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Plasters and Bandages Market in Argentina to 2014 (OTC Healthcare)
Market |
Consumer Goods |
Report Type |
Market Research |
Country |
Argentina |
Published |
23 February 2011 |
Number of Pages |
28 |
1-3 hours, 24 hour max |
|
Publisher |
Datamonitor |
File Format |
- |
Plasters and Bandages Market in Argentina to 2014 (OTC Healthcare) - The plasters & bandages category was valued at ARS64.5m ($20.5m) in 2009, representing a CAGR of 2.7% since 2004. By the end of 2014, the plasters & bandages category will be worth ARS71.1m ($22.6m), with an expected CAGR of 2% between 2009 and 2014.
The plasters & bandages market was led by adhesive bandages/plasters (representing 67.3% of the total value) followed by gauze pads/rolled gauze and first aid tape, with a 13.9% and 13.4% market share, respectively. Other tape or bandage accounts for the remaining 5.4% share. Johnson & Johnson is the market leader with a 43.4% share of the market.
This databook provides key data and information on the Plasters and Bandages Market in Argentina (OTC Healthcare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008
Reasons to Purchase
*Develop business strategies by understanding the quantitative trends within the Plasters and Bandages Market in Argentina (OTC Healthcare)
*Design effective marketing and sales strategies by identifying key market categories and segments
*Identify key players within the market to plan lucrative M&A, partnerships and agreements
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