TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: personal hygiene 2
Summary category level: bath & shower products 3
Summary category level: deodorants 4
Summary category level: soap 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Czech Koruna), 2003?08 20
Value analysis (Czech Koruna), 2008?13 21
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company and brand share analysis 28
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Leading Company Profiles 38
Unilever 38
Henkel AG & Co. KGaA 40
Chapter 5 Category Analysis: Bath & shower products 42
Value analysis (Czech Koruna), 2003?08 42
Value analysis (Czech Koruna), 2008?13 43
Value analysis (US dollars), 2003?08 45
Value analysis (US dollars), 2008?13 45
Volume analysis, 2003?08 47
Volume analysis, 2008?13 48
Company and brand share analysis 50
Distribution analysis 53
Expenditure and consumption per capita 55
Chapter 6 Category Analysis: Deodorants 58
Value analysis (Czech Koruna), 2003?08 58
Value analysis (Czech Koruna), 2008?13 59
Value analysis (US dollars), 2003?08 61
Value analysis (US dollars), 2008?13 62
Volume analysis, 2003?08 64
Volume analysis, 2008?13 65
Company and brand share analysis 67
Distribution analysis 70
Expenditure and consumption per capita 72
Chapter 7 Category Analysis: Soap 78
Value analysis (Czech Koruna), 2003?08 78
Value analysis (Czech Koruna), 2008?13 79
Value analysis (US dollars), 2003?08 81
Value analysis (US dollars), 2008?13 81
Volume analysis, 2003?08 83
Volume analysis, 2008?13 84
Company and brand share analysis 86
Distribution analysis 89
Expenditure and consumption per capita 91
Chapter 8 Country Comparison 94
Value 94
Volume 98
Market share 102
Chapter 9 PESTLE Analysis 103
Summary 103
Political analysis 104
Economic analysis 107
Social analysis 110
Technology analysis 113
Legal analysis 116
Environmental analysis 120
Chapter 10 New Product Development 123
Product launches over time 123
Recent product launches 125
Chapter 11 Macroeconomic Profile 126
Macroeconomic indicators 126
Chapter 12 Research Methodology 131
Methodology overview 131
Secondary research 132
Market modeling 133
Creating an initial data model 133
Revising the initial data model 133
Creating a final estimate 134
Creating demographic value splits 134
Primary research 134
Data finalization 135
Ongoing research 135
Chapter 13 APPENDIX 136
Future readings 136
How to contact experts in your industry 136
Disclaimer 136
LIST OF FIGURES
Figure 1: Czech Republic personal hygiene value and value forecast, 2003?13 (CZKm, nominal prices) 22
Figure 2: Czech Republic personal hygiene category growth comparison, by value, 2003?13 24
Figure 3: Czech Republic personal hygiene volume and volume forecast, 2003?13 (units, million) 27
Figure 4: Czech Republic personal hygiene category growth comparison, by volume, 2003?13 27
Figure 5: Czech Republic personal hygiene company share, by value, 2007?08 (%) 30
Figure 6: Czech Republic personal hygiene distribution channels, by value, 2007?08 (%) 34
Figure 7: Czech Republic bath & shower products value and value forecast, 2003?13 (CZKm, nominal prices) 44
Figure 8: Czech Republic bath & shower products category growth comparison, by value, 2003?13 46
Figure 9: Czech Republic bath & shower products volume and volume forecast, 2003?13 (units, million) 49
Figure 10: Czech Republic bath & shower products category growth comparison, by volume, 2003?13 49
Figure 11: Czech Republic bath & shower products company share, by value, 2007?08 (%) 51
Figure 12: Czech Republic bath & shower products distribution channels, by value, 2007?08 (%) 54
Figure 13: Czech Republic deodorants value and value forecast, 2003?13 (CZKm, nominal prices) 60
Figure 14: Czech Republic deodorants category growth comparison, by value, 2003?13 63
Figure 15: Czech Republic deodorants volume and volume forecast, 2003?13 (units, million) 66
Figure 16: Czech Republic deodorants category growth comparison, by volume, 2003?13 66
Figure 17: Czech Republic deodorants company share, by value, 2007?08 (%) 68
Figure 18: Czech Republic deodorants distribution channels, by value, 2007?08 (%) 71
Figure 19: Czech Republic soap value and value forecast, 2003?13 (CZKm, nominal prices) 80
Figure 20: Czech Republic soap category growth comparison, by value, 2003?13 82
Figure 21: Czech Republic soap volume and volume forecast, 2003?13 (units, million) 85
Figure 22: Czech Republic soap category growth comparison, by volume, 2003?13 85
Figure 23: Czech Republic soap company share, by value, 2007?08 (%) 87
Figure 24: Czech Republic soap distribution channels, by value, 2007?08 (%) 90
