Personal Hygiene in Switzerland to 2013

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Market	Consumer Goods
Report Type	Market Research
Country	Switzerland
Published	9 October 2009
Number of Pages	138
Report Delivery	Email
Delivery Lead Time	-
Publisher	Datamonitor
File Format	-

Introduction

This databook provides key data and information on the personal hygiene market in Switzerland. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: deodorants, soap and bath & shower products

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

Highlights

The market for personal hygiene in Switzerland increased at a compound annual growth rate of 1.2% between 2003 and 2008.

The Bath & shower products category led the personal hygiene market in Switzerland, accounting for a share of 45.2%.

Leading players in Swiss personal hygiene market include Unilever, Beiersdorf AG and Procter & Gamble Company, The.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the personal hygiene market in Switzerland

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: personal hygiene 2
Summary category level: bath & shower products 3
Summary category level: deodorants 4
Summary category level: soap 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Swiss Franc), 2003?08 20
Value analysis (Swiss Franc), 2008?13 21
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company and brand share analysis 28
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Leading Company Profiles 38
Unilever 38
Beiersdorf AG 40
Chapter 5 Category Analysis: Bath & shower products 42
Value analysis (Swiss Franc), 2003?08 42
Value analysis (Swiss Franc), 2008?13 43
Value analysis (US dollars), 2003?08 45
Value analysis (US dollars), 2008?13 45
Volume analysis, 2003?08 47
Volume analysis, 2008?13 48
Company and brand share analysis 50
Distribution analysis 54
Expenditure and consumption per capita 56
Chapter 6 Category Analysis: Deodorants 59
Value analysis (Swiss Franc), 2003?08 59
Value analysis (Swiss Franc), 2008?13 60
Value analysis (US dollars), 2003?08 62
Value analysis (US dollars), 2008?13 63
Volume analysis, 2003?08 65
Volume analysis, 2008?13 66
Company and brand share analysis 68
Distribution analysis 72
Expenditure and consumption per capita 74
Chapter 7 Category Analysis: Soap 80
Value analysis (Swiss Franc), 2003?08 80
Value analysis (Swiss Franc), 2008?13 81
Value analysis (US dollars), 2003?08 83
Value analysis (US dollars), 2008?13 83
Volume analysis, 2003?08 85
Volume analysis, 2008?13 86
Company and brand share analysis 88
Distribution analysis 91
Expenditure and consumption per capita 93
Chapter 8 Country Comparison 96
Value 96
Volume 100
Market share 104
Chapter 9 PESTLE Analysis 105
Summary 105
Political analysis 106
Economic analysis 109
Social analysis 112
Technology analysis 115
Legal analysis 119
Environmental analysis 122
Chapter 10 New Product Development 125
Product launches over time 125
Recent product launches 127
Chapter 11 Macroeconomic Profile 128
Macroeconomic indicators 128
Chapter 12 Research Methodology 133
Methodology overview 133
Secondary research 134
Market modeling 135
Creating an initial data model 135
Revising the initial data model 135
Creating a final estimate 136
Creating demographic value splits 136
Primary research 136
Data finalization 137
Ongoing research 137
Chapter 13 APPENDIX 138
Future readings 138
How to contact experts in your industry 138
Disclaimer 138

LIST OF FIGURES
Figure 1: Switzerland personal hygiene value and value forecast, 2003?13 (CHFm, nominal prices) 22
Figure 2: Switzerland personal hygiene category growth comparison, by value, 2003?13 24
Figure 3: Switzerland personal hygiene volume and volume forecast, 2003?13 (units, million) 27
Figure 4: Switzerland personal hygiene category growth comparison, by volume, 2003?13 27
Figure 5: Switzerland personal hygiene company share, by value, 2007?08 (%) 30
Figure 6: Switzerland personal hygiene distribution channels, by value, 2007?08 (%) 34
Figure 7: Switzerland bath & shower products value and value forecast, 2003?13 (CHFm, nominal prices) 44
Figure 8: Switzerland bath & shower products category growth comparison, by value, 2003?13 46
Figure 9: Switzerland bath & shower products volume and volume forecast, 2003?13 (units, million) 49
Figure 10: Switzerland bath & shower products category growth comparison, by volume, 2003?13 49
Figure 11: Switzerland bath & shower products company share, by value, 2007?08 (%) 52
Figure 12: Switzerland bath & shower products distribution channels, by value, 2007?08 (%) 55
Figure 13: Switzerland deodorants value and value forecast, 2003?13 (CHFm, nominal prices) 61
Figure 14: Switzerland deodorants category growth comparison, by value, 2003?13 64
Figure 15: Switzerland deodorants volume and volume forecast, 2003?13 (units, million) 67
Figure 16: Switzerland deodorants category growth comparison, by volume, 2003?13 67
Figure 17: Switzerland deodorants company share, by value, 2007?08 (%) 70
Figure 18: Switzerland deodorants distribution channels, by value, 2007?08 (%) 73
Figure 19: Switzerland soap value and value forecast, 2003?13 (CHFm, nominal prices) 82
Figure 20: Switzerland soap category growth comparison, by value, 2003?13 84
Figure 21: Switzerland soap volume and volume forecast, 2003?13 (units, million) 87
Figure 22: Switzerland soap category growth comparison, by volume, 2003?13 87
Figure 23: Switzerland soap company share, by value, 2007?08 (%) 89
Figure 24: Switzerland soap distribution channels, by value, 2007?08 (%) 92
Figure 25: Global personal hygiene market split (value terms, 2008), top five countries 97
Figure 26: Global personal hygiene market value, 2003–08, top five countries 99
Figure 27: Global personal hygiene market split (volume terms, 2008), top five countries 101
Figure 28: Global personal hygiene market volume, 2003–08, top five countries 103
Figure 29: Annual data review process 134

