TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: personal hygiene 2
Summary category level: bath & shower products 3
Summary category level: deodorants 4
Summary category level: soap 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Mexican Peso), 2003?08 20
Value analysis (Mexican Peso), 2008?13 21
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company and brand share analysis 29
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Leading Company Profiles 38
Procter & Gamble Company, The 38
Colgate-Palmolive Company 40
Chapter 5 Category Analysis: Bath & shower products 43
Value analysis (Mexican Peso), 2003?08 43
Value analysis (Mexican Peso), 2008?13 44
Value analysis (US dollars), 2003?08 46
Value analysis (US dollars), 2008?13 46
Volume analysis, 2003?08 48
Volume analysis, 2008?13 49
Company and brand share analysis 51
Distribution analysis 54
Expenditure and consumption per capita 56
Chapter 6 Category Analysis: Deodorants 59
Value analysis (Mexican Peso), 2003?08 59
Value analysis (Mexican Peso), 2008?13 60
Value analysis (US dollars), 2003?08 62
Value analysis (US dollars), 2008?13 63
Volume analysis, 2003?08 65
Volume analysis, 2008?13 66
Company and brand share analysis 68
Distribution analysis 72
Expenditure and consumption per capita 74
Chapter 7 Category Analysis: Soap 80
Value analysis (Mexican Peso), 2003?08 80
Value analysis (Mexican Peso), 2008?13 81
Value analysis (US dollars), 2003?08 83
Value analysis (US dollars), 2008?13 83
Volume analysis, 2003?08 85
Volume analysis, 2008?13 86
Company and brand share analysis 88
Distribution analysis 91
Expenditure and consumption per capita 93
Chapter 8 Country Comparison 96
Value 96
Volume 100
Market share 104
Chapter 9 PESTLE Analysis 105
Summary 105
Political analysis 106
Economic analysis 111
Social analysis 115
Technological analysis 118
Legal analysis 121
Environmental analysis 124
Chapter 10 New Product Development 128
Product launches over time 128
Recent product launches 130
Chapter 11 Macroeconomic Profile 131
Macroeconomic indicators 131
Chapter 12 Research Methodology 136
Methodology overview 136
Secondary research 137
Market modeling 138
Creating an initial data model 138
Revising the initial data model 138
Creating a final estimate 139
Creating demographic value splits 139
Primary research 139
Data finalization 140
Ongoing research 140
Chapter 13 APPENDIX 141
Future readings 141
How to contact experts in your industry 141
Disclaimer 141
LIST OF FIGURES
Figure 1: Mexico personal hygiene value and value forecast, 2003?13 (MXNm, nominal prices) 22
Figure 2: Mexico personal hygiene category growth comparison, by value, 2003?13 24
Figure 3: Mexico personal hygiene volume and volume forecast, 2003?13 (units, million) 27
Figure 4: Mexico personal hygiene category growth comparison, by volume, 2003?13 28
Figure 5: Mexico personal hygiene company share, by value, 2007?08 (%) 31
Figure 6: Mexico personal hygiene distribution channels, by value, 2007?08 (%) 34
Figure 7: Mexico bath & shower products value and value forecast, 2003?13 (MXNm, nominal prices) 45
Figure 8: Mexico bath & shower products category growth comparison, by value, 2003?13 47
Figure 9: Mexico bath & shower products volume and volume forecast, 2003?13 (units, million) 50
Figure 10: Mexico bath & shower products category growth comparison, by volume, 2003?13 50
Figure 11: Mexico bath & shower products company share, by value, 2007?08 (%) 52
Figure 12: Mexico bath & shower products distribution channels, by value, 2007?08 (%) 55
Figure 13: Mexico deodorants value and value forecast, 2003?13 (MXNm, nominal prices) 61
Figure 14: Mexico deodorants category growth comparison, by value, 2003?13 64
Figure 15: Mexico deodorants volume and volume forecast, 2003?13 (units, million) 67
Figure 16: Mexico deodorants category growth comparison, by volume, 2003?13 67
Figure 17: Mexico deodorants company share, by value, 2007?08 (%) 70
Figure 18: Mexico deodorants distribution channels, by value, 2007?08 (%) 73
Figure 19: Mexico soap value and value forecast, 2003?13 (MXNm, nominal prices) 82
Figure 20: Mexico soap category growth comparison, by value, 2003?13 84
Figure 21: Mexico soap volume and volume forecast, 2003?13 (units, million) 87
Figure 22: Mexico soap category growth comparison, by volume, 2003?13 87
