Personal Hygiene in Ukraine to 2013

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Market	Consumer Goods
Report Type	Market Research
Country	Ukraine
Published	9 October 2009
Number of Pages	120
Report Delivery	Email
Delivery Lead Time	-
Publisher	Datamonitor
File Format	-

Introduction

This databook provides key data and information on the personal hygiene market in Ukraine. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: deodorants, soap and bath & shower products

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

Highlights

The market for personal hygiene in Ukraine increased at a compound annual growth rate of 7% between 2003 and 2008.

The Soap category led the personal hygiene market in Ukraine, accounting for a share of 42.6%.

Leading players in Ukrainian personal hygiene market include Unilever, Henkel KGaA and Procter & Gamble Company, The.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the personal hygiene market in Ukraine

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: personal hygiene 2
Summary category level: bath & shower products 3
Summary category level: deodorants 4
Summary category level: soap 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Ukrainian Hryvnia), 2003?08 20
Value analysis (Ukrainian Hryvnia), 2008?13 21
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company and brand share analysis 28
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 4 Leading Company Profiles 37
Unilever 37
Henkel AG & Co. KGaA 39
Chapter 5 Category Analysis: Bath & shower products 41
Value analysis (Ukrainian Hryvnia), 2003?08 41
Value analysis (Ukrainian Hryvnia), 2008?13 42
Value analysis (US dollars), 2003?08 44
Value analysis (US dollars), 2008?13 44
Volume analysis, 2003?08 46
Volume analysis, 2008?13 47
Company and brand share analysis 49
Distribution analysis 52
Expenditure and consumption per capita 54
Chapter 6 Category Analysis: Deodorants 57
Value analysis (Ukrainian Hryvnia), 2003?08 57
Value analysis (Ukrainian Hryvnia), 2008?13 58
Value analysis (US dollars), 2003?08 60
Value analysis (US dollars), 2008?13 61
Volume analysis, 2003?08 63
Volume analysis, 2008?13 64
Company and brand share analysis 66
Distribution analysis 69
Expenditure and consumption per capita 71
Chapter 7 Category Analysis: Soap 77
Value analysis (Ukrainian Hryvnia), 2003?08 77
Value analysis (Ukrainian Hryvnia), 2008?13 78
Value analysis (US dollars), 2003?08 80
Value analysis (US dollars), 2008?13 80
Volume analysis, 2003?08 82
Volume analysis, 2008?13 83
Company and brand share analysis 85
Distribution analysis 88
Expenditure and consumption per capita 90
Chapter 8 Country Comparison 93
Value 93
Volume 97
Market share 101
Chapter 9 Socioeconomic profile 102
Country overview 102
Key facts 104
Political overview 105
Economic overview 106
Chapter 10 New Product Development 107
Product launches over time 107
Recent product launches 109
Chapter 11 Macroeconomic Profile 110
Macroeconomic indicators 110
Chapter 12 Research Methodology 115
Methodology overview 115
Secondary research 116
Market modeling 117
Creating an initial data model 117
Revising the initial data model 117
Creating a final estimate 118
Creating demographic value splits 118
Primary research 118
Data finalization 119
Ongoing research 119
Chapter 13 APPENDIX 120
Future readings 120
How to contact experts in your industry 120
Disclaimer 120

LIST OF FIGURES
Figure 1: Ukraine personal hygiene value and value forecast, 2003?13 (UAHm, nominal prices) 22
Figure 2: Ukraine personal hygiene category growth comparison, by value, 2003?13 24
Figure 3: Ukraine personal hygiene volume and volume forecast, 2003?13 (units, million) 27
Figure 4: Ukraine personal hygiene category growth comparison, by volume, 2003?13 27
Figure 5: Ukraine personal hygiene company share, by value, 2007?08 (%) 30
Figure 6: Ukraine personal hygiene distribution channels, by value, 2007?08 (%) 33
Figure 7: Ukraine bath & shower products value and value forecast, 2003?13 (UAHm, nominal prices) 43
Figure 8: Ukraine bath & shower products category growth comparison, by value, 2003?13 45
Figure 9: Ukraine bath & shower products volume and volume forecast, 2003?13 (units, million) 48
Figure 10: Ukraine bath & shower products category growth comparison, by volume, 2003?13 48
Figure 11: Ukraine bath & shower products company share, by value, 2007?08 (%) 50
Figure 12: Ukraine bath & shower products distribution channels, by value, 2007?08 (%) 53
Figure 13: Ukraine deodorants value and value forecast, 2003?13 (UAHm, nominal prices) 59
Figure 14: Ukraine deodorants category growth comparison, by value, 2003?13 62
Figure 15: Ukraine deodorants volume and volume forecast, 2003?13 (units, million) 65
Figure 16: Ukraine deodorants category growth comparison, by volume, 2003?13 65
Figure 17: Ukraine deodorants company share, by value, 2007?08 (%) 67
Figure 18: Ukraine deodorants distribution channels, by value, 2007?08 (%) 70
Figure 19: Ukraine soap value and value forecast, 2003?13 (UAHm, nominal prices) 79
Figure 20: Ukraine soap category growth comparison, by value, 2003?13 81
Figure 21: Ukraine soap volume and volume forecast, 2003?13 (units, million) 84
Figure 22: Ukraine soap category growth comparison, by volume, 2003?13 84
Figure 23: Ukraine soap company share, by value, 2007?08 (%) 86
Figure 24: Ukraine soap distribution channels, by value, 2007?08 (%) 89
Figure 25: Global personal hygiene market split (value terms, 2008), top five countries 94
Figure 26: Global personal hygiene market value, 2003–08, top five countries 96
Figure 27: Global personal hygiene market split (volume terms, 2008), top five countries 98
Figure 28: Global personal hygiene market volume, 2003–08, top five countries 100
Figure 29: Map of Ukraine 104
Figure 30: Annual data review process 116

