TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Tobacco 2
Summary category level - Cigarettes 3
Summary category level - Cigars and cigarillos 4
Summary category level - Loose tobacco 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 20
Value Analysis, 2003?08 20
Value Analysis, 2008?13 21
Value Analysis, US$ 2003?08 23
Value Analysis, US$ 2008?13 23
Volume Analysis, 2003?08 25
Volume Analysis, 2008?13 26
Company and Brand Share Analysis 28
Distribution Analysis 32
Expenditure & consumption per capita 34
Chapter 4 LEADING COMPANY PROFILES 37
Philip Morris International Inc. 37
Imperial Tobacco Group PLC 39
Chapter 5 CATEGORY ANALYSIS - CIGARETTES 41
Value Analysis, 2003?08 41
Value Analysis, 2008?13 42
Value Analysis, US$ 2003?08 44
Value Analysis, US$ 2008?13 44
Volume Analysis, 2003?08 46
Volume Analysis, 2008?13 47
Company and Brand Share Analysis 49
Distribution Analysis 52
Expenditure & consumption per capita 54
Chapter 6 CATEGORY ANALYSIS - CIGARS AND CIGARILLOS 57
Value Analysis, 2003?08 57
Value Analysis, 2008?13 58
Value Analysis, US$ 2003?08 60
Value Analysis, US$ 2008?13 60
Volume Analysis, 2003?08 62
Volume Analysis, 2008?13 63
Company and Brand Share Analysis 65
Distribution Analysis 68
Expenditure & consumption per capita 70
Chapter 7 CATEGORY ANALYSIS - LOOSE TOBACCO 73
Value Analysis, 2003?08 73
Value Analysis, 2008?13 74
Value Analysis, US$ 2003?08 76
Value Analysis, US$ 2008?13 76
Volume Analysis, 2003?08 78
Volume Analysis, 2008?13 79
Company and Brand Share Analysis 81
Distribution Analysis 84
Expenditure & consumption per capita 86
Chapter 8 COUNTRY COMPARISON 89
Value 89
Volume 94
Market Share 99
Chapter 9 NEW PRODUCT DEVELOPMENT 100
Product launches over time 100
Recent product launches 103
Chapter 10 GERMANY SOCIOECONOMIC PROFILE 104
Country Overview 104
Key Facts 106
Political Overview 107
Economic Overview 108
Chapter 11 GERMANY MACROECONOMIC PROFILE 109
Macroeconomic Indicators 109
Chapter 12 RESEARCH METHODOLOGY 114
Methodology overview 114
Secondary research 115
Market modeling 116
Primary research 117
Data finalization 118
Ongoing research 118
Chapter 13 APPENDIX 119
Future readings 119
How to contact experts in your industry 119
Disclaimer 119

LIST OF FIGURES
Figure 1: Germany tobacco value and value forecast, 2003?13 (€ m, nominal prices) 22
Figure 2: Germany tobacco category growth comparison, by value, 2003?13 24
Figure 3: Germany tobacco volume and volume forecast, 2003?13 (Kg/Pieces m) 27
Figure 4: Germany tobacco distribution channels, by value, 2007?08 (%) 33
Figure 5: Germany cigarettes value and value forecast, 2003?13 (€ m, nominal prices) 43
Figure 6: Germany cigarettes category growth comparison, by value, 2003?13 45
Figure 7: Germany cigarettes volume and volume forecast, 2003?13 (Pieces m) 48
Figure 8: Germany cigarettes category growth comparison, by volume, 2003?13 48
Figure 9: Germany cigarettes distribution channels, by value, 2007?08 (%) 53
Figure 10: Germany cigars and cigarillos value and value forecast, 2003?13 (€ m, nominal prices) 59
Figure 11: Germany cigars and cigarillos category growth comparison, by value, 2003?13 61
Figure 12: Germany cigars and cigarillos volume and volume forecast, 2003?13 (Pieces m) 64
Figure 13: Germany cigars and cigarillos category growth comparison, by volume, 2003?13 64
Figure 14: Germany cigars and cigarillos company share, by value, 2007?08 (%) 66
Figure 15: Germany cigars and cigarillos distribution channels, by value, 2007?08 (%) 69
Figure 16: Germany loose tobacco value and value forecast, 2003?13 (€ m, nominal prices) 75
Figure 17: Germany loose tobacco category growth comparison, by value, 2003?13 77
Figure 18: Germany loose tobacco volume and volume forecast, 2003?13 (Kg m) 80
Figure 19: Germany loose tobacco category growth comparison, by volume, 2003?13 80
Figure 20: Germany loose tobacco company share, by value, 2007?08 (%) 82
Figure 21: Germany loose tobacco distribution channels, by value, 2007?08 (%) 85
