TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Tobacco 2
Summary category level - Cigarettes 3
Summary category level - Cigars and cigarillos 4
Summary category level - Loose tobacco 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 19
Value Analysis, 2003?08 19
Value Analysis, 2008?13 20
Value Analysis, US$ 2003?08 22
Value Analysis, US$ 2008?13 22
Volume Analysis, 2003?08 23
Volume Analysis, 2008?13 24
Company and Brand Share Analysis 26
Distribution Analysis 28
Expenditure & consumption per capita 30
Chapter 4 LEADING COMPANY PROFILES 33
Philip Morris International Inc. 33
British American Tobacco Plc 35
Chapter 5 CATEGORY ANALYSIS - CIGARETTES 37
Value Analysis, 2003?08 37
Value Analysis, 2008?13 38
Value Analysis, US$ 2003?08 40
Value Analysis, US$ 2008?13 40
Volume Analysis, 2003?08 42
Volume Analysis, 2008?13 43
Company and Brand Share Analysis 45
Distribution Analysis 47
Expenditure & consumption per capita 49
Chapter 6 CATEGORY ANALYSIS - CIGARS AND CIGARILLOS 52
Value Analysis, 2003?08 52
Value Analysis, 2008?13 53
Value Analysis, US$ 2003?08 55
Value Analysis, US$ 2008?13 55
Volume Analysis, 2003?08 57
Volume Analysis, 2008?13 58
Company and Brand Share Analysis 60
Distribution Analysis 63
Expenditure & consumption per capita 65
Chapter 7 CATEGORY ANALYSIS - LOOSE TOBACCO 68
Value Analysis, 2003?08 68
Value Analysis, 2008?13 69
Value Analysis, US$ 2003?08 71
Value Analysis, US$ 2008?13 71
Volume Analysis, 2003?08 73
Volume Analysis, 2008?13 74
Company and Brand Share Analysis 76
Distribution Analysis 79
Expenditure & consumption per capita 81
Chapter 8 COUNTRY COMPARISON 84
Value 84
Volume 89
Market Share 94
Chapter 9 SINGAPORE SOCIOECONOMIC PROFILE 95
Country Overview 95
Key Facts 96
Political Overview 97
Economic Overview 98
Chapter 10 SINGAPORE MACROECONOMIC PROFILE 99
Macroeconomic Indicators 99
Chapter 11 RESEARCH METHODOLOGY 104
Methodology overview 104
Secondary research 105
Market modeling 106
Primary research 107
Data finalization 108
Ongoing research 108
Chapter 12 APPENDIX 109
Future readings 109
How to contact experts in your industry 109
Disclaimer 109

LIST OF FIGURES
Figure 1: Singapore tobacco value and value forecast, 2003?13 (SGD m, nominal prices) 21
Figure 2: Singapore tobacco volume and volume forecast, 2003?13 (Kg/Pieces m) 25
Figure 3: Singapore tobacco distribution channels, by value, 2007?08 (%) 29
Figure 4: Singapore cigarettes value and value forecast, 2003?13 (SGD m, nominal prices) 39
Figure 5: Singapore cigarettes category growth comparison, by value, 2003?13 41
Figure 6: Singapore cigarettes volume and volume forecast, 2003?13 (Pieces m) 44
Figure 7: Singapore cigarettes category growth comparison, by volume, 2003?13 44
Figure 8: Singapore cigarettes distribution channels, by value, 2007?08 (%) 48
Figure 9: Singapore cigars and cigarillos value and value forecast, 2003?13 (SGD m, nominal prices) 54
Figure 10: Singapore cigars and cigarillos category growth comparison, by value, 2003?13 56
Figure 11: Singapore cigars and cigarillos volume and volume forecast, 2003?13 (Pieces m) 59
Figure 12: Singapore cigars and cigarillos category growth comparison, by volume, 2003?13 59
Figure 13: Singapore cigars and cigarillos company share, by value, 2007?08 (%) 61
Figure 14: Singapore cigars and cigarillos distribution channels, by value, 2007?08 (%) 64
Figure 15: Singapore loose tobacco value and value forecast, 2003?13 (SGD m, nominal prices) 70
Figure 16: Singapore loose tobacco category growth comparison, by value, 2003?13 72
Figure 17: Singapore loose tobacco volume and volume forecast, 2003?13 (Kg m) 75
Figure 18: Singapore loose tobacco category growth comparison, by volume, 2003?13 75
Figure 19: Singapore loose tobacco company share, by value, 2007?08 (%) 77
Figure 20: Singapore loose tobacco distribution channels, by value, 2007?08 (%) 80
