Personal Hygiene in New Zealand to 2013

Report Overview

Table of Contents

316.14

Select License Type

£316.14	Electronic License Electronic License An electronic version (mostly PDF, but can be Excel or PPT), which is either available for immediate download or will be sent via email by the Publisher of the report. The licencing for an electronic version is for use by the purchaser ONLY.
£790.67	Corporate License Corporate License An electronic version (mostly PDF, but can be Excel or PPT). Where the report(s) is/are intended for use by an organisation in its entirety. For example, if reports are put on an Intranet or if they are distributed or used by more than one office, division, or country operation, then a Corporate Licence is required.

£316.14	Add to Wishlist
Change Currency	GBP EURO USD
	Order By Fax

Market	Consumer Goods
Report Type	Market Research
Country	New Zealand
Published	9 October 2009
Number of Pages	132
Report Delivery	Email
Delivery Lead Time	-
Publisher	Datamonitor
File Format	-

Introduction

This databook provides key data and information on the personal hygiene market in New Zealand. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: deodorants, soap and bath & shower products

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

Highlights

The market for personal hygiene in New Zealand increased at a compound annual growth rate of 3.6% between 2003 and 2008.

The Deodorants category led the personal hygiene market in New Zealand, accounting for a share of 52.3%.

Leading players in New Zealand personal hygiene market include Unilever, Procter & Gamble Company, The and Beiersdorf AG.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the personal hygiene market in New Zealand

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

Speak to an Advisor

Call us on
+44 (0) 203 086 8600

Select License Type

£316.14	Electronic License Electronic License An electronic version (mostly PDF, but can be Excel or PPT), which is either available for immediate download or will be sent via email by the Publisher of the report. The licencing for an electronic version is for use by the purchaser ONLY.
£790.67	Corporate License Corporate License An electronic version (mostly PDF, but can be Excel or PPT). Where the report(s) is/are intended for use by an organisation in its entirety. For example, if reports are put on an Intranet or if they are distributed or used by more than one office, division, or country operation, then a Corporate Licence is required.

£316.14	Add to Wishlist
Change Currency	GBP EURO USD

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: personal hygiene 2
Summary category level: bath & shower products 3
Summary category level: deodorants 4
Summary category level: soap 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (New Zealand Dollar), 2003?08 20
Value analysis (New Zealand Dollar), 2008?13 21
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company and brand share analysis 28
Distribution analysis 31
Expenditure and consumption per capita 33
Chapter 4 Leading Company Profiles 36
Unilever 36
Procter & Gamble Company, The 38
Chapter 5 Category Analysis: Bath & shower products 40
Value analysis (New Zealand Dollar), 2003?08 40
Value analysis (New Zealand Dollar), 2008?13 41
Value analysis (US dollars), 2003?08 43
Value analysis (US dollars), 2008?13 43
Volume analysis, 2003?08 45
Volume analysis, 2008?13 46
Company and brand share analysis 48
Distribution analysis 50
Expenditure and consumption per capita 52
Chapter 6 Category Analysis: Deodorants 55
Value analysis (New Zealand Dollar), 2003?08 55
Value analysis (New Zealand Dollar), 2008?13 56
Value analysis (US dollars), 2003?08 58
Value analysis (US dollars), 2008?13 59
Volume analysis, 2003?08 61
Volume analysis, 2008?13 62
Company and brand share analysis 64
Distribution analysis 67
Expenditure and consumption per capita 69
Chapter 7 Category Analysis: Soap 75
Value analysis (New Zealand Dollar), 2003?08 75
Value analysis (New Zealand Dollar), 2008?13 76
Value analysis (US dollars), 2003?08 78
Value analysis (US dollars), 2008?13 78
Volume analysis, 2003?08 80
Volume analysis, 2008?13 81
Company and brand share analysis 83
Distribution analysis 86
Expenditure and consumption per capita 88
Chapter 8 Country Comparison 91
Value 91
Volume 95
Market share 99
Chapter 9 PESTLE Analysis 100
Summary 100
Political analysis 101
Economic analysis 104
Social analysis 107
Technological analysis 110
Legal analysis 113
Environmental analysis 116
Chapter 10 New Product Development 119
Product launches over time 119
Recent product launches 121
Chapter 11 Macroeconomic Profile 122
Macroeconomic indicators 122
Chapter 12 Research Methodology 127
Methodology overview 127
Secondary research 128
Market modeling 129
Creating an initial data model 129
Revising the initial data model 129
Creating a final estimate 130
Creating demographic value splits 130
Primary research 130
Data finalization 131
Ongoing research 131
Chapter 13 APPENDIX 132
Future readings 132
How to contact experts in your industry 132
Disclaimer 132