Figure 22: Global tobacco market split (value terms, 2008) – Top 5 countries 90
Figure 23: Global tobacco market value, 2003–08 (Top 5 countries) 93
Figure 24: Global tobacco market split (volume terms, 2008) – Top 5 countries 95
Figure 25: Global tobacco market volume, 2003–08 (Top 5 countries) 98
Figure 26: Map of Germany 106
Figure 27: Annual data review process 115

LIST OF TABLES
Table 1: Tobacco category definitions 8
Table 2: Tobacco distribution channels 9
Table 3: Germany tobacco value, 2003?08 (€ m, nominal prices) 20
Table 4: Germany tobacco value forecast, 2008?13 (€ m, nominal prices) 21
Table 5: Germany tobacco value, 2003?08 (US$ m nominal prices) 23
Table 6: Germany tobacco value forecast, 2008?13 (US$ m nominal prices) 23
Table 7: Germany tobacco volume, 2003?08 (Kg/Pieces m) 25
Table 8: Germany tobacco volume forecast, 2008?13 (Kg/Pieces m) 26
Table 9: Germany tobacco brand share, by value, 2007?08 (%) 28
Table 10: Germany tobacco value, by brand 2007?08 (€ m nominal prices) 29
Table 11: Germany tobacco company share by value, 2007?08 (%) 30
Table 12: Germany tobacco value, by company, 2007?08 (€ m nominal prices) 31
Table 13: Germany tobacco distribution channels, by value, 2007?08 (%) 32
Table 14: Germany tobacco value, by distribution channel, 2007?08 (€ m nominal prices) 32
Table 15: Germany tobacco expenditure per capita, 2003?08 (€, nominal prices) 34
Table 16: Germany tobacco forecast expenditure per capita, 2008?13 (€, nominal prices) 34
Table 17: Germany tobacco expenditure per capita, 2003?08 (US$ nominal prices) 35
Table 18: Germany tobacco forecast expenditure per capita, 2008?13 (US$ nominal prices) 35
Table 19: Germany tobacco consumption per capita, 2003?08 (Kg/Pieces) 36
Table 20: Germany tobacco forecast consumption per capita, 2008?13 (Kg/Pieces) 36
Table 21: Philip Morris International Inc. Key Facts 37
Table 22: Imperial Tobacco Group PLC Key Facts 39
Table 23: Germany cigarettes value, 2003?08 (€ m, nominal prices) 41
Table 24: Germany cigarettes value forecast, 2008?13 (€ m, nominal prices) 42
Table 25: Germany cigarettes value, 2003?08 (US$ m nominal prices) 44
Table 26: Germany cigarettes value forecast, 2008?13 (US$ m nominal prices) 44
Table 27: Germany cigarettes volume, 2003?08 (Pieces m) 46
Table 28: Germany cigarettes volume forecast, 2008?13 (Pieces m) 47
Table 29: Germany cigarettes brand share, by value, 2007?08 (%) 49
Table 30: Germany cigarettes value, by brand 2007?08 (€ m nominal prices) 50
Table 31: Germany cigarettes company share by value, 2007?08 (%) 51
Table 32: Germany cigarettes value, by company, 2007?08 (€ m nominal prices) 51
Table 33: Germany cigarettes distribution channels, by value, 2007?08 (%) 52
Table 34: Germany cigarettes value, by distribution channel, 2007?08 (€ m nominal prices) 52
Table 35: Germany cigarettes expenditure per capita, 2003?08 (€, nominal prices) 54
Table 36: Germany cigarettes forecast expenditure per capita, 2008?13 (€, nominal prices) 54
Table 37: Germany cigarettes expenditure per capita, 2003?08 (US$ nominal prices) 55
Table 38: Germany cigarettes forecast expenditure per capita, 2008?13 (US$ nominal prices) 55
Table 39: Germany cigarettes consumption per capita, 2003?08 (Pieces) 56
Table 40: Germany cigarettes forecast consumption per capita, 2008?13 (Pieces) 56
Table 41: Germany cigars and cigarillos value, 2003?08 (€ m, nominal prices) 57
Table 42: Germany cigars and cigarillos value forecast, 2008?13 (€ m, nominal prices) 58
Table 43: Germany cigars and cigarillos value, 2003?08 (US$ m nominal prices) 60
Table 44: Germany cigars and cigarillos value forecast, 2008?13 (US$ m nominal prices) 60
Table 45: Germany cigars and cigarillos volume, 2003?08 (Pieces m) 62
Table 46: Germany cigars and cigarillos volume forecast, 2008?13 (Pieces m) 63
Table 47: Germany cigars and cigarillos brand share, by value, 2007?08 (%) 65
Table 48: Germany cigars and cigarillos value, by brand 2007?08 (€ m nominal prices) 65
Table 49: Germany cigars and cigarillos company share by value, 2007?08 (%) 67
