Personal Hygiene in Hungary to 2013

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Market	Consumer Goods
Report Type	Market Research
Country	Hungary
Published	9 October 2009
Number of Pages	141
Report Delivery	Email
Delivery Lead Time	-
Publisher	Datamonitor
File Format	-

Introduction

This databook provides key data and information on the personal hygiene market in Hungary. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: deodorants, soap and bath & shower products

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

Highlights

The market for personal hygiene in Hungary increased at a compound annual growth rate of 5% between 2003 and 2008.

The Deodorants category led the personal hygiene market in Hungary, accounting for a share of 43.7%.

Leading players in Hungarian personal hygiene market include Unilever, Henkel KGaA and Procter & Gamble Company, The.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the personal hygiene market in Hungary

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: personal hygiene 2
Summary category level: bath & shower products 3
Summary category level: deodorants 4
Summary category level: soap 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Forint), 2003?08 20
Value analysis (Forint), 2008?13 21
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company and brand share analysis 29
Distribution analysis 35
Expenditure and consumption per capita 37
Chapter 4 Leading Company Profiles 40
Unilever 40
Henkel AG & Co. KGaA 42
Chapter 5 Category Analysis: Bath & shower products 44
Value analysis (Forint), 2003?08 44
Value analysis (Forint), 2008?13 45
Value analysis (US dollars), 2003?08 47
Value analysis (US dollars), 2008?13 47
Volume analysis, 2003?08 49
Volume analysis, 2008?13 50
Company and brand share analysis 52
Distribution analysis 56
Expenditure and consumption per capita 58
Chapter 6 Category Analysis: Deodorants 61
Value analysis (Forint), 2003?08 61
Value analysis (Forint), 2008?13 62
Value analysis (US dollars), 2003?08 64
Value analysis (US dollars), 2008?13 65
Volume analysis, 2003?08 67
Volume analysis, 2008?13 68
Company and brand share analysis 70
Distribution analysis 74
Expenditure and consumption per capita 76
Chapter 7 Category Analysis: Soap 82
Value analysis (Forint), 2003?08 82
Value analysis (Forint), 2008?13 83
Value analysis (US dollars), 2003?08 85
Value analysis (US dollars), 2008?13 85
Volume analysis, 2003?08 87
Volume analysis, 2008?13 88
Company and brand share analysis 90
Distribution analysis 94
Expenditure and consumption per capita 96
Chapter 8 Country Comparison 99
Value 99
Volume 103
Market share 107
Chapter 9 PESTLE Analysis 108
Summary 108
Political analysis 109
Economic analysis 112
Social analysis 115
Technological analysis 119
Legal analysis 122
Environmental analysis 125
Chapter 10 New Product Development 128
Product launches over time 128
Recent product launches 130
Chapter 11 Macroeconomic Profile 131
Macroeconomic indicators 131
Chapter 12 Research Methodology 136
Methodology overview 136
Secondary research 137
Market modeling 138
Creating an initial data model 138
Revising the initial data model 138
Creating a final estimate 139
Creating demographic value splits 139
Primary research 139
Data finalization 140
Ongoing research 140
Chapter 13 APPENDIX 141
Future readings 141
How to contact experts in your industry 141
Disclaimer 141

LIST OF FIGURES
Figure 1: Hungary personal hygiene value and value forecast, 2003?13 (HUFm, nominal prices) 22
Figure 2: Hungary personal hygiene category growth comparison, by value, 2003?13 24
Figure 3: Hungary personal hygiene volume and volume forecast, 2003?13 (units, million) 27
Figure 4: Hungary personal hygiene category growth comparison, by volume, 2003?13 28
Figure 5: Hungary personal hygiene company share, by value, 2007?08 (%) 33
Figure 6: Hungary personal hygiene distribution channels, by value, 2007?08 (%) 36
Figure 7: Hungary bath & shower products value and value forecast, 2003?13 (HUFm, nominal prices) 46
Figure 8: Hungary bath & shower products category growth comparison, by value, 2003?13 48
Figure 9: Hungary bath & shower products volume and volume forecast, 2003?13 (units, million) 51
Figure 10: Hungary bath & shower products category growth comparison, by volume, 2003?13 51
Figure 11: Hungary bath & shower products company share, by value, 2007?08 (%) 54
Figure 12: Hungary bath & shower products distribution channels, by value, 2007?08 (%) 57
Figure 13: Hungary deodorants value and value forecast, 2003?13 (HUFm, nominal prices) 63
Figure 14: Hungary deodorants category growth comparison, by value, 2003?13 66
Figure 15: Hungary deodorants volume and volume forecast, 2003?13 (units, million) 69
Figure 16: Hungary deodorants category growth comparison, by volume, 2003?13 69
Figure 17: Hungary deodorants company share, by value, 2007?08 (%) 72
Figure 18: Hungary deodorants distribution channels, by value, 2007?08 (%) 75
Figure 19: Hungary soap value and value forecast, 2003?13 (HUFm, nominal prices) 84
Figure 20: Hungary soap category growth comparison, by value, 2003?13 86
Figure 21: Hungary soap volume and volume forecast, 2003?13 (units, million) 89
Figure 22: Hungary soap category growth comparison, by volume, 2003?13 89
Figure 23: Hungary soap company share, by value, 2007?08 (%) 92
Figure 24: Hungary soap distribution channels, by value, 2007?08 (%) 95
Figure 25: Global personal hygiene market split (value terms, 2008), top five countries 100
Figure 26: Global personal hygiene market value, 2003–08, top five countries 102
Figure 27: Global personal hygiene market split (volume terms, 2008), top five countries 104
Figure 28: Global personal hygiene market volume, 2003–08, top five countries 106
Figure 29: Annual data review process 137