LIST OF FIGURES
Figure 1: New Zealand personal hygiene value and value forecast, 2003?13 (NZDm, nominal prices) 22
Figure 2: New Zealand personal hygiene category growth comparison, by value, 2003?13 24
Figure 3: New Zealand personal hygiene volume and volume forecast, 2003?13 (units, million) 27
Figure 4: New Zealand personal hygiene category growth comparison, by volume, 2003?13 27
Figure 5: New Zealand personal hygiene company share, by value, 2007?08 (%) 29
Figure 6: New Zealand personal hygiene distribution channels, by value, 2007?08 (%) 32
Figure 7: New Zealand bath & shower products value and value forecast, 2003?13 (NZDm, nominal prices) 42
Figure 8: New Zealand bath & shower products category growth comparison, by value, 2003?13 44
Figure 9: New Zealand bath & shower products volume and volume forecast, 2003?13 (units, million) 47
Figure 10: New Zealand bath & shower products category growth comparison, by volume, 2003?13 47
Figure 11: New Zealand bath & shower products distribution channels, by value, 2007?08 (%) 51
Figure 12: New Zealand deodorants value and value forecast, 2003?13 (NZDm, nominal prices) 57
Figure 13: New Zealand deodorants category growth comparison, by value, 2003?13 60
Figure 14: New Zealand deodorants volume and volume forecast, 2003?13 (units, million) 63
Figure 15: New Zealand deodorants category growth comparison, by volume, 2003?13 63
Figure 16: New Zealand deodorants company share, by value, 2007?08 (%) 65
Figure 17: New Zealand deodorants distribution channels, by value, 2007?08 (%) 68
Figure 18: New Zealand soap value and value forecast, 2003?13 (NZDm, nominal prices) 77
Figure 19: New Zealand soap category growth comparison, by value, 2003?13 79
Figure 20: New Zealand soap volume and volume forecast, 2003?13 (units, million) 82
Figure 21: New Zealand soap category growth comparison, by volume, 2003?13 82
Figure 22: New Zealand soap company share, by value, 2007?08 (%) 84
Figure 23: New Zealand soap distribution channels, by value, 2007?08 (%) 87
Figure 24: Global personal hygiene market split (value terms, 2008), top five countries 92
Figure 25: Global personal hygiene market value, 2003–08, top five countries 94
Figure 26: Global personal hygiene market split (volume terms, 2008), top five countries 96
Figure 27: Global personal hygiene market volume, 2003–08, top five countries 98
Figure 28: Annual data review process 128

