Personal Hygiene in Vietnam to 2013

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Market	Consumer Goods
Report Type	Market Research
Country	Vietnam
Published	9 October 2009
Number of Pages	138
Report Delivery	Email
Delivery Lead Time	-
Publisher	Datamonitor
File Format	-

Introduction

This databook provides key data and information on the personal hygiene market in Vietnam. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: deodorants, soap and bath & shower products

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

Highlights

The market for personal hygiene in Vietnam increased at a compound annual growth rate of 2.2% between 2003 and 2008.

The Soap category led the personal hygiene market in Vietnam, accounting for a share of 81.4%.

Leading players in Vietnamese personal hygiene market include Unilever, Procter & Gamble Company, The and Reckitt Benckiser PLC.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the personal hygiene market in Vietnam

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: personal hygiene 2
Summary category level: bath & shower products 3
Summary category level: deodorants 4
Summary category level: soap 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Dong), 2003?08 20
Value analysis (Dong), 2008?13 21
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company and brand share analysis 28
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Leading Company Profiles 38
Unilever 38
Procter & Gamble Company, The 40
Chapter 5 Category Analysis: Bath & shower products 42
Value analysis (Dong), 2003?08 42
Value analysis (Dong), 2008?13 43
Value analysis (US dollars), 2003?08 45
Value analysis (US dollars), 2008?13 45
Volume analysis, 2003?08 47
Volume analysis, 2008?13 48
Company and brand share analysis 50
Distribution analysis 55
Expenditure and consumption per capita 57
Chapter 6 Category Analysis: Deodorants 60
Value analysis (Dong), 2003?08 60
Value analysis (Dong), 2008?13 61
Value analysis (US dollars), 2003?08 63
Value analysis (US dollars), 2008?13 64
Volume analysis, 2003?08 66
Volume analysis, 2008?13 67
Company and brand share analysis 69
Distribution analysis 72
Expenditure and consumption per capita 74
Chapter 7 Category Analysis: Soap 80
Value analysis (Dong), 2003?08 80
Value analysis (Dong), 2008?13 81
Value analysis (US dollars), 2003?08 83
Value analysis (US dollars), 2008?13 83
Volume analysis, 2003?08 85
Volume analysis, 2008?13 86
Company and brand share analysis 88
Distribution analysis 91
Expenditure and consumption per capita 93
Chapter 8 Country Comparison 96
Value 96
Volume 100
Market share 104
Chapter 9 PESTLE Analysis 105
Summary 105
Political analysis 106
Economic analysis 109
Social analysis 112
Technological analysis 116
Legal analysis 119
Environmental analysis 122
Chapter 10 New Product Development 125
Product launches over time 125
Recent product launches 127
Chapter 11 Macroeconomic Profile 128
Macroeconomic indicators 128
Chapter 12 Research Methodology 133
Methodology overview 133
Secondary research 134
Market modeling 135
Creating an initial data model 135
Revising the initial data model 135
Creating a final estimate 136
Creating demographic value splits 136
Primary research 136
Data finalization 137
Ongoing research 137
Chapter 13 APPENDIX 138
Future readings 138
How to contact experts in your industry 138
Disclaimer 138

LIST OF FIGURES
Figure 1: Vietnam personal hygiene value and value forecast, 2003?13 (VNDm, nominal prices) 22
Figure 2: Vietnam personal hygiene category growth comparison, by value, 2003?13 24
Figure 3: Vietnam personal hygiene volume and volume forecast, 2003?13 (units, million) 27
Figure 4: Vietnam personal hygiene category growth comparison, by volume, 2003?13 27
Figure 5: Vietnam personal hygiene company share, by value, 2007?08 (%) 30
Figure 6: Vietnam personal hygiene distribution channels, by value, 2007?08 (%) 34
Figure 7: Vietnam bath & shower products value and value forecast, 2003?13 (VNDm, nominal prices) 44
Figure 8: Vietnam bath & shower products category growth comparison, by value, 2003?13 46
Figure 9: Vietnam bath & shower products volume and volume forecast, 2003?13 (units, million) 49
Figure 10: Vietnam bath & shower products category growth comparison, by volume, 2003?13 49
Figure 11: Vietnam bath & shower products company share, by value, 2007?08 (%) 52
Figure 12: Vietnam bath & shower products distribution channels, by value, 2007?08 (%) 56
Figure 13: Vietnam deodorants value and value forecast, 2003?13 (VNDm, nominal prices) 62
Figure 14: Vietnam deodorants category growth comparison, by value, 2003?13 65
Figure 15: Vietnam deodorants volume and volume forecast, 2003?13 (units, million) 68
Figure 16: Vietnam deodorants category growth comparison, by volume, 2003?13 68
Figure 17: Vietnam deodorants company share, by value, 2007?08 (%) 70
Figure 18: Vietnam deodorants distribution channels, by value, 2007?08 (%) 73
Figure 19: Vietnam soap value and value forecast, 2003?13 (VNDm, nominal prices) 82
Figure 20: Vietnam soap category growth comparison, by value, 2003?13 84
Figure 21: Vietnam soap volume and volume forecast, 2003?13 (units, million) 87
Figure 22: Vietnam soap category growth comparison, by volume, 2003?13 87
Figure 23: Vietnam soap company share, by value, 2007?08 (%) 89
Figure 24: Vietnam soap distribution channels, by value, 2007?08 (%) 92
Figure 25: Global personal hygiene market split (value terms, 2008), top five countries 97
Figure 26: Global personal hygiene market value, 2003–08, top five countries 99
Figure 27: Global personal hygiene market split (volume terms, 2008), top five countries 101
Figure 28: Global personal hygiene market volume, 2003–08, top five countries 103
Figure 29: Annual data review process 134

