"1 Table of Contents 2
1.1 List of Tables 5
1.2 List of Figures 9
2 Introduction 13
2.1 What is This Report About? 13
2.2 Methodology 13
2.3 Profile Of Survey Respondents 14
3 Executive Summary 18
3.1 The Downstream and Midstream Oil and Gas Industry Expects an Early Recovery for the Global Economy 18
3.2 Downstream and Midstream Oil and Gas Buyers Are More Optimistic than Suppliers About Revenue Growth in the Next Year 18
3.3 Planning Difficulty, Falling Demand and Rising Prices Continue to Daunt Downstream and Midstream Companies 18
3.4 Suppliers Should Increase Awareness and Align Their Capabilities with Buyer Needs to Gain Business During the Recession 19
3.5 Both Suppliers and Buyers Plan to Increase Marketing Expenditure Over the Next Year 20
3.6 Downstream and Midstream Oil and Gas companies Adopt a Two-Pronged Marketing and Sales Strategy to Face Immediate Business Concerns 20
4 Economic Outlook & Confidence 21
4.1 Global Economy Recovery Expectations 21
4.2 Revenue Growth Expectations 25
5 Downstream & Midstream Oil & Gas Industry Investment Outlook 30
5.1 Fastest & Slowest Growing Markets 30
5.2 M&A Activity Predictions 35
5.3 Supplier’s Industry Outlook 40
6 Recession: Threats & Opportunities For The Downstream Oil & Gas Industry 44
6.1 Leading Business Concerns Due To Recession 44
6.2 Key Actions To Overcome Business Threats 48
6.3 Key Actions To Maintain & Win Buyer Business 52
6.4 Leading Recession-Related Business Opportunities 61
7 Marketing Spend Activity 66
7.1 Annual Marketing Budgets: Suppliers to the Industry 66
7.2 Expected Change in Marketing Expenditure Levels: Suppliers to the Industry 70
7.3 Change in Expenditure By Media Channel: Suppliers to the Industry 74
7.4 Future Investment in Marketing and Sales Technology: Suppliers to the Industry 78
7.5 Annual Marketing Budgets: Downstream and Midstream Oil and Gas Industry Players 83
7.6 Expected Change in Marketing Expenditure Levels: Downstream and Midstream Oil and Gas Industry Players 87
7.7 Change in Expenditure By Media Channel: Downstream and Midstream Oil and Gas Industry Players 91
7.8 Future Investment in Marketing and Sales Technology: Downstream and Midstream Oil and Gas Industry Players 95
8 Marketing and Sales Behaviors and Strategies and the Impact of Recession and Recovery 100
8.1 Key Marketing Aims: Suppliers 100
8.2 Marketing and Sales Practices During Recession and Recovery: Suppliers 105
8.3 Expected Adaptations to Marketing Activities During Recession and Recovery: Suppliers to the Industry 109
8.4 Critical Success Factors for Choosing a Marketing Agency: Suppliers to the Industry 118
8.5 Marketing Attitudes and Approaches: Suppliers to the Industry 122
8.6 Key Marketing Aims: Downstream and Midstream Oil and Gas Industry Players 123
8.7 Marketing and Sales Practices During Recession and Recovery: Downstream and Midstream Oil and Gas Industry Players 128
8.8 Expected Adaptations to Marketing Activities During Recession and Recovery: Downstream and Midstream Oil and Gas Industry Players 132
8.9 Critical Success Factors for Choosing a Marketing Agency: Downstream and Midstream Oil and Gas Industry Players 139
8.10 Marketing Attitudes and Approaches: Downstream and Midstream Oil and Gas Industry Players 143
9 Appendix 145
9.1 Full Survey Results-Closed Questions 145
9.2 Methodology 150
9.3 Contact Us 151
9.4 About Global Markets Direct 151
9.5 Disclaimer 1511.1 List of Tables
Table 1: Count Of Global Downstream & Midstream Oil & Gas Industry Survey Respondents By Company Type (Number Of Respondents), 2009 Industry Survey 14
Table 2: Buyer Respondents By Job Role (% Buyer Respondents), Global Downstream & Midstream Oil & Gas Industry, 2009 14
Table 3: Buyer Respondents By Organization’s Global Turnover (% Buyer Respondents), Global Downstream & Midstream Oil & Gas Industry, 2009 15
Table 4: Buyer Respondents By Organization’s Total Employee Size (% Buyer Respondents), Global Downstream & Midstream Oil & Gas Industry, 2009 15
Table 5: Supplier Respondents By Job Role (% Supplier Respondents), Global Downstream & Midstream Oil & Gas Industry, 2009 16
Table 6: Supplier Respondents By Organization’s Global Turnover (% Supplier Respondents), Global Downstream & Midstream Oil & Gas Industry, 2009 16
Table 7: Supplier Respondents By Organization's Total Employee Size (% Supplier Respondents), Global Downstream & Midstream Oil & Gas Industry, 2009 17
Table 8: Global Downstream & Midstream Oil & Gas Industry Expectations Of Global Economy Recovery Timings By Region: North America, Europe, Asia-Pacific, Rest Of World (% All Respondents), 2009 23
Table 9: Global Downstream & Midstream Oil & Gas Industry Expectations Of Global Economy Recovery Timings By Company Type: Midstream Oil & Gas Storage & Transportation Businesses, Downstream Oil & Gas Refiner / Retailers, Midstream / Downstream Oil & Gas Suppliers (% All Respondents), 2009 25
Table 10: Company Revenue Growth Optimism By Global Downstream & Midstream Oil & Gas Industry Company Type: Midstream Oil & Gas Storage & Transportation Businesses, Downstream Oil & Gas Refiner / Retailers, Midstream / Downstream Oil & Gas Suppliers (% All Respondents), 2009 27
