TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: personal hygiene 2
Summary category level: bath & shower products 3
Summary category level: deodorants 4
Summary category level: soap 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Malaysian Ringgit), 2003?08 20
Value analysis (Malaysian Ringgit), 2008?13 21
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company and brand share analysis 28
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Leading Company Profiles 38
PZ Cussons plc 38
Unilever 40
Chapter 5 Category Analysis: Bath & shower products 42
Value analysis (Malaysian Ringgit), 2003?08 42
Value analysis (Malaysian Ringgit), 2008?13 43
Value analysis (US dollars), 2003?08 45
Value analysis (US dollars), 2008?13 45
Volume analysis, 2003?08 47
Volume analysis, 2008?13 48
Company and brand share analysis 50
Distribution analysis 54
Expenditure and consumption per capita 56
Chapter 6 Category Analysis: Deodorants 59
Value analysis (Malaysian Ringgit), 2003?08 59
Value analysis (Malaysian Ringgit), 2008?13 60
Value analysis (US dollars), 2003?08 62
Value analysis (US dollars), 2008?13 63
Volume analysis, 2003?08 65
Volume analysis, 2008?13 66
Company and brand share analysis 68
Distribution analysis 71
Expenditure and consumption per capita 73
Chapter 7 Category Analysis: Soap 79
Value analysis (Malaysian Ringgit), 2003?08 79
Value analysis (Malaysian Ringgit), 2008?13 80
Value analysis (US dollars), 2003?08 82
Value analysis (US dollars), 2008?13 82
Volume analysis, 2003?08 84
Volume analysis, 2008?13 85
Company and brand share analysis 87
Distribution analysis 91
Expenditure and consumption per capita 93
Chapter 8 Country Comparison 96
Value 96
Volume 100
Market share 104
Chapter 9 PESTLE Analysis 105
Summary 105
Political analysis 106
Economic analysis 110
Social analysis 114
Technology analysis 117
Legal analysis 121
Environmental analysis 125
Chapter 10 New Product Development 128
Product launches over time 128
Recent product launches 130
Chapter 11 Macroeconomic Profile 131
Macroeconomic indicators 131
Chapter 12 Research Methodology 136
Methodology overview 136
Secondary research 137
Market modeling 138
Creating an initial data model 138
Revising the initial data model 138
Creating a final estimate 139
Creating demographic value splits 139
Primary research 139
Data finalization 140
Ongoing research 140
Chapter 13 APPENDIX 141
Future readings 141
How to contact experts in your industry 141
Disclaimer 141
LIST OF FIGURES
Figure 1: Malaysia personal hygiene value and value forecast, 2003?13 (MYRm, nominal prices) 22
Figure 2: Malaysia personal hygiene category growth comparison, by value, 2003?13 24
Figure 3: Malaysia personal hygiene volume and volume forecast, 2003?13 (units, million) 27
Figure 4: Malaysia personal hygiene category growth comparison, by volume, 2003?13 27
Figure 5: Malaysia personal hygiene company share, by value, 2007?08 (%) 30
Figure 6: Malaysia personal hygiene distribution channels, by value, 2007?08 (%) 34
Figure 7: Malaysia bath & shower products value and value forecast, 2003?13 (MYRm, nominal prices) 44
Figure 8: Malaysia bath & shower products category growth comparison, by value, 2003?13 46
Figure 9: Malaysia bath & shower products volume and volume forecast, 2003?13 (units, million) 49
Figure 10: Malaysia bath & shower products category growth comparison, by volume, 2003?13 49
Figure 11: Malaysia bath & shower products company share, by value, 2007?08 (%) 52
Figure 12: Malaysia bath & shower products distribution channels, by value, 2007?08 (%) 55
Figure 13: Malaysia deodorants value and value forecast, 2003?13 (MYRm, nominal prices) 61
Figure 14: Malaysia deodorants category growth comparison, by value, 2003?13 64
Figure 15: Malaysia deodorants volume and volume forecast, 2003?13 (units, million) 67
Figure 16: Malaysia deodorants category growth comparison, by volume, 2003?13 67
Figure 17: Malaysia deodorants company share, by value, 2007?08 (%) 69
Figure 18: Malaysia deodorants distribution channels, by value, 2007?08 (%) 72
Figure 19: Malaysia soap value and value forecast, 2003?13 (MYRm, nominal prices) 81
Figure 20: Malaysia soap category growth comparison, by value, 2003?13 83
Figure 21: Malaysia soap volume and volume forecast, 2003?13 (units, million) 86
Figure 22: Malaysia soap category growth comparison, by volume, 2003?13 86
