Personal Hygiene in Singapore to 2013

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Market	Consumer Goods
Report Type	Market Research
Country	Singapore
Published	9 October 2009
Number of Pages	134
Report Delivery	Email
Delivery Lead Time	-
Publisher	Datamonitor

Introduction

This databook provides key data and information on the personal hygiene market in Singapore. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: deodorants, soap and bath & shower products

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

Highlights

The market for personal hygiene in Singapore increased at a compound annual growth rate of 3.6% between 2003 and 2008.

The Bath & shower products category led the personal hygiene market in Singapore, accounting for a share of 51.3%.

Leading players in Singapore personal hygiene market include Unilever, Procter & Gamble Company, The and Johnson & Johnson.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the personal hygiene market in Singapore

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: personal hygiene 2
Summary category level: bath & shower products 3
Summary category level: deodorants 4
Summary category level: soap 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Singapore Dollar), 2003?08 20
Value analysis (Singapore Dollar), 2008?13 21
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company and brand share analysis 28
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 4 Leading Company Profiles 37
Unilever 37
Procter & Gamble Company, The 39
Chapter 5 Category Analysis: Bath & shower products 41
Value analysis (Singapore Dollar), 2003?08 41
Value analysis (Singapore Dollar), 2008?13 42
Value analysis (US dollars), 2003?08 44
Value analysis (US dollars), 2008?13 44
Volume analysis, 2003?08 46
Volume analysis, 2008?13 47
Company and brand share analysis 49
Distribution analysis 52
Expenditure and consumption per capita 54
Chapter 6 Category Analysis: Deodorants 57
Value analysis (Singapore Dollar), 2003?08 57
Value analysis (Singapore Dollar), 2008?13 58
Value analysis (US dollars), 2003?08 60
Value analysis (US dollars), 2008?13 61
Volume analysis, 2003?08 63
Volume analysis, 2008?13 64
Company and brand share analysis 66
Distribution analysis 69
Expenditure and consumption per capita 71
Chapter 7 Category Analysis: Soap 77
Value analysis (Singapore Dollar), 2003?08 77
Value analysis (Singapore Dollar), 2008?13 78
Value analysis (US dollars), 2003?08 80
Value analysis (US dollars), 2008?13 80
Volume analysis, 2003?08 82
Volume analysis, 2008?13 83
Company and brand share analysis 85
Distribution analysis 88
Expenditure and consumption per capita 90
Chapter 8 Country Comparison 93
Value 93
Volume 97
Market share 101
Chapter 9 PESTLE Analysis 102
Summary 102
Political analysis 103
Economic analysis 106
Social analysis 109
Technological analysis 112
Legal analysis 115
Environmental analysis 118
Chapter 10 New Product Development 121
Product launches over time 121
Recent product launches 123
Chapter 11 Macroeconomic Profile 124
Macroeconomic indicators 124
Chapter 12 Research Methodology 129
Methodology overview 129
Secondary research 130
Market modeling 131
Creating an initial data model 131
Revising the initial data model 131
Creating a final estimate 132
Creating demographic value splits 132
Primary research 132
Data finalization 133
Ongoing research 133
Chapter 13 APPENDIX 134
Future readings 134
How to contact experts in your industry 134
Disclaimer 134

LIST OF FIGURES
Figure 1: Singapore personal hygiene value and value forecast, 2003?13 (SGDm, nominal prices) 22
Figure 2: Singapore personal hygiene category growth comparison, by value, 2003?13 24
Figure 3: Singapore personal hygiene volume and volume forecast, 2003?13 (units, million) 27
Figure 4: Singapore personal hygiene category growth comparison, by volume, 2003?13 27
Figure 5: Singapore personal hygiene company share, by value, 2007?08 (%) 30
Figure 6: Singapore personal hygiene distribution channels, by value, 2007?08 (%) 33
Figure 7: Singapore bath & shower products value and value forecast, 2003?13 (SGDm, nominal prices) 43
Figure 8: Singapore bath & shower products category growth comparison, by value, 2003?13 45
Figure 9: Singapore bath & shower products volume and volume forecast, 2003?13 (units, million) 48
Figure 10: Singapore bath & shower products category growth comparison, by volume, 2003?13 48
Figure 11: Singapore bath & shower products company share, by value, 2007?08 (%) 50
Figure 12: Singapore bath & shower products distribution channels, by value, 2007?08 (%) 53
Figure 13: Singapore deodorants value and value forecast, 2003?13 (SGDm, nominal prices) 59
Figure 14: Singapore deodorants category growth comparison, by value, 2003?13 62
Figure 15: Singapore deodorants volume and volume forecast, 2003?13 (units, million) 65
Figure 16: Singapore deodorants category growth comparison, by volume, 2003?13 65
Figure 17: Singapore deodorants company share, by value, 2007?08 (%) 67
Figure 18: Singapore deodorants distribution channels, by value, 2007?08 (%) 70
Figure 19: Singapore soap value and value forecast, 2003?13 (SGDm, nominal prices) 79
Figure 20: Singapore soap category growth comparison, by value, 2003?13 81
Figure 21: Singapore soap volume and volume forecast, 2003?13 (units, million) 84
Figure 22: Singapore soap category growth comparison, by volume, 2003?13 84
Figure 23: Singapore soap company share, by value, 2007?08 (%) 86
Figure 24: Singapore soap distribution channels, by value, 2007?08 (%) 89
Figure 25: Global personal hygiene market split (value terms, 2008), top five countries 94
Figure 26: Global personal hygiene market value, 2003–08, top five countries 96
Figure 27: Global personal hygiene market split (volume terms, 2008), top five countries 98
Figure 28: Global personal hygiene market volume, 2003–08, top five countries 100
Figure 29: Annual data review process 130

