TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: personal hygiene 2
Summary category level: bath & shower products 3
Summary category level: deodorants 4
Summary category level: soap 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Overview 17
Value Analysis 17
Volume Analysis 18
Chapter 4 North America Personal Hygiene - Market Overview 19
Value analysis (US dollars), 2003?08 19
Value analysis (US dollars), 2008?13 20
Volume analysis, 2003?08 22
Volume analysis, 2008?13 23
Company share analysis 25
Distribution analysis 28
Expenditure and consumption per capita 30
Chapter 5 Leading Company Profiles 32
Unilever 32
Procter & Gamble Company, The 34
Chapter 6 Category Analysis: Bath & shower products 36
Value analysis (US dollars), 2003?08 36
Value analysis (US dollars), 2008?13 37
Volume analysis, 2003?08 39
Volume analysis, 2008?13 40
Company share analysis 42
Distribution analysis 44
Expenditure and consumption per capita 46
Chapter 7 Category Analysis: Deodorants 48
Value analysis (US dollars), 2003?08 48
Value analysis (US dollars), 2008?13 49
Volume analysis, 2003?08 52
Volume analysis, 2008?13 53
Company share analysis 55
Distribution analysis 57
Expenditure and consumption per capita 59
Chapter 8 Category Analysis: Soap 63
Value analysis (US dollars), 2003?08 63
Value analysis (US dollars), 2008?13 64
Volume analysis, 2003?08 66
Volume analysis, 2008?13 67
Company share analysis 69
Distribution analysis 71
Expenditure and consumption per capita 73
Chapter 9 Research Methodology 75
Methodology overview 75
Secondary research 76
Market modeling 77
Creating an initial data model 77
Revising the initial data model 77
Creating a final estimate 78
Creating demographic value splits 78
Primary research 78
Data finalization 79
Ongoing research 79
Chapter 10 APPENDIX 80
Future readings 80
How to contact experts in your industry 80
Disclaimer 80
LIST OF FIGURES
Figure 1: North America personal hygiene value and value forecast, 2003?13 ($m, nominal prices) 21
Figure 2: North America personal hygiene category growth comparison, by value, 2003?13 21
Figure 3: North America personal hygiene volume and volume forecast, 2003?13 (units, million) 24
Figure 4: North America personal hygiene category growth comparison, by volume, 2003?13 24
Figure 5: North America personal hygiene company share (top five companies), by value, 2007?08 (%) 27
Figure 6: North America personal hygiene distribution channels, by value, 2007?08 (%) 29
Figure 7: North America bath & shower products value and value forecast, 2003?13 ($m, nominal prices) 38
Figure 8: North America bath & shower products category growth comparison, by value, 2003?13 38
Figure 9: North America bath & shower products volume and volume forecast, 2003?13 (units, million) 41
Figure 10: North America bath & shower products category growth comparison, by volume, 2003?13 41
Figure 11: North America bath & shower products company share, by value, 2007?08 (%) 43
Figure 12: North America bath & shower products distribution channels, by value, 2007?08 (%) 45
Figure 13: North America deodorants value and value forecast, 2003?13 ($m, nominal prices) 50
Figure 14: North America deodorants category growth comparison, by value, 2003?13 51
Figure 15: North America deodorants volume and volume forecast, 2003?13 (units, million) 54
Figure 16: North America deodorants category growth comparison, by volume, 2003?13 54
Figure 17: North America deodorants company share, by value, 2007?08 (%) 56
Figure 18: North America deodorants distribution channels, by value, 2007?08 (%) 58
Figure 19: North America soap value and value forecast, 2003?13 ($m, nominal prices) 65
Figure 20: North America soap category growth comparison, by value, 2003?13 65
Figure 21: North America soap volume and volume forecast, 2003?13 (units, million) 68
Figure 22: North America soap category growth comparison, by volume, 2003?13 68
Figure 23: North America soap company share, by value, 2007?08 (%) 70
Figure 24: North America soap distribution channels, by value, 2007?08 (%) 72
Figure 25: Annual data review process 76
LIST OF TABLES
Table 1: Personal hygiene category definitions 8
Table 2: Personal hygiene distribution channels 9
Table 3: North America personal hygiene value (country-wise), 2003?08 ($m, nominal prices) 17
Table 4: North America personal hygiene value (country-wise) forecast, 2008–13 ($m, nominal prices) 17