Figure 25: Global personal hygiene market split (value terms, 2008), top five countries 95
Figure 26: Global personal hygiene market value, 2003–08, top five countries 97
Figure 27: Global personal hygiene market split (volume terms, 2008), top five countries 99
Figure 28: Global personal hygiene market volume, 2003–08, top five countries 101
Figure 29: Annual data review process 132
LIST OF TABLES
Table 1: Personal hygiene category definitions 8
Table 2: Personal hygiene distribution channels 9
Table 3: Czech Republic personal hygiene value, 2003?08 (CZKm, nominal prices) 20
Table 4: Czech Republic personal hygiene value forecast, 2008?13 (CZKm, nominal prices) 21
Table 5: Czech Republic personal hygiene value, 2003?08 ($m, nominal prices) 23
Table 6: Czech Republic personal hygiene value forecast, 2008?13 ($m, nominal prices) 23
Table 7: Czech Republic personal hygiene volume, 2003?08 (units, million) 25
Table 8: Czech Republic personal hygiene volume forecast, 2008?13 (units, million) 26
Table 9: Czech Republic personal hygiene brand share, by value, 2007?08 (%) 28
Table 10: Czech Republic personal hygiene value, by brand 2007?08 (CZKm, nominal prices) 29
Table 11: Czech Republic personal hygiene company share by value, 2007?08 (%) 31
Table 12: Czech Republic personal hygiene value, by company, 2007?08 (CZKm, nominal prices) 32
Table 13: Czech Republic personal hygiene distribution channels, by value, 2007?08 (%) 33
Table 14: Czech Republic personal hygiene value, by distribution channel, 2007?08 (CZKm, nominal prices) 33
Table 15: Czech Republic personal hygiene expenditure per capita, 2003?08 (CZK, nominal prices) 35
Table 16: Czech Republic personal hygiene forecast expenditure per capita, 2008?13 (CZK, nominal prices) 35
Table 17: Czech Republic personal hygiene expenditure per capita, 2003?08 ($, nominal prices) 36
Table 18: Czech Republic personal hygiene forecast expenditure per capita, 2008?13 ($, nominal prices) 36
Table 19: Czech Republic personal hygiene consumption per capita, 2003?08 (units) 37
Table 20: Czech Republic personal hygiene forecast consumption per capita, 2008?13 (units) 37
Table 21: Unilever key facts 38
Table 22: Henkel AG & Co. KGaA key facts 40
Table 23: Czech Republic bath & shower products value, 2003?08 (CZKm, nominal prices) 42
Table 24: Czech Republic bath & shower products value forecast, 2008?13 (CZKm, nominal prices) 43
Table 25: Czech Republic bath & shower products value, 2003?08 ($m, nominal prices) 45
Table 26: Czech Republic bath & shower products value forecast, 2008?13 ($m, nominal prices) 45
Table 27: Czech Republic bath & shower products volume, 2003?08 (units, million) 47
Table 28: Czech Republic bath & shower products volume forecast, 2008?13 (units, million) 48
Table 29: Czech Republic bath & shower products brand share, by value, 2007?08 (%) 50
Table 30: Czech Republic bath & shower products value, by brand 2007?08 (CZKm, nominal prices) 50
Table 31: Czech Republic bath & shower products company share by value, 2007?08 (%) 52
Table 32: Czech Republic bath & shower products value, by company, 2007?08 (CZKm, nominal prices) 52
Table 33: Czech Republic bath & shower products distribution channels, by value, 2007?08 (%) 53
Table 34: Czech Republic bath & shower products value, by distribution channel, 2007?08 (CZKm, nominal prices) 53
Table 35: Czech Republic bath & shower products expenditure per capita, 2003?08 (CZK, nominal prices) 55
Table 36: Czech Republic bath & shower products forecast expenditure per capita, 2008?13 (CZK, nominal prices) 55
Table 37: Czech Republic bath & shower products expenditure per capita, 2003?08 ($, nominal prices) 56
Table 38: Czech Republic bath & shower products forecast expenditure per capita, 2008?13 ($, nominal prices) 56
Table 39: Czech Republic bath & shower products consumption per capita, 2003?08 (units) 57
Table 40: Czech Republic bath & shower products forecast consumption per capita, 2008?13 (units) 57
Table 41: Czech Republic deodorants value, 2003?08 (CZKm, nominal prices) 58
Table 42: Czech Republic deodorants value forecast, 2008?13 (CZKm, nominal prices) 59
Table 43: Czech Republic deodorants value, 2003?08 ($m, nominal prices) 61
Table 44: Czech Republic deodorants value forecast, 2008?13 ($m, nominal prices) 62
Table 45: Czech Republic deodorants volume, 2003?08 (units, million) 64
Table 46: Czech Republic deodorants volume forecast, 2008?13 (units, million) 65
Table 47: Czech Republic deodorants brand share, by value, 2007?08 (%) 67
Table 48: Czech Republic deodorants value, by brand 2007?08 (CZKm, nominal prices) 67
