TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Brazil is home to the second largest sanitary pads market 2
Russia is expected to exhibit steady growth between 2009 and 2014 2
India is set to be the most lucrative investment destination for the sanitary pads market in future 2
China leads the sanitary pads market in terms of value among the BRIC nations 2
Chapter 2 Introduction 3
What is this report about? 3
How to use this report 3
Market definition 4
Chapter 3 Overview 16
BRIC sanitary pads market, value overview 16
BRIC sanitary pads market, volume overview 21
Chapter 4 Brazil 26
Value analysis (Brazilian Real), 2004-09 26
Value analysis (Brazilian Real), 2009-14 27
Value analysis (US dollars), 2004-09 28
Value analysis (US dollars), 2009-14 28
Volume analysis, 2004-09 29
Volume analysis, 2009-14 30
Company and brand share analysis 31
Distribution analysis 34
Expenditure and consumption per capita 36
Chapter 5 Russia 39
Value analysis (Russian Ruble), 2004-09 39
Value analysis (Russian Ruble), 2009-14 40
Value analysis (US dollars), 2004-09 41
Value analysis (US dollars), 2009-14 41
Volume analysis, 2004-09 42
Volume analysis, 2009-14 43
Company and brand share analysis 44
Distribution analysis 48
Expenditure and consumption per capita 50
Chapter 6 India 53
Value analysis (Indian Rupee), 2004-09 53
Value analysis (Indian Rupee), 2009-14 54
Value analysis (US dollars), 2004-09 55
Value analysis (US dollars), 2009-14 55
Volume analysis, 2004-09 56
Volume analysis, 2009-14 57
Company and brand share analysis 58
Distribution analysis 61
Expenditure and consumption per capita 63
Chapter 7 China 66
Value analysis (Yuan Renminbi), 2004-09 66
Value analysis (Yuan Renminbi), 2009-14 67
Value analysis (US dollars), 2004-09 68
Value analysis (US dollars), 2009-14 68
Volume analysis, 2004-09 69
Volume analysis, 2009-14 70
Company and brand share analysis 71
Distribution analysis 75
Expenditure and consumption per capita 77
Chapter 8 Research Methodology 80
Methodology overview 80
Secondary research 81
Market modeling 82
Creating an initial data model 82
Revising the initial data model 82
Creating a final estimate 83
Creating demographic value splits 83
Primary research 83
Data finalization 84
Ongoing research 84
Chapter 9 APPENDIX 85
Future readings 85
How to contact experts in your industry 85
Disclaimer 85

LIST OF FIGURES
Figure 1: Sanitary pads market, BRIC, value ($m), 2004-14 16
Figure 2: Sanitary pads market, BRIC, value ($m) , 2004-09 18
Figure 3: Sanitary pads market, BRIC, value ($m) , 2009-14 19
Figure 4: Sanitary pads market, BRIC, value growth analysis, 2004-14 20
Figure 5: Sanitary pads market, BRIC, volume (units, million), 2004-14 21
Figure 6: Sanitary pads market, BRIC, volume (units, million), 2004-09 23
Figure 7: Sanitary pads market, BRIC, volume (units, million), 2009–14 24
Figure 8: Sanitary pads market, BRIC, volume growth analysis, 2004-14 25
Figure 9: Sanitary pads, Brazil, value (BRLm), 2004-14 27
Figure 10: Sanitary pads, Brazil, volume (units, million), 2004-14 30
Figure 11: Sanitary pads, Brazil, company share by value (%), 2008-09 32
Figure 12: Sanitary pads, Brazil, distribution channels by value (%), 2008-09 35
Figure 13: Sanitary pads, Russia, value (RUBm), 2004-14 40
Figure 14: Sanitary pads, Russia, volume (units, million), 2004-14 43
Figure 15: Sanitary pads, Russia, company share by value (%), 2008-09 46
Figure 16: Sanitary pads, Russia, distribution channels by value (%), 2008-09 49
Figure 17: Sanitary pads, India, value (INRm), 2004-14 54
Figure 18: Sanitary pads, India, volume (units, million), 2004-14 57
Figure 19: Sanitary pads, India, company share by value (%), 2008-09 59
Figure 20: Sanitary pads, India, distribution channels by value (%), 2008-09 62
Figure 21: Sanitary pads, China, value (CNYm), 2004-14 67
Figure 22: Sanitary pads, China, volume (units, million), 2004-14 70
Figure 23: Sanitary pads, China, company share by value (%), 2008-09 73
Figure 24: Sanitary pads, China, distribution channels by value (%), 2008-09 76
Figure 25: Annual data review process 81

LIST OF TABLES
Table 1: Sanitary pads category definitions 5
Table 2: Sanitary pads distribution channels 6
Table 3: Sanitary pads market, BRIC, value ($m), 2004-14 17
Table 4: Sanitary pads market, BRIC, value ($m), 2004-09 18
Table 5: Sanitary pads market, BRIC, value ($m), 2009-14 19
Table 6: Sanitary pads market, BRIC, volume (units, million), 2004-14 22
Table 7: Sanitary pads market, BRIC, volume (units, million), 2004-09 23
Table 8: Sanitary pads market, BRIC, volume (units, million), 2009–14 24
Table 9: Sanitary pads, Brazil, value (BRLm), 2004-09 26
Table 10: Sanitary pads, Brazil, value forecast (BRLm), 2009-14 27
Table 11: Sanitary pads, Brazil, value ($m), 2004-09 28
Table 12: Sanitary pads, Brazil, value forecast ($m), 2009-14 28
Table 13: Sanitary pads, Brazil, volume (units, million), 2004-09 29
