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Market |
Consumer Goods |
Report Type |
Market Research |
Country |
Japan |
Published |
20 July 2010 |
Number of Pages |
24 |
Download |
|
Immediate |
|
Publisher |
Euromonitor |
File Format |
- |
The market in personal stationery in Japan showed lethargic growth in 2009 relative to the previous year. This market is being shaped by the replacement of traditional means of written communication by electronic alternatives, innovative designs and colours to complement the demands of various niche markets, and the growing dependence of stationery on the pattern of seasonal demand.
The Personal Stationery in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Envelopes, Giftwrap and Accessories, Greeting Cards, Notebooks, Notepaper and Blank Notelet Sets, Pads, Personal Organisers, Printing Paper.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Personal Stationery market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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