TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: personal hygiene 2
Summary category level: bath & shower products 3
Summary category level: deodorants 4
Summary category level: soap 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Rand), 2003?08 20
Value analysis (Rand), 2008?13 21
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company and brand share analysis 28
Distribution analysis 31
Expenditure and consumption per capita 33
Chapter 4 Leading Company Profiles 36
Unilever 36
Colgate-Palmolive Company 38
Chapter 5 Category Analysis: Bath & shower products 41
Value analysis (Rand), 2003?08 41
Value analysis (Rand), 2008?13 42
Value analysis (US dollars), 2003?08 44
Value analysis (US dollars), 2008?13 44
Volume analysis, 2003?08 46
Volume analysis, 2008?13 47
Company and brand share analysis 49
Distribution analysis 52
Expenditure and consumption per capita 54
Chapter 6 Category Analysis: Deodorants 57
Value analysis (Rand), 2003?08 57
Value analysis (Rand), 2008?13 58
Value analysis (US dollars), 2003?08 60
Value analysis (US dollars), 2008?13 61
Volume analysis, 2003?08 63
Volume analysis, 2008?13 64
Company and brand share analysis 66
Distribution analysis 69
Expenditure and consumption per capita 71
Chapter 7 Category Analysis: Soap 77
Value analysis (Rand), 2003?08 77
Value analysis (Rand), 2008?13 78
Value analysis (US dollars), 2003?08 80
Value analysis (US dollars), 2008?13 80
Volume analysis, 2003?08 82
Volume analysis, 2008?13 83
Company and brand share analysis 85
Distribution analysis 88
Expenditure and consumption per capita 90
Chapter 8 Country Comparison 93
Value 93
Volume 97
Market share 101
Chapter 9 PESTLE Analysis 102
Summary 102
Political analysis 103
Economic analysis 106
Social analysis 109
Technology analysis 113
Legal analysis 116
Environmental analysis 119
Chapter 10 New Product Development 122
Product launches over time 122
Recent product launches 124
Chapter 11 Macroeconomic Profile 125
Macroeconomic indicators 125
Chapter 12 Research Methodology 130
Methodology overview 130
Secondary research 131
Market modeling 132
Creating an initial data model 132
Revising the initial data model 132
Creating a final estimate 133
Creating demographic value splits 133
Primary research 133
Data finalization 134
Ongoing research 134
Chapter 13 APPENDIX 135
Future readings 135
How to contact experts in your industry 135
Disclaimer 135
LIST OF FIGURES
Figure 1: South Africa personal hygiene value and value forecast, 2003?13 (ZARm, nominal prices) 22
Figure 2: South Africa personal hygiene category growth comparison, by value, 2003?13 24
Figure 3: South Africa personal hygiene volume and volume forecast, 2003?13 (units, million) 27
Figure 4: South Africa personal hygiene category growth comparison, by volume, 2003?13 27
Figure 5: South Africa personal hygiene company share, by value, 2007?08 (%) 29
Figure 6: South Africa personal hygiene distribution channels, by value, 2007?08 (%) 32
Figure 7: South Africa bath & shower products value and value forecast, 2003?13 (ZARm, nominal prices) 43
Figure 8: South Africa bath & shower products category growth comparison, by value, 2003?13 45
Figure 9: South Africa bath & shower products volume and volume forecast, 2003?13 (units, million) 48
Figure 10: South Africa bath & shower products category growth comparison, by volume, 2003?13 48
Figure 11: South Africa bath & shower products company share, by value, 2007?08 (%) 50
Figure 12: South Africa bath & shower products distribution channels, by value, 2007?08 (%) 53
Figure 13: South Africa deodorants value and value forecast, 2003?13 (ZARm, nominal prices) 59
Figure 14: South Africa deodorants category growth comparison, by value, 2003?13 62
Figure 15: South Africa deodorants volume and volume forecast, 2003?13 (units, million) 65
Figure 16: South Africa deodorants category growth comparison, by volume, 2003?13 65
Figure 17: South Africa deodorants company share, by value, 2007?08 (%) 67
Figure 18: South Africa deodorants distribution channels, by value, 2007?08 (%) 70
Figure 19: South Africa soap value and value forecast, 2003?13 (ZARm, nominal prices) 79
Figure 20: South Africa soap category growth comparison, by value, 2003?13 81
Figure 21: South Africa soap volume and volume forecast, 2003?13 (units, million) 84
Figure 22: South Africa soap category growth comparison, by volume, 2003?13 84
Figure 23: South Africa soap company share, by value, 2007?08 (%) 86
Figure 24: South Africa soap distribution channels, by value, 2007?08 (%) 89
