Personal Hygiene in Hong Kong to 2013

Report Overview

Table of Contents

313.12

Select License Type

£313.12	Electronic License Electronic License An electronic version (mostly PDF, but can be Excel or PPT), which is either available for immediate download or will be sent via email by the Publisher of the report. The licencing for an electronic version is for use by the purchaser ONLY.
£783.12	Corporate License Corporate License An electronic version (mostly PDF, but can be Excel or PPT). Where the report(s) is/are intended for use by an organisation in its entirety. For example, if reports are put on an Intranet or if they are distributed or used by more than one office, division, or country operation, then a Corporate Licence is required.

£313.12	Add to Wishlist
Change Currency	GBP EURO USD

Market	Consumer Goods
Report Type	Market Research
Country	Hong Kong
Published	9 October 2009
Number of Pages	144
Report Delivery	Email
Delivery Lead Time	-
Publisher	Datamonitor

Introduction

This databook provides key data and information on the personal hygiene market in Hong Kong. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: deodorants, soap and bath & shower products

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

Highlights

The market for personal hygiene in Hong Kong increased at a compound annual growth rate of 2.8% between 2003 and 2008.

The Soap category led the personal hygiene market in Hong Kong, accounting for a share of 36.5%.

Leading players in Hong Kong personal hygiene market include Unilever, Kao Corporation and Procter & Gamble Company, The.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the personal hygiene market in Hong Kong

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

Speak to an Advisor

Call us on
+44 (0) 203 086 8600

Select License Type

£313.12	Electronic License Electronic License An electronic version (mostly PDF, but can be Excel or PPT), which is either available for immediate download or will be sent via email by the Publisher of the report. The licencing for an electronic version is for use by the purchaser ONLY.
£783.12	Corporate License Corporate License An electronic version (mostly PDF, but can be Excel or PPT). Where the report(s) is/are intended for use by an organisation in its entirety. For example, if reports are put on an Intranet or if they are distributed or used by more than one office, division, or country operation, then a Corporate Licence is required.

£313.12	Add to Wishlist
Change Currency	GBP EURO USD

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: personal hygiene 2
Summary category level: bath & shower products 3
Summary category level: deodorants 4
Summary category level: soap 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Hong Kong Dollar), 2003?08 20
Value analysis (Hong Kong Dollar), 2008?13 21
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company and brand share analysis 29
Distribution analysis 36
Expenditure and consumption per capita 38
Chapter 4 Leading Company Profiles 41
Unilever 41
Kao Corporation 43
Chapter 5 Category Analysis: Bath & shower products 45
Value analysis (Hong Kong Dollar), 2003?08 45
Value analysis (Hong Kong Dollar), 2008?13 46
Value analysis (US dollars), 2003?08 48
Value analysis (US dollars), 2008?13 48
Volume analysis, 2003?08 50
Volume analysis, 2008?13 51
Company and brand share analysis 53
Distribution analysis 58
Expenditure and consumption per capita 60
Chapter 6 Category Analysis: Deodorants 63
Value analysis (Hong Kong Dollar), 2003?08 63
Value analysis (Hong Kong Dollar), 2008?13 64
Value analysis (US dollars), 2003?08 66
Value analysis (US dollars), 2008?13 67
Volume analysis, 2003?08 69
Volume analysis, 2008?13 70
Company and brand share analysis 72
Distribution analysis 76
Expenditure and consumption per capita 78
Chapter 7 Category Analysis: Soap 84
Value analysis (Hong Kong Dollar), 2003?08 84
Value analysis (Hong Kong Dollar), 2008?13 85
Value analysis (US dollars), 2003?08 87
Value analysis (US dollars), 2008?13 87
Volume analysis, 2003?08 89
Volume analysis, 2008?13 90
Company and brand share analysis 92
Distribution analysis 96
Expenditure and consumption per capita 98
Chapter 8 Country Comparison 101
Value 101
Volume 105
Market share 109
Chapter 9 PESTLE Analysis 110
Summary 110
Political analysis 111
Economic analysis 114
Social analysis 117
Lower expenditure on healthcare and education 120
Technology analysis 121
Legal analysis 125
Environmental analysis 128
Chapter 10 New Product Development 131
Product launches over time 131
Recent product launches 133
Chapter 11 Macroeconomic Profile 134
Macroeconomic indicators 134
Chapter 12 Research Methodology 139
Methodology overview 139
Secondary research 140
Market modeling 141
Creating an initial data model 141
Revising the initial data model 141
Creating a final estimate 142
Creating demographic value splits 142
Primary research 142
Data finalization 143
Ongoing research 143
Chapter 13 APPENDIX 144
Future readings 144
How to contact experts in your industry 144
Disclaimer 144

