Product Alert - December 2009

DATAMONITOR VIEW 1
CATALYST 1
SUMMARY 1
INDUSTRY UPDATE 2
Cautious consumer holiday spending amid economic recovery 2
FLAVORS & FRAGRANCES 4
Yogurt: top flavors in new products 4
Beer: top flavors in new products 5
Hand care: top fragrances in new products 6
Dish detergents: top fragrances in new products 7
NEW FOOD REVIEW 8
Chewing the fat in the gum market 8
New food launches by category, August to October 2009: sauces are cooking with gas 11
Product claims: new food launches, August to October 2009 12
NEW DRINKS REVIEW 13
Water aims to be ultimate in purity 13
New drinks launches by category, August to October 2009: tea and coffee lose impetus 16
Product claims: new drinks launches, August to October 2009 17
NEW PERSONAL CARE REVIEW 18
Fear of bugs fuels antibacterial launches 18
New personal care launches by category, August to October 2009: facial cosmetics drop back 21
Product claims: new personal care launches, August to October 2009 22
NEW HOUSEHOLD GOODS REVIEW 23
Encouraging men to do household chores 23
New household goods launches by category, August to October 2009: aerosol air fresheners up by half 26
Product claims: new household goods launches, August to October 2009 27
APPENDIX 28
About Product Launch Analytics 28
Editors 29
Ask the analyst 30
Datamonitor consulting 30
Disclaimer 30
List of Tables
Table 1: Top claims in new global food launches, August to October 2009, compared to the same period of the year before 12
Table 2: Top claims in new global drinks launches, August to October 2009, compared to the same period of the year before 17
Table 3: Top claims in new global personal care launches, August to October 2009, compared to the same period of the year before 22
Table 4: Top claims in new global household goods launches, August to October 2009, compared to the same period of the year before 27
List of Figures
Figure 1: Yogurt: top flavors in new products 4
Figure 2: Beer: top flavors in new products 5
Figure 3: Hand care: top fragrances in new products 6
Figure 4: Dish detergents: top fragrances in new products 7
Figure 5: Lotte Green Gum Slim Box 9
Figure 6: Racconto Essentials Digestive Health All Natural Pasta 9
Figure 7: Marmite Cereal Bar 9
Figure 8: Trader Joe's PB&J Bar 10
Figure 9: Yamasa Sendo no Itteki Tokusen Shoyu 10
Figure 10: Kellogg's Corn Flakes 10
Figure 11: Leading global food launches by category, August to October 2008 and 2009 11
Figure 12: Summit Spring Raw Spring Water 14
Figure 13: Tizane 100% Organic Botanical Infusion Beverage - Elderflower 14
Figure 14: Oxley Classic English Dry Gin 14
Figure 15: Super Bock Cerveja Mini 15
Figure 16: Pagos De La Sonsierra Vino Tinto Davidelfin 15
Figure 17: Si Soave White Wine 15
Figure 18: Leading global drinks launches by category, August to October 2008 and 2009 16
Figure 19: Topical Rx Advanced Skincare Antibacterial Hand Cream with Avocado Oil 19
Figure 20: Great Planet Personal Cleansing Spray Soap 19
Figure 21: NOXO All Natural Balm 19
Figure 22: Temptu Airbrush Makeup System 20
Figure 23: Smashbox Halo Hydrating Perfecting Shadow Duo 20
Figure 24: AXE Music Star Collection Deodorant Body Spray 20
Figure 25: Leading global personal care launches by category, August to October 2008 and 2009 21
Figure 26: Spontex Handy Tough Scourer 24
Figure 27: Seventh Generation Disinfecting Multi-Surface Cleaner 24
Figure 28: WC Frisch Frische Kreisel Lufterfrischer 24
Figure 29: Attack Neo Ultra-Concentrated Liquid Detergent 25
Figure 30: Torerude Carpet Cleaning Device 25
Figure 31: KiKi-C Glam-Bags - Luxe Reusable Travel Bags 25
Figure 32: Leading global household goods launches by category, August to October 2008 and 2009 26