Personal Hygiene in Taiwan to 2013

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Market	Consumer Goods
Report Type	Market Research
Country	Taiwan
Published	9 October 2009
Number of Pages	137
Report Delivery	Email
Delivery Lead Time	-
Publisher	Datamonitor
File Format	-

Introduction

This databook provides key data and information on the personal hygiene market in Taiwan. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: deodorants, soap and bath & shower products

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

Highlights

The market for personal hygiene in Taiwan increased at a compound annual growth rate of 3.3% between 2003 and 2008.

The Bath & shower products category led the personal hygiene market in Taiwan, accounting for a share of 41.2%.

Leading players in Taiwanese personal hygiene market include Unilever, Procter & Gamble Company, The and Henkel KGaA.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the personal hygiene market in Taiwan

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: personal hygiene 2
Summary category level: bath & shower products 3
Summary category level: deodorants 4
Summary category level: soap 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (New Taiwan Dollar), 2003?08 20
Value analysis (New Taiwan Dollar), 2008?13 21
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company and brand share analysis 28
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 4 Leading Company Profiles 37
Unilever 37
Procter & Gamble Company, The 39
Chapter 5 Category Analysis: Bath & shower products 41
Value analysis (New Taiwan Dollar), 2003?08 41
Value analysis (New Taiwan Dollar), 2008?13 42
Value analysis (US dollars), 2003?08 44
Value analysis (US dollars), 2008?13 44
Volume analysis, 2003?08 46
Volume analysis, 2008?13 47
Company and brand share analysis 49
Distribution analysis 52
Expenditure and consumption per capita 54
Chapter 6 Category Analysis: Deodorants 57
Value analysis (New Taiwan Dollar), 2003?08 57
Value analysis (New Taiwan Dollar), 2008?13 58
Value analysis (US dollars), 2003?08 60
Value analysis (US dollars), 2008?13 61
Volume analysis, 2003?08 63
Volume analysis, 2008?13 64
Company and brand share analysis 66
Distribution analysis 69
Expenditure and consumption per capita 71
Chapter 7 Category Analysis: Soap 77
Value analysis (New Taiwan Dollar), 2003?08 77
Value analysis (New Taiwan Dollar), 2008?13 78
Value analysis (US dollars), 2003?08 80
Value analysis (US dollars), 2008?13 80
Volume analysis, 2003?08 82
Volume analysis, 2008?13 83
Company and brand share analysis 85
Distribution analysis 89
Expenditure and consumption per capita 91
Chapter 8 Country Comparison 94
Value 94
Volume 98
Market share 102
Chapter 9 PESTLE Analysis 103
Summary 103
Political analysis 104
Economic analysis 107
Social analysis 111
Technological analysis 115
Legal analysis 118
Environmental analysis 121
Chapter 10 New Product Development 124
Product launches over time 124
Recent product launches 126
Chapter 11 Macroeconomic Profile 127
Macroeconomic indicators 127
Chapter 12 Research Methodology 132
Methodology overview 132
Secondary research 133
Market modeling 134
Creating an initial data model 134
Revising the initial data model 134
Creating a final estimate 135
Creating demographic value splits 135
Primary research 135
Data finalization 136
Ongoing research 136
Chapter 13 APPENDIX 137
Future readings 137
How to contact experts in your industry 137
Disclaimer 137

LIST OF FIGURES
Figure 1: Taiwan personal hygiene value and value forecast, 2003?13 (NT$m, nominal prices) 22
Figure 2: Taiwan personal hygiene category growth comparison, by value, 2003?13 24
Figure 3: Taiwan personal hygiene volume and volume forecast, 2003?13 (units, million) 27
Figure 4: Taiwan personal hygiene category growth comparison, by volume, 2003?13 27
Figure 5: Taiwan personal hygiene company share, by value, 2007?08 (%) 30
Figure 6: Taiwan personal hygiene distribution channels, by value, 2007?08 (%) 33
Figure 7: Taiwan bath & shower products value and value forecast, 2003?13 (NT$m, nominal prices) 43
Figure 8: Taiwan bath & shower products category growth comparison, by value, 2003?13 45
Figure 9: Taiwan bath & shower products volume and volume forecast, 2003?13 (units, million) 48
Figure 10: Taiwan bath & shower products category growth comparison, by volume, 2003?13 48
Figure 11: Taiwan bath & shower products company share, by value, 2007?08 (%) 50
Figure 12: Taiwan bath & shower products distribution channels, by value, 2007?08 (%) 53
Figure 13: Taiwan deodorants value and value forecast, 2003?13 (NT$m, nominal prices) 59
Figure 14: Taiwan deodorants category growth comparison, by value, 2003?13 62
Figure 15: Taiwan deodorants volume and volume forecast, 2003?13 (units, million) 65
Figure 16: Taiwan deodorants category growth comparison, by volume, 2003?13 65
Figure 17: Taiwan deodorants company share, by value, 2007?08 (%) 67
Figure 18: Taiwan deodorants distribution channels, by value, 2007?08 (%) 70
Figure 19: Taiwan soap value and value forecast, 2003?13 (NT$m, nominal prices) 79
Figure 20: Taiwan soap category growth comparison, by value, 2003?13 81
Figure 21: Taiwan soap volume and volume forecast, 2003?13 (units, million) 84
Figure 22: Taiwan soap category growth comparison, by volume, 2003?13 84
Figure 23: Taiwan soap company share, by value, 2007?08 (%) 87
Figure 24: Taiwan soap distribution channels, by value, 2007?08 (%) 90
Figure 25: Global personal hygiene market split (value terms, 2008), top five countries 95
Figure 26: Global personal hygiene market value, 2003–08, top five countries 97
Figure 27: Global personal hygiene market split (volume terms, 2008), top five countries 99
Figure 28: Global personal hygiene market volume, 2003–08, top five countries 101
Figure 29: Annual data review process 133

