Personal Hygiene in Portugal to 2013

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Market	Consumer Goods
Report Type	Market Research
Country	Portugal
Published	9 October 2009
Number of Pages	135
Report Delivery	Email
Delivery Lead Time	-
Publisher	Datamonitor
File Format	-

Introduction

This databook provides key data and information on the personal hygiene market in Portugal. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: deodorants, soap and bath & shower products

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

Highlights

The market for personal hygiene in Portugal increased at a compound annual growth rate of 1.8% between 2003 and 2008.

The Deodorants category led the personal hygiene market in Portugal, accounting for a share of 45.5%.

Leading players in Portuguese personal hygiene market include Unilever, Beiersdorf AG and Colgate-Palmolive Company.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the personal hygiene market in Portugal

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: personal hygiene 2
Summary category level: bath & shower products 3
Summary category level: deodorants 4
Summary category level: soap 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Euro), 2003?08 20
Value analysis (Euro), 2008?13 21
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company and brand share analysis 28
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 4 Leading Company Profiles 37
Unilever 37
Beiersdorf AG 39
Chapter 5 Category Analysis: Bath & shower products 41
Value analysis (Euro), 2003?08 41
Value analysis (Euro), 2008?13 42
Value analysis (US dollars), 2003?08 44
Value analysis (US dollars), 2008?13 44
Volume analysis, 2003?08 46
Volume analysis, 2008?13 47
Company and brand share analysis 49
Distribution analysis 52
Expenditure and consumption per capita 54
Chapter 6 Category Analysis: Deodorants 57
Value analysis (Euro), 2003?08 57
Value analysis (Euro), 2008?13 58
Value analysis (US dollars), 2003?08 60
Value analysis (US dollars), 2008?13 61
Volume analysis, 2003?08 63
Volume analysis, 2008?13 64
Company and brand share analysis 66
Distribution analysis 69
Expenditure and consumption per capita 71
Chapter 7 Category Analysis: Soap 77
Value analysis (Euro), 2003?08 77
Value analysis (Euro), 2008?13 78
Value analysis (US dollars), 2003?08 80
Value analysis (US dollars), 2008?13 80
Volume analysis, 2003?08 82
Volume analysis, 2008?13 83
Company and brand share analysis 85
Distribution analysis 88
Expenditure and consumption per capita 90
Chapter 8 Country Comparison 93
Value 93
Volume 97
Market share 101
Chapter 9 PESTLE Analysis 102
Summary 102
Political analysis 103
Economic analysis 106
Social analysis 110
Technology analysis 113
Legal analysis 116
Environmental analysis 119
Chapter 10 New Product Development 122
Product launches over time 122
Recent product launches 124
Chapter 11 Macroeconomic Profile 125
Macroeconomic indicators 125
Chapter 12 Research Methodology 130
Methodology overview 130
Secondary research 131
Market modeling 132
Creating an initial data model 132
Revising the initial data model 132
Creating a final estimate 133
Creating demographic value splits 133
Primary research 133
Data finalization 134
Ongoing research 134
Chapter 13 APPENDIX 135
Future readings 135
How to contact experts in your industry 135
Disclaimer 135

LIST OF FIGURES
Figure 1: Portugal personal hygiene value and value forecast, 2003?13 (€m, nominal prices) 22
Figure 2: Portugal personal hygiene category growth comparison, by value, 2003?13 24
Figure 3: Portugal personal hygiene volume and volume forecast, 2003?13 (units, million) 27
Figure 4: Portugal personal hygiene category growth comparison, by volume, 2003?13 27
Figure 5: Portugal personal hygiene company share, by value, 2007?08 (%) 30
Figure 6: Portugal personal hygiene distribution channels, by value, 2007?08 (%) 33
Figure 7: Portugal bath & shower products value and value forecast, 2003?13 (€m, nominal prices) 43
Figure 8: Portugal bath & shower products category growth comparison, by value, 2003?13 45
Figure 9: Portugal bath & shower products volume and volume forecast, 2003?13 (units, million) 48
Figure 10: Portugal bath & shower products category growth comparison, by volume, 2003?13 48
Figure 11: Portugal bath & shower products company share, by value, 2007?08 (%) 50
Figure 12: Portugal bath & shower products distribution channels, by value, 2007?08 (%) 53
Figure 13: Portugal deodorants value and value forecast, 2003?13 (€m, nominal prices) 59
Figure 14: Portugal deodorants category growth comparison, by value, 2003?13 62
Figure 15: Portugal deodorants volume and volume forecast, 2003?13 (units, million) 65
Figure 16: Portugal deodorants category growth comparison, by volume, 2003?13 65
Figure 17: Portugal deodorants company share, by value, 2007?08 (%) 67
Figure 18: Portugal deodorants distribution channels, by value, 2007?08 (%) 70
Figure 19: Portugal soap value and value forecast, 2003?13 (€m, nominal prices) 79
Figure 20: Portugal soap category growth comparison, by value, 2003?13 81
Figure 21: Portugal soap volume and volume forecast, 2003?13 (units, million) 84
Figure 22: Portugal soap category growth comparison, by volume, 2003?13 84
Figure 23: Portugal soap company share, by value, 2007?08 (%) 86
Figure 24: Portugal soap distribution channels, by value, 2007?08 (%) 89
Figure 25: Global personal hygiene market split (value terms, 2008), top five countries 94
Figure 26: Global personal hygiene market value, 2003–08, top five countries 96
Figure 27: Global personal hygiene market split (volume terms, 2008), top five countries 98
Figure 28: Global personal hygiene market volume, 2003–08, top five countries 100
Figure 29: Annual data review process 131