LIST OF FIGURES
Figure 1: Hong Kong personal hygiene value and value forecast, 2003?13 (HK$m, nominal prices) 22
Figure 2: Hong Kong personal hygiene category growth comparison, by value, 2003?13 24
Figure 3: Hong Kong personal hygiene volume and volume forecast, 2003?13 (units, million) 27
Figure 4: Hong Kong personal hygiene category growth comparison, by volume, 2003?13 28
Figure 5: Hong Kong personal hygiene company share, by value, 2007?08 (%) 33
Figure 6: Hong Kong personal hygiene distribution channels, by value, 2007?08 (%) 37
Figure 7: Hong Kong bath & shower products value and value forecast, 2003?13 (HK$m, nominal prices) 47
Figure 8: Hong Kong bath & shower products category growth comparison, by value, 2003?13 49
Figure 9: Hong Kong bath & shower products volume and volume forecast, 2003?13 (units, million) 52
Figure 10: Hong Kong bath & shower products category growth comparison, by volume, 2003?13 52
Figure 11: Hong Kong bath & shower products company share, by value, 2007?08 (%) 55
Figure 12: Hong Kong bath & shower products distribution channels, by value, 2007?08 (%) 59
Figure 13: Hong Kong deodorants value and value forecast, 2003?13 (HK$m, nominal prices) 65
Figure 14: Hong Kong deodorants category growth comparison, by value, 2003?13 68
Figure 15: Hong Kong deodorants volume and volume forecast, 2003?13 (units, million) 71
Figure 16: Hong Kong deodorants category growth comparison, by volume, 2003?13 71
Figure 17: Hong Kong deodorants company share, by value, 2007?08 (%) 74
Figure 18: Hong Kong deodorants distribution channels, by value, 2007?08 (%) 77
Figure 19: Hong Kong soap value and value forecast, 2003?13 (HK$m, nominal prices) 86
Figure 20: Hong Kong soap category growth comparison, by value, 2003?13 88
Figure 21: Hong Kong soap volume and volume forecast, 2003?13 (units, million) 91
Figure 22: Hong Kong soap category growth comparison, by volume, 2003?13 91
Figure 23: Hong Kong soap company share, by value, 2007?08 (%) 94
Figure 24: Hong Kong soap distribution channels, by value, 2007?08 (%) 97
Figure 25: Global personal hygiene market split (value terms, 2008), top five countries 102
Figure 26: Global personal hygiene market value, 2003–08, top five countries 104
Figure 27: Global personal hygiene market split (volume terms, 2008), top five countries 106
Figure 28: Global personal hygiene market volume, 2003–08, top five countries 108
Figure 29: Annual data review process 140

