Product Alert - October 2009

CATALYST 1
SUMMARY 1
INDUSTRY UPDATE 2
Revaluing the luxury market in Japan 2
FLAVORS & FRAGRANCES 3
Ice cream: top flavors in new products 3
Smoothies: top flavors in new products 4
Facial care: top fragrances in new products 5
Toilet care: top fragrances in new products 6
NEW FOOD REVIEW 7
Skin clarifying chocolate knocks spots off the competition 7
New food launches by category, June to August 2009: seasonings stay ahead 10
Product claims: new food launches, June to August 2009 11
NEW DRINKS REVIEW 12
Alcohol spray takes inspiration from perfume 12
New drinks launches by category, June to August 2009: juices still number one 15
Product claims: new drinks launches, June to August 2009 16
NEW PERSONAL CARE REVIEW 17
A spoonful of medicine aims to be a hit with families 17
New personal care launches by category, June to August 2009: conditioner in good shape 20
Product claims: new personal care launches, June to August 2009 21
NEW HOUSEHOLD GOODS REVIEW 22
Upscale scents are a clear favorite in cleaning products 22
New household goods launches by category, June to August 2009: cleaners consolidate third spot 25
Product claims: new household goods launches, June to August 2009 26
APPENDIX 27
About Product Launch Analytics 27
Editors 28
Ask the analyst 29
Datamonitor consulting 29
Disclaimer 29
List of Tables
Table 1: Top claims in new global food launches, June to August 2009, compared to the same period of the year before 11
Table 2: Top claims in new global drinks launches, June to August 2009, compared to the same period of the year before 16
Table 3: Top claims in new global personal care launches, June to August 2009, compared to the same period of the year before 21
Table 4: Top claims in new global household launches, June to August 2009, compared to the same period of the year before 26
List of Figures
Figure 1: Ice cream: top flavors in new products 3
Figure 2: Smoothies: top flavors in new products 4
Figure 3: Facial care: top fragrances in new products 5
Figure 4: Toilet care: top fragrances in new products 6
Figure 5: Frutels Acne Care in a Chocolate - Premium Dark 8
Figure 6: Silver Palate Grain Berry Thinny-Thin Thins Antioxidant Baked & Toasted Snack Crackers 8
Figure 7: Black Garlic Aged Black Garlic 8
Figure 8: Mackie's Potato Chips - Haggis and Cracked Black Pepper 9
Figure 9: Dave's Gourmet Butternut Squash Pasta Sauce 9
Figure 10: Coneinn Pizza in a Cone 9
Figure 11: Leading global food launches by category, June to August 2008 and 2009 10
Figure 12: Casa Valduga Grapa Gourmet Chardonnay 13
Figure 13: Bakon Vodka - Bacon Flavored 13
Figure 14: Beauregard de Lucie Red Wine - WIT (Wine in Tube) 13
Figure 15: VIO Vibrant Drink 14
Figure 16: Mary Jane's Relaxing Soda - Cola 14
Figure 17: Daily Beauty To Go! Spring Water 14
Figure 18: Leading global drinks launches by category, June to August 2008 and 2009 15
Figure 19: Zyrtec Children's Allergy Medicine in Perfect Measure Pre-Filled Individual Spoons 18
Figure 20: King of Shaves Azor Hybrid Synergy System Razor for Men 18
Figure 21: Face by Fake Bake Anti-Aging Self-Tan Lotion 18
Figure 22: Barbie Loves Stila Lip Enamel Luxe Gloss Trio 19
Figure 23: No. 4 L'eau de Mer, Condition Hydrating, Shampoo Hydrating 19
Figure 24: MOR Dala Bath Essence 19
Figure 25: Leading global personal care launches by category, June to August 2008 and 2009 20
Figure 26: DampRid Easy-Fill System Moisture Absorber Unit with Refill Pack 23
Figure 27: Fruits & Passion Cucina Biodegradable Liquid Dish Detergent 23
Figure 28: Rituals Washing up liquid 23
Figure 29: Surf Twilight Sensations Laundry Detergent 24
Figure 30: MOR Marshmallow Scent Collection - Tea Cup Candle 24
Figure 31: Goof Off Miracle Remover - Citrus Strength 24
Figure 32: Leading global household goods launches by category, June to August 2008 and 2009 25