TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: personal hygiene 2
Summary category level: bath & shower products 3
Summary category level: deodorants 4
Summary category level: soap 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Euro), 2003?08 20
Value analysis (Euro), 2008?13 21
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company and brand share analysis 28
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Leading Company Profiles 38
Puig 38
Sara Lee Corporation 40
Chapter 5 Category Analysis: Bath & shower products 43
Value analysis (Euro), 2003?08 43
Value analysis (Euro), 2008?13 44
Value analysis (US dollars), 2003?08 46
Value analysis (US dollars), 2008?13 46
Volume analysis, 2003?08 48
Volume analysis, 2008?13 49
Company and brand share analysis 51
Distribution analysis 55
Expenditure and consumption per capita 57
Chapter 6 Category Analysis: Deodorants 60
Value analysis (Euro), 2003?08 60
Value analysis (Euro), 2008?13 61
Value analysis (US dollars), 2003?08 63
Value analysis (US dollars), 2008?13 64
Volume analysis, 2003?08 66
Volume analysis, 2008?13 67
Company and brand share analysis 70
Distribution analysis 74
Expenditure and consumption per capita 76
Chapter 7 Category Analysis: Soap 82
Value analysis (Euro), 2003?08 82
Value analysis (Euro), 2008?13 83
Value analysis (US dollars), 2003?08 85
Value analysis (US dollars), 2008?13 85
Volume analysis, 2003?08 87
Volume analysis, 2008?13 88
Company and brand share analysis 90
Distribution analysis 94
Expenditure and consumption per capita 96
Chapter 8 Country Comparison 99
Value 99
Volume 103
Market share 107
Chapter 9 PESTLE Analysis 108
Summary 108
Political analysis 109
Economic analysis 112
Social analysis 116
Technological analysis 120
Legal analysis 124
Environmental analysis 127
Chapter 10 New Product Development 131
Product launches over time 131
Recent product launches 133
Chapter 11 Macroeconomic Profile 134
Macroeconomic indicators 134
Chapter 12 Research Methodology 139
Methodology overview 139
Secondary research 140
Market modeling 141
Creating an initial data model 141
Revising the initial data model 141
Creating a final estimate 142
Creating demographic value splits 142
Primary research 142
Data finalization 143
Ongoing research 143
Chapter 13 APPENDIX 144
Future readings 144
How to contact experts in your industry 144
Disclaimer 144
LIST OF FIGURES
Figure 1: Spain personal hygiene value and value forecast, 2003?13 (€m, nominal prices) 22
Figure 2: Spain personal hygiene category growth comparison, by value, 2003?13 24
Figure 3: Spain personal hygiene volume and volume forecast, 2003?13 (units, million) 27
Figure 4: Spain personal hygiene category growth comparison, by volume, 2003?13 27
Figure 5: Spain personal hygiene company share, by value, 2007?08 (%) 30
Figure 6: Spain personal hygiene distribution channels, by value, 2007?08 (%) 34
Figure 7: Spain bath & shower products value and value forecast, 2003?13 (€m, nominal prices) 45
Figure 8: Spain bath & shower products category growth comparison, by value, 2003?13 47
Figure 9: Spain bath & shower products volume and volume forecast, 2003?13 (units, million) 50
Figure 10: Spain bath & shower products category growth comparison, by volume, 2003?13 50
Figure 11: Spain bath & shower products company share, by value, 2007?08 (%) 53
Figure 12: Spain bath & shower products distribution channels, by value, 2007?08 (%) 56
Figure 13: Spain deodorants value and value forecast, 2003?13 (€m, nominal prices) 62
Figure 14: Spain deodorants category growth comparison, by value, 2003?13 65
Figure 15: Spain deodorants volume and volume forecast, 2003?13 (units, million) 68
Figure 16: Spain deodorants category growth comparison, by volume, 2003?13 69
Figure 17: Spain deodorants company share, by value, 2007?08 (%) 72
Figure 18: Spain deodorants distribution channels, by value, 2007?08 (%) 75
Figure 19: Spain soap value and value forecast, 2003?13 (€m, nominal prices) 84
Figure 20: Spain soap category growth comparison, by value, 2003?13 86
Figure 21: Spain soap volume and volume forecast, 2003?13 (units, million) 89
Figure 22: Spain soap category growth comparison, by volume, 2003?13 89