LIST OF TABLES
Table 1: Personal hygiene category definitions 8
Table 2: Personal hygiene distribution channels 9
Table 3: Hong Kong personal hygiene value, 2003?08 (HK$m, nominal prices) 20
Table 4: Hong Kong personal hygiene value forecast, 2008?13 (HK$m, nominal prices) 21
Table 5: Hong Kong personal hygiene value, 2003?08 ($m, nominal prices) 23
Table 6: Hong Kong personal hygiene value forecast, 2008?13 ($m, nominal prices) 23
Table 7: Hong Kong personal hygiene volume, 2003?08 (units, million) 25
Table 8: Hong Kong personal hygiene volume forecast, 2008?13 (units, million) 26
Table 9: Hong Kong personal hygiene brand share, by value, 2007?08 (%) 29
Table 10: Hong Kong personal hygiene value, by brand 2007?08 (HK$m, nominal prices) 31
Table 11: Hong Kong personal hygiene company share by value, 2007?08 (%) 34
Table 12: Hong Kong personal hygiene value, by company, 2007?08 (HK$m, nominal prices) 35
Table 13: Hong Kong personal hygiene distribution channels, by value, 2007?08 (%) 36
Table 14: Hong Kong personal hygiene value, by distribution channel, 2007?08 (HK$m, nominal prices) 36
Table 15: Hong Kong personal hygiene expenditure per capita, 2003?08 (HK$, nominal prices) 38
Table 16: Hong Kong personal hygiene forecast expenditure per capita, 2008?13 (HK$, nominal prices) 38
Table 17: Hong Kong personal hygiene expenditure per capita, 2003?08 ($, nominal prices) 39
Table 18: Hong Kong personal hygiene forecast expenditure per capita, 2008?13 ($, nominal prices) 39
Table 19: Hong Kong personal hygiene consumption per capita, 2003?08 (units) 40
Table 20: Hong Kong personal hygiene forecast consumption per capita, 2008?13 (units) 40
Table 21: Unilever key facts 41
Table 22: Kao Corporation key facts 43
Table 23: Hong Kong bath & shower products value, 2003?08 (HK$m, nominal prices) 45
Table 24: Hong Kong bath & shower products value forecast, 2008?13 (HK$m, nominal prices) 46
Table 25: Hong Kong bath & shower products value, 2003?08 ($m, nominal prices) 48
Table 26: Hong Kong bath & shower products value forecast, 2008?13 ($m, nominal prices) 48
Table 27: Hong Kong bath & shower products volume, 2003?08 (units, million) 50
Table 28: Hong Kong bath & shower products volume forecast, 2008?13 (units, million) 51
Table 29: Hong Kong bath & shower products brand share, by value, 2007?08 (%) 53
Table 30: Hong Kong bath & shower products value, by brand 2007?08 (HK$m, nominal prices) 54
Table 31: Hong Kong bath & shower products company share by value, 2007?08 (%) 56
Table 32: Hong Kong bath & shower products value, by company, 2007?08 (HK$m, nominal prices) 57
Table 33: Hong Kong bath & shower products distribution channels, by value, 2007?08 (%) 58
Table 34: Hong Kong bath & shower products value, by distribution channel, 2007?08 (HK$m, nominal prices) 58
Table 35: Hong Kong bath & shower products expenditure per capita, 2003?08 (HK$, nominal prices) 60
Table 36: Hong Kong bath & shower products forecast expenditure per capita, 2008?13 (HK$, nominal prices) 60
Table 37: Hong Kong bath & shower products expenditure per capita, 2003?08 ($, nominal prices) 61
Table 38: Hong Kong bath & shower products forecast expenditure per capita, 2008?13 ($, nominal prices) 61
Table 39: Hong Kong bath & shower products consumption per capita, 2003?08 (units) 62
Table 40: Hong Kong bath & shower products forecast consumption per capita, 2008?13 (units) 62
Table 41: Hong Kong deodorants value, 2003?08 (HK$m, nominal prices) 63
Table 42: Hong Kong deodorants value forecast, 2008?13 (HK$m, nominal prices) 64
Table 43: Hong Kong deodorants value, 2003?08 ($m, nominal prices) 66
Table 44: Hong Kong deodorants value forecast, 2008?13 ($m, nominal prices) 67
Table 45: Hong Kong deodorants volume, 2003?08 (units, million) 69
Table 46: Hong Kong deodorants volume forecast, 2008?13 (units, million) 70
Table 47: Hong Kong deodorants brand share, by value, 2007?08 (%) 72
Table 48: Hong Kong deodorants value, by brand 2007?08 (HK$m, nominal prices) 73
Table 49: Hong Kong deodorants company share by value, 2007?08 (%) 75
Table 50: Hong Kong deodorants value, by company, 2007?08 (HK$m, nominal prices) 75