LIST OF TABLES
Table 1: Personal hygiene category definitions 8
Table 2: Personal hygiene distribution channels 9
Table 3: Hungary personal hygiene value, 2003?08 (HUFm, nominal prices) 20
Table 4: Hungary personal hygiene value forecast, 2008?13 (HUFm, nominal prices) 21
Table 5: Hungary personal hygiene value, 2003?08 ($m, nominal prices) 23
Table 6: Hungary personal hygiene value forecast, 2008?13 ($m, nominal prices) 23
Table 7: Hungary personal hygiene volume, 2003?08 (units, million) 25
Table 8: Hungary personal hygiene volume forecast, 2008?13 (units, million) 26
Table 9: Hungary personal hygiene brand share, by value, 2007?08 (%) 29
Table 10: Hungary personal hygiene value, by brand 2007?08 (HUFm, nominal prices) 31
Table 11: Hungary personal hygiene company share by value, 2007?08 (%) 34
Table 12: Hungary personal hygiene value, by company, 2007?08 (HUFm, nominal prices) 34
Table 13: Hungary personal hygiene distribution channels, by value, 2007?08 (%) 35
Table 14: Hungary personal hygiene value, by distribution channel, 2007?08 (HUFm, nominal prices) 35
Table 15: Hungary personal hygiene expenditure per capita, 2003?08 (HUF, nominal prices) 37
Table 16: Hungary personal hygiene forecast expenditure per capita, 2008?13 (HUF, nominal prices) 37
Table 17: Hungary personal hygiene expenditure per capita, 2003?08 ($, nominal prices) 38
Table 18: Hungary personal hygiene forecast expenditure per capita, 2008?13 ($, nominal prices) 38
Table 19: Hungary personal hygiene consumption per capita, 2003?08 (units) 39
Table 20: Hungary personal hygiene forecast consumption per capita, 2008?13 (units) 39
Table 21: Unilever key facts 40
Table 22: Henkel AG & Co. KGaA key facts 42
Table 23: Hungary bath & shower products value, 2003?08 (HUFm, nominal prices) 44
Table 24: Hungary bath & shower products value forecast, 2008?13 (HUFm, nominal prices) 45
Table 25: Hungary bath & shower products value, 2003?08 ($m, nominal prices) 47
Table 26: Hungary bath & shower products value forecast, 2008?13 ($m, nominal prices) 47
Table 27: Hungary bath & shower products volume, 2003?08 (units, million) 49
Table 28: Hungary bath & shower products volume forecast, 2008?13 (units, million) 50
Table 29: Hungary bath & shower products brand share, by value, 2007?08 (%) 52
Table 30: Hungary bath & shower products value, by brand 2007?08 (HUFm, nominal prices) 53
Table 31: Hungary bath & shower products company share by value, 2007?08 (%) 55
Table 32: Hungary bath & shower products value, by company, 2007?08 (HUFm, nominal prices) 55
Table 33: Hungary bath & shower products distribution channels, by value, 2007?08 (%) 56
Table 34: Hungary bath & shower products value, by distribution channel, 2007?08 (HUFm, nominal prices) 56
Table 35: Hungary bath & shower products expenditure per capita, 2003?08 (HUF, nominal prices) 58
Table 36: Hungary bath & shower products forecast expenditure per capita, 2008?13 (HUF, nominal prices) 58
Table 37: Hungary bath & shower products expenditure per capita, 2003?08 ($, nominal prices) 59
Table 38: Hungary bath & shower products forecast expenditure per capita, 2008?13 ($, nominal prices) 59
Table 39: Hungary bath & shower products consumption per capita, 2003?08 (units) 60
Table 40: Hungary bath & shower products forecast consumption per capita, 2008?13 (units) 60
Table 41: Hungary deodorants value, 2003?08 (HUFm, nominal prices) 61
Table 42: Hungary deodorants value forecast, 2008?13 (HUFm, nominal prices) 62
Table 43: Hungary deodorants value, 2003?08 ($m, nominal prices) 64
Table 44: Hungary deodorants value forecast, 2008?13 ($m, nominal prices) 65
Table 45: Hungary deodorants volume, 2003?08 (units, million) 67
Table 46: Hungary deodorants volume forecast, 2008?13 (units, million) 68
Table 47: Hungary deodorants brand share, by value, 2007?08 (%) 70
Table 48: Hungary deodorants value, by brand 2007?08 (HUFm, nominal prices) 71
Table 49: Hungary deodorants company share by value, 2007?08 (%) 73
Table 50: Hungary deodorants value, by company, 2007?08 (HUFm, nominal prices) 73
Table 51: Hungary deodorants distribution channels, by value, 2007?08 (%) 74
