TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: personal hygiene 2
Summary category level: bath & shower products 3
Summary category level: deodorants 4
Summary category level: soap 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Overview 17
Value Analysis 17
Volume Analysis 18
Chapter 4 Latin America Personal Hygiene - Market Overview 19
Value analysis (US dollars), 2003?08 19
Value analysis (US dollars), 2008?13 20
Volume analysis, 2003?08 22
Volume analysis, 2008?13 23
Company share analysis 25
Distribution analysis 28
Expenditure and consumption per capita 30
Chapter 5 Leading Company Profiles 32
Unilever 32
Colgate-Palmolive Company 34
Chapter 6 Category Analysis: Bath & Shower Products 37
Value analysis (US dollars), 2003?08 37
Value analysis (US dollars), 2008?13 38
Volume analysis, 2003?08 40
Volume analysis, 2008?13 41
Company share analysis 43
Distribution analysis 46
Expenditure and consumption per capita 48
Chapter 7 Category Analysis: Deodorants 50
Value analysis (US dollars), 2003?08 50
Value analysis (US dollars), 2008?13 51
Volume analysis, 2003?08 53
Volume analysis, 2008?13 54
Company share analysis 56
Distribution analysis 59
Expenditure and consumption per capita 61
Chapter 8 Category Analysis: Soap 65
Value analysis (US dollars), 2003?08 65
Value analysis (US dollars), 2008?13 66
Volume analysis, 2003?08 68
Volume analysis, 2008?13 69
Company share analysis 71
Distribution analysis 74
Expenditure and consumption per capita 76
Chapter 9 Research Methodology 78
Methodology overview 78
Secondary research 79
Market modeling 80
Creating an initial data model 80
Revising the initial data model 80
Creating a final estimate 81
Creating demographic value splits 81
Primary research 81
Data finalization 82
Ongoing research 82
Chapter 10 Appendix 83
Future readings 83
How to contact experts in your industry 83
Disclaimer 83
LIST OF FIGURES
Figure 1: Latin America personal hygiene value and value forecast, 2003?13 ($m, nominal prices) 21
Figure 2: Latin America personal hygiene category growth comparison, by value, 2003?13 21
Figure 3: Latin America personal hygiene volume and volume forecast, 2003?13 (units, million) 24
Figure 4: Latin America personal hygiene category growth comparison, by volume, 2003?13 24
Figure 5: Latin America personal hygiene company share (top five companies), by value, 2007?08 (%) 27
Figure 6: Latin America personal hygiene distribution channels, by value, 2007?08 (%) 29
Figure 7: Latin America bath & shower products value and value forecast, 2003?13 ($m, nominal prices) 39
Figure 8: Latin America bath & shower products category growth comparison, by value, 2003?13 39
Figure 9: Latin America bath & shower products volume and volume forecast, 2003?13 (units, million) 42
Figure 10: Latin America bath & shower products category growth comparison, by volume, 2003?13 42
Figure 11: Latin America bath & shower products company share (top five companies), by value, 2007?08 (%) 45
Figure 12: Latin America bath & shower products distribution channels, by value, 2007?08 (%) 47
Figure 13: Latin America deodorants value and value forecast, 2003?13 ($m, nominal prices) 52
Figure 14: Latin America deodorants category growth comparison, by value, 2003?13 52
Figure 15: Latin America deodorants volume and volume forecast, 2003?13 (units, million) 55
Figure 16: Latin America deodorants category growth comparison, by volume, 2003?13 55
Figure 17: Latin America deodorants company share (top five companies), by value, 2007?08 (%) 58
Figure 18: Latin America deodorants distribution channels, by value, 2007?08 (%) 60
Figure 19: Latin America soap value and value forecast, 2003?13 ($m, nominal prices) 67
Figure 20: Latin America soap category growth comparison, by value, 2003?13 67
Figure 21: Latin America soap volume and volume forecast, 2003?13 (units, million) 70
Figure 22: Latin America soap category growth comparison, by volume, 2003?13 70
Figure 23: Latin America soap company share (top five companies), by value, 2007?08 (%) 73
Figure 24: Latin America soap distribution channels, by value, 2007?08 (%) 75
Figure 25: Annual data review process 79
LIST OF TABLES
Table 1: Personal hygiene category definitions 8
Table 2: Personal hygiene distribution channels 9
Table 3: Latin America personal hygiene value (country-wise), 2003?08 ($m, nominal prices) 17
Table 4: Latin America personal hygiene value (country-wise) forecast, 2008–13 ($m, nominal prices) 17
