TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: personal hygiene 2
Summary category level: bath & shower products 3
Summary category level: deodorants 4
Summary category level: soap 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Overview 17
Value Analysis 17
Volume Analysis 19
Chapter 4 Eastern Europe Personal Hygiene - Market Overview 21
Value analysis (US dollars), 2003?08 21
Value analysis (US dollars), 2008?13 22
Volume analysis, 2003?08 24
Volume analysis, 2008?13 25
Company share analysis 27
Distribution analysis 30
Expenditure and consumption per capita 32
Chapter 5 Leading Company Profiles 34
Unilever 34
Henkel AG & Co. KGaA 36
Chapter 6 Category Analysis: Bath & Shower Products 38
Value analysis (US dollars), 2003?08 38
Value analysis (US dollars), 2008?13 39
Volume analysis, 2003?08 42
Volume analysis, 2008?13 43
Company share analysis 46
Distribution analysis 49
Expenditure and consumption per capita 51
Chapter 7 Category Analysis: Deodorants 53
Value analysis (US dollars), 2003?08 53
Value analysis (US dollars), 2008?13 54
Volume analysis, 2003?08 56
Volume analysis, 2008?13 57
Company share analysis 59
Distribution analysis 62
Expenditure and consumption per capita 64
Chapter 8 Category Analysis: Soap 68
Value analysis (US dollars), 2003?08 68
Value analysis (US dollars), 2008?13 69
Volume analysis, 2003?08 71
Volume analysis, 2008?13 72
Company share analysis 74
Distribution analysis 77
Expenditure and consumption per capita 79
Chapter 9 Research Methodology 81
Methodology overview 81
Secondary research 82
Market modeling 83
Creating an initial data model 83
Revising the initial data model 83
Creating a final estimate 84
Creating demographic value splits 84
Primary research 84
Data finalization 85
Ongoing research 85
Chapter 10 Appendix 86
Future readings 86
How to contact experts in your industry 86
Disclaimer 86

LIST OF FIGURES
Figure 1: Eastern Europe personal hygiene value and value forecast, 2003?13 ($m, nominal prices) 23
Figure 2: Eastern Europe personal hygiene category growth comparison, by value, 2003?13 23
Figure 3: Eastern Europe personal hygiene volume and volume forecast, 2003?13 (units, million) 26
Figure 4: Eastern Europe personal hygiene category growth comparison, by volume, 2003?13 26
Figure 5: Eastern Europe personal hygiene company share (top five companies), by value, 2007?08 (%) 29
Figure 6: Eastern Europe personal hygiene distribution channels, by value, 2007?08 (%) 31
Figure 7: Eastern Europe bath & shower products value and value forecast, 2003?13 ($m, nominal prices) 40
Figure 8: Eastern Europe bath & shower products category growth comparison, by value, 2003?13 41
Figure 9: Eastern Europe bath & shower products volume and volume forecast, 2003?13 (units, million) 44
Figure 10: Eastern Europe bath & shower products category growth comparison, by volume, 2003?13 45
Figure 11: Eastern Europe bath & shower products company share (top five companies), by value, 2007?08 (%) 48
Figure 12: Eastern Europe bath & shower products distribution channels, by value, 2007?08 (%) 50
Figure 13: Eastern Europe deodorants value and value forecast, 2003?13 ($m, nominal prices) 55
Figure 14: Eastern Europe deodorants category growth comparison, by value, 2003?13 55
Figure 15: Eastern Europe deodorants volume and volume forecast, 2003?13 (units, million) 58
Figure 16: Eastern Europe deodorants category growth comparison, by volume, 2003?13 58
Figure 17: Eastern Europe deodorants company share (top five companies), by value, 2007?08 (%) 61
Figure 18: Eastern Europe deodorants distribution channels, by value, 2007?08 (%) 63
Figure 19: Eastern Europe soap value and value forecast, 2003?13 ($m, nominal prices) 70
Figure 20: Eastern Europe soap category growth comparison, by value, 2003?13 70
Figure 21: Eastern Europe soap volume and volume forecast, 2003?13 (units, million) 73
Figure 22: Eastern Europe soap category growth comparison, by volume, 2003?13 73
Figure 23: Eastern Europe soap company share (top five companies), by value, 2007?08 (%) 76
Figure 24: Eastern Europe soap distribution channels, by value, 2007?08 (%) 78
Figure 25: Annual data review process 82

LIST OF TABLES
Table 1: Personal hygiene category definitions 8
Table 2: Personal hygiene distribution channels 9
Table 3: Eastern Europe personal hygiene value (country-wise), 2003?08 ($m, nominal prices) 17
Table 4: Eastern Europe personal hygiene value (country-wise) forecast, 2008–13 ($m, nominal prices) 18
