Personal Hygiene in the Netherlands to 2013

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Market	Consumer Goods
Report Type	Market Research
Country	Netherlands
Published	9 October 2009
Number of Pages	140
Report Delivery	Email
Delivery Lead Time	-
Publisher	Datamonitor

Introduction

This databook provides key data and information on the personal hygiene market in the Netherlands. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: deodorants, soap and bath & shower products

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

Highlights

The market for personal hygiene in the Netherlands increased at a compound annual growth rate of 1.8% between 2003 and 2008.

The Bath & shower products category led the personal hygiene market in the Netherlands, accounting for a share of 45.8%.

Leading players in the Dutch personal hygiene market include Unilever, Sara Lee Corporation and Beiersdorf AG.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the personal hygiene market in the Netherlands

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: personal hygiene 2
Summary category level: bath & shower products 3
Summary category level: deodorants 4
Summary category level: soap 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Euro), 2003?08 20
Value analysis (Euro), 2008?13 21
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company and brand share analysis 28
Distribution analysis 31
Expenditure and consumption per capita 33
Chapter 4 Leading Company Profiles 36
Unilever 36
Sara Lee Corporation 38
Chapter 5 Category Analysis: Bath & shower products 41
Value analysis (Euro), 2003?08 41
Value analysis (Euro), 2008?13 42
Value analysis (US dollars), 2003?08 44
Value analysis (US dollars), 2008?13 44
Volume analysis, 2003?08 46
Volume analysis, 2008?13 47
Company and brand share analysis 49
Distribution analysis 52
Expenditure and consumption per capita 54
Chapter 6 Category Analysis: Deodorants 57
Value analysis (Euro), 2003?08 57
Value analysis (Euro), 2008?13 58
Value analysis (US dollars), 2003?08 60
Value analysis (US dollars), 2008?13 61
Volume analysis, 2003?08 63
Volume analysis, 2008?13 64
Company and brand share analysis 66
Distribution analysis 69
Expenditure and consumption per capita 71
Chapter 7 Category Analysis: Soap 77
Value analysis (Euro), 2003?08 77
Value analysis (Euro), 2008?13 78
Value analysis (US dollars), 2003?08 80
Value analysis (US dollars), 2008?13 80
Volume analysis, 2003?08 82
Volume analysis, 2008?13 83
Company and brand share analysis 85
Distribution analysis 88
Expenditure and consumption per capita 90
Chapter 8 Country Comparison 93
Value 93
Volume 97
Market share 101
Chapter 9 PESTLE Analysis 102
Summary 102
Political analysis 103
Economic analysis 107
Social analysis 111
Technological analysis 115
Legal analysis 119
Environmental analysis 123
Chapter 10 New Product Development 127
Product launches over time 127
Recent product launches 129
Chapter 11 Macroeconomic Profile 130
Macroeconomic indicators 130
Chapter 12 Research Methodology 135
Methodology overview 135
Secondary research 136
Market modeling 137
Creating an initial data model 137
Revising the initial data model 137
Creating a final estimate 138
Creating demographic value splits 138
Primary research 138
Data finalization 139
Ongoing research 139
Chapter 13 APPENDIX 140
Future readings 140
How to contact experts in your industry 140
Disclaimer 140

LIST OF FIGURES
Figure 1: Netherlands personal hygiene value and value forecast, 2003?13 (€m, nominal prices) 22
Figure 2: Netherlands personal hygiene category growth comparison, by value, 2003?13 24
Figure 3: Netherlands personal hygiene volume and volume forecast, 2003?13 (units, million) 27
Figure 4: Netherlands personal hygiene category growth comparison, by volume, 2003?13 27
Figure 5: Netherlands personal hygiene company share, by value, 2007?08 (%) 29
Figure 6: Netherlands personal hygiene distribution channels, by value, 2007?08 (%) 32
Figure 7: Netherlands bath & shower products value and value forecast, 2003?13 (€m, nominal prices) 43
Figure 8: Netherlands bath & shower products category growth comparison, by value, 2003?13 45
Figure 9: Netherlands bath & shower products volume and volume forecast, 2003?13 (units, million) 48
Figure 10: Netherlands bath & shower products category growth comparison, by volume, 2003?13 48
Figure 11: Netherlands bath & shower products company share, by value, 2007?08 (%) 50
Figure 12: Netherlands bath & shower products distribution channels, by value, 2007?08 (%) 53
Figure 13: Netherlands deodorants value and value forecast, 2003?13 (€m, nominal prices) 59
Figure 14: Netherlands deodorants category growth comparison, by value, 2003?13 62
Figure 15: Netherlands deodorants volume and volume forecast, 2003?13 (units, million) 65
Figure 16: Netherlands deodorants category growth comparison, by volume, 2003?13 65
Figure 17: Netherlands deodorants company share, by value, 2007?08 (%) 67
Figure 18: Netherlands deodorants distribution channels, by value, 2007?08 (%) 70
Figure 19: Netherlands soap value and value forecast, 2003?13 (€m, nominal prices) 79
Figure 20: Netherlands soap category growth comparison, by value, 2003?13 81
Figure 21: Netherlands soap volume and volume forecast, 2003?13 (units, million) 84
Figure 22: Netherlands soap category growth comparison, by volume, 2003?13 84
Figure 23: Netherlands soap company share, by value, 2007?08 (%) 86
Figure 24: Netherlands soap distribution channels, by value, 2007?08 (%) 89
Figure 25: Global personal hygiene market split (value terms, 2008), top five countries 94
Figure 26: Global personal hygiene market value, 2003–08, top five countries 96
Figure 27: Global personal hygiene market split (volume terms, 2008), top five countries 98
Figure 28: Global personal hygiene market volume, 2003–08, top five countries 100
Figure 29: Annual data review process 136

