TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Tobacco 2
Summary category level - Cigarettes 3
Summary category level - Cigars and cigarillos 4
Summary category level - Loose tobacco 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 20
Value Analysis, 2003?08 20
Value Analysis, 2008?13 21
Value Analysis, US$ 2003?08 23
Value Analysis, US$ 2008?13 23
Volume Analysis, 2003?08 24
Volume Analysis, 2008?13 25
Company and Brand Share Analysis 27
Distribution Analysis 31
Expenditure & consumption per capita 33
Chapter 4 LEADING COMPANY PROFILES 36
British American Tobacco plc. 36
Philip Morris International Inc. 38
Chapter 5 CATEGORY ANALYSIS - CIGARETTES 40
Value Analysis, 2003?08 40
Value Analysis, 2008?13 41
Value Analysis, US$ 2003?08 43
Value Analysis, US$ 2008?13 43
Volume Analysis, 2003?08 45
Volume Analysis, 2008?13 46
Company and Brand Share Analysis 49
Distribution Analysis 52
Expenditure & consumption per capita 54
Chapter 6 CATEGORY ANALYSIS - CIGARS AND CIGARILLOS 57
Value Analysis, 2003?08 57
Value Analysis, 2008?13 58
Value Analysis, US$ 2003?08 60
Value Analysis, US$ 2008?13 60
Volume Analysis, 2003?08 62
Volume Analysis, 2008?13 63
Company and Brand Share Analysis 66
Distribution Analysis 68
Expenditure & consumption per capita 70
Chapter 7 CATEGORY ANALYSIS - LOOSE TOBACCO 73
Value Analysis, 2003?08 73
Value Analysis, 2008?13 74
Value Analysis, US$ 2003?08 76
Value Analysis, US$ 2008?13 76
Volume Analysis, 2003?08 78
Volume Analysis, 2008?13 79
Company and Brand Share Analysis 82
Distribution Analysis 85
Expenditure & consumption per capita 87
Chapter 8 COUNTRY COMPARISON 90
Value 90
Volume 95
Market Share 100
Chapter 9 NEW PRODUCT DEVELOPMENT 101
Product launches over time 101
Recent product launches 103
Chapter 10 EGYPT SOCIOECONOMIC PROFILE 104
Country Overview 104
Key Facts 105
Political Overview 106
Economic Overview 107
Chapter 11 EGYPT MACROECONOMIC PROFILE 108
Macroeconomic Indicators 108
Chapter 12 RESEARCH METHODOLOGY 113
Methodology overview 113
Secondary research 114
Market modeling 115
Primary research 116
Data finalization 117
Ongoing research 117
Chapter 13 APPENDIX 118
Future readings 118
How to contact experts in your industry 118
Disclaimer 118

LIST OF FIGURES
Figure 1: Egypt tobacco value and value forecast, 2003?13 (EGP m, nominal prices) 22
Figure 2: Egypt tobacco volume and volume forecast, 2003?13 (Kg/Pieces m) 26
Figure 3: Egypt tobacco company share, by value, 2007?08 (%) 29
Figure 4: Egypt tobacco distribution channels, by value, 2007?08 (%) 32
Figure 5: Egypt cigarettes value and value forecast, 2003?13 (EGP m, nominal prices) 42
Figure 6: Egypt cigarettes category growth comparison, by value, 2003?13 44
Figure 7: Egypt cigarettes volume and volume forecast, 2003?13 (Pieces m) 47
Figure 8: Egypt cigarettes category growth comparison, by volume, 2003?13 48
Figure 9: Egypt cigarettes company share, by value, 2007?08 (%) 50
Figure 10: Egypt cigarettes distribution channels, by value, 2007?08 (%) 53
Figure 11: Egypt cigars and cigarillos value and value forecast, 2003?13 (EGP m, nominal prices) 59
Figure 12: Egypt cigars and cigarillos category growth comparison, by value, 2003?13 61
Figure 13: Egypt cigars and cigarillos volume and volume forecast, 2003?13 (Pieces m) 64
Figure 14: Egypt cigars and cigarillos category growth comparison, by volume, 2003?13 65
Figure 15: Egypt cigars and cigarillos distribution channels, by value, 2007?08 (%) 69
Figure 16: Egypt loose tobacco value and value forecast, 2003?13 (EGP m, nominal prices) 75
Figure 17: Egypt loose tobacco category growth comparison, by value, 2003?13 77
Figure 18: Egypt loose tobacco volume and volume forecast, 2003?13 (Kg m) 80
Figure 19: Egypt loose tobacco category growth comparison, by volume, 2003?13 81
Figure 20: Egypt loose tobacco company share, by value, 2007?08 (%) 83
Figure 21: Egypt loose tobacco distribution channels, by value, 2007?08 (%) 86