LIST OF TABLES
Table 1: Personal hygiene category definitions 8
Table 2: Personal hygiene distribution channels 9
Table 3: New Zealand personal hygiene value, 2003?08 (NZDm, nominal prices) 20
Table 4: New Zealand personal hygiene value forecast, 2008?13 (NZDm, nominal prices) 21
Table 5: New Zealand personal hygiene value, 2003?08 ($m, nominal prices) 23
Table 6: New Zealand personal hygiene value forecast, 2008?13 ($m, nominal prices) 23
Table 7: New Zealand personal hygiene volume, 2003?08 (units, million) 25
Table 8: New Zealand personal hygiene volume forecast, 2008?13 (units, million) 26
Table 9: New Zealand personal hygiene brand share, by value, 2007?08 (%) 28
Table 10: New Zealand personal hygiene value, by brand 2007?08 (NZDm, nominal prices) 28
Table 11: New Zealand personal hygiene company share by value, 2007?08 (%) 30
Table 12: New Zealand personal hygiene value, by company, 2007?08 (NZDm, nominal prices) 30
Table 13: New Zealand personal hygiene distribution channels, by value, 2007?08 (%) 31
Table 14: New Zealand personal hygiene value, by distribution channel, 2007?08 (NZDm, nominal prices) 31
Table 15: New Zealand personal hygiene expenditure per capita, 2003?08 (NZD, nominal prices) 33
Table 16: New Zealand personal hygiene forecast expenditure per capita, 2008?13 (NZD, nominal prices) 33
Table 17: New Zealand personal hygiene expenditure per capita, 2003?08 ($, nominal prices) 34
Table 18: New Zealand personal hygiene forecast expenditure per capita, 2008?13 ($, nominal prices) 34
Table 19: New Zealand personal hygiene consumption per capita, 2003?08 (units) 35
Table 20: New Zealand personal hygiene forecast consumption per capita, 2008?13 (units) 35
Table 21: Unilever key facts 36
Table 22: Procter & Gamble Company, The key facts 38
Table 23: New Zealand bath & shower products value, 2003?08 (NZDm, nominal prices) 40
Table 24: New Zealand bath & shower products value forecast, 2008?13 (NZDm, nominal prices) 41
Table 25: New Zealand bath & shower products value, 2003?08 ($m, nominal prices) 43
Table 26: New Zealand bath & shower products value forecast, 2008?13 ($m, nominal prices) 43
Table 27: New Zealand bath & shower products volume, 2003?08 (units, million) 45
Table 28: New Zealand bath & shower products volume forecast, 2008?13 (units, million) 46
Table 29: New Zealand bath & shower products brand share, by value, 2007?08 (%) 48
Table 30: New Zealand bath & shower products value, by brand 2007?08 (NZDm, nominal prices) 48
Table 31: New Zealand bath & shower products company share by value, 2007?08 (%) 49
Table 32: New Zealand bath & shower products value, by company, 2007?08 (NZDm, nominal prices) 49
Table 33: New Zealand bath & shower products distribution channels, by value, 2007?08 (%) 50
Table 34: New Zealand bath & shower products value, by distribution channel, 2007?08 (NZDm, nominal prices) 50
Table 35: New Zealand bath & shower products expenditure per capita, 2003?08 (NZD, nominal prices) 52
Table 36: New Zealand bath & shower products forecast expenditure per capita, 2008?13 (NZD, nominal prices) 52
Table 37: New Zealand bath & shower products expenditure per capita, 2003?08 ($, nominal prices) 53
Table 38: New Zealand bath & shower products forecast expenditure per capita, 2008?13 ($, nominal prices) 53
Table 39: New Zealand bath & shower products consumption per capita, 2003?08 (units) 54
Table 40: New Zealand bath & shower products forecast consumption per capita, 2008?13 (units) 54
Table 41: New Zealand deodorants value, 2003?08 (NZDm, nominal prices) 55
Table 42: New Zealand deodorants value forecast, 2008?13 (NZDm, nominal prices) 56
Table 43: New Zealand deodorants value, 2003?08 ($m, nominal prices) 58
Table 44: New Zealand deodorants value forecast, 2008?13 ($m, nominal prices) 59
Table 45: New Zealand deodorants volume, 2003?08 (units, million) 61
Table 46: New Zealand deodorants volume forecast, 2008?13 (units, million) 62
Table 47: New Zealand deodorants brand share, by value, 2007?08 (%) 64
Table 48: New Zealand deodorants value, by brand 2007?08 (NZDm, nominal prices) 64
Table 49: New Zealand deodorants company share by value, 2007?08 (%) 66
Table 50: New Zealand deodorants value, by company, 2007?08 (NZDm, nominal prices) 66