LIST OF TABLES
Table 1: Personal hygiene category definitions 8
Table 2: Personal hygiene distribution channels 9
Table 3: Taiwan personal hygiene value, 2003?08 (NT$m, nominal prices) 20
Table 4: Taiwan personal hygiene value forecast, 2008?13 (NT$m, nominal prices) 21
Table 5: Taiwan personal hygiene value, 2003?08 ($m, nominal prices) 23
Table 6: Taiwan personal hygiene value forecast, 2008?13 ($m, nominal prices) 23
Table 7: Taiwan personal hygiene volume, 2003?08 (units, million) 25
Table 8: Taiwan personal hygiene volume forecast, 2008?13 (units, million) 26
Table 9: Taiwan personal hygiene brand share, by value, 2007?08 (%) 28
Table 10: Taiwan personal hygiene value, by brand 2007?08 (NT$m, nominal prices) 29
Table 11: Taiwan personal hygiene company share by value, 2007?08 (%) 31
Table 12: Taiwan personal hygiene value, by company, 2007?08 (NT$m, nominal prices) 31
Table 13: Taiwan personal hygiene distribution channels, by value, 2007?08 (%) 32
Table 14: Taiwan personal hygiene value, by distribution channel, 2007?08 (NT$m, nominal prices) 32
Table 15: Taiwan personal hygiene expenditure per capita, 2003?08 (NT$, nominal prices) 34
Table 16: Taiwan personal hygiene forecast expenditure per capita, 2008?13 (NT$, nominal prices) 34
Table 17: Taiwan personal hygiene expenditure per capita, 2003?08 ($, nominal prices) 35
Table 18: Taiwan personal hygiene forecast expenditure per capita, 2008?13 ($, nominal prices) 35
Table 19: Taiwan personal hygiene consumption per capita, 2003?08 (units) 36
Table 20: Taiwan personal hygiene forecast consumption per capita, 2008?13 (units) 36
Table 21: Unilever key facts 37
Table 22: Procter & Gamble Company, The key facts 39
Table 23: Taiwan bath & shower products value, 2003?08 (NT$m, nominal prices) 41
Table 24: Taiwan bath & shower products value forecast, 2008?13 (NT$m, nominal prices) 42
Table 25: Taiwan bath & shower products value, 2003?08 ($m, nominal prices) 44
Table 26: Taiwan bath & shower products value forecast, 2008?13 ($m, nominal prices) 44
Table 27: Taiwan bath & shower products volume, 2003?08 (units, million) 46
Table 28: Taiwan bath & shower products volume forecast, 2008?13 (units, million) 47
Table 29: Taiwan bath & shower products brand share, by value, 2007?08 (%) 49
Table 30: Taiwan bath & shower products value, by brand 2007?08 (NT$m, nominal prices) 49
Table 31: Taiwan bath & shower products company share by value, 2007?08 (%) 51
Table 32: Taiwan bath & shower products value, by company, 2007?08 (NT$m, nominal prices) 51
Table 33: Taiwan bath & shower products distribution channels, by value, 2007?08 (%) 52
Table 34: Taiwan bath & shower products value, by distribution channel, 2007?08 (NT$m, nominal prices) 52
Table 35: Taiwan bath & shower products expenditure per capita, 2003?08 (NT$, nominal prices) 54
Table 36: Taiwan bath & shower products forecast expenditure per capita, 2008?13 (NT$, nominal prices) 54
Table 37: Taiwan bath & shower products expenditure per capita, 2003?08 ($, nominal prices) 55
Table 38: Taiwan bath & shower products forecast expenditure per capita, 2008?13 ($, nominal prices) 55
Table 39: Taiwan bath & shower products consumption per capita, 2003?08 (units) 56
Table 40: Taiwan bath & shower products forecast consumption per capita, 2008?13 (units) 56
Table 41: Taiwan deodorants value, 2003?08 (NT$m, nominal prices) 57
Table 42: Taiwan deodorants value forecast, 2008?13 (NT$m, nominal prices) 58
Table 43: Taiwan deodorants value, 2003?08 ($m, nominal prices) 60
Table 44: Taiwan deodorants value forecast, 2008?13 ($m, nominal prices) 61
Table 45: Taiwan deodorants volume, 2003?08 (units, million) 63
Table 46: Taiwan deodorants volume forecast, 2008?13 (units, million) 64
Table 47: Taiwan deodorants brand share, by value, 2007?08 (%) 66
Table 48: Taiwan deodorants value, by brand 2007?08 (NT$m, nominal prices) 66
Table 49: Taiwan deodorants company share by value, 2007?08 (%) 68
Table 50: Taiwan deodorants value, by company, 2007?08 (NT$m, nominal prices) 68