Figure 22: Global tobacco market split (value terms, 2008) – Top 5 countries 91
Figure 23: Global tobacco market value, 2003–08 (Top 5 countries) 94
Figure 24: Global tobacco market split (volume terms, 2008) – Top 5 countries 96
Figure 25: Global tobacco market volume, 2003–08 (Top 5 countries) 99
Figure 26: Map of Egypt 105
Figure 27: Annual data review process 114

LIST OF TABLES
Table 1: Tobacco category definitions 8
Table 2: Tobacco distribution channels 9
Table 3: Egypt tobacco value, 2003?08 (EGP m, nominal prices) 20
Table 4: Egypt tobacco value forecast, 2008?13 (EGP m, nominal prices) 21
Table 5: Egypt tobacco value, 2003?08 (US$ m nominal prices) 23
Table 6: Egypt tobacco value forecast, 2008?13 (US$ m nominal prices) 23
Table 7: Egypt tobacco volume, 2003?08 (Kg/Pieces m) 24
Table 8: Egypt tobacco volume forecast, 2008?13 (Kg/Pieces m) 25
Table 9: Egypt tobacco brand share, by value, 2007?08 (%) 27
Table 10: Egypt tobacco value, by brand 2007?08 (EGP m nominal prices) 28
Table 11: Egypt tobacco company share by value, 2007?08 (%) 30
Table 12: Egypt tobacco value, by company, 2007?08 (EGP m nominal prices) 30
Table 13: Egypt tobacco distribution channels, by value, 2007?08 (%) 31
Table 14: Egypt tobacco value, by distribution channel, 2007?08 (EGP m nominal prices) 31
Table 15: Egypt tobacco expenditure per capita, 2003?08 (EGP, nominal prices) 33
Table 16: Egypt tobacco forecast expenditure per capita, 2008?13 (EGP, nominal prices) 33
Table 17: Egypt tobacco expenditure per capita, 2003?08 (US$ nominal prices) 34
Table 18: Egypt tobacco forecast expenditure per capita, 2008?13 (US$ nominal prices) 34
Table 19: Egypt tobacco consumption per capita, 2003?08 (Kg/Pieces) 35
Table 20: Egypt tobacco forecast consumption per capita, 2008?13 (Kg/Pieces) 35
Table 21: British American Tobacco plc. Key Facts 36
Table 22: Philip Morris International Inc. Key Facts 38
Table 23: Egypt cigarettes value, 2003?08 (EGP m, nominal prices) 40
Table 24: Egypt cigarettes value forecast, 2008?13 (EGP m, nominal prices) 41
Table 25: Egypt cigarettes value, 2003?08 (US$ m nominal prices) 43
Table 26: Egypt cigarettes value forecast, 2008?13 (US$ m nominal prices) 43
Table 27: Egypt cigarettes volume, 2003?08 (Pieces m) 45
Table 28: Egypt cigarettes volume forecast, 2008?13 (Pieces m) 46
Table 29: Egypt cigarettes brand share, by value, 2007?08 (%) 49
Table 30: Egypt cigarettes value, by brand 2007?08 (EGP m nominal prices) 49
Table 31: Egypt cigarettes company share by value, 2007?08 (%) 51
Table 32: Egypt cigarettes value, by company, 2007?08 (EGP m nominal prices) 51
Table 33: Egypt cigarettes distribution channels, by value, 2007?08 (%) 52
Table 34: Egypt cigarettes value, by distribution channel, 2007?08 (EGP m nominal prices) 52
Table 35: Egypt cigarettes expenditure per capita, 2003?08 (EGP, nominal prices) 54
Table 36: Egypt cigarettes forecast expenditure per capita, 2008?13 (EGP, nominal prices) 54
Table 37: Egypt cigarettes expenditure per capita, 2003?08 (US$ nominal prices) 55
Table 38: Egypt cigarettes forecast expenditure per capita, 2008?13 (US$ nominal prices) 55
Table 39: Egypt cigarettes consumption per capita, 2003?08 (Pieces) 56
Table 40: Egypt cigarettes forecast consumption per capita, 2008?13 (Pieces) 56
Table 41: Egypt cigars and cigarillos value, 2003?08 (EGP m, nominal prices) 57
Table 42: Egypt cigars and cigarillos value forecast, 2008?13 (EGP m, nominal prices) 58
Table 43: Egypt cigars and cigarillos value, 2003?08 (US$ m nominal prices) 60
Table 44: Egypt cigars and cigarillos value forecast, 2008?13 (US$ m nominal prices) 60
Table 45: Egypt cigars and cigarillos volume, 2003?08 (Pieces m) 62
Table 46: Egypt cigars and cigarillos volume forecast, 2008?13 (Pieces m) 63
Table 47: Egypt cigars and cigarillos brand share, by value, 2007?08 (%) 66
Table 48: Egypt cigars and cigarillos value, by brand 2007?08 (EGP m nominal prices) 66
