TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Tobacco 2
Summary category level - Cigarettes 3
Summary category level - Cigars and cigarillos 4
Summary category level - Loose tobacco 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this report 6
Market Definition 7
Chapter 3 OVERVIEW 16
Value Analysis 16
Volume Analysis 17
Chapter 4 LATIN AMERICA TOBACCO - MARKET OVERVIEW 18
Value Analysis, 2003?08 18
Value Analysis, 2008?13 19
Volume Analysis, 2003?08 21
Volume Analysis, 2008?13 22
Company Share Analysis 24
Distribution Analysis 26
Expenditure & consumption per capita 28
Chapter 5 LEADING COMPANY PROFILES 30
Souza Cruz SA 30
Philip Morris International Inc. 32
Chapter 6 CATEGORY ANALYSIS - CIGARETTES 34
Value Analysis, 2003?08 34
Value Analysis, 2008?13 35
Volume Analysis, 2003?08 37
Volume Analysis, 2008?13 38
Company Share Analysis 40
Distribution Analysis 41
Expenditure & consumption per capita 43
Chapter 7 CATEGORY ANALYSIS - CIGARS AND CIGARILLOS 45
Value Analysis, 2003?08 45
Value Analysis, 2008?13 46
Volume Analysis, 2003?08 48
Volume Analysis, 2008?13 49
Company Share Analysis 51
Distribution Analysis 53
Expenditure & consumption per capita 55
Chapter 8 CATEGORY ANALYSIS - LOOSE TOBACCO 57
Value Analysis, 2003?08 57
Value Analysis, 2008?13 58
Volume Analysis, 2003?08 60
Volume Analysis, 2008?13 61
Company Share Analysis 63
Distribution Analysis 64
Expenditure & consumption per capita 66
Chapter 9 RESEARCH METHODOLOGY 68
Methodology overview 68
Secondary research 69
Market modeling 70
Primary research 71
Data finalization 72
Ongoing research 72
Chapter 10 APPENDIX 73
Future readings 73
How to contact experts in your industry 73
Disclaimer 73

LIST OF FIGURES
Figure 1: Latin America tobacco value and value forecast, 2003?13 (US$ m, nominal prices) 20
Figure 2: Latin America tobacco category growth comparison, by value, 2003?13 20
Figure 3: Latin America tobacco volume and volume forecast, 2003?13 (Kg/Pieces m) 23
Figure 4: Latin America tobacco distribution channels, by value, 2007?08 (%) 27
Figure 5: Latin America cigarettes value and value forecast, 2003?13 (US$ m, nominal prices) 36
Figure 6: Latin America cigarettes category growth comparison, by value, 2003?13 36
Figure 7: Latin America cigarettes volume and volume forecast, 2003?13 (Pieces m) 39
Figure 8: Latin America cigarettes category growth comparison, by volume, 2003?13 39
Figure 9: Latin America cigarettes distribution channels, by value, 2007?08 (%) 42
Figure 10: Latin America cigars and cigarillos value and value forecast, 2003?13 (US$ m, nominal prices) 47
Figure 11: Latin America cigars and cigarillos category growth comparison, by value, 2003?13 47
Figure 12: Latin America cigars and cigarillos volume and volume forecast, 2003?13 (Pieces m) 50
Figure 13: Latin America cigars and cigarillos category growth comparison, by volume, 2003?13 50
Figure 14: Latin America cigars and cigarillos distribution channels, by value, 2007?08 (%) 54
Figure 15: Latin America loose tobacco value and value forecast, 2003?13 (US$ m, nominal prices) 59
Figure 16: Latin America loose tobacco category growth comparison, by value, 2003?13 59
Figure 17: Latin America loose tobacco volume and volume forecast, 2003?13 (Kg m) 62
Figure 18: Latin America loose tobacco category growth comparison, by volume, 2003?13 62
Figure 19: Latin America loose tobacco distribution channels, by value, 2007?08 (%) 65
Figure 20: Annual data review process 69

LIST OF TABLES
Table 1: Tobacco category definitions 8
Table 2: Tobacco distribution channels 9
Table 3: Latin America tobacco value (country-wise), 2003?08 (US$ m, nominal prices) 16
Table 4: Latin America tobacco value (country-wise) forecast, 2008?13 (US$ m, nominal prices) 16
Table 5: Latin America tobacco volume (country-wise), 2003?08 (Kg/Pieces m) 17
Table 6: Latin America tobacco volume (country-wise) forecast, 2008?13 (Kg/Pieces m) 17
Table 7: Latin America tobacco value, 2003?08 (US$ m, nominal prices) 18
Table 8: Latin America tobacco value forecast, 2008?13 (US$ m, nominal prices) 19
Table 9: Latin America tobacco volume, 2003?08 (Kg/Pieces m) 21
