TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Tobacco 2
Summary category level - Cigarettes 3
Summary category level - Cigars and cigarillos 4
Summary category level - Loose tobacco 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 20
Value Analysis, 2003?08 20
Value Analysis, 2008?13 21
Value Analysis, US$ 2003?08 23
Value Analysis, US$ 2008?13 23
Volume Analysis, 2003?08 25
Volume Analysis, 2008?13 26
Company and Brand Share Analysis 28
Distribution Analysis 30
Expenditure & consumption per capita 32
Chapter 4 LEADING COMPANY PROFILES 35
Philip Morris International Inc. 35
British American Tobacco plc 37
Chapter 5 CATEGORY ANALYSIS - CIGARETTES 39
Value Analysis, 2003?08 39
Value Analysis, 2008?13 40
Value Analysis, US$ 2003?08 42
Value Analysis, US$ 2008?13 42
Volume Analysis, 2003?08 44
Volume Analysis, 2008?13 45
Company and Brand Share Analysis 48
Distribution Analysis 50
Expenditure & consumption per capita 52
Chapter 6 CATEGORY ANALYSIS - CIGARS AND CIGARILLOS 55
Value Analysis, 2003?08 55
Value Analysis, 2008?13 56
Value Analysis, US$ 2003?08 58
Value Analysis, US$ 2008?13 58
Volume Analysis, 2003?08 60
Volume Analysis, 2008?13 61
Company and Brand Share Analysis 64
Distribution Analysis 66
Expenditure & consumption per capita 68
Chapter 7 CATEGORY ANALYSIS - LOOSE TOBACCO 71
Value Analysis, 2003?08 71
Value Analysis, 2008?13 72
Value Analysis, US$ 2003?08 74
Value Analysis, US$ 2008?13 74
Volume Analysis, 2003?08 76
Volume Analysis, 2008?13 77
Company and Brand Share Analysis 80
Distribution Analysis 82
Expenditure & consumption per capita 84
Chapter 8 COUNTRY COMPARISON 87
Value 87
Volume 92
Market Share 97
Chapter 9 NEW PRODUCT DEVELOPMENT 98
Product launches over time 98
Recent product launches 99
Chapter 10 COLOMBIA SOCIOECONOMIC PROFILE 100
Country Overview 100
Key Facts 101
Political Overview 102
Economic Overview 103
Chapter 11 COLOMBIA MACROECONOMIC PROFILE 104
Macroeconomic Indicators 104
Chapter 12 RESEARCH METHODOLOGY 109
Methodology overview 109
Secondary research 110
Market modeling 111
Primary research 112
Data finalization 113
Ongoing research 113
Chapter 13 APPENDIX 114
Future readings 114
How to contact experts in your industry 114
Disclaimer 114

LIST OF FIGURES
Figure 1: Colombia tobacco value and value forecast, 2003?13 (COP m, nominal prices) 22
Figure 2: Colombia tobacco category growth comparison, by value, 2003?13 24
Figure 3: Colombia tobacco volume and volume forecast, 2003?13 (Kg/Pieces m) 27
Figure 4: Colombia tobacco distribution channels, by value, 2007?08 (%) 31
Figure 5: Colombia cigarettes value and value forecast, 2003?13 (COP m, nominal prices) 41
Figure 6: Colombia cigarettes category growth comparison, by value, 2003?13 43
Figure 7: Colombia cigarettes volume and volume forecast, 2003?13 (Pieces m) 46
Figure 8: Colombia cigarettes category growth comparison, by volume, 2003?13 47
Figure 9: Colombia cigarettes distribution channels, by value, 2007?08 (%) 51
Figure 10: Colombia cigars and cigarillos value and value forecast, 2003?13 (COP m, nominal prices) 57
Figure 11: Colombia cigars and cigarillos category growth comparison, by value, 2003?13 59
Figure 12: Colombia cigars and cigarillos volume and volume forecast, 2003?13 (Pieces m) 62
Figure 13: Colombia cigars and cigarillos category growth comparison, by volume, 2003?13 63
Figure 14: Colombia cigars and cigarillos distribution channels, by value, 2007?08 (%) 67
Figure 15: Colombia loose tobacco value and value forecast, 2003?13 (COP m, nominal prices) 73
Figure 16: Colombia loose tobacco category growth comparison, by value, 2003?13 75
Figure 17: Colombia loose tobacco volume and volume forecast, 2003?13 (Kg m) 78
Figure 18: Colombia loose tobacco category growth comparison, by volume, 2003?13 79
Figure 19: Colombia loose tobacco distribution channels, by value, 2007?08 (%) 83
Figure 20: Global tobacco market split (value terms, 2008) – Top 5 countries 88