LIST OF TABLES
Table 1: Personal hygiene category definitions 8
Table 2: Personal hygiene distribution channels 9
Table 3: Switzerland personal hygiene value, 2003?08 (CHFm, nominal prices) 20
Table 4: Switzerland personal hygiene value forecast, 2008?13 (CHFm, nominal prices) 21
Table 5: Switzerland personal hygiene value, 2003?08 ($m, nominal prices) 23
Table 6: Switzerland personal hygiene value forecast, 2008?13 ($m, nominal prices) 23
Table 7: Switzerland personal hygiene volume, 2003?08 (units, million) 25
Table 8: Switzerland personal hygiene volume forecast, 2008?13 (units, million) 26
Table 9: Switzerland personal hygiene brand share, by value, 2007?08 (%) 28
Table 10: Switzerland personal hygiene value, by brand 2007?08 (CHFm, nominal prices) 29
Table 11: Switzerland personal hygiene company share by value, 2007?08 (%) 31
Table 12: Switzerland personal hygiene value, by company, 2007?08 (CHFm, nominal prices) 32
Table 13: Switzerland personal hygiene distribution channels, by value, 2007?08 (%) 33
Table 14: Switzerland personal hygiene value, by distribution channel, 2007?08 (CHFm, nominal prices) 33
Table 15: Switzerland personal hygiene expenditure per capita, 2003?08 (CHF, nominal prices) 35
Table 16: Switzerland personal hygiene forecast expenditure per capita, 2008?13 (CHF, nominal prices) 35
Table 17: Switzerland personal hygiene expenditure per capita, 2003?08 ($, nominal prices) 36
Table 18: Switzerland personal hygiene forecast expenditure per capita, 2008?13 ($, nominal prices) 36
Table 19: Switzerland personal hygiene consumption per capita, 2003?08 (units) 37
Table 20: Switzerland personal hygiene forecast consumption per capita, 2008?13 (units) 37
Table 21: Unilever key facts 38
Table 22: Beiersdorf AG key facts 40
Table 23: Switzerland bath & shower products value, 2003?08 (CHFm, nominal prices) 42
Table 24: Switzerland bath & shower products value forecast, 2008?13 (CHFm, nominal prices) 43
Table 25: Switzerland bath & shower products value, 2003?08 ($m, nominal prices) 45
Table 26: Switzerland bath & shower products value forecast, 2008?13 ($m, nominal prices) 45
Table 27: Switzerland bath & shower products volume, 2003?08 (units, million) 47
Table 28: Switzerland bath & shower products volume forecast, 2008?13 (units, million) 48
Table 29: Switzerland bath & shower products brand share, by value, 2007?08 (%) 50
Table 30: Switzerland bath & shower products value, by brand 2007?08 (CHFm, nominal prices) 51
Table 31: Switzerland bath & shower products company share by value, 2007?08 (%) 53
Table 32: Switzerland bath & shower products value, by company, 2007?08 (CHFm, nominal prices) 53
Table 33: Switzerland bath & shower products distribution channels, by value, 2007?08 (%) 54
Table 34: Switzerland bath & shower products value, by distribution channel, 2007?08 (CHFm, nominal prices) 54
Table 35: Switzerland bath & shower products expenditure per capita, 2003?08 (CHF, nominal prices) 56
Table 36: Switzerland bath & shower products forecast expenditure per capita, 2008?13 (CHF, nominal prices) 56
Table 37: Switzerland bath & shower products expenditure per capita, 2003?08 ($, nominal prices) 57
Table 38: Switzerland bath & shower products forecast expenditure per capita, 2008?13 ($, nominal prices) 57
Table 39: Switzerland bath & shower products consumption per capita, 2003?08 (units) 58
Table 40: Switzerland bath & shower products forecast consumption per capita, 2008?13 (units) 58
Table 41: Switzerland deodorants value, 2003?08 (CHFm, nominal prices) 59
Table 42: Switzerland deodorants value forecast, 2008?13 (CHFm, nominal prices) 60
Table 43: Switzerland deodorants value, 2003?08 ($m, nominal prices) 62
Table 44: Switzerland deodorants value forecast, 2008?13 ($m, nominal prices) 63
Table 45: Switzerland deodorants volume, 2003?08 (units, million) 65
Table 46: Switzerland deodorants volume forecast, 2008?13 (units, million) 66
Table 47: Switzerland deodorants brand share, by value, 2007?08 (%) 68
Table 48: Switzerland deodorants value, by brand 2007?08 (CHFm, nominal prices) 69
Table 49: Switzerland deodorants company share by value, 2007?08 (%) 71
Table 50: Switzerland deodorants value, by company, 2007?08 (CHFm, nominal prices) 71
Table 51: Switzerland deodorants distribution channels, by value, 2007?08 (%) 72
