Service Station Retailing in Lithuania

Introduction

Based on Our essential market data and insight into the country's leading fuel retailers, this brief provides you with an up-to-date picture of the service station retailing market. In addition to outlining site numbers, fuel sales, competitor shares, c-store, car wash and automatic network data, it also details retailers' fuels, c-store, car wash and card product offerings.

Scope

*Data and analysis based on an annual programme of research with national service station retailers and delivered in a useable presentation format.

*A country synopsis followed by a market examination of fuel demand and value, total service stations and vehicle numbers for 5 years to January 2009.

*A review of the competitive landscape including fuel sales by service station brand, motorway and unmanned formats and shop and car wash information.

*Insight into the main competitors' propositions for fuels, c-store, food service, cards and car wash as well as ownership and network expansion plans.

Highlights

The volume of fuel sold through Lithuanian service stations fell by 2% in 2008. The decline can be partly attributed to an increase in petrol and diesel prices in 2008 of 7% and 13% respectively. Despite a fall in fuel volumes sold, high fuel prices increased the value of fuel sales by 9% to EUR2,141 million in 2008.

In 2009, the number of service stations in Lithuania decreased by 41 to 830. The Lithuanian market is relatively fragmented, with the top five players sharing a 55% fuel volume share. Lukoil is the market leader, with a 23% fuel volume market share. 8% of Lithuanian sites are unmanned and there are 60 motorway service stations.

Lithuania has a low penetration of service station shops. The larger manned networks of Lukoil, Statoil and PKN Orlen have a more developed shop offer, with specific sites featuring food to go. Lithuania also has a low penetration of service stations with a car wash, at just 22%. Lukoil and Saurida account for 30% of car wash sites.

Reasons to Purchase

*Develop new marketing ideas for your service station shop, car wash and card propositions by examining the activities of other players across Europe.

*Access a clear overview of the competitive position and operations of key fuel retailers. This is particularly useful for suppliers to the sector.

*Assess how the competitive position of the country's service station brands is evolving and identify new emerging players.