Table 10: Latin America tobacco volume forecast, 2008?13 (Kg/Pieces m) 22
Table 11: Latin America tobacco company share (Top 20 Companies) by value, 2007?08 (%) 24
Table 12: Latin America tobacco value, by company, 2007?08 (US$ m nominal prices) 25
Table 13: Latin America tobacco distribution channels, by value, 2007?08 (%) 26
Table 14: Latin America tobacco value, by distribution channel, 2007?08 (US$ m nominal prices) 26
Table 15: Latin America tobacco expenditure per capita, 2003?08 (US$, nominal prices) 28
Table 16: Latin America tobacco forecast expenditure per capita, 2008?13 (US$, nominal prices) 28
Table 17: Latin America tobacco consumption per capita, 2003?08 (Kg/Pieces) 29
Table 18: Latin America tobacco forecast consumption per capita, 2008?13 (Kg/Pieces) 29
Table 19: Souza Cruz SA Key Facts 30
Table 20: Philip Morris International Inc. Key Facts 32
Table 21: Latin America cigarettes value, 2003?08 (US$ m, nominal prices) 34
Table 22: Latin America cigarettes value forecast, 2008?13 (US$ m, nominal prices) 35
Table 23: Latin America cigarettes volume, 2003?08 (Pieces m) 37
Table 24: Latin America cigarettes volume forecast, 2008?13 (Pieces m) 38
Table 25: Latin America cigarettes company share by value, 2007?08 (%) 40
Table 26: Latin America cigarettes value, by company, 2007?08 (US$ m nominal prices) 40
Table 27: Latin America cigarettes distribution channels, by value, 2007?08 (%) 41
Table 28: Latin America cigarettes value, by distribution channel, 2007?08 (US$ m nominal prices) 41
Table 29: Latin America cigarettes expenditure per capita, 2003?08 (US$, nominal prices) 43
Table 30: Latin America cigarettes forecast expenditure per capita, 2008?13 (US$, nominal prices) 43
Table 31: Latin America cigarettes consumption per capita, 2003?08 (Pieces) 44
Table 32: Latin America cigarettes forecast consumption per capita, 2008?13 (Pieces) 44
Table 33: Latin America cigars and cigarillos value, 2003?08 (US$ m, nominal prices) 45
Table 34: Latin America cigars and cigarillos value forecast, 2008?13 (US$ m, nominal prices) 46
Table 35: Latin America cigars and cigarillos volume, 2003?08 (Pieces m) 48
Table 36: Latin America cigars and cigarillos volume forecast, 2008?13 (Pieces m) 49
Table 37: Latin America cigars and cigarillos company share (Top 20 Companies) by value, 2007?08 (%) 51
Table 38: Latin America cigars and cigarillos value, by company, 2007?08 (US$ m nominal prices) 52
Table 39: Latin America cigars and cigarillos distribution channels, by value, 2007?08 (%) 53
Table 40: Latin America cigars and cigarillos value, by distribution channel, 2007?08 (US$ m nominal prices) 53
Table 41: Latin America cigars and cigarillos expenditure per capita, 2003?08 (US$, nominal prices) 55
Table 42: Latin America cigars and cigarillos forecast expenditure per capita, 2008?13 (US$, nominal prices) 55
Table 43: Latin America cigars and cigarillos consumption per capita, 2003?08 (Pieces) 56
Table 44: Latin America cigars and cigarillos forecast consumption per capita, 2008?13 (Pieces) 56
Table 45: Latin America loose tobacco value, 2003?08 (US$ m, nominal prices) 57
Table 46: Latin America loose tobacco value forecast, 2008?13 (US$ m, nominal prices) 58
Table 47: Latin America loose tobacco volume, 2003?08 (Kg m) 60
Table 48: Latin America loose tobacco volume forecast, 2008?13 (Kg m) 61
Table 49: Latin America loose tobacco company share by value, 2007?08 (%) 63
Table 50: Latin America loose tobacco value, by company, 2007?08 (US$ m nominal prices) 63
Table 51: Latin America loose tobacco distribution channels, by value, 2007?08 (%) 64
Table 52: Latin America loose tobacco value, by distribution channel, 2007?08 (US$ m nominal prices) 64
Table 53: Latin America loose tobacco expenditure per capita, 2003?08 (US$, nominal prices) 66
Table 54: Latin America loose tobacco forecast expenditure per capita, 2008?13 (US$, nominal prices) 66
Table 55: Latin America loose tobacco consumption per capita, 2003?08 (Kg) 67
Table 56: Latin America loose tobacco forecast consumption per capita, 2008?13 (Kg) 67