Table 14: Sanitary pads, Brazil, volume forecast (units, million), 2009-14 30
Table 15: Sanitary pads, Brazil, brand share by value (%), 2008-09 31
Table 16: Sanitary pads, Brazil, value by brand (BRLm), 2008-09 31
Table 17: Sanitary pads, Brazil, company share by value (%), 2008-09 33
Table 18: Sanitary pads, Brazil, value by company (BRLm), 2008-09 33
Table 19: Sanitary pads, Brazil, distribution channels by value (%), 2008-09 34
Table 20: Sanitary pads, Brazil, value by distribution channel (BRLm), 2008-09 34
Table 21: Sanitary pads, Brazil, expenditure per capita (BRL), 2004-09 36
Table 22: Sanitary pads, Brazil, forecast expenditure per capita (BRL), 2009-14 36
Table 23: Sanitary pads, Brazil, expenditure per capita ($), 2004-09 37
Table 24: Sanitary pads, Brazil, forecast expenditure per capita ($), 2009-14 37
Table 25: Sanitary pads, Brazil, consumption per capita (units), 2004-09 38
Table 26: Sanitary pads, Brazil, forecast consumption per capita (units), 2009-14 38
Table 27: Sanitary pads, Russia, value (RUBm), 2004-09 39
Table 28: Sanitary pads, Russia, value forecast (RUBm), 2009-14 40
Table 29: Sanitary pads, Russia, value ($m), 2004-09 41
Table 30: Sanitary pads, Russia, value forecast ($m), 2009-14 41
Table 31: Sanitary pads, Russia, volume (units, million), 2004-09 42
Table 32: Sanitary pads, Russia, volume forecast (units, million), 2009-14 43
Table 33: Sanitary pads, Russia, brand share by value (%), 2008-09 44
Table 34: Sanitary pads, Russia, value by brand (RUBm), 2008-09 45
Table 35: Sanitary pads, Russia, company share by value (%), 2008-09 47
Table 36: Sanitary pads, Russia, value by company (RUBm), 2008-09 47
Table 37: Sanitary pads, Russia, distribution channels by value (%), 2008-09 48
Table 38: Sanitary pads, Russia, value by distribution channel (RUBm), 2008-09 48
Table 39: Sanitary pads, Russia, expenditure per capita (RUB), 2004-09 50
Table 40: Sanitary pads, Russia, forecast expenditure per capita (RUB), 2009-14 50
Table 41: Sanitary pads, Russia, expenditure per capita ($), 2004-09 51
Table 42: Sanitary pads, Russia, forecast expenditure per capita ($), 2009-14 51
Table 43: Sanitary pads, Russia, consumption per capita (units), 2004-09 52
Table 44: Sanitary pads, Russia, forecast consumption per capita (units), 2009-14 52
Table 45: Sanitary pads, India, value (INRm), 2004-09 53
Table 46: Sanitary pads, India, value forecast (INRm), 2009-14 54
Table 47: Sanitary pads, India, value ($m), 2004-09 55
Table 48: Sanitary pads, India, value forecast ($m), 2009-14 55
Table 49: Sanitary pads, India, volume (units, million), 2004-09 56
Table 50: Sanitary pads, India, volume forecast (units, million), 2009-14 57
Table 51: Sanitary pads, India, brand share by value (%), 2008-09 58
Table 52: Sanitary pads, India, value by brand (INRm), 2008-09 58
Table 53: Sanitary pads, India, company share by value (%), 2008-09 60
Table 54: Sanitary pads, India, value by company (INRm), 2008-09 60
Table 55: Sanitary pads, India, distribution channels by value (%), 2008-09 61
Table 56: Sanitary pads, India, value by distribution channel (INRm), 2008-09 61
Table 57: Sanitary pads, India, expenditure per capita (INR), 2004-09 63
Table 58: Sanitary pads, India, forecast expenditure per capita (INR), 2009-14 63
Table 59: Sanitary pads, India, expenditure per capita ($), 2004-09 64
Table 60: Sanitary pads, India, forecast expenditure per capita ($), 2009-14 64
Table 61: Sanitary pads, India, consumption per capita (units), 2004-09 65
Table 62: Sanitary pads, India, forecast consumption per capita (units), 2009-14 65
Table 63: Sanitary pads, China, value (CNYm), 2004-09 66
Table 64: Sanitary pads, China, value forecast (CNYm), 2009-14 67
Table 65: Sanitary pads, China, value ($m), 2004-09 68
Table 66: Sanitary pads, China, value forecast ($m), 2009-14 68
Table 67: Sanitary pads, China, volume (units, million), 2004-09 69
Table 68: Sanitary pads, China, volume forecast (units, million), 2009-14 70
Table 69: Sanitary pads, China, brand share by value (%), 2008-09 71
Table 70: Sanitary pads, China, value by brand (CNYm), 2008-09 72
Table 71: Sanitary pads, China, company share by value (%), 2008-09 74
Table 72: Sanitary pads, China, value by company (CNYm), 2008-09 74
Table 73: Sanitary pads, China, distribution channels by value (%), 2008-09 75
Table 74: Sanitary pads, China, value by distribution channel (CNYm), 2008-09 75
Table 75: Sanitary pads, China, expenditure per capita (CNY), 2004-09 77
Table 76: Sanitary pads, China, forecast expenditure per capita (CNY), 2009-14 77
Table 77: Sanitary pads, China, expenditure per capita ($), 2004-09 78
Table 78: Sanitary pads, China, forecast expenditure per capita ($), 2009-14 78
Table 79: Sanitary pads, China, consumption per capita (units), 2004-09 79
Table 80: Sanitary pads, China, forecast consumption per capita (units), 2009-14 79