Table 50: Germany cigars and cigarillos value, by company, 2007?08 (€ m nominal prices) 67
Table 51: Germany cigars and cigarillos distribution channels, by value, 2007?08 (%) 68
Table 52: Germany cigars and cigarillos value, by distribution channel, 2007?08 (€ m nominal prices) 68
Table 53: Germany cigars and cigarillos expenditure per capita, 2003?08 (€, nominal prices) 70
Table 54: Germany cigars and cigarillos forecast expenditure per capita, 2008?13 (€, nominal prices) 70
Table 55: Germany cigars and cigarillos expenditure per capita, 2003?08 (US$ nominal prices) 71
Table 56: Germany cigars and cigarillos forecast expenditure per capita, 2008?13 (US$ nominal prices) 71
Table 57: Germany cigars and cigarillos consumption per capita, 2003?08 (Pieces) 72
Table 58: Germany cigars and cigarillos forecast consumption per capita, 2008?13 (Pieces) 72
Table 59: Germany loose tobacco value, 2003?08 (€ m, nominal prices) 73
Table 60: Germany loose tobacco value forecast, 2008?13 (€ m, nominal prices) 74
Table 61: Germany loose tobacco value, 2003?08 (US$ m nominal prices) 76
Table 62: Germany loose tobacco value forecast, 2008?13 (US$ m nominal prices) 76
Table 63: Germany loose tobacco volume, 2003?08 (Kg m) 78
Table 64: Germany loose tobacco volume forecast, 2008?13 (Kg m) 79
Table 65: Germany loose tobacco brand share, by value, 2007?08 (%) 81
Table 66: Germany loose tobacco value, by brand 2007?08 (€ m nominal prices) 81
Table 67: Germany loose tobacco company share by value, 2007?08 (%) 83
Table 68: Germany loose tobacco value, by company, 2007?08 (€ m nominal prices) 83
Table 69: Germany loose tobacco distribution channels, by value, 2007?08 (%) 84
Table 70: Germany loose tobacco value, by distribution channel, 2007?08 (€ m nominal prices) 84
Table 71: Germany loose tobacco expenditure per capita, 2003?08 (€, nominal prices) 86
Table 72: Germany loose tobacco forecast expenditure per capita, 2008?13 (€, nominal prices) 86
Table 73: Germany loose tobacco expenditure per capita, 2003?08 (US$ nominal prices) 87
Table 74: Germany loose tobacco forecast expenditure per capita, 2008?13 (US$ nominal prices) 87
Table 75: Germany loose tobacco consumption per capita, 2003?08 (Kg) 88
Table 76: Germany loose tobacco forecast consumption per capita, 2008?13 (Kg) 88
Table 77: Global tobacco market value, 2008 89
Table 78: Global tobacco market split (value terms (US$ m), 2008) – Top 5 countries 92
Table 79: Global tobacco market volume, 2008 94
Table 80: Global tobacco market split (volume terms, 2008) – Top 5 countries 97
Table 81: Leading players - Top 5 countries 99
Table 82: Germany tobacco new product launches reports, by company (Top 5 companies), 2008 100
Table 83: Germany tobacco new product launches SKUs, by company (Top 5 companies), 2008 101
Table 84: Germany tobacco new product launches (reports), by flavor and fragrances (Top 10 flavors), 2008 101
Table 85: Germany tobacco new product launches (reports), by Ingredients 2008 102
Table 86: Germany tobacco new product launches (reports), by Package tags or Claims 2008 102
Table 87: Germany tobacco new product launches (reports) - Recent 5 launches (2008) 103
Table 88: Germany Key Facts 106
Table 89: Germany population, by age group, 2003?08 (millions) 109
Table 90: Germany population forecast, by age group, 2008?13 (millions) 110
Table 91: Germany population, by gender, 2003?08 (millions) 110
Table 92: Germany population forecast, by gender, 2008?13 (millions) 111
Table 93: Germany nominal GDP, 2003?08 (€ bn, nominal prices) 111
Table 94: Germany nominal GDP forecast, 2008?13 (€ bn, nominal prices) 111
Table 95: Germany real GDP, 2003?08 (€ bn, 2000 prices) 112
Table 96: Germany real GDP forecast, 2008?13 (€ bn, 2000 prices) 112
Table 97: Germany real GDP, 2003?08 (US$ bn, 2000 prices) 112
Table 98: Germany real GDP forecast, 2008?13 (US$ bn, 2000 prices) 113
Table 99: Germany consumer price index, 2003?08 (2000=100) 113
Table 100: Germany consumer price index, 2008?13 (2000=100) 113