Table 49: Egypt cigars and cigarillos company share by value, 2007?08 (%) 67
Table 50: Egypt cigars and cigarillos value, by company, 2007?08 (EGP m nominal prices) 67
Table 51: Egypt cigars and cigarillos distribution channels, by value, 2007?08 (%) 68
Table 52: Egypt cigars and cigarillos value, by distribution channel, 2007?08 (EGP m nominal prices) 68
Table 53: Egypt cigars and cigarillos expenditure per capita, 2003?08 (EGP, nominal prices) 70
Table 54: Egypt cigars and cigarillos forecast expenditure per capita, 2008?13 (EGP, nominal prices) 70
Table 55: Egypt cigars and cigarillos expenditure per capita, 2003?08 (US$ nominal prices) 71
Table 56: Egypt cigars and cigarillos forecast expenditure per capita, 2008?13 (US$ nominal prices) 71
Table 57: Egypt cigars and cigarillos consumption per capita, 2003?08 (Pieces) 72
Table 58: Egypt cigars and cigarillos forecast consumption per capita, 2008?13 (Pieces) 72
Table 59: Egypt loose tobacco value, 2003?08 (EGP m, nominal prices) 73
Table 60: Egypt loose tobacco value forecast, 2008?13 (EGP m, nominal prices) 74
Table 61: Egypt loose tobacco value, 2003?08 (US$ m nominal prices) 76
Table 62: Egypt loose tobacco value forecast, 2008?13 (US$ m nominal prices) 76
Table 63: Egypt loose tobacco volume, 2003?08 (Kg m) 78
Table 64: Egypt loose tobacco volume forecast, 2008?13 (Kg m) 79
Table 65: Egypt loose tobacco brand share, by value, 2007?08 (%) 82
Table 66: Egypt loose tobacco value, by brand 2007?08 (EGP m nominal prices) 82
Table 67: Egypt loose tobacco company share by value, 2007?08 (%) 84
Table 68: Egypt loose tobacco value, by company, 2007?08 (EGP m nominal prices) 84
Table 69: Egypt loose tobacco distribution channels, by value, 2007?08 (%) 85
Table 70: Egypt loose tobacco value, by distribution channel, 2007?08 (EGP m nominal prices) 85
Table 71: Egypt loose tobacco expenditure per capita, 2003?08 (EGP, nominal prices) 87
Table 72: Egypt loose tobacco forecast expenditure per capita, 2008?13 (EGP, nominal prices) 87
Table 73: Egypt loose tobacco expenditure per capita, 2003?08 (US$ nominal prices) 88
Table 74: Egypt loose tobacco forecast expenditure per capita, 2008?13 (US$ nominal prices) 88
Table 75: Egypt loose tobacco consumption per capita, 2003?08 (Kg) 89
Table 76: Egypt loose tobacco forecast consumption per capita, 2008?13 (Kg) 89
Table 77: Global tobacco market value, 2008 90
Table 78: Global tobacco market split (value terms (US$ m), 2008) – Top 5 countries 93
Table 79: Global tobacco market volume, 2008 95
Table 80: Global tobacco market split (volume terms, 2008) – Top 5 countries 98
Table 81: Leading players - Top 5 countries 100
Table 82: Egypt tobacco new product launches reports, by company 2008 101
Table 83: Egypt tobacco new product launches SKUs, by company 2008 101
Table 84: Egypt tobacco new product launches (reports), by flavor and fragrances 2008 102
Table 85: Egypt tobacco new product launches (reports), by Ingredients 2008 102
Table 86: Egypt tobacco new product launches (reports), by Package tags or Claims 2008 102
Table 87: Egypt tobacco new product launches (reports) - Recent 5 launches (2008) 103
Table 88: Egypt Key Facts 105
Table 89: Egypt population, by age group, 2003?08 (millions) 108
Table 90: Egypt population forecast, by age group, 2008?13 (millions) 109
Table 91: Egypt population, by gender, 2003?08 (millions) 109
Table 92: Egypt population forecast, by gender, 2008?13 (millions) 110
Table 93: Egypt nominal GDP, 2003?08 (EGP bn, nominal prices) 110
Table 94: Egypt nominal GDP forecast, 2008?13 (EGP bn, nominal prices) 110
Table 95: Egypt real GDP, 2003?08 (EGP bn, 2000 prices) 111
Table 96: Egypt real GDP forecast, 2008?13 (EGP bn, 2000 prices) 111
Table 97: Egypt real GDP, 2003?08 (US$ bn, 2000 prices) 111
Table 98: Egypt real GDP forecast, 2008?13 (US$ bn, 2000 prices) 112
Table 99: Egypt consumer price index, 2003?08 (2000=100) 112
Table 100: Egypt consumer price index, 2008?13 (2000=100) 112