Table 5: North America personal hygiene volume (country-wise), 2003?08 (units, million) 18
Table 6: North America personal hygiene volume (country-wise) forecast, 2008–13 (units, million) 18
Table 7: North America personal hygiene value, 2003?08 ($m, nominal prices) 19
Table 8: North America personal hygiene value forecast, 2008?13 ($m, nominal prices) 20
Table 9: North America personal hygiene volume, 2003?08 (units, million) 22
Table 10: North America personal hygiene volume forecast, 2008?13 (units, million) 23
Table 11: North America personal hygiene company share by value, 2007?08 (%) 25
Table 12: North America personal hygiene value, by company, 2007?08 ($m, nominal prices) 26
Table 13: North America personal hygiene distribution channels, by value, 2007?08 (%) 28
Table 14: North America personal hygiene value, by distribution channel, 2007?08 ($m, nominal prices) 28
Table 15: North America personal hygiene expenditure per capita, 2003?08 ($, nominal prices) 30
Table 16: North America personal hygiene forecast expenditure per capita, 2008?13 ($, nominal prices) 30
Table 17: North America personal hygiene consumption per capita, 2003?08 (units) 31
Table 18: North America personal hygiene forecast consumption per capita, 2008?13 (units) 31
Table 19: Unilever key facts 32
Table 20: Procter & Gamble Company, The key facts 34
Table 21: North America bath & shower products value, 2003?08 ($m, nominal prices) 36
Table 22: North America bath & shower products value forecast, 2008?13 ($m, nominal prices) 37
Table 23: North America bath & shower products volume, 2003?08 (units, million) 39
Table 24: North America bath & shower products volume forecast, 2008?13 (units, million) 40
Table 25: North America bath & shower products company share by value, 2007?08 (%) 42
Table 26: North America bath & shower products value, by company, 2007?08 ($m, nominal prices) 42
Table 27: North America bath & shower products distribution channels, by value, 2007?08 (%) 44
Table 28: North America bath & shower products value, by distribution channel, 2007?08 ($m, nominal prices) 44
Table 29: North America bath & shower products expenditure per capita, 2003?08 ($, nominal prices) 46
Table 30: North America bath & shower products forecast expenditure per capita, 2008?13 ($, nominal prices) 46
Table 31: North America bath & shower products consumption per capita, 2003?08 (units) 47
Table 32: North America bath & shower products forecast consumption per capita, 2008?13 (units) 47
Table 33: North America deodorants value, 2003?08 ($m, nominal prices) 48
Table 34: North America deodorants value forecast, 2008?13 ($m, nominal prices) 49
Table 35: North America deodorants volume, 2003?08 (units, million) 52
Table 36: North America deodorants volume forecast, 2008?13 (units, million) 53
Table 37: North America deodorants company share by value, 2007?08 (%) 55
Table 38: North America deodorants value, by company, 2007?08 ($m, nominal prices) 55
Table 39: North America deodorants distribution channels, by value, 2007?08 (%) 57
Table 40: North America deodorants value, by distribution channel, 2007?08 ($m, nominal prices) 57
Table 41: North America deodorants expenditure per capita, 2003?08 ($, nominal prices) 59
Table 42: North America deodorants forecast expenditure per capita, 2008?13 ($, nominal prices) 60
Table 43: North America deodorants consumption per capita, 2003?08 (units) 61
Table 44: North America deodorants forecast consumption per capita, 2008?13 (units) 62
Table 45: North America soap value, 2003?08 ($m, nominal prices) 63
Table 46: North America soap value forecast, 2008?13 ($m, nominal prices) 64
Table 47: North America soap volume, 2003?08 (units, million) 66
Table 48: North America soap volume forecast, 2008?13 (units, million) 67
Table 49: North America soap company share by value, 2007?08 (%) 69
Table 50: North America soap value, by company, 2007?08 ($m, nominal prices) 69
Table 51: North America soap distribution channels, by value, 2007?08 (%) 71
Table 52: North America soap value, by distribution channel, 2007?08 ($m, nominal prices) 71
Table 53: North America soap expenditure per capita, 2003?08 ($, nominal prices) 73
Table 54: North America soap forecast expenditure per capita, 2008?13 ($, nominal prices) 73
Table 55: North America soap consumption per capita, 2003?08 (units) 74
Table 56: North America soap forecast consumption per capita, 2008?13 (units) 74
