Personal Hygiene in Thailand to 2013

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Market	Consumer Goods
Report Type	Market Research
Country	Thailand
Published	12 October 2009
Number of Pages	142
Report Delivery	Email
Delivery Lead Time	-
Publisher	Datamonitor
File Format	-

Introduction

This databook provides key data and information on the personal hygiene market in Thailand. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: deodorants, soap and bath & shower products

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

Highlights

The market for personal hygiene in Thailand increased at a compound annual growth rate of 4.6% between 2003 and 2008.

The Soap category led the personal hygiene market in Thailand, accounting for a share of 41.9%.

Leading players in Thai personal hygiene market include Unilever, Colgate-Palmolive Company and Bio Consumer Co. Ltd.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the personal hygiene market in Thailand

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: personal hygiene 2
Summary category level: bath & shower products 3
Summary category level: deodorants 4
Summary category level: soap 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Baht), 2003?08 20
Value analysis (Baht), 2008?13 21
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company and brand share analysis 29
Distribution analysis 35
Expenditure and consumption per capita 37
Chapter 4 Leading Company Profiles 40
Unilever 40
Colgate-Palmolive Company 42
Chapter 5 Category Analysis: Bath & Shower Products 45
Value analysis (Baht), 2003?08 45
Value analysis (Baht), 2008?13 46
Value analysis (US dollars), 2003?08 48
Value analysis (US dollars), 2008?13 48
Volume analysis, 2003?08 50
Volume analysis, 2008?13 51
Company and brand share analysis 53
Distribution analysis 56
Expenditure and consumption per capita 58
Chapter 6 Category Analysis: Deodorants 61
Value analysis (Baht), 2003?08 61
Value analysis (Baht), 2008?13 62
Value analysis (US dollars), 2003?08 64
Value analysis (US dollars), 2008?13 65
Volume analysis, 2003?08 67
Volume analysis, 2008?13 68
Company and brand share analysis 70
Distribution analysis 74
Expenditure and consumption per capita 76
Chapter 7 Category Analysis: Soap 82
Value analysis (Baht), 2003?08 82
Value analysis (Baht), 2008?13 83
Value analysis (US dollars), 2003?08 85
Value analysis (US dollars), 2008?13 85
Volume analysis, 2003?08 87
Volume analysis, 2008?13 88
Company and brand share analysis 90
Distribution analysis 95
Expenditure and consumption per capita 97
Chapter 8 Country Comparison 100
Value 100
Volume 104
Market share 108
Chapter 9 PESTLE Analysis 109
Summary 109
Political analysis 110
Economic analysis 113
Social analysis 116
Technological analysis 119
Legal analysis 123
Environmental analysis 126
Chapter 10 New Product Development 129
Product launches over time 129
Recent product launches 131
Chapter 11 Macroeconomic Profile 132
Macroeconomic indicators 132
Chapter 12 Research Methodology 137
Methodology overview 137
Secondary research 138
Market modeling 139
Creating an initial data model 139
Revising the initial data model 139
Creating a final estimate 140
Creating demographic value splits 140
Primary research 140
Data finalization 141
Ongoing research 141
Chapter 13 APPENDIX 142
Future readings 142
How to contact experts in your industry 142
Disclaimer 142

LIST OF FIGURES
Figure 1: Thailand personal hygiene value and value forecast, 2003?13 (THBm, nominal prices) 22
Figure 2: Thailand personal hygiene category growth comparison, by value, 2003?13 24
Figure 3: Thailand personal hygiene volume and volume forecast, 2003?13 (units, million) 27
Figure 4: Thailand personal hygiene category growth comparison, by volume, 2003?13 28
Figure 5: Thailand personal hygiene company share, by value, 2007?08 (%) 32
Figure 6: Thailand personal hygiene distribution channels, by value, 2007?08 (%) 36
Figure 7: Thailand bath & shower products value and value forecast, 2003?13 (THBm, nominal prices) 47
Figure 8: Thailand bath & shower products category growth comparison, by value, 2003?13 49
Figure 9: Thailand bath & shower products volume and volume forecast, 2003?13 (units, million) 52
Figure 10: Thailand bath & shower products category growth comparison, by volume, 2003?13 52
Figure 11: Thailand bath & shower products company share, by value, 2007?08 (%) 54
Figure 12: Thailand bath & shower products distribution channels, by value, 2007?08 (%) 57
Figure 13: Thailand deodorants value and value forecast, 2003?13 (THBm, nominal prices) 63
Figure 14: Thailand deodorants category growth comparison, by value, 2003?13 66
Figure 15: Thailand deodorants volume and volume forecast, 2003?13 (units, million) 69
Figure 16: Thailand deodorants category growth comparison, by volume, 2003?13 69
Figure 17: Thailand deodorants company share, by value, 2007?08 (%) 72
Figure 18: Thailand deodorants distribution channels, by value, 2007?08 (%) 75
Figure 19: Thailand soap value and value forecast, 2003?13 (THBm, nominal prices) 84
Figure 20: Thailand soap category growth comparison, by value, 2003?13 86
Figure 21: Thailand soap volume and volume forecast, 2003?13 (units, million) 89
Figure 22: Thailand soap category growth comparison, by volume, 2003?13 89
Figure 23: Thailand soap company share, by value, 2007?08 (%) 92
Figure 24: Thailand soap distribution channels, by value, 2007?08 (%) 96
Figure 25: Global personal hygiene market split (value terms, 2008), top five countries 101
Figure 26: Global personal hygiene market value, 2003–08, top five countries 103
Figure 27: Global personal hygiene market split (volume terms, 2008), top five countries 105
Figure 28: Global personal hygiene market volume, 2003–08, top five countries 107
Figure 29: Annual data review process 138