LIST OF TABLES
Table 1: Personal hygiene category definitions 8
Table 2: Personal hygiene distribution channels 9
Table 3: Vietnam personal hygiene value, 2003?08 (VNDm, nominal prices) 20
Table 4: Vietnam personal hygiene value forecast, 2008?13 (VNDm, nominal prices) 21
Table 5: Vietnam personal hygiene value, 2003?08 ($m, nominal prices) 23
Table 6: Vietnam personal hygiene value forecast, 2008?13 ($m, nominal prices) 23
Table 7: Vietnam personal hygiene volume, 2003?08 (units, million) 25
Table 8: Vietnam personal hygiene volume forecast, 2008?13 (units, million) 26
Table 9: Vietnam personal hygiene brand share, by value, 2007?08 (%) 28
Table 10: Vietnam personal hygiene value, by brand 2007?08 (VNDm, nominal prices) 29
Table 11: Vietnam personal hygiene company share by value, 2007?08 (%) 31
Table 12: Vietnam personal hygiene value, by company, 2007?08 (VNDm, nominal prices) 32
Table 13: Vietnam personal hygiene distribution channels, by value, 2007?08 (%) 33
Table 14: Vietnam personal hygiene value, by distribution channel, 2007?08 (VNDm, nominal prices) 33
Table 15: Vietnam personal hygiene expenditure per capita, 2003?08 (VND, nominal prices) 35
Table 16: Vietnam personal hygiene forecast expenditure per capita, 2008?13 (VND, nominal prices) 35
Table 17: Vietnam personal hygiene expenditure per capita, 2003?08 ($, nominal prices) 36
Table 18: Vietnam personal hygiene forecast expenditure per capita, 2008?13 ($, nominal prices) 36
Table 19: Vietnam personal hygiene consumption per capita, 2003?08 (units) 37
Table 20: Vietnam personal hygiene forecast consumption per capita, 2008?13 (units) 37
Table 21: Unilever key facts 38
Table 22: Procter & Gamble Company, The key facts 40
Table 23: Vietnam bath & shower products value, 2003?08 (VNDm, nominal prices) 42
Table 24: Vietnam bath & shower products value forecast, 2008?13 (VNDm, nominal prices) 43
Table 25: Vietnam bath & shower products value, 2003?08 ($m, nominal prices) 45
Table 26: Vietnam bath & shower products value forecast, 2008?13 ($m, nominal prices) 45
Table 27: Vietnam bath & shower products volume, 2003?08 (units, million) 47
Table 28: Vietnam bath & shower products volume forecast, 2008?13 (units, million) 48
Table 29: Vietnam bath & shower products brand share, by value, 2007?08 (%) 50
Table 30: Vietnam bath & shower products value, by brand 2007?08 (VNDm, nominal prices) 51
Table 31: Vietnam bath & shower products company share by value, 2007?08 (%) 53
Table 32: Vietnam bath & shower products value, by company, 2007?08 (VNDm, nominal prices) 54
Table 33: Vietnam bath & shower products distribution channels, by value, 2007?08 (%) 55
Table 34: Vietnam bath & shower products value, by distribution channel, 2007?08 (VNDm, nominal prices) 55
Table 35: Vietnam bath & shower products expenditure per capita, 2003?08 (VND, nominal prices) 57
Table 36: Vietnam bath & shower products forecast expenditure per capita, 2008?13 (VND, nominal prices) 57
Table 37: Vietnam bath & shower products expenditure per capita, 2003?08 ($, nominal prices) 58
Table 38: Vietnam bath & shower products forecast expenditure per capita, 2008?13 ($, nominal prices) 58
Table 39: Vietnam bath & shower products consumption per capita, 2003?08 (units) 59
Table 40: Vietnam bath & shower products forecast consumption per capita, 2008?13 (units) 59
Table 41: Vietnam deodorants value, 2003?08 (VNDm, nominal prices) 60
Table 42: Vietnam deodorants value forecast, 2008?13 (VNDm, nominal prices) 61
Table 43: Vietnam deodorants value, 2003?08 ($m, nominal prices) 63
Table 44: Vietnam deodorants value forecast, 2008?13 ($m, nominal prices) 64
Table 45: Vietnam deodorants volume, 2003?08 (units, million) 66
Table 46: Vietnam deodorants volume forecast, 2008?13 (units, million) 67
Table 47: Vietnam deodorants brand share, by value, 2007?08 (%) 69
Table 48: Vietnam deodorants value, by brand 2007?08 (VNDm, nominal prices) 69
Table 49: Vietnam deodorants company share by value, 2007?08 (%) 71
Table 50: Vietnam deodorants value, by company, 2007?08 (VNDm, nominal prices) 71