Figure 21: Global tobacco market value, 2003–08 (Top 5 countries) 91
Figure 22: Global tobacco market split (volume terms, 2008) – Top 5 countries 93
Figure 23: Global tobacco market volume, 2003–08 (Top 5 countries) 96
Figure 24: Map of Colombia 101
Figure 25: Annual data review process 110

LIST OF TABLES
Table 1: Tobacco category definitions 8
Table 2: Tobacco distribution channels 9
Table 3: Colombia tobacco value, 2003?08 (COP m, nominal prices) 20
Table 4: Colombia tobacco value forecast, 2008?13 (COP m, nominal prices) 21
Table 5: Colombia tobacco value, 2003?08 (US$ m nominal prices) 23
Table 6: Colombia tobacco value forecast, 2008?13 (US$ m nominal prices) 23
Table 7: Colombia tobacco volume, 2003?08 (Kg/Pieces m) 25
Table 8: Colombia tobacco volume forecast, 2008?13 (Kg/Pieces m) 26
Table 9: Colombia tobacco brand share, by value, 2007?08 (%) 28
Table 10: Colombia tobacco value, by brand 2007?08 (COP m nominal prices) 28
Table 11: Colombia tobacco company share by value, 2007?08 (%) 29
Table 12: Colombia tobacco value, by company, 2007?08 (COP m nominal prices) 29
Table 13: Colombia tobacco distribution channels, by value, 2007?08 (%) 30
Table 14: Colombia tobacco value, by distribution channel, 2007?08 (COP m nominal prices) 30
Table 15: Colombia tobacco expenditure per capita, 2003?08 (COP, nominal prices) 32
Table 16: Colombia tobacco forecast expenditure per capita, 2008?13 (COP, nominal prices) 32
Table 17: Colombia tobacco expenditure per capita, 2003?08 (US$ nominal prices) 33
Table 18: Colombia tobacco forecast expenditure per capita, 2008?13 (US$ nominal prices) 33
Table 19: Colombia tobacco consumption per capita, 2003?08 (Kg/Pieces) 34
Table 20: Colombia tobacco forecast consumption per capita, 2008?13 (Kg/Pieces) 34
Table 21: Philip Morris International Inc. Key Facts 35
Table 22: British American Tobacco plc Key Facts 37
Table 23: Colombia cigarettes value, 2003?08 (COP m, nominal prices) 39
Table 24: Colombia cigarettes value forecast, 2008?13 (COP m, nominal prices) 40
Table 25: Colombia cigarettes value, 2003?08 (US$ m nominal prices) 42
Table 26: Colombia cigarettes value forecast, 2008?13 (US$ m nominal prices) 42
Table 27: Colombia cigarettes volume, 2003?08 (Pieces m) 44
Table 28: Colombia cigarettes volume forecast, 2008?13 (Pieces m) 45
Table 29: Colombia cigarettes brand share, by value, 2007?08 (%) 48
Table 30: Colombia cigarettes value, by brand 2007?08 (COP m nominal prices) 48
Table 31: Colombia cigarettes company share by value, 2007?08 (%) 49
Table 32: Colombia cigarettes value, by company, 2007?08 (COP m nominal prices) 49
Table 33: Colombia cigarettes distribution channels, by value, 2007?08 (%) 50
Table 34: Colombia cigarettes value, by distribution channel, 2007?08 (COP m nominal prices) 50
Table 35: Colombia cigarettes expenditure per capita, 2003?08 (COP, nominal prices) 52
Table 36: Colombia cigarettes forecast expenditure per capita, 2008?13 (COP, nominal prices) 52
Table 37: Colombia cigarettes expenditure per capita, 2003?08 (US$ nominal prices) 53
Table 38: Colombia cigarettes forecast expenditure per capita, 2008?13 (US$ nominal prices) 53
Table 39: Colombia cigarettes consumption per capita, 2003?08 (Pieces) 54
Table 40: Colombia cigarettes forecast consumption per capita, 2008?13 (Pieces) 54
Table 41: Colombia cigars and cigarillos value, 2003?08 (COP m, nominal prices) 55
Table 42: Colombia cigars and cigarillos value forecast, 2008?13 (COP m, nominal prices) 56
Table 43: Colombia cigars and cigarillos value, 2003?08 (US$ m nominal prices) 58
Table 44: Colombia cigars and cigarillos value forecast, 2008?13 (US$ m nominal prices) 58
Table 45: Colombia cigars and cigarillos volume, 2003?08 (Pieces m) 60
Table 46: Colombia cigars and cigarillos volume forecast, 2008?13 (Pieces m) 61
Table 47: Colombia cigars and cigarillos brand share, by value, 2007?08 (%) 64
Table 48: Colombia cigars and cigarillos value, by brand 2007?08 (COP m nominal prices) 64