Figure 23: Mexico soap company share, by value, 2007?08 (%) 89
Figure 24: Mexico soap distribution channels, by value, 2007?08 (%) 92
Figure 25: Global personal hygiene market split (value terms, 2008), top five countries 97
Figure 26: Global personal hygiene market value, 2003–08, top five countries 99
Figure 27: Global personal hygiene market split (volume terms, 2008), top five countries 101
Figure 28: Global personal hygiene market volume, 2003–08, top five countries 103
Figure 29: Annual data review process 137
LIST OF TABLES
Table 1: Personal hygiene category definitions 8
Table 2: Personal hygiene distribution channels 9
Table 3: Mexico personal hygiene value, 2003?08 (MXNm, nominal prices) 20
Table 4: Mexico personal hygiene value forecast, 2008?13 (MXNm, nominal prices) 21
Table 5: Mexico personal hygiene value, 2003?08 ($m, nominal prices) 23
Table 6: Mexico personal hygiene value forecast, 2008?13 ($m, nominal prices) 23
Table 7: Mexico personal hygiene volume, 2003?08 (units, million) 25
Table 8: Mexico personal hygiene volume forecast, 2008?13 (units, million) 26
Table 9: Mexico personal hygiene brand share, by value, 2007?08 (%) 29
Table 10: Mexico personal hygiene value, by brand 2007?08 (MXNm, nominal prices) 30
Table 11: Mexico personal hygiene company share by value, 2007?08 (%) 32
Table 12: Mexico personal hygiene value, by company, 2007?08 (MXNm, nominal prices) 32
Table 13: Mexico personal hygiene distribution channels, by value, 2007?08 (%) 33
Table 14: Mexico personal hygiene value, by distribution channel, 2007?08 (MXNm, nominal prices) 33
Table 15: Mexico personal hygiene expenditure per capita, 2003?08 (MXN, nominal prices) 35
Table 16: Mexico personal hygiene forecast expenditure per capita, 2008?13 (MXN, nominal prices) 35
Table 17: Mexico personal hygiene expenditure per capita, 2003?08 ($, nominal prices) 36
Table 18: Mexico personal hygiene forecast expenditure per capita, 2008?13 ($, nominal prices) 36
Table 19: Mexico personal hygiene consumption per capita, 2003?08 (units) 37
Table 20: Mexico personal hygiene forecast consumption per capita, 2008?13 (units) 37
Table 21: Procter & Gamble Company, The key facts 38
Table 22: Colgate-Palmolive Company key facts 40
Table 23: Mexico bath & shower products value, 2003?08 (MXNm, nominal prices) 43
Table 24: Mexico bath & shower products value forecast, 2008?13 (MXNm, nominal prices) 44
Table 25: Mexico bath & shower products value, 2003?08 ($m, nominal prices) 46
Table 26: Mexico bath & shower products value forecast, 2008?13 ($m, nominal prices) 46
Table 27: Mexico bath & shower products volume, 2003?08 (units, million) 48
Table 28: Mexico bath & shower products volume forecast, 2008?13 (units, million) 49
Table 29: Mexico bath & shower products brand share, by value, 2007?08 (%) 51
Table 30: Mexico bath & shower products value, by brand 2007?08 (MXNm, nominal prices) 51
Table 31: Mexico bath & shower products company share by value, 2007?08 (%) 53
Table 32: Mexico bath & shower products value, by company, 2007?08 (MXNm, nominal prices) 53
Table 33: Mexico bath & shower products distribution channels, by value, 2007?08 (%) 54
Table 34: Mexico bath & shower products value, by distribution channel, 2007?08 (MXNm, nominal prices) 54
Table 35: Mexico bath & shower products expenditure per capita, 2003?08 (MXN, nominal prices) 56
Table 36: Mexico bath & shower products forecast expenditure per capita, 2008?13 (MXN, nominal prices) 56
Table 37: Mexico bath & shower products expenditure per capita, 2003?08 ($, nominal prices) 57
Table 38: Mexico bath & shower products forecast expenditure per capita, 2008?13 ($, nominal prices) 57
Table 39: Mexico bath & shower products consumption per capita, 2003?08 (units) 58
Table 40: Mexico bath & shower products forecast consumption per capita, 2008?13 (units) 58
Table 41: Mexico deodorants value, 2003?08 (MXNm, nominal prices) 59
Table 42: Mexico deodorants value forecast, 2008?13 (MXNm, nominal prices) 60
Table 43: Mexico deodorants value, 2003?08 ($m, nominal prices) 62
Table 44: Mexico deodorants value forecast, 2008?13 ($m, nominal prices) 63
Table 45: Mexico deodorants volume, 2003?08 (units, million) 65
Table 46: Mexico deodorants volume forecast, 2008?13 (units, million) 66