Figure 23: Malaysia soap company share, by value, 2007?08 (%) 89
Figure 24: Malaysia soap distribution channels, by value, 2007?08 (%) 92
Figure 25: Global personal hygiene market split (value terms, 2008), top five countries 97
Figure 26: Global personal hygiene market value, 2003–08, top five countries 99
Figure 27: Global personal hygiene market split (volume terms, 2008), top five countries 101
Figure 28: Global personal hygiene market volume, 2003–08, top five countries 103
Figure 29: Annual data review process 137
LIST OF TABLES
Table 1: Personal hygiene category definitions 8
Table 2: Personal hygiene distribution channels 9
Table 3: Malaysia personal hygiene value, 2003?08 (MYRm, nominal prices) 20
Table 4: Malaysia personal hygiene value forecast, 2008?13 (MYRm, nominal prices) 21
Table 5: Malaysia personal hygiene value, 2003?08 ($m, nominal prices) 23
Table 6: Malaysia personal hygiene value forecast, 2008?13 ($m, nominal prices) 23
Table 7: Malaysia personal hygiene volume, 2003?08 (units, million) 25
Table 8: Malaysia personal hygiene volume forecast, 2008?13 (units, million) 26
Table 9: Malaysia personal hygiene brand share, by value, 2007?08 (%) 28
Table 10: Malaysia personal hygiene value, by brand 2007?08 (MYRm, nominal prices) 29
Table 11: Malaysia personal hygiene company share by value, 2007?08 (%) 31
Table 12: Malaysia personal hygiene value, by company, 2007?08 (MYRm, nominal prices) 32
Table 13: Malaysia personal hygiene distribution channels, by value, 2007?08 (%) 33
Table 14: Malaysia personal hygiene value, by distribution channel, 2007?08 (MYRm, nominal prices) 33
Table 15: Malaysia personal hygiene expenditure per capita, 2003?08 (MYR, nominal prices) 35
Table 16: Malaysia personal hygiene forecast expenditure per capita, 2008?13 (MYR, nominal prices) 35
Table 17: Malaysia personal hygiene expenditure per capita, 2003?08 ($, nominal prices) 36
Table 18: Malaysia personal hygiene forecast expenditure per capita, 2008?13 ($, nominal prices) 36
Table 19: Malaysia personal hygiene consumption per capita, 2003?08 (units) 37
Table 20: Malaysia personal hygiene forecast consumption per capita, 2008?13 (units) 37
Table 21: PZ Cussons plc key facts 38
Table 22: Unilever key facts 40
Table 23: Malaysia bath & shower products value, 2003?08 (MYRm, nominal prices) 42
Table 24: Malaysia bath & shower products value forecast, 2008?13 (MYRm, nominal prices) 43
Table 25: Malaysia bath & shower products value, 2003?08 ($m, nominal prices) 45
Table 26: Malaysia bath & shower products value forecast, 2008?13 ($m, nominal prices) 45
Table 27: Malaysia bath & shower products volume, 2003?08 (units, million) 47
Table 28: Malaysia bath & shower products volume forecast, 2008?13 (units, million) 48
Table 29: Malaysia bath & shower products brand share, by value, 2007?08 (%) 50
Table 30: Malaysia bath & shower products value, by brand 2007?08 (MYRm, nominal prices) 51
Table 31: Malaysia bath & shower products company share by value, 2007?08 (%) 53
Table 32: Malaysia bath & shower products value, by company, 2007?08 (MYRm, nominal prices) 53
Table 33: Malaysia bath & shower products distribution channels, by value, 2007?08 (%) 54
Table 34: Malaysia bath & shower products value, by distribution channel, 2007?08 (MYRm, nominal prices) 54
Table 35: Malaysia bath & shower products expenditure per capita, 2003?08 (MYR, nominal prices) 56
Table 36: Malaysia bath & shower products forecast expenditure per capita, 2008?13 (MYR, nominal prices) 56
Table 37: Malaysia bath & shower products expenditure per capita, 2003?08 ($, nominal prices) 57
Table 38: Malaysia bath & shower products forecast expenditure per capita, 2008?13 ($, nominal prices) 57
Table 39: Malaysia bath & shower products consumption per capita, 2003?08 (units) 58
Table 40: Malaysia bath & shower products forecast consumption per capita, 2008?13 (units) 58
Table 41: Malaysia deodorants value, 2003?08 (MYRm, nominal prices) 59
Table 42: Malaysia deodorants value forecast, 2008?13 (MYRm, nominal prices) 60
Table 43: Malaysia deodorants value, 2003?08 ($m, nominal prices) 62
Table 44: Malaysia deodorants value forecast, 2008?13 ($m, nominal prices) 63
Table 45: Malaysia deodorants volume, 2003?08 (units, million) 65
Table 46: Malaysia deodorants volume forecast, 2008?13 (units, million) 66
Table 47: Malaysia deodorants brand share, by value, 2007?08 (%) 68