LIST OF TABLES
Table 1: Personal hygiene category definitions 8
Table 2: Personal hygiene distribution channels 9
Table 3: Ukraine personal hygiene value, 2003?08 (UAHm, nominal prices) 20
Table 4: Ukraine personal hygiene value forecast, 2008?13 (UAHm, nominal prices) 21
Table 5: Ukraine personal hygiene value, 2003?08 ($m, nominal prices) 23
Table 6: Ukraine personal hygiene value forecast, 2008?13 ($m, nominal prices) 23
Table 7: Ukraine personal hygiene volume, 2003?08 (units, million) 25
Table 8: Ukraine personal hygiene volume forecast, 2008?13 (units, million) 26
Table 9: Ukraine personal hygiene brand share, by value, 2007?08 (%) 28
Table 10: Ukraine personal hygiene value, by brand 2007?08 (UAHm, nominal prices) 29
Table 11: Ukraine personal hygiene company share by value, 2007?08 (%) 31
Table 12: Ukraine personal hygiene value, by company, 2007?08 (UAHm, nominal prices) 31
Table 13: Ukraine personal hygiene distribution channels, by value, 2007?08 (%) 32
Table 14: Ukraine personal hygiene value, by distribution channel, 2007?08 (UAHm, nominal prices) 32
Table 15: Ukraine personal hygiene expenditure per capita, 2003?08 (UAH, nominal prices) 34
Table 16: Ukraine personal hygiene forecast expenditure per capita, 2008?13 (UAH, nominal prices) 34
Table 17: Ukraine personal hygiene expenditure per capita, 2003?08 ($, nominal prices) 35
Table 18: Ukraine personal hygiene forecast expenditure per capita, 2008?13 ($, nominal prices) 35
Table 19: Ukraine personal hygiene consumption per capita, 2003?08 (units) 36
Table 20: Ukraine personal hygiene forecast consumption per capita, 2008?13 (units) 36
Table 21: Unilever key facts 37
Table 22: Henkel AG & Co. KGaA key facts 39
Table 23: Ukraine bath & shower products value, 2003?08 (UAHm, nominal prices) 41
Table 24: Ukraine bath & shower products value forecast, 2008?13 (UAHm, nominal prices) 42
Table 25: Ukraine bath & shower products value, 2003?08 ($m, nominal prices) 44
Table 26: Ukraine bath & shower products value forecast, 2008?13 ($m, nominal prices) 44
Table 27: Ukraine bath & shower products volume, 2003?08 (units, million) 46
Table 28: Ukraine bath & shower products volume forecast, 2008?13 (units, million) 47
Table 29: Ukraine bath & shower products brand share, by value, 2007?08 (%) 49
Table 30: Ukraine bath & shower products value, by brand 2007?08 (UAHm, nominal prices) 49
Table 31: Ukraine bath & shower products company share by value, 2007?08 (%) 51
Table 32: Ukraine bath & shower products value, by company, 2007?08 (UAHm, nominal prices) 51
Table 33: Ukraine bath & shower products distribution channels, by value, 2007?08 (%) 52
Table 34: Ukraine bath & shower products value, by distribution channel, 2007?08 (UAHm, nominal prices) 52
Table 35: Ukraine bath & shower products expenditure per capita, 2003?08 (UAH, nominal prices) 54
Table 36: Ukraine bath & shower products forecast expenditure per capita, 2008?13 (UAH, nominal prices) 54
Table 37: Ukraine bath & shower products expenditure per capita, 2003?08 ($, nominal prices) 55
Table 38: Ukraine bath & shower products forecast expenditure per capita, 2008?13 ($, nominal prices) 55
Table 39: Ukraine bath & shower products consumption per capita, 2003?08 (units) 56
Table 40: Ukraine bath & shower products forecast consumption per capita, 2008?13 (units) 56
Table 41: Ukraine deodorants value, 2003?08 (UAHm, nominal prices) 57
Table 42: Ukraine deodorants value forecast, 2008?13 (UAHm, nominal prices) 58
Table 43: Ukraine deodorants value, 2003?08 ($m, nominal prices) 60
Table 44: Ukraine deodorants value forecast, 2008?13 ($m, nominal prices) 61
Table 45: Ukraine deodorants volume, 2003?08 (units, million) 63
Table 46: Ukraine deodorants volume forecast, 2008?13 (units, million) 64
Table 47: Ukraine deodorants brand share, by value, 2007?08 (%) 66
Table 48: Ukraine deodorants value, by brand 2007?08 (UAHm, nominal prices) 66
Table 49: Ukraine deodorants company share by value, 2007?08 (%) 68