Figure 25: Global personal hygiene market split (value terms, 2008), top five countries 94
Figure 26: Global personal hygiene market value, 2003–08, top five countries 96
Figure 27: Global personal hygiene market split (volume terms, 2008), top five countries 98
Figure 28: Global personal hygiene market volume, 2003–08, top five countries 100
Figure 29: Annual data review process 131
LIST OF TABLES
Table 1: Personal hygiene category definitions 8
Table 2: Personal hygiene distribution channels 9
Table 3: South Africa personal hygiene value, 2003?08 (ZARm, nominal prices) 20
Table 4: South Africa personal hygiene value forecast, 2008?13 (ZARm, nominal prices) 21
Table 5: South Africa personal hygiene value, 2003?08 ($m, nominal prices) 23
Table 6: South Africa personal hygiene value forecast, 2008?13 ($m, nominal prices) 23
Table 7: South Africa personal hygiene volume, 2003?08 (units, million) 25
Table 8: South Africa personal hygiene volume forecast, 2008?13 (units, million) 26
Table 9: South Africa personal hygiene brand share, by value, 2007?08 (%) 28
Table 10: South Africa personal hygiene value, by brand 2007?08 (ZARm, nominal prices) 28
Table 11: South Africa personal hygiene company share by value, 2007?08 (%) 30
Table 12: South Africa personal hygiene value, by company, 2007?08 (ZARm, nominal prices) 30
Table 13: South Africa personal hygiene distribution channels, by value, 2007?08 (%) 31
Table 14: South Africa personal hygiene value, by distribution channel, 2007?08 (ZARm, nominal prices) 31
Table 15: South Africa personal hygiene expenditure per capita, 2003?08 (ZAR, nominal prices) 33
Table 16: South Africa personal hygiene forecast expenditure per capita, 2008?13 (ZAR, nominal prices) 33
Table 17: South Africa personal hygiene expenditure per capita, 2003?08 ($, nominal prices) 34
Table 18: South Africa personal hygiene forecast expenditure per capita, 2008?13 ($, nominal prices) 34
Table 19: South Africa personal hygiene consumption per capita, 2003?08 (units) 35
Table 20: South Africa personal hygiene forecast consumption per capita, 2008?13 (units) 35
Table 21: Unilever key facts 36
Table 22: Colgate-Palmolive Company key facts 38
Table 23: South Africa bath & shower products value, 2003?08 (ZARm, nominal prices) 41
Table 24: South Africa bath & shower products value forecast, 2008?13 (ZARm, nominal prices) 42
Table 25: South Africa bath & shower products value, 2003?08 ($m, nominal prices) 44
Table 26: South Africa bath & shower products value forecast, 2008?13 ($m, nominal prices) 44
Table 27: South Africa bath & shower products volume, 2003?08 (units, million) 46
Table 28: South Africa bath & shower products volume forecast, 2008?13 (units, million) 47
Table 29: South Africa bath & shower products brand share, by value, 2007?08 (%) 49
Table 30: South Africa bath & shower products value, by brand 2007?08 (ZARm, nominal prices) 49
Table 31: South Africa bath & shower products company share by value, 2007?08 (%) 51
Table 32: South Africa bath & shower products value, by company, 2007?08 (ZARm, nominal prices) 51
Table 33: South Africa bath & shower products distribution channels, by value, 2007?08 (%) 52
Table 34: South Africa bath & shower products value, by distribution channel, 2007?08 (ZARm, nominal prices) 52
Table 35: South Africa bath & shower products expenditure per capita, 2003?08 (ZAR, nominal prices) 54
Table 36: South Africa bath & shower products forecast expenditure per capita, 2008?13 (ZAR, nominal prices) 54
Table 37: South Africa bath & shower products expenditure per capita, 2003?08 ($, nominal prices) 55
Table 38: South Africa bath & shower products forecast expenditure per capita, 2008?13 ($, nominal prices) 55
Table 39: South Africa bath & shower products consumption per capita, 2003?08 (units) 56
Table 40: South Africa bath & shower products forecast consumption per capita, 2008?13 (units) 56
Table 41: South Africa deodorants value, 2003?08 (ZARm, nominal prices) 57
Table 42: South Africa deodorants value forecast, 2008?13 (ZARm, nominal prices) 58
Table 43: South Africa deodorants value, 2003?08 ($m, nominal prices) 60
Table 44: South Africa deodorants value forecast, 2008?13 ($m, nominal prices) 61
Table 45: South Africa deodorants volume, 2003?08 (units, million) 63
Table 46: South Africa deodorants volume forecast, 2008?13 (units, million) 64
Table 47: South Africa deodorants brand share, by value, 2007?08 (%) 66
Table 48: South Africa deodorants value, by brand 2007?08 (ZARm, nominal prices) 66