Figure 21: Global tobacco market split (value terms, 2008) – Top 5 countries 85
Figure 22: Global tobacco market value, 2003–08 (Top 5 countries) 88
Figure 23: Global tobacco market split (volume terms, 2008) – Top 5 countries 90
Figure 24: Global tobacco market volume, 2003–08 (Top 5 countries) 93
Figure 25: Map of Singapore 96
Figure 26: Annual data review process 105

LIST OF TABLES
Table 1: Tobacco category definitions 8
Table 2: Tobacco distribution channels 9
Table 3: Singapore tobacco value, 2003?08 (SGD m, nominal prices) 19
Table 4: Singapore tobacco value forecast, 2008?13 (SGD m, nominal prices) 20
Table 5: Singapore tobacco value, 2003?08 (US$ m nominal prices) 22
Table 6: Singapore tobacco value forecast, 2008?13 (US$ m nominal prices) 22
Table 7: Singapore tobacco volume, 2003?08 (Kg/Pieces m) 23
Table 8: Singapore tobacco volume forecast, 2008?13 (Kg/Pieces m) 24
Table 9: Singapore tobacco brand share, by value, 2007?08 (%) 26
Table 10: Singapore tobacco value, by brand 2007?08 (SGD m nominal prices) 26
Table 11: Singapore tobacco company share by value, 2007?08 (%) 27
Table 12: Singapore tobacco value, by company, 2007?08 (SGD m nominal prices) 27
Table 13: Singapore tobacco distribution channels, by value, 2007?08 (%) 28
Table 14: Singapore tobacco value, by distribution channel, 2007?08 (SGD m nominal prices) 28
Table 15: Singapore tobacco expenditure per capita, 2003?08 (SGD, nominal prices) 30
Table 16: Singapore tobacco forecast expenditure per capita, 2008?13 (SGD, nominal prices) 30
Table 17: Singapore tobacco expenditure per capita, 2003?08 (US$ nominal prices) 31
Table 18: Singapore tobacco forecast expenditure per capita, 2008?13 (US$ nominal prices) 31
Table 19: Singapore tobacco consumption per capita, 2003?08 (Kg/Pieces) 32
Table 20: Singapore tobacco forecast consumption per capita, 2008?13 (Kg/Pieces) 32
Table 21: Philip Morris International Inc. Key Facts 33
Table 22: British American Tobacco Plc Key Facts 35
Table 23: Singapore cigarettes value, 2003?08 (SGD m, nominal prices) 37
Table 24: Singapore cigarettes value forecast, 2008?13 (SGD m, nominal prices) 38
Table 25: Singapore cigarettes value, 2003?08 (US$ m nominal prices) 40
Table 26: Singapore cigarettes value forecast, 2008?13 (US$ m nominal prices) 40
Table 27: Singapore cigarettes volume, 2003?08 (Pieces m) 42
Table 28: Singapore cigarettes volume forecast, 2008?13 (Pieces m) 43
Table 29: Singapore cigarettes brand share, by value, 2007?08 (%) 45
Table 30: Singapore cigarettes value, by brand 2007?08 (SGD m nominal prices) 45
Table 31: Singapore cigarettes company share by value, 2007?08 (%) 46
Table 32: Singapore cigarettes value, by company, 2007?08 (SGD m nominal prices) 46
Table 33: Singapore cigarettes distribution channels, by value, 2007?08 (%) 47
Table 34: Singapore cigarettes value, by distribution channel, 2007?08 (SGD m nominal prices) 47
Table 35: Singapore cigarettes expenditure per capita, 2003?08 (SGD, nominal prices) 49
Table 36: Singapore cigarettes forecast expenditure per capita, 2008?13 (SGD, nominal prices) 49
Table 37: Singapore cigarettes expenditure per capita, 2003?08 (US$ nominal prices) 50
Table 38: Singapore cigarettes forecast expenditure per capita, 2008?13 (US$ nominal prices) 50
Table 39: Singapore cigarettes consumption per capita, 2003?08 (Pieces) 51
Table 40: Singapore cigarettes forecast consumption per capita, 2008?13 (Pieces) 51
Table 41: Singapore cigars and cigarillos value, 2003?08 (SGD m, nominal prices) 52
Table 42: Singapore cigars and cigarillos value forecast, 2008?13 (SGD m, nominal prices) 53
Table 43: Singapore cigars and cigarillos value, 2003?08 (US$ m nominal prices) 55
Table 44: Singapore cigars and cigarillos value forecast, 2008?13 (US$ m nominal prices) 55
Table 45: Singapore cigars and cigarillos volume, 2003?08 (Pieces m) 57