LIST OF TABLES
Table 1: Personal hygiene category definitions 8
Table 2: Personal hygiene distribution channels 9
Table 3: Portugal personal hygiene value, 2003?08 (€m, nominal prices) 20
Table 4: Portugal personal hygiene value forecast, 2008?13 (€m, nominal prices) 21
Table 5: Portugal personal hygiene value, 2003?08 ($m, nominal prices) 23
Table 6: Portugal personal hygiene value forecast, 2008?13 ($m, nominal prices) 23
Table 7: Portugal personal hygiene volume, 2003?08 (units, million) 25
Table 8: Portugal personal hygiene volume forecast, 2008?13 (units, million) 26
Table 9: Portugal personal hygiene brand share, by value, 2007?08 (%) 28
Table 10: Portugal personal hygiene value, by brand 2007?08 (€m, nominal prices) 29
Table 11: Portugal personal hygiene company share by value, 2007?08 (%) 31
Table 12: Portugal personal hygiene value, by company, 2007?08 (€m, nominal prices) 31
Table 13: Portugal personal hygiene distribution channels, by value, 2007?08 (%) 32
Table 14: Portugal personal hygiene value, by distribution channel, 2007?08 (€m, nominal prices) 32
Table 15: Portugal personal hygiene expenditure per capita, 2003?08 (€, nominal prices) 34
Table 16: Portugal personal hygiene forecast expenditure per capita, 2008?13 (€, nominal prices) 34
Table 17: Portugal personal hygiene expenditure per capita, 2003?08 ($, nominal prices) 35
Table 18: Portugal personal hygiene forecast expenditure per capita, 2008?13 ($, nominal prices) 35
Table 19: Portugal personal hygiene consumption per capita, 2003?08 (units) 36
Table 20: Portugal personal hygiene forecast consumption per capita, 2008?13 (units) 36
Table 21: Unilever key facts 37
Table 22: Beiersdorf AG key facts 39
Table 23: Portugal bath & shower products value, 2003?08 (€m, nominal prices) 41
Table 24: Portugal bath & shower products value forecast, 2008?13 (€m, nominal prices) 42
Table 25: Portugal bath & shower products value, 2003?08 ($m, nominal prices) 44
Table 26: Portugal bath & shower products value forecast, 2008?13 ($m, nominal prices) 44
Table 27: Portugal bath & shower products volume, 2003?08 (units, million) 46
Table 28: Portugal bath & shower products volume forecast, 2008?13 (units, million) 47
Table 29: Portugal bath & shower products brand share, by value, 2007?08 (%) 49
Table 30: Portugal bath & shower products value, by brand 2007?08 (€m, nominal prices) 49
Table 31: Portugal bath & shower products company share by value, 2007?08 (%) 51
Table 32: Portugal bath & shower products value, by company, 2007?08 (€m, nominal prices) 51
Table 33: Portugal bath & shower products distribution channels, by value, 2007?08 (%) 52
Table 34: Portugal bath & shower products value, by distribution channel, 2007?08 (€m, nominal prices) 52
Table 35: Portugal bath & shower products expenditure per capita, 2003?08 (€, nominal prices) 54
Table 36: Portugal bath & shower products forecast expenditure per capita, 2008?13 (€, nominal prices) 54
Table 37: Portugal bath & shower products expenditure per capita, 2003?08 ($, nominal prices) 55
Table 38: Portugal bath & shower products forecast expenditure per capita, 2008?13 ($, nominal prices) 55
Table 39: Portugal bath & shower products consumption per capita, 2003?08 (units) 56
Table 40: Portugal bath & shower products forecast consumption per capita, 2008?13 (units) 56
Table 41: Portugal deodorants value, 2003?08 (€m, nominal prices) 57
Table 42: Portugal deodorants value forecast, 2008?13 (€m, nominal prices) 58
Table 43: Portugal deodorants value, 2003?08 ($m, nominal prices) 60
Table 44: Portugal deodorants value forecast, 2008?13 ($m, nominal prices) 61
Table 45: Portugal deodorants volume, 2003?08 (units, million) 63
Table 46: Portugal deodorants volume forecast, 2008?13 (units, million) 64
Table 47: Portugal deodorants brand share, by value, 2007?08 (%) 66
Table 48: Portugal deodorants value, by brand 2007?08 (€m, nominal prices) 66
Table 49: Portugal deodorants company share by value, 2007?08 (%) 68
Table 50: Portugal deodorants value, by company, 2007?08 (€m, nominal prices) 68
Table 51: Portugal deodorants distribution channels, by value, 2007?08 (%) 69