Figure 23: Spain soap company share, by value, 2007?08 (%) 92
Figure 24: Spain soap distribution channels, by value, 2007?08 (%) 95
Figure 25: Global personal hygiene market split (value terms, 2008), top five countries 100
Figure 26: Global personal hygiene market value, 2003–08, top five countries 102
Figure 27: Global personal hygiene market split (volume terms, 2008), top five countries 104
Figure 28: Global personal hygiene market volume, 2003–08, top five countries 106
Figure 29: Annual data review process 140
LIST OF TABLES
Table 1: Personal hygiene category definitions 8
Table 2: Personal hygiene distribution channels 9
Table 3: Spain personal hygiene value, 2003?08 (€m, nominal prices) 20
Table 4: Spain personal hygiene value forecast, 2008?13 (€m, nominal prices) 21
Table 5: Spain personal hygiene value, 2003?08 ($m, nominal prices) 23
Table 6: Spain personal hygiene value forecast, 2008?13 ($m, nominal prices) 23
Table 7: Spain personal hygiene volume, 2003?08 (units, million) 25
Table 8: Spain personal hygiene volume forecast, 2008?13 (units, million) 26
Table 9: Spain personal hygiene brand share, by value, 2007?08 (%) 28
Table 10: Spain personal hygiene value, by brand 2007?08 (€m, nominal prices) 29
Table 11: Spain personal hygiene company share by value, 2007?08 (%) 31
Table 12: Spain personal hygiene value, by company, 2007?08 (€m, nominal prices) 32
Table 13: Spain personal hygiene distribution channels, by value, 2007?08 (%) 33
Table 14: Spain personal hygiene value, by distribution channel, 2007?08 (€m, nominal prices) 33
Table 15: Spain personal hygiene expenditure per capita, 2003?08 (€, nominal prices) 35
Table 16: Spain personal hygiene forecast expenditure per capita, 2008?13 (€, nominal prices) 35
Table 17: Spain personal hygiene expenditure per capita, 2003?08 ($, nominal prices) 36
Table 18: Spain personal hygiene forecast expenditure per capita, 2008?13 ($, nominal prices) 36
Table 19: Spain personal hygiene consumption per capita, 2003?08 (units) 37
Table 20: Spain personal hygiene forecast consumption per capita, 2008?13 (units) 37
Table 21: Puig key facts 38
Table 22: Sara Lee Corporation key facts 40
Table 23: Spain bath & shower products value, 2003?08 (€m, nominal prices) 43
Table 24: Spain bath & shower products value forecast, 2008?13 (€m, nominal prices) 44
Table 25: Spain bath & shower products value, 2003?08 ($m, nominal prices) 46
Table 26: Spain bath & shower products value forecast, 2008?13 ($m, nominal prices) 46
Table 27: Spain bath & shower products volume, 2003?08 (units, million) 48
Table 28: Spain bath & shower products volume forecast, 2008?13 (units, million) 49
Table 29: Spain bath & shower products brand share, by value, 2007?08 (%) 51
Table 30: Spain bath & shower products value, by brand 2007?08 (€m, nominal prices) 52
Table 31: Spain bath & shower products company share by value, 2007?08 (%) 54
Table 32: Spain bath & shower products value, by company, 2007?08 (€m, nominal prices) 54
Table 33: Spain bath & shower products distribution channels, by value, 2007?08 (%) 55
Table 34: Spain bath & shower products value, by distribution channel, 2007?08 (€m, nominal prices) 55
Table 35: Spain bath & shower products expenditure per capita, 2003?08 (€, nominal prices) 57
Table 36: Spain bath & shower products forecast expenditure per capita, 2008?13 (€, nominal prices) 57
Table 37: Spain bath & shower products expenditure per capita, 2003?08 ($, nominal prices) 58
Table 38: Spain bath & shower products forecast expenditure per capita, 2008?13 ($, nominal prices) 58
Table 39: Spain bath & shower products consumption per capita, 2003?08 (units) 59
Table 40: Spain bath & shower products forecast consumption per capita, 2008?13 (units) 59
Table 41: Spain deodorants value, 2003?08 (€m, nominal prices) 60
Table 42: Spain deodorants value forecast, 2008?13 (€m, nominal prices) 61
Table 43: Spain deodorants value, 2003?08 ($m, nominal prices) 63
Table 44: Spain deodorants value forecast, 2008?13 ($m, nominal prices) 64
Table 45: Spain deodorants volume, 2003?08 (units, million) 66
Table 46: Spain deodorants volume forecast, 2008?13 (units, million) 67
Table 47: Spain deodorants brand share, by value, 2007?08 (%) 70