LIST OF TABLES
Table 1: Personal hygiene category definitions 8
Table 2: Personal hygiene distribution channels 9
Table 3: Thailand personal hygiene value, 2003?08 (THBm, nominal prices) 20
Table 4: Thailand personal hygiene value forecast, 2008?13 (THBm, nominal prices) 21
Table 5: Thailand personal hygiene value, 2003?08 ($m, nominal prices) 23
Table 6: Thailand personal hygiene value forecast, 2008?13 ($m, nominal prices) 23
Table 7: Thailand personal hygiene volume, 2003?08 (units, million) 25
Table 8: Thailand personal hygiene volume forecast, 2008?13 (units, million) 26
Table 9: Thailand personal hygiene brand share, by value, 2007?08 (%) 29
Table 10: Thailand personal hygiene value, by brand 2007?08 (THBm, nominal prices) 31
Table 11: Thailand personal hygiene company share by value, 2007?08 (%) 33
Table 12: Thailand personal hygiene value, by company, 2007?08 (THBm, nominal prices) 34
Table 13: Thailand personal hygiene distribution channels, by value, 2007?08 (%) 35
Table 14: Thailand personal hygiene value, by distribution channel, 2007?08 (THBm, nominal prices) 35
Table 15: Thailand personal hygiene expenditure per capita, 2003?08 (THB, nominal prices) 37
Table 16: Thailand personal hygiene forecast expenditure per capita, 2008?13 (THB, nominal prices) 37
Table 17: Thailand personal hygiene expenditure per capita, 2003?08 ($, nominal prices) 38
Table 18: Thailand personal hygiene forecast expenditure per capita, 2008?13 ($, nominal prices) 38
Table 19: Thailand personal hygiene consumption per capita, 2003?08 (units) 39
Table 20: Thailand personal hygiene forecast consumption per capita, 2008?13 (units) 39
Table 21: Unilever key facts 40
Table 22: Colgate-Palmolive Company key facts 42
Table 23: Thailand bath & shower products value, 2003?08 (THBm, nominal prices) 45
Table 24: Thailand bath & shower products value forecast, 2008?13 (THBm, nominal prices) 46
Table 25: Thailand bath & shower products value, 2003?08 ($m, nominal prices) 48
Table 26: Thailand bath & shower products value forecast, 2008?13 ($m, nominal prices) 48
Table 27: Thailand bath & shower products volume, 2003?08 (units, million) 50
Table 28: Thailand bath & shower products volume forecast, 2008?13 (units, million) 51
Table 29: Thailand bath & shower products brand share, by value, 2007?08 (%) 53
Table 30: Thailand bath & shower products value, by brand 2007?08 (THBm, nominal prices) 53
Table 31: Thailand bath & shower products company share by value, 2007?08 (%) 55
Table 32: Thailand bath & shower products value, by company, 2007?08 (THBm, nominal prices) 55
Table 33: Thailand bath & shower products distribution channels, by value, 2007?08 (%) 56
Table 34: Thailand bath & shower products value, by distribution channel, 2007?08 (THBm, nominal prices) 56
Table 35: Thailand bath & shower products expenditure per capita, 2003?08 (THB, nominal prices) 58
Table 36: Thailand bath & shower products forecast expenditure per capita, 2008?13 (THB, nominal prices) 58
Table 37: Thailand bath & shower products expenditure per capita, 2003?08 ($, nominal prices) 59
Table 38: Thailand bath & shower products forecast expenditure per capita, 2008?13 ($, nominal prices) 59
Table 39: Thailand bath & shower products consumption per capita, 2003?08 (units) 60
Table 40: Thailand bath & shower products forecast consumption per capita, 2008?13 (units) 60
Table 41: Thailand deodorants value, 2003?08 (THBm, nominal prices) 61
Table 42: Thailand deodorants value forecast, 2008?13 (THBm, nominal prices) 62
Table 43: Thailand deodorants value, 2003?08 ($m, nominal prices) 64
Table 44: Thailand deodorants value forecast, 2008?13 ($m, nominal prices) 65
Table 45: Thailand deodorants volume, 2003?08 (units, million) 67
Table 46: Thailand deodorants volume forecast, 2008?13 (units, million) 68
Table 47: Thailand deodorants brand share, by value, 2007?08 (%) 70
Table 48: Thailand deodorants value, by brand 2007?08 (THBm, nominal prices) 71
Table 49: Thailand deodorants company share by value, 2007?08 (%) 73
Table 50: Thailand deodorants value, by company, 2007?08 (THBm, nominal prices) 73