Table 5: Latin America personal hygiene volume (country-wise), 2003?08 (units, million) 18
Table 6: Latin America personal hygiene volume (country-wise) forecast, 2008–13 (units, million) 18
Table 7: Latin America personal hygiene value, 2003?08 ($m, nominal prices) 19
Table 8: Latin America personal hygiene value forecast, 2008?13 ($m, nominal prices) 20
Table 9: Latin America personal hygiene volume, 2003?08 (units, million) 22
Table 10: Latin America personal hygiene volume forecast, 2008?13 (units, million) 23
Table 11: Latin America personal hygiene company share (top 20 companies) by value, 2007?08 (%) 25
Table 12: Latin America personal hygiene value, by company, 2007?08 ($m, nominal prices) 26
Table 13: Latin America personal hygiene distribution channels, by value, 2007?08 (%) 28
Table 14: Latin America personal hygiene value, by distribution channel, 2007?08 ($m, nominal prices) 28
Table 15: Latin America personal hygiene expenditure per capita, 2003?08 ($, nominal prices) 30
Table 16: Latin America personal hygiene forecast expenditure per capita, 2008?13 ($, nominal prices) 30
Table 17: Latin America personal hygiene consumption per capita, 2003?08 (units) 31
Table 18: Latin America personal hygiene forecast consumption per capita, 2008?13 (units) 31
Table 19: Unilever key facts 32
Table 20: Colgate-Palmolive Company key facts 34
Table 21: Latin America bath & shower products value, 2003?08 ($m, nominal prices) 37
Table 22: Latin America bath & shower products value forecast, 2008?13 ($m, nominal prices) 38
Table 23: Latin America bath & shower products volume, 2003?08 (units, million) 40
Table 24: Latin America bath & shower products volume forecast, 2008?13 (units, million) 41
Table 25: Latin America bath & shower products company share (top 20 companies) by value, 2007?08 (%) 43
Table 26: Latin America bath & shower products value, by company, 2007?08 ($m, nominal prices) 44
Table 27: Latin America bath & shower products distribution channels, by value, 2007?08 (%) 46
Table 28: Latin America bath & shower products value, by distribution channel, 2007?08 ($m, nominal prices) 46
Table 29: Latin America bath & shower products expenditure per capita, 2003?08 ($, nominal prices) 48
Table 30: Latin America bath & shower products forecast expenditure per capita, 2008?13 ($, nominal prices) 48
Table 31: Latin America bath & shower products consumption per capita, 2003?08 (units) 49
Table 32: Latin America bath & shower products forecast consumption per capita, 2008?13 (units) 49
Table 33: Latin America deodorants value, 2003?08 ($m, nominal prices) 50
Table 34: Latin America deodorants value forecast, 2008?13 ($m, nominal prices) 51
Table 35: Latin America deodorants volume, 2003?08 (units, million) 53
Table 36: Latin America deodorants volume forecast, 2008?13 (units, million) 54
Table 37: Latin America deodorants company share (top 20 companies) by value, 2007?08 (%) 56
Table 38: Latin America deodorants value, by company, 2007?08 ($m, nominal prices) 57
Table 39: Latin America deodorants distribution channels, by value, 2007?08 (%) 59
Table 40: Latin America deodorants value, by distribution channel, 2007?08 ($m, nominal prices) 59
Table 41: Latin America deodorants expenditure per capita, 2003?08 ($, nominal prices) 61
Table 42: Latin America deodorants forecast expenditure per capita, 2008?13 ($, nominal prices) 62
Table 43: Latin America deodorants consumption per capita, 2003?08 (units) 63
Table 44: Latin America deodorants forecast consumption per capita, 2008?13 (units) 64
Table 45: Latin America soap value, 2003?08 ($m, nominal prices) 65
Table 46: Latin America soap value forecast, 2008?13 ($m, nominal prices) 66
Table 47: Latin America soap volume, 2003?08 (units, million) 68
Table 48: Latin America soap volume forecast, 2008?13 (units, million) 69
Table 49: Latin America soap company share (top 20 companies) by value, 2007?08 (%) 71
Table 50: Latin America soap value, by company, 2007?08 ($m, nominal prices) 72
Table 51: Latin America soap distribution channels, by value, 2007?08 (%) 74
Table 52: Latin America soap value, by distribution channel, 2007?08 ($m, nominal prices) 74
Table 53: Latin America soap expenditure per capita, 2003?08 ($, nominal prices) 76
Table 54: Latin America soap forecast expenditure per capita, 2008?13 ($, nominal prices) 76
Table 55: Latin America soap consumption per capita, 2003?08 (units) 77
Table 56: Latin America soap forecast consumption per capita, 2008?13 (units) 77