Table 47: Mexico deodorants brand share, by value, 2007?08 (%) 68
Table 48: Mexico deodorants value, by brand 2007?08 (MXNm, nominal prices) 69
Table 49: Mexico deodorants company share by value, 2007?08 (%) 71
Table 50: Mexico deodorants value, by company, 2007?08 (MXNm, nominal prices) 71
Table 51: Mexico deodorants distribution channels, by value, 2007?08 (%) 72
Table 52: Mexico deodorants value, by distribution channel, 2007?08 (MXNm, nominal prices) 72
Table 53: Mexico deodorants expenditure per capita, 2003?08 (MXN, nominal prices) 74
Table 54: Mexico deodorants forecast expenditure per capita, 2008?13 (MXN, nominal prices) 75
Table 55: Mexico deodorants expenditure per capita, 2003?08 ($, nominal prices) 76
Table 56: Mexico deodorants forecast expenditure per capita, 2008?13 ($, nominal prices) 77
Table 57: Mexico deodorants consumption per capita, 2003?08 (units) 78
Table 58: Mexico deodorants forecast consumption per capita, 2008?13 (units) 79
Table 59: Mexico soap value, 2003?08 (MXNm, nominal prices) 80
Table 60: Mexico soap value forecast, 2008?13 (MXNm, nominal prices) 81
Table 61: Mexico soap value, 2003?08 ($m, nominal prices) 83
Table 62: Mexico soap value forecast, 2008?13 ($m, nominal prices) 83
Table 63: Mexico soap volume, 2003?08 (units, million) 85
Table 64: Mexico soap volume forecast, 2008?13 (units, million) 86
Table 65: Mexico soap brand share, by value, 2007?08 (%) 88
Table 66: Mexico soap value, by brand 2007?08 (MXNm, nominal prices) 88
Table 67: Mexico soap company share by value, 2007?08 (%) 90
Table 68: Mexico soap value, by company, 2007?08 (MXNm, nominal prices) 90
Table 69: Mexico soap distribution channels, by value, 2007?08 (%) 91
Table 70: Mexico soap value, by distribution channel, 2007?08 (MXNm, nominal prices) 91
Table 71: Mexico soap expenditure per capita, 2003?08 (MXN, nominal prices) 93
Table 72: Mexico soap forecast expenditure per capita, 2008?13 (MXN, nominal prices) 93
Table 73: Mexico soap expenditure per capita, 2003?08 ($, nominal prices) 94
Table 74: Mexico soap forecast expenditure per capita, 2008?13 ($, nominal prices) 94
Table 75: Mexico soap consumption per capita, 2003?08 (units) 95
Table 76: Mexico soap forecast consumption per capita, 2008?13 (units) 95
Table 77: Global personal hygiene market value, 2008 96
Table 78: Global personal hygiene market split (value terms ($m), 2008), top five countries 99
Table 79: Global personal hygiene market volume, 2008 100
Table 80: Global personal hygiene market split (volume terms, 2008), top five countries 103
Table 81: Leading players, top five countries 104
Table 82: Analysis of Mexico’s political landscape 106
Table 83: Analysis of Mexico’s economy 111
Table 84: Analysis of Mexico’s social system 115
Table 85: Analysis of Mexico’s technology landscape 118
Table 86: Analysis of Mexico’s legal landscape 121
Table 87: Analysis of Mexico’s environmental landscape 124
Table 88: Mexico personal hygiene new product launches reports, by company (top five companies), 2008 128
Table 89: Mexico personal hygiene new product launches SKUs, by company (top five companies), 2008 128
Table 90: Mexico personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 129
Table 91: Mexico personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2008 129
Table 92: Mexico personal hygiene new product launches (reports), by package tags or claims (top 10 claims), 2008 130
Table 93: Mexico personal hygiene new product launches (reports) - Recent five launches (2008) 130
Table 94: Mexico population, by age group, 2003?08 (millions) 131
Table 95: Mexico population forecast, by age group, 2008?13 (millions) 132
Table 96: Mexico population, by gender, 2003?08 (millions) 132
Table 97: Mexico population forecast, by gender, 2008?13 (millions) 133
Table 98: Mexico nominal GDP, 2003?08 (MXNbn, nominal prices) 133
Table 99: Mexico nominal GDP forecast, 2008?13 (MXNbn, nominal prices) 133
Table 100: Mexico real GDP, 2003?08 (MXNbn, 2000 prices) 134
Table 101: Mexico real GDP forecast, 2008?13 (MXNbn, 2000 prices) 134
Table 102: Mexico real GDP, 2003?08 ($bn, 2000 prices) 134
Table 103: Mexico real GDP forecast, 2008?13 ($bn, 2000 prices) 135
Table 104: Mexico consumer price index, 2003?08 (2000=100) 135
Table 105: Mexico consumer price index, 2008?13 (2000=100) 135
