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Smoking Tobacco in Germany
Market |
Consumer Goods |
Report Type |
Market Research |
Country |
Germany |
Published |
9 November 2012 |
Number of Pages |
32 |
Download |
|
Immediate |
|
Publisher |
Euromonitor |
File Format |
Germany smoking tobacco market grew by 8% during 2011
Domestic player Pöschl Tabak increased its volume share at the cost of the multinationals in 2011. Pöschl has a strong presence in pipe tobacco and the strong growth of pipe tobacco contributed to the company‟s increase in volume share in 2011. Aside from its Exclusiv brand in pipe tobacco, the company is also present in RYO tobacco with the Red Bull brand.
Pipe tobacco, which has suffered from lack of consumer demand for a long time, registered recovery in 2011. According to industry experts, the sudden surge in demand is attributable to the growth in popularity of water pipes or Shishas. It seems that due to the tobacco ban in food outlets, smokers, in particular youths, are turning to water pipe smoking. This trend is supported by the large number of Turkish food outlets that traditionally offer water pipes to customers. In addition, Shisha parties in private houses have significantly increased in recent years. Thus, pipe tobacco volume increased impressively in 2011 to boost volume growth of overall smoking tobacco.
Despite being eclipsed by pipe tobacco in terms of volume growth percentage, RYO tobacco still recorded good volume growth in 2011. Its continued appeal stems from its lower price compared to cigarettes, enabling it to provide a less expensive alternative to smokers. However, the classic RYO shag tobacco that accounts for the bulk of sales, declined by nearly 2% in 2011. Meanwhile, optimum sectioning tobacco declined by 7% in volume terms, as many manufactures switched to the lucrative volume or puff tobacco, which grew by 56%, though it remains a small category within RYO tobacco.
Smoking tobacco is expected to increase in volume sales over the 2011-2016 period, although its growth will be restrained as a result of the increased taxation that makes both RYO and pipe tobacco more expensive, narrowing the price gap with cigarettes. As the price advantage of the smoking tobacco products gets eroded with the increased taxation, there will be tougher competition towards 2016.
In constant value terms, smoking tobacco is anticipated to see a rise due to increased unit prices. It is likely that leading manufacturers will use the increased taxes to raise the unit prices of their brands, despite concerns about how it might affect volume demand.
Report Scope
This Smoking Tobacco in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Pipe Tobacco, RYO Tobacco.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Smoking Tobacco market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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