Table 11: Company Revenue Growth Optimism In The Global Downstream & Midstream Oil & Gas Industry By Region: North America, Europe, Asia-Pacific, Rest Of World (% All Respondents), 2009 29
Table 12: Midstream Oil & Gas Storage & Transportation Business and Downstream Oil & Gas Refiner/ Retailer Industry: Market Predictions Of Fastest and Slowest Growing Regions (% Buyer Respondents) 32
Table 13: Midstream / Downstream Oil & Gas Supplier Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Midstream / Downstream Oil & Gas Supplier Respondents), 2009 34
Table 14: Key Growth Areas In The Global Downstream & Midstream Oil & Gas Industry (Analysis Of Supplier Respondents), 2009 41
Table 15: Key Growth Areas In The Global Downstream & Midstream Oil & Gas Industry (Analysis Of Senior Level Supplier Respondents), 2009 42
Table 16: Key Declining Areas In The Global Downstream & Midstream Oil & Gas Industry (Analysis Of Supplier Respondents), 2009 43
Table 17: Key Declining Areas In The Global Downstream & Midstream Oil & Gas Industry (Analysis Senior Level Supplier Respondents), 2009 43
Table 18: Midstream Oil & Gas Storage & Transportation Business Vs. Downstream Oil & Gas Refiner / Retailer Vs. Midstream / Downstream Oil & Gas Supplier: Leading Business Concerns For The Period 2009-2010 Among Global Downstream & Midstream Oil & Gas Industry Buyers And Suppliers (% All Respondents), 2009 47
Table 19: Leading Business Concerns For The Period 2009-2010 Among Global Downstream & Midstream Oil & Gas Industry Buyers And Suppliers By Region: North America, Europe, Asia-Pacific, Rest Of World (% All Respondents), 2009 48
Table 20: Most Important Actions Being Implemented To Overcome Leading Business Concerns In 2009-2010 (Analysis Of All Respondents) 49
Table 21: Most Important Actions Being Implemented To Overcome Leading Business Concerns In 2009-2010 – Senior Level Responses Only (Analysis Of CEO/MD/Board Level Respondents) 50
Table 22: Most Important Actions Being Implemented By Midstream/Downstream Oil & Gas Suppliers To Overcome Leading Business Concerns In 2009-2010 In The Global Downstream & Midstream Oil & Gas Industry (Analysis Of Midstream / Downstream Oil & Gas Suppliers Respondents), 2009 51
Table 23: Most Important Actions Being Implemented By Midstream Oil & Gas Storage & Transportation Businesses, Downstream Oil & Gas Refiner / Retailers To Overcome Leading Business Concerns In 2009-2010 In The Global Downstream & Midstream Oil & Gas Industry (Analysis Of Midstream Oil & Gas Storage & Transportation Businesses, Downstream Oil & Gas Refiner / Retailers Respondents), 2009 52
Table 24: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Downstream & Midstream Oil & Gas Industry: Supplier Responses Vs. All Buyer Responses (% All Respondents), 2009 55
Table 25: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Downstream & Midstream Oil & Gas Industry: Midstream Oil & Gas Storage & Transportation Business Vs. Downstream Oil & Gas Refiner / Retailer (% Buyer Respondents), 2009 56
Table 26: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Downstream & Midstream Oil & Gas Industry: Analysis Of Buyer Respondents By Company Turnover (% Buyer Respondents), 2009 57
Table 27: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Downstream & Midstream Oil & Gas Industry: Analysis Of All Buyer Respondents By Procurement Budget (% Buyer Respondents), 2009 58
Table 28: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Downstream & Midstream Oil & Gas Industry: Analysis Of All Buyer Respondents By Region (% Buyer Respondents), 2009 60
Table 29: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Downstream & Midstream Oil & Gas Industry: Analysis Of All Buyer Respondents By Purchasing Decision Seniority (% Buyer Respondents With Purchasing Decision Influence), 2009 61
Table 30: Leading business opportunities during the recession In The Global downstream & midstream oil & gas industry (Analysis of all respondents), 2009 62
Table 31: Leading business opportunities during the recession In The Global downstream & midstream oil & gas industry (Analysis of CEO/MD/Board Level respondents), 2009 63
Table 32: Leading business opportunities For Midstream / Downstream Oil & Gas Suppliers During The Recession In The Global downstream & midstream oil & gas industry (Analysis of Supplier respondents), 2009 64
Table 33: Leading business opportunities For Midstream Oil & Gas Storage & Transportation Businesses, Downstream Oil & Gas Refiner / Retailers During The Recession In The Global downstream & midstream oil & gas industry (Analysis of Buyer respondents), 2009 65
Table 34: Annual Marketing Budget in US$ By Company Turnover (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 68
Table 35: Annual Marketing Budget in US$ By Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 69
Table 36: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months By Company Turnover (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 72
Table 37: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 73
Table 38: Expected Increase or Decrease in Expenditure By Media Channel Over the Next 12 Months: Midstream / Downstream Oil and Gas Supplier (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 76