Table 51: Taiwan deodorants distribution channels, by value, 2007?08 (%) 69
Table 52: Taiwan deodorants value, by distribution channel, 2007?08 (NT$m, nominal prices) 69
Table 53: Taiwan deodorants expenditure per capita, 2003?08 (NT$, nominal prices) 71
Table 54: Taiwan deodorants forecast expenditure per capita, 2008?13 (NT$, nominal prices) 72
Table 55: Taiwan deodorants expenditure per capita, 2003?08 ($, nominal prices) 73
Table 56: Taiwan deodorants forecast expenditure per capita, 2008?13 ($, nominal prices) 74
Table 57: Taiwan deodorants consumption per capita, 2003?08 (units) 75
Table 58: Taiwan deodorants forecast consumption per capita, 2008?13 (units) 76
Table 59: Taiwan soap value, 2003?08 (NT$m, nominal prices) 77
Table 60: Taiwan soap value forecast, 2008?13 (NT$m, nominal prices) 78
Table 61: Taiwan soap value, 2003?08 ($m, nominal prices) 80
Table 62: Taiwan soap value forecast, 2008?13 ($m, nominal prices) 80
Table 63: Taiwan soap volume, 2003?08 (units, million) 82
Table 64: Taiwan soap volume forecast, 2008?13 (units, million) 83
Table 65: Taiwan soap brand share, by value, 2007?08 (%) 85
Table 66: Taiwan soap value, by brand 2007?08 (NT$m, nominal prices) 86
Table 67: Taiwan soap company share by value, 2007?08 (%) 88
Table 68: Taiwan soap value, by company, 2007?08 (NT$m, nominal prices) 88
Table 69: Taiwan soap distribution channels, by value, 2007?08 (%) 89
Table 70: Taiwan soap value, by distribution channel, 2007?08 (NT$m, nominal prices) 89
Table 71: Taiwan soap expenditure per capita, 2003?08 (NT$, nominal prices) 91
Table 72: Taiwan soap forecast expenditure per capita, 2008?13 (NT$, nominal prices) 91
Table 73: Taiwan soap expenditure per capita, 2003?08 ($, nominal prices) 92
Table 74: Taiwan soap forecast expenditure per capita, 2008?13 ($, nominal prices) 92
Table 75: Taiwan soap consumption per capita, 2003?08 (units) 93
Table 76: Taiwan soap forecast consumption per capita, 2008?13 (units) 93
Table 77: Global personal hygiene market value, 2008 94
Table 78: Global personal hygiene market split (value terms ($m), 2008), top five countries 97
Table 79: Global personal hygiene market volume, 2008 98
Table 80: Global personal hygiene market split (volume terms, 2008), top five countries 101
Table 81: Leading players, top five countries 102
Table 82: Analysis of Taiwan’s political landscape 104
Table 83: Analysis of Taiwan’s economy 107
Table 84: Analysis of Taiwan’s social system 111
Table 85: Analysis of Taiwan’s technology landscape 115
Table 86: Analysis of Taiwan’s legal landscape 118
Table 87: Analysis of Taiwan’s environmental landscape 121
Table 88: Taiwan personal hygiene new product launches reports, by company (top five companies), 2008 124
Table 89: Taiwan personal hygiene new product launches SKUs, by company (top five companies), 2008 124
Table 90: Taiwan personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 125
Table 91: Taiwan personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2008 125
Table 92: Taiwan personal hygiene new product launches (reports), by package tags or claims (top 10 claims), 2008 126
Table 93: Taiwan personal hygiene new product launches (reports) - Recent five launches (2008) 126
Table 94: Taiwan population, by age group, 2003?08 (millions) 127
Table 95: Taiwan population forecast, by age group, 2008?13 (millions) 128
Table 96: Taiwan population, by gender, 2003?08 (millions) 128
Table 97: Taiwan population forecast, by gender, 2008?13 (millions) 129
Table 98: Taiwan nominal GDP, 2003?08 (NT$bn, nominal prices) 129
Table 99: Taiwan nominal GDP forecast, 2008?13 (NT$bn, nominal prices) 129
Table 100: Taiwan real GDP, 2003?08 (NT$bn, 2000 prices) 130
Table 101: Taiwan real GDP forecast, 2008?13 (NT$bn, 2000 prices) 130
Table 102: Taiwan real GDP, 2003?08 ($bn, 2000 prices) 130
Table 103: Taiwan real GDP forecast, 2008?13 ($bn, 2000 prices) 131
Table 104: Taiwan consumer price index, 2003?08 (2000=100) 131
Table 105: Taiwan consumer price index, 2008?13 (2000=100) 131

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