Table 52: Switzerland deodorants value, by distribution channel, 2007?08 (CHFm, nominal prices) 72
Table 53: Switzerland deodorants expenditure per capita, 2003?08 (CHF, nominal prices) 74
Table 54: Switzerland deodorants forecast expenditure per capita, 2008?13 (CHF, nominal prices) 75
Table 55: Switzerland deodorants expenditure per capita, 2003?08 ($, nominal prices) 76
Table 56: Switzerland deodorants forecast expenditure per capita, 2008?13 ($, nominal prices) 77
Table 57: Switzerland deodorants consumption per capita, 2003?08 (units) 78
Table 58: Switzerland deodorants forecast consumption per capita, 2008?13 (units) 79
Table 59: Switzerland soap value, 2003?08 (CHFm, nominal prices) 80
Table 60: Switzerland soap value forecast, 2008?13 (CHFm, nominal prices) 81
Table 61: Switzerland soap value, 2003?08 ($m, nominal prices) 83
Table 62: Switzerland soap value forecast, 2008?13 ($m, nominal prices) 83
Table 63: Switzerland soap volume, 2003?08 (units, million) 85
Table 64: Switzerland soap volume forecast, 2008?13 (units, million) 86
Table 65: Switzerland soap brand share, by value, 2007?08 (%) 88
Table 66: Switzerland soap value, by brand 2007?08 (CHFm, nominal prices) 88
Table 67: Switzerland soap company share by value, 2007?08 (%) 90
Table 68: Switzerland soap value, by company, 2007?08 (CHFm, nominal prices) 90
Table 69: Switzerland soap distribution channels, by value, 2007?08 (%) 91
Table 70: Switzerland soap value, by distribution channel, 2007?08 (CHFm, nominal prices) 91
Table 71: Switzerland soap expenditure per capita, 2003?08 (CHF, nominal prices) 93
Table 72: Switzerland soap forecast expenditure per capita, 2008?13 (CHF, nominal prices) 93
Table 73: Switzerland soap expenditure per capita, 2003?08 ($, nominal prices) 94
Table 74: Switzerland soap forecast expenditure per capita, 2008?13 ($, nominal prices) 94
Table 75: Switzerland soap consumption per capita, 2003?08 (units) 95
Table 76: Switzerland soap forecast consumption per capita, 2008?13 (units) 95
Table 77: Global personal hygiene market value, 2008 96
Table 78: Global personal hygiene market split (value terms ($m), 2008), top five countries 99
Table 79: Global personal hygiene market volume, 2008 100
Table 80: Global personal hygiene market split (volume terms, 2008), top five countries 103
Table 81: Leading players, top five countries 104
Table 82: Analysis of Switzerland’s political landscape 106
Table 83: Analysis of the Swiss economy 109
Table 84: Analysis of the Swiss social system 112
Table 85: Analysis of Switzerland’s technology landscape 115
Table 86: Patents granted by the US Patent and Trademark Office to major developed countries, 2002–06 117
Table 87: Analysis of Switzerland’s legal landscape 119
Table 88: Analysis of Switzerland’s environmental landscape 122
Table 89: Switzerland personal hygiene new product launches reports, by company (top five companies), 2008 125
Table 90: Switzerland personal hygiene new product launches SKUs, by company (top five companies), 2008 125
Table 91: Switzerland personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 126
Table 92: Switzerland personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2008 126
Table 93: Switzerland personal hygiene new product launches (reports), by package tags or claims (top 10 claims), 2008 127
Table 94: Switzerland personal hygiene new product launches (reports) - Recent five launches (2008) 127
Table 95: Switzerland population, by age group, 2003?08 (millions) 128
Table 96: Switzerland population forecast, by age group, 2008?13 (millions) 129
Table 97: Switzerland population, by gender, 2003?08 (millions) 129
Table 98: Switzerland population forecast, by gender, 2008?13 (millions) 130
Table 99: Switzerland nominal GDP, 2003?08 (CHFbn, nominal prices) 130
Table 100: Switzerland nominal GDP forecast, 2008?13 (CHFbn, nominal prices) 130
Table 101: Switzerland real GDP, 2003?08 (CHFbn, 2000 prices) 131
Table 102: Switzerland real GDP forecast, 2008?13 (CHFbn, 2000 prices) 131
Table 103: Switzerland real GDP, 2003?08 ($bn, 2000 prices) 131
Table 104: Switzerland real GDP forecast, 2008?13 ($bn, 2000 prices) 132
Table 105: Switzerland consumer price index, 2003?08 (2000=100) 132
Table 106: Switzerland consumer price index, 2008?13 (2000=100) 132

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