Table 51: New Zealand deodorants distribution channels, by value, 2007?08 (%) 67
Table 52: New Zealand deodorants value, by distribution channel, 2007?08 (NZDm, nominal prices) 67
Table 53: New Zealand deodorants expenditure per capita, 2003?08 (NZD, nominal prices) 69
Table 54: New Zealand deodorants forecast expenditure per capita, 2008?13 (NZD, nominal prices) 70
Table 55: New Zealand deodorants expenditure per capita, 2003?08 ($, nominal prices) 71
Table 56: New Zealand deodorants forecast expenditure per capita, 2008?13 ($, nominal prices) 72
Table 57: New Zealand deodorants consumption per capita, 2003?08 (units) 73
Table 58: New Zealand deodorants forecast consumption per capita, 2008?13 (units) 74
Table 59: New Zealand soap value, 2003?08 (NZDm, nominal prices) 75
Table 60: New Zealand soap value forecast, 2008?13 (NZDm, nominal prices) 76
Table 61: New Zealand soap value, 2003?08 ($m, nominal prices) 78
Table 62: New Zealand soap value forecast, 2008?13 ($m, nominal prices) 78
Table 63: New Zealand soap volume, 2003?08 (units, million) 80
Table 64: New Zealand soap volume forecast, 2008?13 (units, million) 81
Table 65: New Zealand soap brand share, by value, 2007?08 (%) 83
Table 66: New Zealand soap value, by brand 2007?08 (NZDm, nominal prices) 83
Table 67: New Zealand soap company share by value, 2007?08 (%) 85
Table 68: New Zealand soap value, by company, 2007?08 (NZDm, nominal prices) 85
Table 69: New Zealand soap distribution channels, by value, 2007?08 (%) 86
Table 70: New Zealand soap value, by distribution channel, 2007?08 (NZDm, nominal prices) 86
Table 71: New Zealand soap expenditure per capita, 2003?08 (NZD, nominal prices) 88
Table 72: New Zealand soap forecast expenditure per capita, 2008?13 (NZD, nominal prices) 88
Table 73: New Zealand soap expenditure per capita, 2003?08 ($, nominal prices) 89
Table 74: New Zealand soap forecast expenditure per capita, 2008?13 ($, nominal prices) 89
Table 75: New Zealand soap consumption per capita, 2003?08 (units) 90
Table 76: New Zealand soap forecast consumption per capita, 2008?13 (units) 90
Table 77: Global personal hygiene market value, 2008 91
Table 78: Global personal hygiene market split (value terms ($m), 2008), top five countries 94
Table 79: Global personal hygiene market volume, 2008 95
Table 80: Global personal hygiene market split (volume terms, 2008), top five countries 98
Table 81: Leading players, top five countries 99
Table 82: Analysis of New Zealand’s political landscape 101
Table 83: Analysis of New Zealand’s economic landscape 104
Table 84: Analysis of New Zealand’s social landscape 107
Table 85: Analysis of New Zealand’s technology landscape 110
Table 86: Analysis of New Zealand’s legal landscape 113
Table 87: Analysis of New Zealand’s environmental landscape 116
Table 88: New Zealand personal hygiene new product launches reports, by company (top five companies), 2008 119
Table 89: New Zealand personal hygiene new product launches SKUs, by company (top five companies), 2008 119
Table 90: New Zealand personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 120
Table 91: New Zealand personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2008 120
Table 92: New Zealand personal hygiene new product launches (reports), by package tags or claims (top 10 claims), 2008 121
Table 93: New Zealand personal hygiene new product launches (reports) - Recent five launches (2008) 121
Table 94: New Zealand population, by age group, 2003?08 (millions) 122
Table 95: New Zealand population forecast, by age group, 2008?13 (millions) 123
Table 96: New Zealand population, by gender, 2003?08 (millions) 123
Table 97: New Zealand population forecast, by gender, 2008?13 (millions) 124
Table 98: New Zealand nominal GDP, 2003?08 (NZDbn, nominal prices) 124
Table 99: New Zealand nominal GDP forecast, 2008?13 (NZDbn, nominal prices) 124
Table 100: New Zealand real GDP, 2003?08 (NZDbn, 2000 prices) 125
Table 101: New Zealand real GDP forecast, 2008?13 (NZDbn, 2000 prices) 125
Table 102: New Zealand real GDP, 2003?08 ($bn, 2000 prices) 125
Table 103: New Zealand real GDP forecast, 2008?13 ($bn, 2000 prices) 126
Table 104: New Zealand consumer price index, 2003?08 (2000=100) 126
Table 105: New Zealand consumer price index, 2008?13 (2000=100) 126