Table 39: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months By Company Turnover (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 81
Table 40: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 83
Table 41: Annual Marketing Budget in US$ By Company Turnover (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 85
Table 42: Annual Marketing Budget in US$ By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 86
Table 43: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months By Company Turnover (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 89
Table 44: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 90
Table 45: Expected Increase or Decrease in Expenditure By Media Channel Over the Next 12 Months: Midstream / Downstream Oil and Gas Business (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 93
Table 46: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months By Company Turnover (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 97
Table 47: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 99
Table 48: Key Marketing Aims Over the Next Year: Midstream / Downstream Oil and Gas Supplier (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 101
Table 49: Most Rated New Media Channels for New Business Generation By Company Turnover (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 106
Table 50: Most Rated New Media Channels for New Business Generation By Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 108
Table 51: Expected Adaptations to Marketing Activities During Recession and Recovery By Company Turnover (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 112
Table 52: Expected Adaptations to Marketing Activities During Recession and Recovery By Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 114
Table 53: Critical Success Factors for Choosing a Marketing Agency By Expected Change in Future Marketing Expenditure (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 121
Table 54: Critical Success Factors for Choosing a Marketing Agency By Company Turnover (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 121
Table 55: Critical Success Factors for Choosing a Marketing Agency By Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 122
Table 56: Marketing Attitudes and Approaches - Level of Agreement with the Following Statements: Midstream / Downstream Oil and Gas Supplier (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 123
Table 57: Key Marketing Aims Over the Next Year: Midstream / Downstream Oil and Gas Business (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 125
Table 58: Most Rated New Media Channels for New Business Generation By Company Turnover (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 129
Table 59: Most Rated New Media Channels for New Business Generation By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 131
Table 60: Expected Adaptations to Marketing Activities During Recession and Recovery By Company Turnover (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 135
Table 61: Expected Adaptations to Marketing Activities During Recession and Recovery By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 137
Table 62: Critical Success Factors for Choosing a Marketing Agency By Expected Change in Future Marketing Expenditure (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 142
Table 63: Critical Success Factors for Choosing a Marketing Agency By Company Turnover (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 142
Table 64: Critical Success Factors for Choosing a Marketing Agency By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 143
Table 65: Marketing Attitudes and Approaches - Level of Agreement with the Following Statements: Midstream / Downstream Oil and Gas Business (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 144
Table 66: Full Survey Results-Closed Questions 1451.2 List of Figures
Figure 1: Leading Business Concerns for the Period 2009-2010 Among Global Downstream and Midstream Oil and Gas Industry Buyers and Suppliers (% All Respondents), 2009 19
Figure 2: Global Downstream & Midstream Oil & Gas Industry Expectations Of Global Economy Recovery Timings (% All Respondents), 2009 22
Figure 3: Global Downstream & Midstream Oil & Gas Industry Expectations Of Global Economy Recovery Timings By Region: North America, Europe, Asia-Pacific, Rest Of World (% All Respondents), 2009 23
Figure 4: Global Downstream & Midstream Oil & Gas Industry Expectations Of Global Economy Recovery Timings By Company Type: Midstream Oil & Gas Storage & Transportation Businesses, Downstream Oil & Gas Refiner / Retailers, Midstream / Downstream Oil & Gas Suppliers (% All Respondents), 2009 24
Figure 5: Company Revenue Growth Optimism In The Global Downstream & Midstream Oil & Gas Industry (% All Respondents), 2009 26
Figure 6: Company Revenue Growth Optimism By Global Downstream & Midstream Oil & Gas Industry Company Type: Midstream Oil & Gas Storage & Transportation Businesses, Downstream Oil & Gas Refiner / Retailers, Midstream / Downstream Oil & Gas Suppliers (% All Respondents), 2009 27
Figure 7: Company Revenue Growth Optimism In The Global Downstream & Midstream Oil & Gas Industry By Region: North America, Europe, Asia-Pacific, Rest Of World (% All Respondents), 2009 28