LIST OF TABLES
Table 1: Personal hygiene category definitions 8
Table 2: Personal hygiene distribution channels 9
Table 3: Singapore personal hygiene value, 2003?08 (SGDm, nominal prices) 20
Table 4: Singapore personal hygiene value forecast, 2008?13 (SGDm, nominal prices) 21
Table 5: Singapore personal hygiene value, 2003?08 ($m, nominal prices) 23
Table 6: Singapore personal hygiene value forecast, 2008?13 ($m, nominal prices) 23
Table 7: Singapore personal hygiene volume, 2003?08 (units, million) 25
Table 8: Singapore personal hygiene volume forecast, 2008?13 (units, million) 26
Table 9: Singapore personal hygiene brand share, by value, 2007?08 (%) 28
Table 10: Singapore personal hygiene value, by brand 2007?08 (SGDm, nominal prices) 29
Table 11: Singapore personal hygiene company share by value, 2007?08 (%) 31
Table 12: Singapore personal hygiene value, by company, 2007?08 (SGDm, nominal prices) 31
Table 13: Singapore personal hygiene distribution channels, by value, 2007?08 (%) 32
Table 14: Singapore personal hygiene value, by distribution channel, 2007?08 (SGDm, nominal prices) 32
Table 15: Singapore personal hygiene expenditure per capita, 2003?08 (SGD, nominal prices) 34
Table 16: Singapore personal hygiene forecast expenditure per capita, 2008?13 (SGD, nominal prices) 34
Table 17: Singapore personal hygiene expenditure per capita, 2003?08 ($, nominal prices) 35
Table 18: Singapore personal hygiene forecast expenditure per capita, 2008?13 ($, nominal prices) 35
Table 19: Singapore personal hygiene consumption per capita, 2003?08 (units) 36
Table 20: Singapore personal hygiene forecast consumption per capita, 2008?13 (units) 36
Table 21: Unilever key facts 37
Table 22: Procter & Gamble Company, The key facts 39
Table 23: Singapore bath & shower products value, 2003?08 (SGDm, nominal prices) 41
Table 24: Singapore bath & shower products value forecast, 2008?13 (SGDm, nominal prices) 42
Table 25: Singapore bath & shower products value, 2003?08 ($m, nominal prices) 44
Table 26: Singapore bath & shower products value forecast, 2008?13 ($m, nominal prices) 44
Table 27: Singapore bath & shower products volume, 2003?08 (units, million) 46
Table 28: Singapore bath & shower products volume forecast, 2008?13 (units, million) 47
Table 29: Singapore bath & shower products brand share, by value, 2007?08 (%) 49
Table 30: Singapore bath & shower products value, by brand 2007?08 (SGDm, nominal prices) 49
Table 31: Singapore bath & shower products company share by value, 2007?08 (%) 51
Table 32: Singapore bath & shower products value, by company, 2007?08 (SGDm, nominal prices) 51
Table 33: Singapore bath & shower products distribution channels, by value, 2007?08 (%) 52
Table 34: Singapore bath & shower products value, by distribution channel, 2007?08 (SGDm, nominal prices) 52
Table 35: Singapore bath & shower products expenditure per capita, 2003?08 (SGD, nominal prices) 54
Table 36: Singapore bath & shower products forecast expenditure per capita, 2008?13 (SGD, nominal prices) 54
Table 37: Singapore bath & shower products expenditure per capita, 2003?08 ($, nominal prices) 55
Table 38: Singapore bath & shower products forecast expenditure per capita, 2008?13 ($, nominal prices) 55
Table 39: Singapore bath & shower products consumption per capita, 2003?08 (units) 56
Table 40: Singapore bath & shower products forecast consumption per capita, 2008?13 (units) 56
Table 41: Singapore deodorants value, 2003?08 (SGDm, nominal prices) 57
Table 42: Singapore deodorants value forecast, 2008?13 (SGDm, nominal prices) 58
Table 43: Singapore deodorants value, 2003?08 ($m, nominal prices) 60
Table 44: Singapore deodorants value forecast, 2008?13 ($m, nominal prices) 61
Table 45: Singapore deodorants volume, 2003?08 (units, million) 63
Table 46: Singapore deodorants volume forecast, 2008?13 (units, million) 64
Table 47: Singapore deodorants brand share, by value, 2007?08 (%) 66
Table 48: Singapore deodorants value, by brand 2007?08 (SGDm, nominal prices) 66
Table 49: Singapore deodorants company share by value, 2007?08 (%) 68
Table 50: Singapore deodorants value, by company, 2007?08 (SGDm, nominal prices) 68