Visitor Comments

All Comments

Change Currency

GBP

EURO

USD

Last Viewed

Personal Hygiene in New Zealand to 2013

Personal Hygiene in Morocco to 2013

Personal Hygiene in Middle East and Africa to 2013

Personal Hygiene in Mexico to 2013

Personal Hygiene in Malaysia to 2013

Become an Affiliate

Do you manage an industry specific website or blog? Are you looking to monetise your web traffic further? Are you a B2B website?

Why not offer your visitors industry specific strategic market reports and company profiles? Our Affiliate Program enables you to provide quality content on your website and to earn money from passing on visitors to our website. If a sale is made from your visitor, you earn commission (a fixed percentage of the price of a product).

Custom Research

Cannot find what you need? We can tailor a report for you. Complete the Custom Research Form and we will provide a quote.

Consumer Goods	Type	Keywords Phrase All Words Any Word
Microsoft Windows users can hold the CTRL Key to select more than one sector or country at a time. Apple users can hold the CMD Key to do the same.	Country	Industry Sector
Publisher	Order By Relevance Date	Published In

Personal Hygiene in New Zealand to 2013

Select License Type

Speak to an Advisor

Select License Type

Table of Contents

Visitor Comments

Change Currency

Last Viewed

Become an Affiliate

Custom Research

News

Market Insights

Companies And Markets

Customer Support

Corporate Accounts

Contact Details

Contrast settings

Text size settings

All
Afghanistan
Africa
Albania
Algeria
American Samoa
Andorra
Angola
Anguilla
Antigua and Barbuda
Argentina
Armenia
Aruba
Asia
Australia
Austria
Azerbaijan
Bahamas
Bahrain
Bangladesh
Barbados
Belarus
Belgium
Belize
Benin
Bermuda
Bhutan
Bolivia
Bosnia-Herzegovina
Botswana
Bouvet Island
Brazil
British Virgin Islands
Brunei
Bulgaria
Burkina Faso
Burundi
Cambodia
Cameroon
Canada
Cape Verde
Caribbean
Cayman Islands
Central African Republic
Central America
Central Europe
Chad
Chile
China
Christmas Island
Cocos (Keeling) Islands
Colombia
Comoros
Conch Republic
Cook Islands
Costa Rica
Croatia
Cuba
Cyprus
Czech Republic
Democratic Republic of Congo
Denmark
Djibouti
Dominica
Dominican Republic
Eastern Europe
Ecuador
Egypt
El Salvador
Equatorial Guinea
Eritrea
Estonia
Ethiopia
Europe
Falkland Islands
Faroe Islands
Fiji
Finland
France
French Guiana
French Southern Territories
Gabon
Gambia
Georgia
Germany
Ghana
Gibraltar
Global
Greece
Greenland
Grenada
Guadeloupe (French)
Guam (USA)
Guatemala
Guernsey
Guinea
Guinea Bissau
Guyana
Haiti
Heard Island and McDonald Islans
Holy See
Honduras
Hong Kong
Hungary
Iceland
India
Indonesia
Iran
Iraq
Ireland
Israel
Italy
Ivory Coast
Ivory Coast (Cote D`Ivoire)
Jamaica
Japan
Jersey
Jordan
Kazakhstan
Kenya
Kiribati
Kurdistan
Kuwait
Kyrgyzstan
Laos
Latvia
Lebanon
Lesotho
Liberia
Libya
Liechtenstein
Lithuania
Luxembourg
Macau
Macedonia
Madagascar
Malawi
Malaysia
Maldives
Mali
Malta
Marshall Islands
Martinique (French)
Mauritania
Mauritius
Mayotte
Mexico
Micronesia
Middle East
Moldova
Monaco
Mongolia
Montenegro
Montserrat
Morocco
Mozambique
Myanmar
Namibia
Nauru
Nepal
Netherlands
Netherlands Antilles
New Caledonia (French)
New Zealand
Nicaragua
Niger
Nigeria
Niue
Norfolk Island
North America
North Korea
Northern Mariana Islands
Norway
Oman
Pakistan
Palau
Palestinian Territory
Panama
Papua New Guinea
Paraguay
Peru
Philippines
Pitcairn Island
Poland
Polynesia (French)
Portugal
Puerto Rico
Qatar
Reunion
Romania
Russia
Rwanda
Saint Barthelemy
Saint Helena
Saint Kitts and Nevis
Saint Lucia
Saint Martin
Saint Pierre and Miquelon
Saint Vincent and Grenadines
Samoa
San Marino
Sao Tome and Principe
Saudi Arabia
Scandinavia
Schengen countries
Senegal
Serbia and Montenegro
Seychelles
Sierra Leone
Singapore
Slovakia
Slovenia
Solomon Islands
Somalia
South Africa
South America
South Georgia and the South Sandwich Islands
South Korea
Spain
Sri Lanka
Sudan
Suriname
Svalbard and Jan Mayen Islands
Swaziland
Sweden
Switzerland
Syria
Taiwan
Tajikistan
Tanzania
Thailand
Timor-Leste (East Timor)
Togo
Tokelau
Tonga
Trinidad and Tobago
Tunisia
Turkey
Turkmenistan
Turks and Caicos Islands
Tuvalu
Uganda
Ukraine
United Arab Emirates
United Kingdom
United States
United States Minor Outlying Islands
Uruguay
Uzbekistan
Vanuatu
Venezuela
Vietnam
Virgin Islands
Wallis and Futuna Islands
Western Sahara
Yemen
Zambia
Zimbabwe

All
Aerospace
Agriculture, Farming & Raw Materials
Automotive and Parts
Business Services
Chemicals
Construction
Consumer Goods
Defence
Energy and Utilities
Environmental
Finance and Banking
Food and Drink
Healthcare and Medical
Industrial
Information Technology
Leisure
Logistics
Media
Paper and Packaging
Publishing and Printing
Real Estate
Retail
Security
Telecommunications
Textiles and Clothing
Transportation
Travel