OUR VIEW 1
CATALYST 1
SUMMARY 1
INDUSTRY UPDATE 3
The key to brand success: innovate, but thoughtfully 3
FLAVORS & FRAGRANCES 5
Wet cooking sauces: top flavors in new products 5
Juices: top flavors in new products 6
Shaving preparations: top fragrances in new products 7
Pump and aerosol air fresheners: top fragrances in new products 8
NEW FOOD REVIEW 9
Sweetening the market with new health claims 9
New food launches by category, October to December 2009: yogurt launches slow 12
Product claims: new food launches, October to December 2009 13
NEW DRINKS REVIEW 14
Focusing on the needs of non-traditional energy drinkers 14
New drinks launches by category, October to December 2009: coffee products fall back 17
Product claims: new drinks launches, October to December 2009 18
NEW PERSONAL CARE REVIEW 19
Makeup looks to home decoration with roller innovation 19
New personal care launches by category, October to December 2009: nail make-up shows growth 22
Product claims: new personal care launches, October to December 2009 23
NEW HOUSEHOLD GOODS REVIEW 24
Adding spice to the home fragrance market 24
New household goods launches by category, October to December 2009: slowdown for disinfectants and multi-purpose cleaners 27
Product claims: new household goods launches, October to December 2009 28
APPENDIX 29
About Product Launch Analytics 29
Editors 30
Ask the analyst 31
Our Consultancy 31
Disclaimer 31
List of Tables
Table 1: Top claims in new global food launches, October to December 2009, compared to the same period of the year before 13
Table 2: Top claims in new global drinks launches, October to December 2009, compared to the same period of the year before 18
Table 3: Top claims in new global personal care launches, October to December 2009, compared to the same period of the year before 23
Table 4: Top claims in new global household goods launches, October to December 2009, compared to the same period of the year before 28
List of Figures
Figure 1: Wet cooking sauces: top flavors in new products 5
Figure 2: Juices: top flavors in new products 6
Figure 3: Shaving preparations: top fragrances in new products 7
Figure 4: Pump and aerosol air fresheners: top fragrances in new products 8
Figure 5: Vibe Energy Gum 10
Figure 6: Winetime Resveratrol Bar 10
Figure 7: Xagave Premium Raw Agave Nectar Sweetener 10
Figure 8: Susta Natural Sweetener - Bowl, Packets 11
Figure 9: Kellogg's Clever Kids Assorted Fruit Flavored Snacks - Letter Bites, Number Bites 11
Figure 10: Swift & Holland Confections Get A Head Custom Chocolate Head 11
Figure 11: Leading global food launches by category, October to December 2008 and 2009 12
Figure 12: HER (Healthy-Energy-Revitalizer) Energy Drink 15
Figure 13: Buffalo Junior Energy Drink For Kids 15
Figure 14: Nerd Focus & Energy Beverage 15
Figure 15: Muscle Pharm Energel Shot 16
Figure 16: Nitrous Monster Energy Drink 16
Figure 17: SoZo Coffeeberry Exclusive Dietary Supplement Functional Beverage 16
Figure 18: Leading global drinks launches by category, October to December 2008 and 2009 17
Figure 19: L'Oreal True Match Roller Perfecting Roll On Makeup 20
Figure 20: Nivea for Men Anti-Age Moisturizer - DNage, Q10 Anti-Crinkle 20
Figure 21: Lovea Bio Organic Dry Tanning Oil, Organic Self Tanning Spray, Organic SPF 50 Sun Care Face Cream 20
Figure 22: Hansaplast Apositos Con Crema Cicatrizante e 21
Figure 23: Quitterclock Complete Stop Smoking Program 21
Figure 24: WubbaNub Organics by Noli n Nali Organic Infant Pacifier with Stuffed Animal 21
Figure 25: Leading global personal care launches by category, October to December 2008 and 2009 22
Figure 26: ThinScents Starter Kit 25
Figure 27: Tauleto Wine Fragrance Diffuser 25
Figure 28: Glade Scented Oils Candle Refills - Festival in Tuscany 25
Figure 29: Brise Absorveolores - Relax Zen 26
Figure 30: Paula Deen Scented Candle 26
Figure 31: Bug Band Deet Free Insect Repellent Bead Bag with Naturally Derived Geraniol 26
Figure 32: Leading global household goods launches by category, October to December 2008 and 2009 27