Table 51: Thailand deodorants distribution channels, by value, 2007?08 (%) 74
Table 52: Thailand deodorants value, by distribution channel, 2007?08 (THBm, nominal prices) 74
Table 53: Thailand deodorants expenditure per capita, 2003?08 (THB, nominal prices) 76
Table 54: Thailand deodorants forecast expenditure per capita, 2008?13 (THB, nominal prices) 77
Table 55: Thailand deodorants expenditure per capita, 2003?08 ($, nominal prices) 78
Table 56: Thailand deodorants forecast expenditure per capita, 2008?13 ($, nominal prices) 79
Table 57: Thailand deodorants consumption per capita, 2003?08 (units) 80
Table 58: Thailand deodorants forecast consumption per capita, 2008?13 (units) 81
Table 59: Thailand soap value, 2003?08 (THBm, nominal prices) 82
Table 60: Thailand soap value forecast, 2008?13 (THBm, nominal prices) 83
Table 61: Thailand soap value, 2003?08 ($m, nominal prices) 85
Table 62: Thailand soap value forecast, 2008?13 ($m, nominal prices) 85
Table 63: Thailand soap volume, 2003?08 (units, million) 87
Table 64: Thailand soap volume forecast, 2008?13 (units, million) 88
Table 65: Thailand soap brand share, by value, 2007?08 (%) 90
Table 66: Thailand soap value, by brand 2007?08 (THBm, nominal prices) 91
Table 67: Thailand soap company share by value, 2007?08 (%) 93
Table 68: Thailand soap value, by company, 2007?08 (THBm, nominal prices) 94
Table 69: Thailand soap distribution channels, by value, 2007?08 (%) 95
Table 70: Thailand soap value, by distribution channel, 2007?08 (THBm, nominal prices) 95
Table 71: Thailand soap expenditure per capita, 2003?08 (THB, nominal prices) 97
Table 72: Thailand soap forecast expenditure per capita, 2008?13 (THB, nominal prices) 97
Table 73: Thailand soap expenditure per capita, 2003?08 ($, nominal prices) 98
Table 74: Thailand soap forecast expenditure per capita, 2008?13 ($, nominal prices) 98
Table 75: Thailand soap consumption per capita, 2003?08 (units) 99
Table 76: Thailand soap forecast consumption per capita, 2008?13 (units) 99
Table 77: Global personal hygiene market value, 2008 100
Table 78: Global personal hygiene market split (value terms ($m), 2008), top five countries 103
Table 79: Global personal hygiene market volume, 2008 104
Table 80: Global personal hygiene market split (volume terms, 2008), top five countries 107
Table 81: Leading players, top five countries 108
Table 82: Analysis of Thailand’s political landscape 110
Table 83: Analysis of Thailand’s economy 113
Table 84: Analysis of Thailand’s social system 116
Table 85: Analysis of Thailand’s technology landscape 119
Table 86: Analysis of Thailand’s legal landscape 123
Table 87: Analysis of Thailand’s environmental landscape 126
Table 88: Thailand personal hygiene new product launches reports, by company (top five companies), 2008 129
Table 89: Thailand personal hygiene new product launches SKUs, by company (top five companies), 2008 129
Table 90: Thailand personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 130
Table 91: Thailand personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2008 130
Table 92: Thailand personal hygiene new product launches (reports), by package tags or claims (top 10 claims), 2008 131
Table 93: Thailand personal hygiene new product launches (reports) - Recent five launches (2008) 131
Table 94: Thailand population, by age group, 2003?08 (millions) 132
Table 95: Thailand population forecast, by age group, 2008?13 (millions) 133
Table 96: Thailand population, by gender, 2003?08 (millions) 133
Table 97: Thailand population forecast, by gender, 2008?13 (millions) 134
Table 98: Thailand nominal GDP, 2003?08 (THBbn, nominal prices) 134
Table 99: Thailand nominal GDP forecast, 2008?13 (THBbn, nominal prices) 134
Table 100: Thailand real GDP, 2003?08 (THBbn, 2000 prices) 135
Table 101: Thailand real GDP forecast, 2008?13 (THBbn, 2000 prices) 135
Table 102: Thailand real GDP, 2003?08 ($bn, 2000 prices) 135
Table 103: Thailand real GDP forecast, 2008?13 ($bn, 2000 prices) 136
Table 104: Thailand consumer price index, 2003?08 (2000=100) 136
Table 105: Thailand consumer price index, 2008?13 (2000=100) 136

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