Table 48: Malaysia deodorants value, by brand 2007?08 (MYRm, nominal prices) 68
Table 49: Malaysia deodorants company share by value, 2007?08 (%) 70
Table 50: Malaysia deodorants value, by company, 2007?08 (MYRm, nominal prices) 70
Table 51: Malaysia deodorants distribution channels, by value, 2007?08 (%) 71
Table 52: Malaysia deodorants value, by distribution channel, 2007?08 (MYRm, nominal prices) 71
Table 53: Malaysia deodorants expenditure per capita, 2003?08 (MYR, nominal prices) 73
Table 54: Malaysia deodorants forecast expenditure per capita, 2008?13 (MYR, nominal prices) 74
Table 55: Malaysia deodorants expenditure per capita, 2003?08 ($, nominal prices) 75
Table 56: Malaysia deodorants forecast expenditure per capita, 2008?13 ($, nominal prices) 76
Table 57: Malaysia deodorants consumption per capita, 2003?08 (units) 77
Table 58: Malaysia deodorants forecast consumption per capita, 2008?13 (units) 78
Table 59: Malaysia soap value, 2003?08 (MYRm, nominal prices) 79
Table 60: Malaysia soap value forecast, 2008?13 (MYRm, nominal prices) 80
Table 61: Malaysia soap value, 2003?08 ($m, nominal prices) 82
Table 62: Malaysia soap value forecast, 2008?13 ($m, nominal prices) 82
Table 63: Malaysia soap volume, 2003?08 (units, million) 84
Table 64: Malaysia soap volume forecast, 2008?13 (units, million) 85
Table 65: Malaysia soap brand share, by value, 2007?08 (%) 87
Table 66: Malaysia soap value, by brand 2007?08 (MYRm, nominal prices) 88
Table 67: Malaysia soap company share by value, 2007?08 (%) 90
Table 68: Malaysia soap value, by company, 2007?08 (MYRm, nominal prices) 90
Table 69: Malaysia soap distribution channels, by value, 2007?08 (%) 91
Table 70: Malaysia soap value, by distribution channel, 2007?08 (MYRm, nominal prices) 91
Table 71: Malaysia soap expenditure per capita, 2003?08 (MYR, nominal prices) 93
Table 72: Malaysia soap forecast expenditure per capita, 2008?13 (MYR, nominal prices) 93
Table 73: Malaysia soap expenditure per capita, 2003?08 ($, nominal prices) 94
Table 74: Malaysia soap forecast expenditure per capita, 2008?13 ($, nominal prices) 94
Table 75: Malaysia soap consumption per capita, 2003?08 (units) 95
Table 76: Malaysia soap forecast consumption per capita, 2008?13 (units) 95
Table 77: Global personal hygiene market value, 2008 96
Table 78: Global personal hygiene market split (value terms ($m), 2008), top five countries 99
Table 79: Global personal hygiene market volume, 2008 100
Table 80: Global personal hygiene market split (volume terms, 2008), top five countries 103
Table 81: Leading players, top five countries 104
Table 82: Analysis of Malaysia’s political landscape 106
Table 83: Analysis of the Malaysian economy 110
Table 84: Analysis of the Malaysian social system 114
Table 85: Analysis of Malaysia’s technology landscape 117
Table 86: Analysis of Malaysia’s legal landscape 121
Table 87: Analysis of Malaysia’s environmental landscape 125
Table 88: Malaysia personal hygiene new product launches reports, by company (top five companies), 2008 128
Table 89: Malaysia personal hygiene new product launches SKUs, by company (top five companies), 2008 128
Table 90: Malaysia personal hygiene new product launches (reports), by flavor and fragrances, 2008 129
Table 91: Malaysia personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2008 129
Table 92: Malaysia personal hygiene new product launches (reports), by package tags or claims, 2008 130
Table 93: Malaysia personal hygiene new product launches (reports) - Recent five launches (2008) 130
Table 94: Malaysia population, by age group, 2003?08 (millions) 131
Table 95: Malaysia population forecast, by age group, 2008?13 (millions) 132
Table 96: Malaysia population, by gender, 2003?08 (millions) 132
Table 97: Malaysia population forecast, by gender, 2008?13 (millions) 133
Table 98: Malaysia nominal GDP, 2003?08 (MYRbn, nominal prices) 133
Table 99: Malaysia nominal GDP forecast, 2008?13 (MYRbn, nominal prices) 133
Table 100: Malaysia real GDP, 2003?08 (MYRbn, 2000 prices) 134
Table 101: Malaysia real GDP forecast, 2008?13 (MYRbn, 2000 prices) 134
Table 102: Malaysia real GDP, 2003?08 ($bn, 2000 prices) 134
Table 103: Malaysia real GDP forecast, 2008?13 ($bn, 2000 prices) 135
Table 104: Malaysia consumer price index, 2003?08 (2000=100) 135
Table 105: Malaysia consumer price index, 2008?13 (2000=100) 135