LIST OF TABLES
Table 1: Personal hygiene category definitions 8
Table 2: Personal hygiene distribution channels 9
Table 3: Netherlands personal hygiene value, 2003?08 (€m, nominal prices) 20
Table 4: Netherlands personal hygiene value forecast, 2008?13 (€m, nominal prices) 21
Table 5: Netherlands personal hygiene value, 2003?08 ($m, nominal prices) 23
Table 6: Netherlands personal hygiene value forecast, 2008?13 ($m, nominal prices) 23
Table 7: Netherlands personal hygiene volume, 2003?08 (units, million) 25
Table 8: Netherlands personal hygiene volume forecast, 2008?13 (units, million) 26
Table 9: Netherlands personal hygiene brand share, by value, 2007?08 (%) 28
Table 10: Netherlands personal hygiene value, by brand 2007?08 (€m, nominal prices) 28
Table 11: Netherlands personal hygiene company share by value, 2007?08 (%) 30
Table 12: Netherlands personal hygiene value, by company, 2007?08 (€m, nominal prices) 30
Table 13: Netherlands personal hygiene distribution channels, by value, 2007?08 (%) 31
Table 14: Netherlands personal hygiene value, by distribution channel, 2007?08 (€m, nominal prices) 31
Table 15: Netherlands personal hygiene expenditure per capita, 2003?08 (€, nominal prices) 33
Table 16: Netherlands personal hygiene forecast expenditure per capita, 2008?13 (€, nominal prices) 33
Table 17: Netherlands personal hygiene expenditure per capita, 2003?08 ($, nominal prices) 34
Table 18: Netherlands personal hygiene forecast expenditure per capita, 2008?13 ($, nominal prices) 34
Table 19: Netherlands personal hygiene consumption per capita, 2003?08 (units) 35
Table 20: Netherlands personal hygiene forecast consumption per capita, 2008?13 (units) 35
Table 21: Unilever key facts 36
Table 22: Sara Lee Corporation key facts 38
Table 23: Netherlands bath & shower products value, 2003?08 (€m, nominal prices) 41
Table 24: Netherlands bath & shower products value forecast, 2008?13 (€m, nominal prices) 42
Table 25: Netherlands bath & shower products value, 2003?08 ($m, nominal prices) 44
Table 26: Netherlands bath & shower products value forecast, 2008?13 ($m, nominal prices) 44
Table 27: Netherlands bath & shower products volume, 2003?08 (units, million) 46
Table 28: Netherlands bath & shower products volume forecast, 2008?13 (units, million) 47
Table 29: Netherlands bath & shower products brand share, by value, 2007?08 (%) 49
Table 30: Netherlands bath & shower products value, by brand 2007?08 (€m, nominal prices) 49
Table 31: Netherlands bath & shower products company share by value, 2007?08 (%) 51
Table 32: Netherlands bath & shower products value, by company, 2007?08 (€m, nominal prices) 51
Table 33: Netherlands bath & shower products distribution channels, by value, 2007?08 (%) 52
Table 34: Netherlands bath & shower products value, by distribution channel, 2007?08 (€m, nominal prices) 52
Table 35: Netherlands bath & shower products expenditure per capita, 2003?08 (€, nominal prices) 54
Table 36: Netherlands bath & shower products forecast expenditure per capita, 2008?13 (€, nominal prices) 54
Table 37: Netherlands bath & shower products expenditure per capita, 2003?08 ($, nominal prices) 55
Table 38: Netherlands bath & shower products forecast expenditure per capita, 2008?13 ($, nominal prices) 55
Table 39: Netherlands bath & shower products consumption per capita, 2003?08 (units) 56
Table 40: Netherlands bath & shower products forecast consumption per capita, 2008?13 (units) 56
Table 41: Netherlands deodorants value, 2003?08 (€m, nominal prices) 57
Table 42: Netherlands deodorants value forecast, 2008?13 (€m, nominal prices) 58
Table 43: Netherlands deodorants value, 2003?08 ($m, nominal prices) 60
Table 44: Netherlands deodorants value forecast, 2008?13 ($m, nominal prices) 61
Table 45: Netherlands deodorants volume, 2003?08 (units, million) 63
Table 46: Netherlands deodorants volume forecast, 2008?13 (units, million) 64
Table 47: Netherlands deodorants brand share, by value, 2007?08 (%) 66
Table 48: Netherlands deodorants value, by brand 2007?08 (€m, nominal prices) 66
Table 49: Netherlands deodorants company share by value, 2007?08 (%) 68
Table 50: Netherlands deodorants value, by company, 2007?08 (€m, nominal prices) 68
Table 51: Netherlands deodorants distribution channels, by value, 2007?08 (%) 69