Table 52: Hungary deodorants value, by distribution channel, 2007?08 (HUFm, nominal prices) 74
Table 53: Hungary deodorants expenditure per capita, 2003?08 (HUF, nominal prices) 76
Table 54: Hungary deodorants forecast expenditure per capita, 2008?13 (HUF, nominal prices) 77
Table 55: Hungary deodorants expenditure per capita, 2003?08 ($, nominal prices) 78
Table 56: Hungary deodorants forecast expenditure per capita, 2008?13 ($, nominal prices) 79
Table 57: Hungary deodorants consumption per capita, 2003?08 (units) 80
Table 58: Hungary deodorants forecast consumption per capita, 2008?13 (units) 81
Table 59: Hungary soap value, 2003?08 (HUFm, nominal prices) 82
Table 60: Hungary soap value forecast, 2008?13 (HUFm, nominal prices) 83
Table 61: Hungary soap value, 2003?08 ($m, nominal prices) 85
Table 62: Hungary soap value forecast, 2008?13 ($m, nominal prices) 85
Table 63: Hungary soap volume, 2003?08 (units, million) 87
Table 64: Hungary soap volume forecast, 2008?13 (units, million) 88
Table 65: Hungary soap brand share, by value, 2007?08 (%) 90
Table 66: Hungary soap value, by brand 2007?08 (HUFm, nominal prices) 91
Table 67: Hungary soap company share by value, 2007?08 (%) 93
Table 68: Hungary soap value, by company, 2007?08 (HUFm, nominal prices) 93
Table 69: Hungary soap distribution channels, by value, 2007?08 (%) 94
Table 70: Hungary soap value, by distribution channel, 2007?08 (HUFm, nominal prices) 94
Table 71: Hungary soap expenditure per capita, 2003?08 (HUF, nominal prices) 96
Table 72: Hungary soap forecast expenditure per capita, 2008?13 (HUF, nominal prices) 96
Table 73: Hungary soap expenditure per capita, 2003?08 ($, nominal prices) 97
Table 74: Hungary soap forecast expenditure per capita, 2008?13 ($, nominal prices) 97
Table 75: Hungary soap consumption per capita, 2003?08 (units) 98
Table 76: Hungary soap forecast consumption per capita, 2008?13 (units) 98
Table 77: Global personal hygiene market value, 2008 99
Table 78: Global personal hygiene market split (value terms ($m), 2008), top five countries 102
Table 79: Global personal hygiene market volume, 2008 103
Table 80: Global personal hygiene market split (volume terms, 2008), top five countries 106
Table 81: Leading players, top five countries 107
Table 82: Analysis of Hungary’s political landscape 109
Table 83: Analysis of Hungary’s economy 112
Table 84: Analysis of Hungary’s social system 115
Table 85: Analysis of Hungary’s technological landscape 119
Table 86: Patents granted by USPTO to Hungary and other nations, 2002–06 121
Table 87: Analysis of Hungary’s legal landscape 122
Table 88: Analysis of Hungary’s environmental landscape 125
Table 89: Hungary personal hygiene new product launches reports, by company (top five companies), 2008 128
Table 90: Hungary personal hygiene new product launches SKUs, by company (top five companies), 2008 128
Table 91: Hungary personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 129
Table 92: Hungary personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2008 129
Table 93: Hungary personal hygiene new product launches (reports), by package tags or claims, 2008 130
Table 94: Hungary personal hygiene new product launches (reports) - Recent five launches (2008) 130
Table 95: Hungary population, by age group, 2003?08 (millions) 131
Table 96: Hungary population forecast, by age group, 2008?13 (millions) 132
Table 97: Hungary population, by gender, 2003?08 (millions) 132
Table 98: Hungary population forecast, by gender, 2008?13 (millions) 133
Table 99: Hungary nominal GDP, 2003?08 (HUFbn, nominal prices) 133
Table 100: Hungary nominal GDP forecast, 2008?13 (HUFbn, nominal prices) 133
Table 101: Hungary real GDP, 2003?08 (HUFbn, 2000 prices) 134
Table 102: Hungary real GDP forecast, 2008?13 (HUFbn, 2000 prices) 134
Table 103: Hungary real GDP, 2003?08 ($bn, 2000 prices) 134
Table 104: Hungary real GDP forecast, 2008?13 ($bn, 2000 prices) 135
Table 105: Hungary consumer price index, 2003?08 (2000=100) 135
Table 106: Hungary consumer price index, 2008?13 (2000=100) 135

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