Table 46: Singapore cigars and cigarillos volume forecast, 2008?13 (Pieces m) 58
Table 47: Singapore cigars and cigarillos brand share, by value, 2007?08 (%) 60
Table 48: Singapore cigars and cigarillos value, by brand 2007?08 (SGD m nominal prices) 60
Table 49: Singapore cigars and cigarillos company share by value, 2007?08 (%) 62
Table 50: Singapore cigars and cigarillos value, by company, 2007?08 (SGD m nominal prices) 62
Table 51: Singapore cigars and cigarillos distribution channels, by value, 2007?08 (%) 63
Table 52: Singapore cigars and cigarillos value, by distribution channel, 2007?08 (SGD m nominal prices) 63
Table 53: Singapore cigars and cigarillos expenditure per capita, 2003?08 (SGD, nominal prices) 65
Table 54: Singapore cigars and cigarillos forecast expenditure per capita, 2008?13 (SGD, nominal prices) 65
Table 55: Singapore cigars and cigarillos expenditure per capita, 2003?08 (US$ nominal prices) 66
Table 56: Singapore cigars and cigarillos forecast expenditure per capita, 2008?13 (US$ nominal prices) 66
Table 57: Singapore cigars and cigarillos consumption per capita, 2003?08 (Pieces) 67
Table 58: Singapore cigars and cigarillos forecast consumption per capita, 2008?13 (Pieces) 67
Table 59: Singapore loose tobacco value, 2003?08 (SGD m, nominal prices) 68
Table 60: Singapore loose tobacco value forecast, 2008?13 (SGD m, nominal prices) 69
Table 61: Singapore loose tobacco value, 2003?08 (US$ m nominal prices) 71
Table 62: Singapore loose tobacco value forecast, 2008?13 (US$ m nominal prices) 71
Table 63: Singapore loose tobacco volume, 2003?08 (Kg m) 73
Table 64: Singapore loose tobacco volume forecast, 2008?13 (Kg m) 74
Table 65: Singapore loose tobacco brand share, by value, 2007?08 (%) 76
Table 66: Singapore loose tobacco value, by brand 2007?08 (SGD m nominal prices) 76
Table 67: Singapore loose tobacco company share by value, 2007?08 (%) 78
Table 68: Singapore loose tobacco value, by company, 2007?08 (SGD m nominal prices) 78
Table 69: Singapore loose tobacco distribution channels, by value, 2007?08 (%) 79
Table 70: Singapore loose tobacco value, by distribution channel, 2007?08 (SGD m nominal prices) 79
Table 71: Singapore loose tobacco expenditure per capita, 2003?08 (SGD, nominal prices) 81
Table 72: Singapore loose tobacco forecast expenditure per capita, 2008?13 (SGD, nominal prices) 81
Table 73: Singapore loose tobacco expenditure per capita, 2003?08 (US$ nominal prices) 82
Table 74: Singapore loose tobacco forecast expenditure per capita, 2008?13 (US$ nominal prices) 82
Table 75: Singapore loose tobacco consumption per capita, 2003?08 (Kg) 83
Table 76: Singapore loose tobacco forecast consumption per capita, 2008?13 (Kg) 83
Table 77: Global tobacco market value, 2008 84
Table 78: Global tobacco market split (value terms (US$ m), 2008) – Top 5 countries 87
Table 79: Global tobacco market volume, 2008 89
Table 80: Global tobacco market split (volume terms, 2008) – Top 5 countries 92
Table 81: Leading players - Top 5 countries 94
Table 82: Singapore Key Facts 96
Table 83: Singapore population, by age group, 2003?08 (millions) 99
Table 84: Singapore population forecast, by age group, 2008?13 (millions) 100
Table 85: Singapore population, by gender, 2003?08 (millions) 100
Table 86: Singapore population forecast, by gender, 2008?13 (millions) 101
Table 87: Singapore nominal GDP, 2003?08 (SGD bn, nominal prices) 101
Table 88: Singapore nominal GDP forecast, 2008?13 (SGD bn, nominal prices) 101
Table 89: Singapore real GDP, 2003?08 (SGD bn, 2000 prices) 102
Table 90: Singapore real GDP forecast, 2008?13 (SGD bn, 2000 prices) 102
Table 91: Singapore real GDP, 2003?08 (US$ bn, 2000 prices) 102
Table 92: Singapore real GDP forecast, 2008?13 (US$ bn, 2000 prices) 103
Table 93: Singapore consumer price index, 2003?08 (2000=100) 103
Table 94: Singapore consumer price index, 2008?13 (2000=100) 103