Table 49: South Africa deodorants company share by value, 2007?08 (%) 68
Table 50: South Africa deodorants value, by company, 2007?08 (ZARm, nominal prices) 68
Table 51: South Africa deodorants distribution channels, by value, 2007?08 (%) 69
Table 52: South Africa deodorants value, by distribution channel, 2007?08 (ZARm, nominal prices) 69
Table 53: South Africa deodorants expenditure per capita, 2003?08 (ZAR, nominal prices) 71
Table 54: South Africa deodorants forecast expenditure per capita, 2008?13 (ZAR, nominal prices) 72
Table 55: South Africa deodorants expenditure per capita, 2003?08 ($, nominal prices) 73
Table 56: South Africa deodorants forecast expenditure per capita, 2008?13 ($, nominal prices) 74
Table 57: South Africa deodorants consumption per capita, 2003?08 (units) 75
Table 58: South Africa deodorants forecast consumption per capita, 2008?13 (units) 76
Table 59: South Africa soap value, 2003?08 (ZARm, nominal prices) 77
Table 60: South Africa soap value forecast, 2008?13 (ZARm, nominal prices) 78
Table 61: South Africa soap value, 2003?08 ($m, nominal prices) 80
Table 62: South Africa soap value forecast, 2008?13 ($m, nominal prices) 80
Table 63: South Africa soap volume, 2003?08 (units, million) 82
Table 64: South Africa soap volume forecast, 2008?13 (units, million) 83
Table 65: South Africa soap brand share, by value, 2007?08 (%) 85
Table 66: South Africa soap value, by brand 2007?08 (ZARm, nominal prices) 85
Table 67: South Africa soap company share by value, 2007?08 (%) 87
Table 68: South Africa soap value, by company, 2007?08 (ZARm, nominal prices) 87
Table 69: South Africa soap distribution channels, by value, 2007?08 (%) 88
Table 70: South Africa soap value, by distribution channel, 2007?08 (ZARm, nominal prices) 88
Table 71: South Africa soap expenditure per capita, 2003?08 (ZAR, nominal prices) 90
Table 72: South Africa soap forecast expenditure per capita, 2008?13 (ZAR, nominal prices) 90
Table 73: South Africa soap expenditure per capita, 2003?08 ($, nominal prices) 91
Table 74: South Africa soap forecast expenditure per capita, 2008?13 ($, nominal prices) 91
Table 75: South Africa soap consumption per capita, 2003?08 (units) 92
Table 76: South Africa soap forecast consumption per capita, 2008?13 (units) 92
Table 77: Global personal hygiene market value, 2008 93
Table 78: Global personal hygiene market split (value terms ($m), 2008), top five countries 96
Table 79: Global personal hygiene market volume, 2008 97
Table 80: Global personal hygiene market split (volume terms, 2008), top five countries 100
Table 81: Leading players, top five countries 101
Table 82: Analysis of South Africa’s political landscape 103
Table 83: Analysis of the South African economy 106
Table 84: Analysis of the South African social system 109
Table 85: Analysis of South African technology landscape 113
Table 86: Analysis of South Africa legal landscape 116
Table 87: Analysis of South African environmental landscape 119
Table 88: South Africa personal hygiene new product launches reports, by company (top five companies), 2008 122
Table 89: South Africa personal hygiene new product launches SKUs, by company (top five companies), 2008 122
Table 90: South Africa personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 123
Table 91: South Africa personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2008 123
Table 92: South Africa personal hygiene new product launches (reports), by package tags or claims (top 10 claims), 2008 124
Table 93: South Africa personal hygiene new product launches (reports) - recent five launches (2008) 124
Table 94: South Africa population, by age group, 2003?08 (millions) 125
Table 95: South Africa population forecast, by age group, 2008?13 (millions) 126
Table 96: South Africa population, by gender, 2003?08 (millions) 126
Table 97: South Africa population forecast, by gender, 2008?13 (millions) 127
Table 98: South Africa nominal GDP, 2003?08 (ZARbn, nominal prices) 127
Table 99: South Africa nominal GDP forecast, 2008?13 (ZARbn, nominal prices) 127
Table 100: South Africa real GDP, 2003?08 (ZARbn, 2000 prices) 128
Table 101: South Africa real GDP forecast, 2008?13 (ZARbn, 2000 prices) 128
Table 102: South Africa real GDP, 2003?08 ($bn, 2000 prices) 128
Table 103: South Africa real GDP forecast, 2008?13 ($bn, 2000 prices) 129
Table 104: South Africa consumer price index, 2003?08 (2000=100) 129
Table 105: South Africa consumer price index, 2008?13 (2000=100) 129
