CATALYST 1
SUMMARY 1
INDUSTRY UPDATE 3
Wine exports second highest on record, but Australian dollar drives down pricing and damages sales 3
FLAVORS & FRAGRANCES 4
Pizza: top flavors in new products 4
Carbonates: top flavors in new products 5
Unisex perfumes: top fragrances in new products 6
Fabric softeners: top fragrances in new products 7
NEW FOOD REVIEW 8
Chewing over foods' mood-enhancing possibilities 8
New food launches by category, July to September 2009: confectionery and spreads hitting sweet spot 11
Product claims: new food launches, July to September 2009 12
NEW DRINKS REVIEW 13
Relaxation drinks shoot into market 13
New drinks launches by category, July to September 2009: better news brewing for beer 16
Product claims: new drinks launches, July to September 2009 17
NEW PERSONAL CARE REVIEW 18
Scientific developments vie for recognition in skincare 18
New personal care launches by category, July to September 2009: deodorants into top 10 21
Product claims: new personal care launches, July to September 2009 22
NEW HOUSEHOLD GOODS REVIEW 23
Cockroach baiting has designer appeal 23
New household goods launches by category, July to September 2009: cleaners and disinfectants up to second spot 26
Product claims: new household goods launches, July to September 2009 27
APPENDIX 28
About Product Launch Analytics 28
Editors 29
Ask the analyst 30
Datamonitor consulting 30
Disclaimer 30
List of Tables
Table 1: Top claims in new global food launches, July to September 2009, compared to the same period of the year before 12
Table 2: Top claims in new global drinks launches, July to September 2009, compared to the same period of the year before 17
Table 3: Top claims in new global personal care launches, July to September 2009, compared to the same period of the year before 22
Table 4: Top claims in new global household launches, July to September 2009, compared to the same period of the year before 27
List of Figures
Figure 1: Pizza: top flavors in new products 4
Figure 2: Carbonates: top flavors in new products 5
Figure 3: Unisex perfumes: top fragrances in new products 6
Figure 4: Fabric softeners: top fragrances in new products 7
Figure 5: DeLuscious Cookies + Milk Cookies Powered by Borba - Limited Edition 9
Figure 6: Origins Gloomaway Grapefruit Gumballs 9
Figure 7: Stonyfield Organic Yobaby 3 in 1 Meals Yogurt + Fruit + Veggies with Puree on the Bottom 9
Figure 8: Flavor Magic Portion Control Sheets Gourmet Dry Marinade 10
Figure 9: Burger King Flavored Snack - French Toast, Hot & Spicy Onion Rings 10
Figure 10: Suzie's BreadZels - Multiseed Topping with Flax, Sesame Topping with Flax 10
Figure 11: Leading global food launches by category, July to September 2008 and 2009 11
Figure 12: Tranquila Relaxation Shot - Original, PM 14
Figure 13: Koma Unwind Chillaxation Drink, Chillaxation Shot 14
Figure 14: Carrefour - Fermented Turnip Juice 14
Figure 15: Finocchietto Caffo Liquore Naturale All'Infuso Di Semi Di Finocchio Selvatico 15
Figure 16: Breckland Orchard Soft Drink 15
Figure 17: Lucky Beer Lager - Buddha 15
Figure 18: Leading global drinks launches by category, July to September 2008 and 2009 16
Figure 19: Marie's Chef's Bar Soap - Original 19
Figure 20: Vaseline Sheer Infusion Body Lotion 19
Figure 21: Avon Anew Reversalist - Night Renewal Cream, Renewal Serum, Power Duo Set - with Night Renewal Cream & Renewal Serum 19
Figure 22: Priceline Emergency Lip Wipes 20
Figure 23: Living Proof Frizz Conditioner, Frizz Leave-In Conditioner, Frizz Shampoo 20
Figure 24: Ultra Man Jaw Defining 3 in 1 Shaving Cream 20
Figure 25: Leading global personal care launches by category, July to September 2008 and 2009 21
Figure 26: Combat SuperBait Insektitsid Dlya Trudnodostupnykh Mest 24
Figure 27: Kiribai Mushi Guard Mushi Yoke O-dekake Clip 24
Figure 28: Shoshugen Toilet Deodorizer, Air Freshener 24
Figure 29: Flopp Ambientador Air Freshener 25
Figure 30: Abode Aroma Fragrance Diffuser 25
Figure 31: Brise Huiles Parfumees Italian Festival 25
Figure 32: Leading global household goods launches by category, July to September 2008 and 2009 26