Figure 8: Midstream Oil & Gas Storage & Transportation Business and Downstream Oil & Gas Refiner/ Retailer Industry: Market Predictions Of Fastest and Slowest Growing Regions (% Buyer Respondents) 31
Figure 9: Midstream / Downstream Oil & Gas Supplier Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Midstream / Downstream Oil & Gas Supplier Respondents), 2009 33
Figure 10: Merger & Acquisition Activity Expectations Over The Next 12 Months In The Global Midstream Oil & Gas Storage & Transportation Business Industry (% Midstream Oil & Gas Storage & Transportation Business Industry Respondents), 2009 37
Figure 11: Merger & Acquisition Activity Expectations Over The Next 12 Months In The Global Downstream Oil & Gas Refiner / Retailer Industry (% Downstream Oil & Gas Refiner / Retailer Industry Respondents), 2009 39
Figure 12: Merger & Acquisition Activity Expectations Over The Next 12 Months In The Global Midstream / Downstream Oil & Gas Supplier Industry (% Midstream / Downstream Oil & Gas Supplier Industry Respondents), 2009 40
Figure 13: Leading Business Concerns For The Period 2009-2010 Among Global Downstream & Midstream Oil & Gas Industry Buyers And Suppliers (% All Respondents), 2009 45
Figure 14: Midstream Oil & Gas Storage & Transportation Business Vs. Downstream Oil & Gas Refiner / Retailer Vs. Midstream / Downstream Oil & Gas Supplier: Leading Business Concerns For The Period 2009-2010 Among Global Downstream & Midstream Oil & Gas Industry Buyers And Suppliers (% All Respondents), 2009 46
Figure 15: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Downstream & Midstream Oil & Gas Industry: Supplier Responses Vs. All Buyer Responses (% All Respondents), 2009 54
Figure 16: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Downstream & Midstream Oil & Gas Industry: Midstream Oil & Gas Storage & Transportation Business Vs. Downstream Oil & Gas Refiner / Retailer (% Buyer Respondents), 2009 56
Figure 17: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Downstream & Midstream Oil & Gas Industry: Analysis Of All Buyer Respondents By Region (% Buyer Respondents), 2009 59
Figure 18: Annual Marketing Budget in US$: Midstream / Downstream Oil and Gas Supplier (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 67
Figure 19: Annual Marketing Budget in US$ By Company Turnover (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 68
Figure 20: Annual Marketing Budget in US$ By Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 69
Figure 21: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months: Midstream / Downstream Oil and Gas Supplier (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 71
Figure 22: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months By Company Turnover (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 72
Figure 23: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 73
Figure 24: Expected Increase or Decrease in Expenditure By Media Channel Over the Next 12 Months: Midstream / Downstream Oil and Gas Supplier (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 75
Figure 25: Expected Increase in Expenditure By Media Channel Over the Next 12 Months By Company Turnover (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 77
Figure 26: Expected Increase in Expenditure By Media Channel Over the Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 78
Figure 27: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months: Midstream / Downstream Oil and Gas Supplier (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 79
Figure 28: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months By Company Turnover (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 80
Figure 29: Expected Marketing and Sales Technologies to Invest In Over The Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 82
Figure 30: Annual Marketing Budget in US$: Midstream / Downstream Oil and Gas Business (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 84
Figure 31: Annual Marketing Budget in US$ By Company Turnover (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 85
Figure 32: Annual Marketing Budget in US$ By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 86
Figure 33: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months: Midstream / Downstream Oil and Gas Business (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 88
Figure 34: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months By Company Turnover (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 89
Figure 35: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 90
Figure 36: Expected Increase or Decrease in Expenditure By Media Channel Over the Next 12 Months: Midstream / Downstream Oil and Gas Business (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 92
Figure 37: Expected Increase in Expenditure By Media Channel Over the Next 12 Months By Company Turnover (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 94
Figure 38: Expected Increase in Expenditure By Media Channel Over the Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 95
Figure 39: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months: Midstream / Downstream Oil and Gas Business (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 96