Table 51: Singapore deodorants distribution channels, by value, 2007?08 (%) 69
Table 52: Singapore deodorants value, by distribution channel, 2007?08 (SGDm, nominal prices) 69
Table 53: Singapore deodorants expenditure per capita, 2003?08 (SGD, nominal prices) 71
Table 54: Singapore deodorants forecast expenditure per capita, 2008?13 (SGD, nominal prices) 72
Table 55: Singapore deodorants expenditure per capita, 2003?08 ($, nominal prices) 73
Table 56: Singapore deodorants forecast expenditure per capita, 2008?13 ($, nominal prices) 74
Table 57: Singapore deodorants consumption per capita, 2003?08 (units) 75
Table 58: Singapore deodorants forecast consumption per capita, 2008?13 (units) 76
Table 59: Singapore soap value, 2003?08 (SGDm, nominal prices) 77
Table 60: Singapore soap value forecast, 2008?13 (SGDm, nominal prices) 78
Table 61: Singapore soap value, 2003?08 ($m, nominal prices) 80
Table 62: Singapore soap value forecast, 2008?13 ($m, nominal prices) 80
Table 63: Singapore soap volume, 2003?08 (units, million) 82
Table 64: Singapore soap volume forecast, 2008?13 (units, million) 83
Table 65: Singapore soap brand share, by value, 2007?08 (%) 85
Table 66: Singapore soap value, by brand 2007?08 (SGDm, nominal prices) 85
Table 67: Singapore soap company share by value, 2007?08 (%) 87
Table 68: Singapore soap value, by company, 2007?08 (SGDm, nominal prices) 87
Table 69: Singapore soap distribution channels, by value, 2007?08 (%) 88
Table 70: Singapore soap value, by distribution channel, 2007?08 (SGDm, nominal prices) 88
Table 71: Singapore soap expenditure per capita, 2003?08 (SGD, nominal prices) 90
Table 72: Singapore soap forecast expenditure per capita, 2008?13 (SGD, nominal prices) 90
Table 73: Singapore soap expenditure per capita, 2003?08 ($, nominal prices) 91
Table 74: Singapore soap forecast expenditure per capita, 2008?13 ($, nominal prices) 91
Table 75: Singapore soap consumption per capita, 2003?08 (units) 92
Table 76: Singapore soap forecast consumption per capita, 2008?13 (units) 92
Table 77: Global personal hygiene market value, 2008 93
Table 78: Global personal hygiene market split (value terms ($m), 2008), top five countries 96
Table 79: Global personal hygiene market volume, 2008 97
Table 80: Global personal hygiene market split (volume terms, 2008), top five countries 100
Table 81: Leading players, top five countries 101
Table 82: Analysis of Singapore’s political landscape 103
Table 83: Analysis of Singapore’s economic landscape 106
Table 84: Analysis of Singapore’s social landscape 109
Table 85: Analysis of Singapore’s technology landscape 112
Table 86: Analysis of Singapore’s legal landscape 115
Table 87: Analysis of Singapore’s environmental landscape 118
Table 88: Singapore personal hygiene new product launches reports, by company (top five companies), 2008 121
Table 89: Singapore personal hygiene new product launches SKUs, by company (top five companies), 2008 121
Table 90: Singapore personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 122
Table 91: Singapore personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2008 122
Table 92: Singapore personal hygiene new product launches (reports), by package tags or claims (top 10 claims), 2008 123
Table 93: Singapore personal hygiene new product launches (reports) - recent five launches (2008) 123
Table 94: Singapore population, by age group, 2003?08 (millions) 124
Table 95: Singapore population forecast, by age group, 2008?13 (millions) 125
Table 96: Singapore population, by gender, 2003?08 (millions) 125
Table 97: Singapore population forecast, by gender, 2008?13 (millions) 126
Table 98: Singapore nominal GDP, 2003?08 (SGDbn, nominal prices) 126
Table 99: Singapore nominal GDP forecast, 2008?13 (SGDbn, nominal prices) 126
Table 100: Singapore real GDP, 2003?08 (SGDbn, 2000 prices) 127
Table 101: Singapore real GDP forecast, 2008?13 (SGDbn, 2000 prices) 127
Table 102: Singapore real GDP, 2003?08 ($bn, 2000 prices) 127
Table 103: Singapore real GDP forecast, 2008?13 ($bn, 2000 prices) 128
Table 104: Singapore consumer price index, 2003?08 (2000=100) 128
Table 105: Singapore consumer price index, 2008?13 (2000=100) 128

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