Table 5: Eastern Europe personal hygiene volume (country-wise), 2003?08 (units, million) 19
Table 6: Eastern Europe personal hygiene volume (country-wise) forecast, 2008–13 (units, million) 20
Table 7: Eastern Europe personal hygiene value, 2003?08 ($m, nominal prices) 21
Table 8: Eastern Europe personal hygiene value forecast, 2008?13 ($m, nominal prices) 22
Table 9: Eastern Europe personal hygiene volume, 2003?08 (units, million) 24
Table 10: Eastern Europe personal hygiene volume forecast, 2008?13 (units, million) 25
Table 11: Eastern Europe personal hygiene company share (top 20 companies) by value, 2007?08 (%) 27
Table 12: Eastern Europe personal hygiene value, by company, 2007?08 ($m, nominal prices) 28
Table 13: Eastern Europe personal hygiene distribution channels, by value, 2007?08 (%) 30
Table 14: Eastern Europe personal hygiene value, by distribution channel, 2007?08 ($m, nominal prices) 30
Table 15: Eastern Europe personal hygiene expenditure per capita, 2003?08 ($, nominal prices) 32
Table 16: Eastern Europe personal hygiene forecast expenditure per capita, 2008?13 ($, nominal prices) 32
Table 17: Eastern Europe personal hygiene consumption per capita, 2003?08 (units) 33
Table 18: Eastern Europe personal hygiene forecast consumption per capita, 2008?13 (units) 33
Table 19: Unilever key facts 34
Table 20: Henkel AG & Co. KGaA key facts 36
Table 21: Eastern Europe bath & shower products value, 2003?08 ($m, nominal prices) 38
Table 22: Eastern Europe bath & shower products value forecast, 2008?13 ($m, nominal prices) 39
Table 23: Eastern Europe bath & shower products volume, 2003?08 (units, million) 42
Table 24: Eastern Europe bath & shower products volume forecast, 2008?13 (units, million) 43
Table 25: Eastern Europe bath & shower products company share (top 20 companies) by value, 2007?08 (%) 46
Table 26: Eastern Europe bath & shower products value, by company, 2007?08 ($m, nominal prices) 47
Table 27: Eastern Europe bath & shower products distribution channels, by value, 2007?08 (%) 49
Table 28: Eastern Europe bath & shower products value, by distribution channel, 2007?08 ($m, nominal prices) 49
Table 29: Eastern Europe bath & shower products expenditure per capita, 2003?08 ($, nominal prices) 51
Table 30: Eastern Europe bath & shower products forecast expenditure per capita, 2008?13 ($, nominal prices) 51
Table 31: Eastern Europe bath & shower products consumption per capita, 2003?08 (units) 52
Table 32: Eastern Europe bath & shower products forecast consumption per capita, 2008?13 (units) 52
Table 33: Eastern Europe deodorants value, 2003?08 ($m, nominal prices) 53
Table 34: Eastern Europe deodorants value forecast, 2008?13 ($m, nominal prices) 54
Table 35: Eastern Europe deodorants volume, 2003?08 (units, million) 56
Table 36: Eastern Europe deodorants volume forecast, 2008?13 (units, million) 57
Table 37: Eastern Europe deodorants company share (top 20 companies) by value, 2007?08 (%) 59
Table 38: Eastern Europe deodorants value, by company, 2007?08 ($m, nominal prices) 60
Table 39: Eastern Europe deodorants distribution channels, by value, 2007?08 (%) 62
Table 40: Eastern Europe deodorants value, by distribution channel, 2007?08 ($m, nominal prices) 62
Table 41: Eastern Europe deodorants expenditure per capita, 2003?08 ($, nominal prices) 64
Table 42: Eastern Europe deodorants forecast expenditure per capita, 2008?13 ($, nominal prices) 65
Table 43: Eastern Europe deodorants consumption per capita, 2003?08 (units) 66
Table 44: Eastern Europe deodorants forecast consumption per capita, 2008?13 (units) 67
Table 45: Eastern Europe soap value, 2003?08 ($m, nominal prices) 68
Table 46: Eastern Europe soap value forecast, 2008?13 ($m, nominal prices) 69
Table 47: Eastern Europe soap volume, 2003?08 (units, million) 71
Table 48: Eastern Europe soap volume forecast, 2008?13 (units, million) 72
Table 49: Eastern Europe soap company share (top 20 companies) by value, 2007?08 (%) 74
Table 50: Eastern Europe soap value, by company, 2007?08 ($m, nominal prices) 75
Table 51: Eastern Europe soap distribution channels, by value, 2007?08 (%) 77
Table 52: Eastern Europe soap value, by distribution channel, 2007?08 ($m, nominal prices) 77
Table 53: Eastern Europe soap expenditure per capita, 2003?08 ($, nominal prices) 79
Table 54: Eastern Europe soap forecast expenditure per capita, 2008?13 ($, nominal prices) 79
Table 55: Eastern Europe soap consumption per capita, 2003?08 (units) 80
Table 56: Eastern Europe soap forecast consumption per capita, 2008?13 (units) 80