Table 51: Vietnam deodorants distribution channels, by value, 2007?08 (%) 72
Table 52: Vietnam deodorants value, by distribution channel, 2007?08 (VNDm, nominal prices) 72
Table 53: Vietnam deodorants expenditure per capita, 2003?08 (VND, nominal prices) 74
Table 54: Vietnam deodorants forecast expenditure per capita, 2008?13 (VND, nominal prices) 75
Table 55: Vietnam deodorants expenditure per capita, 2003?08 ($, nominal prices) 76
Table 56: Vietnam deodorants forecast expenditure per capita, 2008?13 ($, nominal prices) 77
Table 57: Vietnam deodorants consumption per capita, 2003?08 (units) 78
Table 58: Vietnam deodorants forecast consumption per capita, 2008?13 (units) 79
Table 59: Vietnam soap value, 2003?08 (VNDm, nominal prices) 80
Table 60: Vietnam soap value forecast, 2008?13 (VNDm, nominal prices) 81
Table 61: Vietnam soap value, 2003?08 ($m, nominal prices) 83
Table 62: Vietnam soap value forecast, 2008?13 ($m, nominal prices) 83
Table 63: Vietnam soap volume, 2003?08 (units, million) 85
Table 64: Vietnam soap volume forecast, 2008?13 (units, million) 86
Table 65: Vietnam soap brand share, by value, 2007?08 (%) 88
Table 66: Vietnam soap value, by brand 2007?08 (VNDm, nominal prices) 88
Table 67: Vietnam soap company share by value, 2007?08 (%) 90
Table 68: Vietnam soap value, by company, 2007?08 (VNDm, nominal prices) 90
Table 69: Vietnam soap distribution channels, by value, 2007?08 (%) 91
Table 70: Vietnam soap value, by distribution channel, 2007?08 (VNDm, nominal prices) 91
Table 71: Vietnam soap expenditure per capita, 2003?08 (VND, nominal prices) 93
Table 72: Vietnam soap forecast expenditure per capita, 2008?13 (VND, nominal prices) 93
Table 73: Vietnam soap expenditure per capita, 2003?08 ($, nominal prices) 94
Table 74: Vietnam soap forecast expenditure per capita, 2008?13 ($, nominal prices) 94
Table 75: Vietnam soap consumption per capita, 2003?08 (units) 95
Table 76: Vietnam soap forecast consumption per capita, 2008?13 (units) 95
Table 77: Global personal hygiene market value, 2008 96
Table 78: Global personal hygiene market split (value terms ($m), 2008), top five countries 99
Table 79: Global personal hygiene market volume, 2008 100
Table 80: Global personal hygiene market split (volume terms, 2008), top five countries 103
Table 81: Leading players, top five countries 104
Table 82: Analysis of Vietnam’s political landscape 106
Table 83: Analysis of Vietnam’s economy 109
Table 84: Analysis of Vietnam’s social system 112
Table 85: Analysis of Vietnam’s technology landscape 116
Table 86: Analysis of Vietnam’s legal landscape 119
Table 87: Analysis of Vietnam’s environmental landscape 122
Table 88: Vietnam personal hygiene new product launches reports, by company (top five companies), 2008 125
Table 89: Vietnam personal hygiene new product launches SKUs, by company (top five companies), 2008 125
Table 90: Vietnam personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 126
Table 91: Vietnam personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2008 126
Table 92: Vietnam personal hygiene new product launches (reports), by package tags or claims (top 10 claims), 2008 127
Table 93: Vietnam personal hygiene new product launches (reports) 2008 127
Table 94: Vietnam population, by age group, 2003?08 (millions) 128
Table 95: Vietnam population forecast, by age group, 2008?13 (millions) 129
Table 96: Vietnam population, by gender, 2003?08 (millions) 129
Table 97: Vietnam population forecast, by gender, 2008?13 (millions) 130
Table 98: Vietnam nominal GDP, 2003?08 (VNDbn, nominal prices) 130
Table 99: Vietnam nominal GDP forecast, 2008?13 (VNDbn, nominal prices) 130
Table 100: Vietnam real GDP, 2003?08 (VNDbn, 2000 prices) 131
Table 101: Vietnam real GDP forecast, 2008?13 (VNDbn, 2000 prices) 131
Table 102: Vietnam real GDP, 2003?08 ($bn, 2000 prices) 131
Table 103: Vietnam real GDP forecast, 2008?13 ($bn, 2000 prices) 132
Table 104: Vietnam consumer price index, 2003?08 (2000=100) 132
Table 105: Vietnam consumer price index, 2008?13 (2000=100) 132

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