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Sun Care in Germany

Germany sun care market: L’Oréal the leading industry player during 2012

L'Oréal Deutschland continued to lead the Germany sun care market in 2012, with a 24% value share. Garnier Ambre Solaire is its largest brand, accounting for a 15% share in overall sun care in value terms in 2012. L'Oréal Deutschland was also the leader in self-tanning with its two brands Garnier Ambre Solaire (22% value share) and L'Oréal Dermo-Expertise (16% value share) in 2012. Due to its strong overall presence in sun care, and thanks to its well-known brands Garnier Ambre Solaire and L'Oréal Dermo-Expertise, the company increased its value share by one percentage point in 2012.

In 2012 Germany experienced a very short summer, with poor weather conditions throughout the warmer season. As a result, sun care saw modest current value growth of 1% in 2012. Sun protection and aftersun registered current value growth of 1%, whilst self-tanning recorded a 2% current value decline, with volume sales dropping considerably, by 4% in 2012. This was mainly due to consumers choosing natural sunbathing using sun protection over artificial self-tanning lotions.

Sun care is forecasted to register a negative constant value CAGR of 1% over the forecast period to 2017. Price-consciousness is expected to be the main priority for many consumers. Major players are likely to invest in research and development in order to continue to launch sun care products with additional benefits to maintain their value shares within the category. Antioxidant claims in sun protection, for example, is expected to be one growing trend amongst new products to provide the assurance of healthy skin.

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Sun Care in Germany

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