Table 51: Hong Kong deodorants distribution channels, by value, 2007?08 (%) 76
Table 52: Hong Kong deodorants value, by distribution channel, 2007?08 (HK$m, nominal prices) 76
Table 53: Hong Kong deodorants expenditure per capita, 2003?08 (HK$, nominal prices) 78
Table 54: Hong Kong deodorants forecast expenditure per capita, 2008?13 (HK$, nominal prices) 79
Table 55: Hong Kong deodorants expenditure per capita, 2003?08 ($, nominal prices) 80
Table 56: Hong Kong deodorants forecast expenditure per capita, 2008?13 ($, nominal prices) 81
Table 57: Hong Kong deodorants consumption per capita, 2003?08 (units) 82
Table 58: Hong Kong deodorants forecast consumption per capita, 2008?13 (units) 83
Table 59: Hong Kong soap value, 2003?08 (HK$m, nominal prices) 84
Table 60: Hong Kong soap value forecast, 2008?13 (HK$m, nominal prices) 85
Table 61: Hong Kong soap value, 2003?08 ($m, nominal prices) 87
Table 62: Hong Kong soap value forecast, 2008?13 ($m, nominal prices) 87
Table 63: Hong Kong soap volume, 2003?08 (units, million) 89
Table 64: Hong Kong soap volume forecast, 2008?13 (units, million) 90
Table 65: Hong Kong soap brand share, by value, 2007?08 (%) 92
Table 66: Hong Kong soap value, by brand 2007?08 (HK$m, nominal prices) 93
Table 67: Hong Kong soap company share by value, 2007?08 (%) 95
Table 68: Hong Kong soap value, by company, 2007?08 (HK$m, nominal prices) 95
Table 69: Hong Kong soap distribution channels, by value, 2007?08 (%) 96
Table 70: Hong Kong soap value, by distribution channel, 2007?08 (HK$m, nominal prices) 96
Table 71: Hong Kong soap expenditure per capita, 2003?08 (HK$, nominal prices) 98
Table 72: Hong Kong soap forecast expenditure per capita, 2008?13 (HK$, nominal prices) 98
Table 73: Hong Kong soap expenditure per capita, 2003?08 ($, nominal prices) 99
Table 74: Hong Kong soap forecast expenditure per capita, 2008?13 ($, nominal prices) 99
Table 75: Hong Kong soap consumption per capita, 2003?08 (units) 100
Table 76: Hong Kong soap forecast consumption per capita, 2008?13 (units) 100
Table 77: Global personal hygiene market value, 2008 101
Table 78: Global personal hygiene market split (value terms ($m), 2008), top five countries 104
Table 79: Global personal hygiene market volume, 2008 105
Table 80: Global personal hygiene market split (volume terms, 2008), top five countries 108
Table 81: Leading players, top five countries 109
Table 82: Analysis of Hong Kong’s political landscape 111
Table 83: Analysis of the economy of Hong Kong 114
Table 84: Analysis of Hong Kong’s social system 117
Table 85: Analysis of Hong Kong’s technology landscape 121
Table 86: Analysis of Hong Kong’s legal landscape 125
Table 87: Analysis of Hong Kong’s environmental landscape 128
Table 88: Hong Kong personal hygiene new product launches reports, by company (top five companies), 2008 131
Table 89: Hong Kong personal hygiene new product launches SKUs, by company (top five companies), 2008 131
Table 90: Hong Kong personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 132
Table 91: Hong Kong personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2008 132
Table 92: Hong Kong personal hygiene new product launches (reports), by package tags or claims (top 10 claims), 2008 133
Table 93: Hong Kong personal hygiene new product launches (reports) - Recent five launches (2008) 133
Table 94: Hong Kong population, by age group, 2003?08 (millions) 134
Table 95: Hong Kong population forecast, by age group, 2008?13 (millions) 135
Table 96: Hong Kong population, by gender, 2003?08 (millions) 135
Table 97: Hong Kong population forecast, by gender, 2008?13 (millions) 136
Table 98: Hong Kong nominal GDP, 2003?08 (HK$bn, nominal prices) 136
Table 99: Hong Kong nominal GDP forecast, 2008?13 (HK$bn, nominal prices) 136
Table 100: Hong Kong real GDP, 2003?08 (HK$bn, 2000 prices) 137
Table 101: Hong Kong real GDP forecast, 2008?13 (HK$bn, 2000 prices) 137
Table 102: Hong Kong real GDP, 2003?08 ($bn, 2000 prices) 137
Table 103: Hong Kong real GDP forecast, 2008?13 ($bn, 2000 prices) 138
Table 104: Hong Kong consumer price index, 2003?08 (2000=100) 138
Table 105: Hong Kong consumer price index, 2008?13 (2000=100) 138