Table 48: Spain deodorants value, by brand 2007?08 (€m, nominal prices) 71
Table 49: Spain deodorants company share by value, 2007?08 (%) 73
Table 50: Spain deodorants value, by company, 2007?08 (€m, nominal prices) 73
Table 51: Spain deodorants distribution channels, by value, 2007?08 (%) 74
Table 52: Spain deodorants value, by distribution channel, 2007?08 (€m, nominal prices) 74
Table 53: Spain deodorants expenditure per capita, 2003?08 (€, nominal prices) 76
Table 54: Spain deodorants forecast expenditure per capita, 2008?13 (€, nominal prices) 77
Table 55: Spain deodorants expenditure per capita, 2003?08 ($, nominal prices) 78
Table 56: Spain deodorants forecast expenditure per capita, 2008?13 ($, nominal prices) 79
Table 57: Spain deodorants consumption per capita, 2003?08 (units) 80
Table 58: Spain deodorants forecast consumption per capita, 2008?13 (units) 81
Table 59: Spain soap value, 2003?08 (€m, nominal prices) 82
Table 60: Spain soap value forecast, 2008?13 (€m, nominal prices) 83
Table 61: Spain soap value, 2003?08 ($m, nominal prices) 85
Table 62: Spain soap value forecast, 2008?13 ($m, nominal prices) 85
Table 63: Spain soap volume, 2003?08 (units, million) 87
Table 64: Spain soap volume forecast, 2008?13 (units, million) 88
Table 65: Spain soap brand share, by value, 2007?08 (%) 90
Table 66: Spain soap value, by brand 2007?08 (€m, nominal prices) 91
Table 67: Spain soap company share by value, 2007?08 (%) 93
Table 68: Spain soap value, by company, 2007?08 (€m, nominal prices) 93
Table 69: Spain soap distribution channels, by value, 2007?08 (%) 94
Table 70: Spain soap value, by distribution channel, 2007?08 (€m, nominal prices) 94
Table 71: Spain soap expenditure per capita, 2003?08 (€, nominal prices) 96
Table 72: Spain soap forecast expenditure per capita, 2008?13 (€, nominal prices) 96
Table 73: Spain soap expenditure per capita, 2003?08 ($, nominal prices) 97
Table 74: Spain soap forecast expenditure per capita, 2008?13 ($, nominal prices) 97
Table 75: Spain soap consumption per capita, 2003?08 (units) 98
Table 76: Spain soap forecast consumption per capita, 2008?13 (units) 98
Table 77: Global personal hygiene market value, 2008 99
Table 78: Global personal hygiene market split (value terms ($m), 2008), top five countries 102
Table 79: Global personal hygiene market volume, 2008 103
Table 80: Global personal hygiene market split (volume terms, 2008), top five countries 106
Table 81: Leading players, top five countries 107
Table 82: Analysis of Spain’s political landscape 109
Table 83: Analysis of Spain’s economy 112
Table 84: Analysis of Spain’s social system 116
Table 85: Analysis of Spain’s technology landscape 120
Table 86: Comparative performance – patents 123
Table 87: Analysis of Spain’s legal landscape 124
Table 88: Analysis of Spain’s environmental landscape 127
Table 89: Spain personal hygiene new product launches reports, by company (top five companies), 2008 131
Table 90: Spain personal hygiene new product launches SKUs, by company (top five companies), 2008 131
Table 91: Spain personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 132
Table 92: Spain personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2008 132
Table 93: Spain personal hygiene new product launches (reports), by package tags or claims (top 10 claims), 2008 133
Table 94: Spain personal hygiene new product launches (reports) - Recent five launches (2008) 133
Table 95: Spain population, by age group, 2003?08 (millions) 134
Table 96: Spain population forecast, by age group, 2008?13 (millions) 135
Table 97: Spain population, by gender, 2003?08 (millions) 135
Table 98: Spain population forecast, by gender, 2008?13 (millions) 136
Table 99: Spain nominal GDP, 2003?08 (€bn, nominal prices) 136
Table 100: Spain nominal GDP forecast, 2008?13 (€bn, nominal prices) 136
Table 101: Spain real GDP, 2003?08 (€bn, 2000 prices) 137
Table 102: Spain real GDP forecast, 2008?13 (€bn, 2000 prices) 137
Table 103: Spain real GDP, 2003?08 ($bn, 2000 prices) 137
Table 104: Spain real GDP forecast, 2008?13 ($bn, 2000 prices) 138
Table 105: Spain consumer price index, 2003?08 (2000=100) 138
Table 106: Spain consumer price index, 2008?13 (2000=100) 138