Table 49: Czech Republic deodorants company share by value, 2007?08 (%) 69
Table 50: Czech Republic deodorants value, by company, 2007?08 (CZKm, nominal prices) 69
Table 51: Czech Republic deodorants distribution channels, by value, 2007?08 (%) 70
Table 52: Czech Republic deodorants value, by distribution channel, 2007?08 (CZKm, nominal prices) 70
Table 53: Czech Republic deodorants expenditure per capita, 2003?08 (CZK, nominal prices) 72
Table 54: Czech Republic deodorants forecast expenditure per capita, 2008?13 (CZK, nominal prices) 73
Table 55: Czech Republic deodorants expenditure per capita, 2003?08 ($, nominal prices) 74
Table 56: Czech Republic deodorants forecast expenditure per capita, 2008?13 ($, nominal prices) 75
Table 57: Czech Republic deodorants consumption per capita, 2003?08 (units) 76
Table 58: Czech Republic deodorants forecast consumption per capita, 2008?13 (units) 77
Table 59: Czech Republic soap value, 2003?08 (CZKm, nominal prices) 78
Table 60: Czech Republic soap value forecast, 2008?13 (CZKm, nominal prices) 79
Table 61: Czech Republic soap value, 2003?08 ($m, nominal prices) 81
Table 62: Czech Republic soap value forecast, 2008?13 ($m, nominal prices) 81
Table 63: Czech Republic soap volume, 2003?08 (units, million) 83
Table 64: Czech Republic soap volume forecast, 2008?13 (units, million) 84
Table 65: Czech Republic soap brand share, by value, 2007?08 (%) 86
Table 66: Czech Republic soap value, by brand 2007?08 (CZKm, nominal prices) 86
Table 67: Czech Republic soap company share by value, 2007?08 (%) 88
Table 68: Czech Republic soap value, by company, 2007?08 (CZKm, nominal prices) 88
Table 69: Czech Republic soap distribution channels, by value, 2007?08 (%) 89
Table 70: Czech Republic soap value, by distribution channel, 2007?08 (CZKm, nominal prices) 89
Table 71: Czech Republic soap expenditure per capita, 2003?08 (CZK, nominal prices) 91
Table 72: Czech Republic soap forecast expenditure per capita, 2008?13 (CZK, nominal prices) 91
Table 73: Czech Republic soap expenditure per capita, 2003?08 ($, nominal prices) 92
Table 74: Czech Republic soap forecast expenditure per capita, 2008?13 ($, nominal prices) 92
Table 75: Czech Republic soap consumption per capita, 2003?08 (units) 93
Table 76: Czech Republic soap forecast consumption per capita, 2008?13 (units) 93
Table 77: Global personal hygiene market value, 2008 94
Table 78: Global personal hygiene market split (value terms ($m), 2008), top five countries 97
Table 79: Global personal hygiene market volume, 2008 98
Table 80: Global personal hygiene market split (volume terms, 2008), top five countries 101
Table 81: Leading players, top five countries 102
Table 82: Analysis of the Czech political landscape 104
Table 83: Analysis of the Czech economy 107
Table 84: Analysis of the Czech social system 110
Table 85: Analysis of the Czech technological landscape 113
Table 86: Patents granted by the US Patent and Trademark Office to the Czech Republic and some major developed countries, 2003–06 115
Table 87: Analysis of the Czech legal landscape 116
Table 88: Analysis of the Czech environmental landscape 120
Table 89: Czech Republic personal hygiene new product launches reports, by company (top five companies), 2008 123
Table 90: Czech Republic personal hygiene new product launches SKUs, by company (top five companies), 2008 123
Table 91: Czech Republic personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 124
Table 92: Czech Republic personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2008 124
Table 93: Czech Republic personal hygiene new product launches (reports), by package tags or claims, 2008 125
Table 94: Czech Republic personal hygiene new product launches (reports) - Recent five launches (2008) 125
Table 95: Czech Republic population, by age group, 2003?08 (millions) 126
Table 96: Czech Republic population forecast, by age group, 2008?13 (millions) 127
Table 97: Czech Republic population, by gender, 2003?08 (millions) 127
Table 98: Czech Republic population forecast, by gender, 2008?13 (millions) 128
Table 99: Czech Republic nominal GDP, 2003?08 (CZKbn, nominal prices) 128
Table 100: Czech Republic nominal GDP forecast, 2008?13 (CZKbn, nominal prices) 128
Table 101: Czech Republic real GDP, 2003?08 (CZKbn, 2000 prices) 129
Table 102: Czech Republic real GDP forecast, 2008?13 (CZKbn, 2000 prices) 129
Table 103: Czech Republic real GDP, 2003?08 ($bn, 2000 prices) 129
Table 104: Czech Republic real GDP forecast, 2008?13 ($bn, 2000 prices) 130
Table 105: Czech Republic consumer price index, 2003?08 (2000=100) 130
Table 106: Czech Republic consumer price index, 2008?13 (2000=100) 130
