fish forecast expenditure per capita, 2008?13 (PHP, nominal prices) 68
Table 54: Philippines fish expenditure per capita, 2003?08 ($, nominal prices) 69
Table 55: Philippines fish forecast expenditure per capita, 2008?13 ($, nominal prices) 69
Table 56: Philippines fish consumption per capita, 2003?08 (kg/units) 70
Table 57: Philippines fish forecast consumption per capita, 2008?13 (kg/units) 70
Table 58: Philippines rodent value, 2003?08 (PHPm, nominal prices) 71
Table 59: Philippines rodent value forecast, 2008?13 (PHPm, nominal prices) 72
Table 60: Philippines rodent value, 2003?08 ($m, nominal prices) 74
Table 61: Philippines rodent value forecast, 2008?13 ($m, nominal prices) 74
Table 62: Philippines rodent volume, 2003?08 (kg/units, million) 76
Table 63: Philippines rodent volume forecast, 2008?13 (kg/units, million) 77
Table 64: Philippines rodent brand share, by value, 2007?08 (%) 80
Table 65: Philippines rodent value, by brand 2007?08 (PHPm, nominal prices) 80
Table 66: Philippines rodent company share by value, 2007?08 (%) 81
Table 67: Philippines rodent value, by company, 2007?08 (PHPm, nominal prices) 81
Table 68: Philippines rodent distribution channels, by value, 2007?08 (%) 82
Table 69: Philippines rodent value, by distribution channel, 2007?08 (PHPm, nominal prices) 82
Table 70: Philippines rodent expenditure per capita, 2003?08 (PHP, nominal prices) 84
Table 71: Philippines rodent forecast expenditure per capita, 2008?13 (PHP, nominal prices) 84
Table 72: Philippines rodent expenditure per capita, 2003?08 ($, nominal prices) 85
Table 73: Philippines rodent forecast expenditure per capita, 2008?13 ($, nominal prices) 85
Table 74: Philippines rodent consumption per capita, 2003?08 (kg/units) 86
Table 75: Philippines rodent forecast consumption per capita, 2008?13 (kg/units) 86
Table 76: Global other pet care market value, 2008 87
Table 77: Global other pet care market split (value terms ($m), 2008), top five countries 90
Table 78: Global other pet care market volume, 2008 92
Table 79: Global other pet care market split (volume terms, 2008), top five countries 95
Table 80: Leading players, top five countries 97
Table 81: Analysis of the Philippines’ political landscape 99
Table 82: Analysis of the Philippines’ economy 102
Table 83: Analysis of the Philippines’ social system 105
Table 84: Analysis of the Philippines’ technology landscape 108
Table 85: Analysis of the Philippines’ legal landscape 110
Table 86: Analysis of the Philippines’ environmental landscape 113
Table 87: Philippines population, by age group, 2003?08 (millions) 116
Table 88: Philippines population forecast, by age group, 2008?13 (millions) 117
Table 89: Philippines population, by gender, 2003?08 (millions) 117
Table 90: Philippines population forecast, by gender, 2008?13 (millions) 118
Table 91: Philippines nominal GDP, 2003?08 (PHPbn, nominal prices) 118
Table 92: Philippines nominal GDP forecast, 2008?13 (PHPbn, nominal prices) 118
Table 93: Philippines real GDP, 2003?08 (PHPbn, 2000 prices) 119
Table 94: Philippines real GDP forecast, 2008?13 (PHPbn, 2000 prices) 119
Table 95: Philippines real GDP, 2003?08 ($bn, 2000 prices) 119
Table 96: Philippines real GDP forecast, 2008?13 ($bn, 2000 prices) 120
Table 97: Philippines consumer price index, 2003?08 (2000=100) 120
Table 98: Philippines consumer price index, 2008?13 (2000=100) 120