Table 52: Portugal deodorants value, by distribution channel, 2007?08 (€m, nominal prices) 69
Table 53: Portugal deodorants expenditure per capita, 2003?08 (€, nominal prices) 71
Table 54: Portugal deodorants forecast expenditure per capita, 2008?13 (€, nominal prices) 72
Table 55: Portugal deodorants expenditure per capita, 2003?08 ($, nominal prices) 73
Table 56: Portugal deodorants forecast expenditure per capita, 2008?13 ($, nominal prices) 74
Table 57: Portugal deodorants consumption per capita, 2003?08 (units) 75
Table 58: Portugal deodorants forecast consumption per capita, 2008?13 (units) 76
Table 59: Portugal soap value, 2003?08 (€m, nominal prices) 77
Table 60: Portugal soap value forecast, 2008?13 (€m, nominal prices) 78
Table 61: Portugal soap value, 2003?08 ($m, nominal prices) 80
Table 62: Portugal soap value forecast, 2008?13 ($m, nominal prices) 80
Table 63: Portugal soap volume, 2003?08 (units, million) 82
Table 64: Portugal soap volume forecast, 2008?13 (units, million) 83
Table 65: Portugal soap brand share, by value, 2007?08 (%) 85
Table 66: Portugal soap value, by brand 2007?08 (€m, nominal prices) 85
Table 67: Portugal soap company share by value, 2007?08 (%) 87
Table 68: Portugal soap value, by company, 2007?08 (€m, nominal prices) 87
Table 69: Portugal soap distribution channels, by value, 2007?08 (%) 88
Table 70: Portugal soap value, by distribution channel, 2007?08 (€m, nominal prices) 88
Table 71: Portugal soap expenditure per capita, 2003?08 (€, nominal prices) 90
Table 72: Portugal soap forecast expenditure per capita, 2008?13 (€, nominal prices) 90
Table 73: Portugal soap expenditure per capita, 2003?08 ($, nominal prices) 91
Table 74: Portugal soap forecast expenditure per capita, 2008?13 ($, nominal prices) 91
Table 75: Portugal soap consumption per capita, 2003?08 (units) 92
Table 76: Portugal soap forecast consumption per capita, 2008?13 (units) 92
Table 77: Global personal hygiene market value, 2008 93
Table 78: Global personal hygiene market split (value terms ($m), 2008), top five countries 96
Table 79: Global personal hygiene market volume, 2008 97
Table 80: Global personal hygiene market split (volume terms, 2008), top five countries 100
Table 81: Leading players, top five countries 101
Table 82: Analysis of Portuguese political landscape 103
Table 83: Analysis of the Portuguese economy 106
Table 84: Analysis of the Portuguese social system 110
Table 85: Analysis of Portuguese technology landscape 113
Table 86: Patents granted by the US Patent and Trademark Office to Portugal compared with major developed countries, 2003–06 115
Table 87: Analysis of Portuguese legal landscape 116
Table 88: Analysis of Portuguese environmental landscape 119
Table 89: Portugal personal hygiene new product launches reports, by company (top five companies), 2008 122
Table 90: Portugal personal hygiene new product launches SKUs, by company (top five companies), 2008 122
Table 91: Portugal personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 123
Table 92: Portugal personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2008 123
Table 93: Portugal personal hygiene new product launches (reports), by package tags or claims (top 10 claims), 2008 124
Table 94: Portugal personal hygiene new product launches (reports) - Recent five launches (2008) 124
Table 95: Portugal population, by age group, 2003?08 (millions) 125
Table 96: Portugal population forecast, by age group, 2008?13 (millions) 126
Table 97: Portugal population, by gender, 2003?08 (millions) 126
Table 98: Portugal population forecast, by gender, 2008?13 (millions) 127
Table 99: Portugal nominal GDP, 2003?08 (€bn, nominal prices) 127
Table 100: Portugal nominal GDP forecast, 2008?13 (€bn, nominal prices) 127
Table 101: Portugal real GDP, 2003?08 (€bn, 2000 prices) 128
Table 102: Portugal real GDP forecast, 2008?13 (€bn, 2000 prices) 128
Table 103: Portugal real GDP, 2003?08 ($bn, 2000 prices) 128
Table 104: Portugal real GDP forecast, 2008?13 ($bn, 2000 prices) 129
Table 105: Portugal consumer price index, 2003?08 (2000=100) 129
Table 106: Portugal consumer price index, 2008?13 (2000=100) 129

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