Change Currency

GBP

EURO

USD

Last Viewed

Personal Hygiene in Hong Kong to 2013

Personal Hygiene in Singapore to 2013

Spreads Market - Regional level to 2013

Company Financials: Dress Barn, Inc.

Company Financials: The Buckle, Inc.

Become an Affiliate

Do you manage an industry specific website or blog? Are you looking to monetise your web traffic further? Are you a B2B website?

Why not offer your visitors industry specific strategic market reports and company profiles? Our Affiliate Program enables you to provide quality content on your website and to earn money from passing on visitors to our website. If a sale is made from your visitor, you earn commission (a fixed percentage of the price of a product).

Custom Research

Cannot find what you need? We can tailor a report for you. Complete the Custom Research Form and we will provide a quote.

Consumer Goods	Type	Keywords Phrase All Words Any Word
Microsoft Windows users can hold the CTRL Key to select more than one sector or country at a time. Apple users can hold the CMD Key to do the same.	Country	Industry Sector
Publisher	Order By Relevance Date	Published In

Personal Hygiene in Hong Kong to 2013

Select License Type

Speak to an Advisor

Select License Type

Table of Contents

Change Currency

Last Viewed

Become an Affiliate

Custom Research

News

Market Insights

Companies And Markets

Customer Support

Corporate Accounts

Contact Details

Contrast settings

Text size settings

All
Afghanistan
Africa
Albania
Algeria
American Samoa
Andorra
Angola
Anguilla
Antigua and Barbuda
Argentina
Armenia
Aruba
Asia
Australia
Austria
Azerbaijan
Bahamas
Bahrain
Bangladesh
Barbados
Belarus
Belgium
Belize
Benin
Bermuda
Bhutan
Bolivia
Bosnia-Herzegovina
Botswana
Bouvet Island
Brazil
British Virgin Islands
Brunei
Bulgaria
Burkina Faso
Burundi
Cambodia
Cameroon
Canada
Cape Verde
Caribbean
Cayman Islands
Central African Republic
Central America
Central Europe
Chad
Chile
China
Christmas Island
Cocos (Keeling) Islands
Colombia
Comoros
Conch Republic
Cook Islands
Costa Rica
Croatia
Cuba
Cyprus
Czech Republic
Democratic Republic of Congo
Denmark
Djibouti
Dominica
Dominican Republic
Eastern Europe
Ecuador
Egypt
El Salvador
Equatorial Guinea
Eritrea
Estonia
Ethiopia
Europe
Falkland Islands
Faroe Islands
Fiji
Finland
France
French Guiana
French Southern Territories
Gabon
Gambia
Georgia
Germany
Ghana
Gibraltar
Global
Greece
Greenland
Grenada
Guadeloupe (French)
Guam (USA)
Guatemala
Guernsey
Guinea
Guinea Bissau
Guyana
Haiti
Heard Island and McDonald Islans
Holy See
Honduras
Hong Kong
Hungary
Iceland
India
Indonesia
Iran
Iraq
Ireland
Israel
Italy
Ivory Coast
Ivory Coast (Cote D`Ivoire)
Jamaica
Japan
Jersey
Jordan
Kazakhstan
Kenya
Kiribati
Kurdistan
Kuwait
Kyrgyzstan
Laos
Latvia
Lebanon
Lesotho
Liberia
Libya
Liechtenstein
Lithuania
Luxembourg
Macau
Macedonia
Madagascar
Malawi
Malaysia
Maldives
Mali
Malta
Marshall Islands
Martinique (French)
Mauritania
Mauritius
Mayotte
Mexico
Micronesia
Middle East
Moldova
Monaco
Mongolia
Montenegro
Montserrat
Morocco
Mozambique
Myanmar
Namibia
Nauru
Nepal
Netherlands
Netherlands Antilles
New Caledonia (French)
New Zealand
Nicaragua
Niger
Nigeria
Niue
Norfolk Island
North America
North Korea
Northern Mariana Islands
Norway
Oman
Pakistan
Palau
Palestinian Territory
Panama
Papua New Guinea
Paraguay
Peru
Philippines
Pitcairn Island
Poland
Polynesia (French)
Portugal
Puerto Rico
Qatar
Reunion
Romania
Russia
Rwanda
Saint Barthelemy
Saint Helena
Saint Kitts and Nevis
Saint Lucia
Saint Martin
Saint Pierre and Miquelon
Saint Vincent and Grenadines
Samoa
San Marino
Sao Tome and Principe
Saudi Arabia
Scandinavia
Schengen countries
Senegal
Serbia and Montenegro
Seychelles
Sierra Leone
Singapore
Slovakia
Slovenia
Solomon Islands
Somalia
South Africa
South America
South Georgia and the South Sandwich Islands
South Korea
Spain
Sri Lanka
Sudan
Suriname
Svalbard and Jan Mayen Islands
Swaziland
Sweden
Switzerland
Syria
Taiwan
Tajikistan
Tanzania
Thailand
Timor-Leste (East Timor)
Togo
Tokelau
Tonga
Trinidad and Tobago
Tunisia
Turkey
Turkmenistan
Turks and Caicos Islands
Tuvalu
Uganda
Ukraine
United Arab Emirates
United Kingdom
United States
United States Minor Outlying Islands
Uruguay
Uzbekistan
Vanuatu
Venezuela
Vietnam
Virgin Islands
Wallis and Futuna Islands
Western Sahara
Yemen
Zambia
Zimbabwe

All
Aerospace
Agriculture, Farming & Raw Materials
Automotive and Parts
Business Services
Chemicals
Construction
Consumer Goods
Defence
Energy and Utilities
Environmental
Finance and Banking
Food and Drink
Healthcare and Medical
Industrial
Information Technology
Leisure
Logistics
Media
Paper and Packaging
Publishing and Printing
Real Estate
Retail
Security
Telecommunications
Textiles and Clothing
Transportation
Travel