Figure 40: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months By Company Turnover (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 97
Figure 41: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 98
Figure 42: Key Marketing Aims Over the Next Year: Midstream / Downstream Oil and Gas Supplier (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 101
Figure 43: Most Important Key Marketing Aims Over the Next Year By Expected Change in Future Marketing Expenditure (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 102
Figure 44: Most Important Key Marketing Aims Over the Next Year By Company Turnover (%Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 103
Figure 45: Most Important Key Marketing Aims Over the Next Year By Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 104
Figure 46: Most Rated New Media Channels for New Business Generation: Midstream / Downstream Oil and Gas Supplier (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 105
Figure 47: Most Rated New Media Channels for New Business Generation By Company Turnover (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 106
Figure 48: Most Rated New Media Channels for New Business Generation By Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 107
Figure 49: Importance of ROI Metric Types for Measuring Media Campaigns: Midstream / Downstream Oil and Gas Supplier (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 109
Figure 50: Expected Adaptations to Marketing Activities During Recession and Recovery: Midstream / Downstream Oil and Gas Supplier (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 110
Figure 51: Expected Adaptations to Marketing Activities During Recession and Recovery By Company Turnover (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 111
Figure 52: Expected Adaptations to Marketing Activities During Recession and Recovery By Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 113
Figure 53: Expected Change in Face-to-Face Meetings Over the Next 12 Months: Midstream / Downstream Oil and Gas Supplier (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 115
Figure 54: Expected Change in Face-to-Face Meetings Over the Next 12 Months By Company Turnover (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 116
Figure 55: Expected Change in Face-to-Face Meetings Over The Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 117
Figure 56: Critical Success Factors for Choosing a Marketing Agency: Midstream / Downstream Oil and Gas Supplier (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 119
Figure 57: Critical Success Factors for Choosing a Marketing Agency By Expected Change in Future Marketing Expenditure (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 120
Figure 58: Key Marketing Aims Over the Next Year: Midstream / Downstream Oil and Gas Business (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 124
Figure 59: Most Important Key Marketing Aims Over the Next Year By Expected Change in Future Marketing Expenditure (%Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 125
Figure 60: Most Important Key Marketing Aims Over the Next Year By Company Turnover (%Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 126
Figure 61: Most Important Key Marketing Aims Over the Next Year By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 127
Figure 62: Most Rated New Media Channels for New Business Generation: Midstream / Downstream Oil and Gas Business (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 128
Figure 63: Most Rated New Media Channels for New Business Generation By Company Turnover (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 129
Figure 64: Most Rated New Media Channels for New Business Generation By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 130
Figure 65: Importance of ROI Metric Types for Measuring Media Campaigns: Midstream / Downstream Oil and Gas Business (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 132
Figure 66: Expected Adaptations to Marketing Activities During Recession and Recovery: Midstream / Downstream Oil and Gas Business (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 133
Figure 67: Expected Adaptations to Marketing Activities During Recession and Recovery By Company Turnover (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 134
Figure 68: Expected Adaptations to Marketing Activities During Recession and Recovery By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 136
Figure 69: Expected Change in Face-to-Face Meetings Over the Next 12 Months: Midstream / Downstream Oil and Gas Business (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 138
Figure 70: Expected Change in Face-to-Face Meetings Over the Next 12 Months By Company Turnover (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 138
Figure 71: Expected Change in Face-to-Face Meetings Over the Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 139
Figure 72: Critical Success Factors for Choosing a Marketing Agency: Midstream / Downstream Oil and Gas Business (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 140
Figure 73: Critical Success Factors for Choosing a Marketing Agency By Expected Change in Future Marketing Expenditure (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 141"