Table 52: Netherlands deodorants value, by distribution channel, 2007?08 (€m, nominal prices) 69
Table 53: Netherlands deodorants expenditure per capita, 2003?08 (€, nominal prices) 71
Table 54: Netherlands deodorants forecast expenditure per capita, 2008?13 (€, nominal prices) 72
Table 55: Netherlands deodorants expenditure per capita, 2003?08 ($, nominal prices) 73
Table 56: Netherlands deodorants forecast expenditure per capita, 2008?13 ($, nominal prices) 74
Table 57: Netherlands deodorants consumption per capita, 2003?08 (units) 75
Table 58: Netherlands deodorants forecast consumption per capita, 2008?13 (units) 76
Table 59: Netherlands soap value, 2003?08 (€m, nominal prices) 77
Table 60: Netherlands soap value forecast, 2008?13 (€m, nominal prices) 78
Table 61: Netherlands soap value, 2003?08 ($m, nominal prices) 80
Table 62: Netherlands soap value forecast, 2008?13 ($m, nominal prices) 80
Table 63: Netherlands soap volume, 2003?08 (units, million) 82
Table 64: Netherlands soap volume forecast, 2008?13 (units, million) 83
Table 65: Netherlands soap brand share, by value, 2007?08 (%) 85
Table 66: Netherlands soap value, by brand 2007?08 (€m, nominal prices) 85
Table 67: Netherlands soap company share by value, 2007?08 (%) 87
Table 68: Netherlands soap value, by company, 2007?08 (€m, nominal prices) 87
Table 69: Netherlands soap distribution channels, by value, 2007?08 (%) 88
Table 70: Netherlands soap value, by distribution channel, 2007?08 (€m, nominal prices) 88
Table 71: Netherlands soap expenditure per capita, 2003?08 (€, nominal prices) 90
Table 72: Netherlands soap forecast expenditure per capita, 2008?13 (€, nominal prices) 90
Table 73: Netherlands soap expenditure per capita, 2003?08 ($, nominal prices) 91
Table 74: Netherlands soap forecast expenditure per capita, 2008?13 ($, nominal prices) 91
Table 75: Netherlands soap consumption per capita, 2003?08 (units) 92
Table 76: Netherlands soap forecast consumption per capita, 2008?13 (units) 92
Table 77: Global personal hygiene market value, 2008 93
Table 78: Global personal hygiene market split (value terms ($m), 2008), top five countries 96
Table 79: Global personal hygiene market volume, 2008 97
Table 80: Global personal hygiene market split (volume terms, 2008), top five countries 100
Table 81: Leading players, top five countries 101
Table 82: Analysis of the Netherlands’s political landscape 103
Table 83: Analysis of the Netherlands’s economic landscape 107
Table 84: Analysis of the Netherlands’s social landscape 111
Table 85: Analysis of the Netherlands’s technology landscape 115
Table 86: Analysis of the Netherlands’s legal landscape 119
Table 87: Analysis of the Netherlands’s environmental landscape 123
Table 88: Netherlands personal hygiene new product launches reports, by company (top five companies), 2008 127
Table 89: Netherlands personal hygiene new product launches SKUs, by company (top five companies), 2008 127
Table 90: Netherlands personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 128
Table 91: Netherlands personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2008 128
Table 92: Netherlands personal hygiene new product launches (reports), by package tags or claims (top 10 claims), 2008 129
Table 93: Netherlands personal hygiene new product launches (reports) - Recent five launches (2008) 129
Table 94: Netherlands population, by age group, 2003?08 (millions) 130
Table 95: Netherlands population forecast, by age group, 2008?13 (millions) 131
Table 96: Netherlands population, by gender, 2003?08 (millions) 131
Table 97: Netherlands population forecast, by gender, 2008?13 (millions) 132
Table 98: Netherlands nominal GDP, 2003?08 (€bn, nominal prices) 132
Table 99: Netherlands nominal GDP forecast, 2008?13 (€bn, nominal prices) 132
Table 100: Netherlands real GDP, 2003?08 (€bn, 2000 prices) 133
Table 101: Netherlands real GDP forecast, 2008?13 (€bn, 2000 prices) 133
Table 102: Netherlands real GDP, 2003?08 ($bn, 2000 prices) 133
Table 103: Netherlands real GDP forecast, 2008?13 ($bn, 2000 prices) 134
Table 104: Netherlands consumer price index, 2003?08 (2000=100) 134
Table 105: Netherlands consumer price index, 2008?13 (2000=100) 134

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