Table 50: Ukraine deodorants value, by company, 2007?08 (UAHm, nominal prices) 68
Table 51: Ukraine deodorants distribution channels, by value, 2007?08 (%) 69
Table 52: Ukraine deodorants value, by distribution channel, 2007?08 (UAHm, nominal prices) 69
Table 53: Ukraine deodorants expenditure per capita, 2003?08 (UAH, nominal prices) 71
Table 54: Ukraine deodorants forecast expenditure per capita, 2008?13 (UAH, nominal prices) 72
Table 55: Ukraine deodorants expenditure per capita, 2003?08 ($, nominal prices) 73
Table 56: Ukraine deodorants forecast expenditure per capita, 2008?13 ($, nominal prices) 74
Table 57: Ukraine deodorants consumption per capita, 2003?08 (units) 75
Table 58: Ukraine deodorants forecast consumption per capita, 2008?13 (units) 76
Table 59: Ukraine soap value, 2003?08 (UAHm, nominal prices) 77
Table 60: Ukraine soap value forecast, 2008?13 (UAHm, nominal prices) 78
Table 61: Ukraine soap value, 2003?08 ($m, nominal prices) 80
Table 62: Ukraine soap value forecast, 2008?13 ($m, nominal prices) 80
Table 63: Ukraine soap volume, 2003?08 (units, million) 82
Table 64: Ukraine soap volume forecast, 2008?13 (units, million) 83
Table 65: Ukraine soap brand share, by value, 2007?08 (%) 85
Table 66: Ukraine soap value, by brand 2007?08 (UAHm, nominal prices) 85
Table 67: Ukraine soap company share by value, 2007?08 (%) 87
Table 68: Ukraine soap value, by company, 2007?08 (UAHm, nominal prices) 87
Table 69: Ukraine soap distribution channels, by value, 2007?08 (%) 88
Table 70: Ukraine soap value, by distribution channel, 2007?08 (UAHm, nominal prices) 88
Table 71: Ukraine soap expenditure per capita, 2003?08 (UAH, nominal prices) 90
Table 72: Ukraine soap forecast expenditure per capita, 2008?13 (UAH, nominal prices) 90
Table 73: Ukraine soap expenditure per capita, 2003?08 ($, nominal prices) 91
Table 74: Ukraine soap forecast expenditure per capita, 2008?13 ($, nominal prices) 91
Table 75: Ukraine soap consumption per capita, 2003?08 (units) 92
Table 76: Ukraine soap forecast consumption per capita, 2008?13 (units) 92
Table 77: Global personal hygiene market value, 2008 93
Table 78: Global personal hygiene market split (value terms ($m), 2008), top five countries 96
Table 79: Global personal hygiene market volume, 2008 97
Table 80: Global personal hygiene market split (volume terms, 2008), top five countries 100
Table 81: Leading players, top five countries 101
Table 82: Ukraine key facts 104
Table 83: Ukraine personal hygiene new product launches reports, by company (top five companies), 2008 107
Table 84: Ukraine personal hygiene new product launches SKUs, by company (top five companies), 2008 107
Table 85: Ukraine personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 108
Table 86: Ukraine personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2008 108
Table 87: Ukraine personal hygiene new product launches (reports), by package tags or claims (top 10 claims), 2008 109
Table 88: Ukraine personal hygiene new product launches (reports) - recent five launches (2008) 109
Table 89: Ukraine population, by age group, 2003?08 (millions) 110
Table 90: Ukraine population forecast, by age group, 2008?13 (millions) 111
Table 91: Ukraine population, by gender, 2003?08 (millions) 111
Table 92: Ukraine population forecast, by gender, 2008?13 (millions) 112
Table 93: Ukraine nominal GDP, 2003?08 (UAHbn, nominal prices) 112
Table 94: Ukraine nominal GDP forecast, 2008?13 (UAHbn, nominal prices) 112
Table 95: Ukraine real GDP, 2003?08 (UAHbn, 2000 prices) 113
Table 96: Ukraine real GDP forecast, 2008?13 (UAHbn, 2000 prices) 113
Table 97: Ukraine real GDP, 2003?08 ($bn, 2000 prices) 113
Table 98: Ukraine real GDP forecast, 2008?13 ($bn, 2000 prices) 114
Table 99: Ukraine consumer price index, 2003?08 (2000=100) 114
Table 100: Ukraine consumer price index, 2008?13 (2000=100) 114

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