Table 49: Colombia cigars and cigarillos company share by value, 2007?08 (%) 65
Table 50: Colombia cigars and cigarillos value, by company, 2007?08 (COP m nominal prices) 65
Table 51: Colombia cigars and cigarillos distribution channels, by value, 2007?08 (%) 66
Table 52: Colombia cigars and cigarillos value, by distribution channel, 2007?08 (COP m nominal prices) 66
Table 53: Colombia cigars and cigarillos expenditure per capita, 2003?08 (COP, nominal prices) 68
Table 54: Colombia cigars and cigarillos forecast expenditure per capita, 2008?13 (COP, nominal prices) 68
Table 55: Colombia cigars and cigarillos expenditure per capita, 2003?08 (US$ nominal prices) 69
Table 56: Colombia cigars and cigarillos forecast expenditure per capita, 2008?13 (US$ nominal prices) 69
Table 57: Colombia cigars and cigarillos consumption per capita, 2003?08 (Pieces) 70
Table 58: Colombia cigars and cigarillos forecast consumption per capita, 2008?13 (Pieces) 70
Table 59: Colombia loose tobacco value, 2003?08 (COP m, nominal prices) 71
Table 60: Colombia loose tobacco value forecast, 2008?13 (COP m, nominal prices) 72
Table 61: Colombia loose tobacco value, 2003?08 (US$ m nominal prices) 74
Table 62: Colombia loose tobacco value forecast, 2008?13 (US$ m nominal prices) 74
Table 63: Colombia loose tobacco volume, 2003?08 (Kg m) 76
Table 64: Colombia loose tobacco volume forecast, 2008?13 (Kg m) 77
Table 65: Colombia loose tobacco brand share, by value, 2007?08 (%) 80
Table 66: Colombia loose tobacco value, by brand 2007?08 (COP m nominal prices) 80
Table 67: Colombia loose tobacco company share by value, 2007?08 (%) 81
Table 68: Colombia loose tobacco value, by company, 2007?08 (COP m nominal prices) 81
Table 69: Colombia loose tobacco distribution channels, by value, 2007?08 (%) 82
Table 70: Colombia loose tobacco value, by distribution channel, 2007?08 (COP m nominal prices) 82
Table 71: Colombia loose tobacco expenditure per capita, 2003?08 (COP, nominal prices) 84
Table 72: Colombia loose tobacco forecast expenditure per capita, 2008?13 (COP, nominal prices) 84
Table 73: Colombia loose tobacco expenditure per capita, 2003?08 (US$ nominal prices) 85
Table 74: Colombia loose tobacco forecast expenditure per capita, 2008?13 (US$ nominal prices) 85
Table 75: Colombia loose tobacco consumption per capita, 2003?08 (Kg) 86
Table 76: Colombia loose tobacco forecast consumption per capita, 2008?13 (Kg) 86
Table 77: Global tobacco market value, 2008 87
Table 78: Global tobacco market split (value terms (US$ m), 2008) – Top 5 countries 90
Table 79: Global tobacco market volume, 2008 92
Table 80: Global tobacco market split (volume terms, 2008) – Top 5 countries 95
Table 81: Leading players - Top 5 countries 97
Table 82: Colombia tobacco new product launches reports, by company 2008 98
Table 83: Colombia tobacco new product launches SKUs, by company 2008 98
Table 84: Colombia tobacco new product launches (reports), by flavor and fragrances 2008 99
Table 85: Colombia tobacco new product launches (reports), by Ingredients 2008 99
Table 86: Colombia tobacco new product launches (reports) - Recent 5 launches (2008) 99
Table 87: Colombia Key Facts 101
Table 88: Colombia population, by age group, 2003?08 (millions) 104
Table 89: Colombia population forecast, by age group, 2008?13 (millions) 105
Table 90: Colombia population, by gender, 2003?08 (millions) 105
Table 91: Colombia population forecast, by gender, 2008?13 (millions) 106
Table 92: Colombia nominal GDP, 2003?08 (COP bn, nominal prices) 106
Table 93: Colombia nominal GDP forecast, 2008?13 (COP bn, nominal prices) 106
Table 94: Colombia real GDP, 2003?08 (COP bn, 2000 prices) 107
Table 95: Colombia real GDP forecast, 2008?13 (COP bn, 2000 prices) 107
Table 96: Colombia real GDP, 2003?08 (US$ bn, 2000 prices) 107
Table 97: Colombia real GDP forecast, 2008?13 (US$ bn, 2000 prices) 108
Table 98: Colombia consumer price index, 2003?08 (2000=100) 108
Table 99: Colombia consumer price index, 2008?13 (2000=100) 108