Clean Technology Series: Global Hybrid Electric Car Market Analysis and Forecasts to 2015

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Market	Environmental
Report Type	Market Research
Country	Global
Published	11 September 2009
Number of Pages	68
Report Delivery	Email
Delivery Lead Time	-
Publisher	Global Markets Direct

"Global Hybrid Electric Car Market Analysis and Forecasts to 2015" provides key data, information and analysis on the global hybrid electric car market. The report provides detailed assessment of the global hybrid electric car industry by giving market sizing and forecasts up to 2015. The research covers market revenues and revenue shares of the major automakers. At the outset, the report discusses the fuel saving potential of hybrid electric cars over a period of seven years from 2009 to 2015. The report’s treatment of the global hybrid electric car market is comprehensive with dedicated sections on the technology landscape, the competitive landscape and the regulatory framework.

Regulatory Push to Accelerate Uptake of Hybrid Electric Car

The global hybrid electric car market, driven by regulatory initiatives, is expected to witness a compound annual growth rate (CAGR) of 31.3% and reach $67.7billion by 2015. Growth will be primarily driven by a range of government policies and initiatives in the form of purchase incentives, indirect benefits and mandated purchases. Broad taxation schemes which reduce automobile acquisition tax for fuel efficient car buyers encourage hybrid and electric car ownership. Other purchase benefits such as reduced parking fees, registration and/or toll fees for hybrids prove to be consumer’s surplus. The massive regulatory push will accelerate mass adoption of hybrid electric cars that would otherwise occur gradually.

Volatile Oil Prices and High Dependence on Foreign Oil will Drive the Hybrid Electric Market

Hybrid cars can deliver fuel economy improvements over conventional cars and thus, government policy, with respect to hybrid vehicles, has been to accelerate mass adoption that would otherwise occur more gradually through economies of scale.

Key economies in the world are highly dependent on foreign oil e.g. Japan imports 94% of its oil for domestic consumption, Germany imports 94% whereas US imports 59% of its domestic consumption. Transportation accounts for almost half of the world’s oil consumption and the percentage is even more in countries such as the US where the consumption is 66%. Within the transportation sector, the fastest growing category has been road transport. Relying on foreign oil could have serious implications for the security and economic growth of a country. Therefore, governments have adopted a wide range of policies to reduce oil dependency and attain energy security.

Ongoing Global Economic Recession Hampers Hybrid Electric Car Market

The ongoing economic recession is stifling the growth of the global hybrid electric car market. The global economy is undergoing the worst recession since the great depression. Consumer confidence has hit historic lows as evident from low consumer spending levels. The economic incentive of buying a hybrid has declined dramatically as a result of lower oil prices Lack of financial aid amidst the ongoing financial crisis has given rise to serious concerns about the auto industry’s long term liquidity. The deterioration in the global automotive markets is expected to dent profitability. As a result, new hybrid car models could be delayed, if not completely shelved. Global Markets Direct predicts that the weaker demand for hybrid electric cars will prevail at least until 2011.

Shrinking Hybrid Electric Car Sales is a Short Term Phenomenon

The global economic slowdown on account of the financial crisis has taken its toll on hybrid car sales,with sales in the US,for example, dropping 50.3% to 16,536 units in November 2008 from the previous year.

Cash strapped consumers are shying away from buying hybrid vehicles which carry a price premium of between $2000 and $7000. Dealers are feeling the pinch going through the economic downturn with fewer buyers and credit limitations and are going against stocking expensive vehicles. Industry estimates suggest that volumes in the largest hybrid electric market, the US, will decline by as much as 13% over the year, 2009. However, industry experts have a broad consensus that post 2012 there will be a marked increase in the hybrid car uptake.

Oil Savings — 1.5 Billion Barrels by 2015 under Accelerated Growth Scenario

Under the accelerated growth scenario, Global Markets Direct estimates that hybrid electric car sales would represent 20% of new vehicle sales in 2015 and hybrid electric cars would have saved 1.5 billion barrels of oil by 2015 cumulatively. The hybrid electric car market will enter accelerated growth phase under the following conditions:
• When the oil prices are in the range of $200–250 per barrel
• Energy security concerns are at an all time high
• Stricter Government regulations for CO2 emissions such as high tax subsidies to owners of fuel efficient cars

The report provides detailed analysis and forecasts of the Global Electric Vehicles market. Key industry metrics such as market size and growth etc are dealt with in detail. Regulatory framework pertaining to the Electric Vehicles industry has been covered in the report. Moreover, the report discusses in detail the competitive structure providing 5 profiles of the major Electric Vehicles manufacturers in the world. Detailed trend analysis of investment flows in the global Electric Vehicles market with deals summary and news flow have been provided.

Scope

The report analyses market opportunities and challenges for the electric car manufacturers in the global arena. Its scope includes
- Key geographies for Electric Car markets including Asia Pacific, Europe, North America, all of the Latin American Countries (including Mexico), African Countries and countries from the Middle East are covered under Rest of the world.
- Market size data for key markets — US, Japan and Europe.
- Annualized market revenues data of global hybrid electric car industry from 2000 to 2008, forecast forward for 7 years to 2015.
- Qualitative analysis of market drivers, restraints, future outlook and challenges for the global hybrid car market.
- Competitive landscape and the leading hybrid technologies. Key players covered include Toyota Motor Corporation, Honda Motor Co. Ltd, Ford Motor Company, General Motor Corporation and Nissan Motor Co. Ltd. etc.
- Key topics covered include fuel saving potential, key trends, regulatory framework including the standards etc.

Reasons to buy

- Gain most up to date information and analysis on the potential opportunities and challenges in the Global Electric Cars industry
- Drive business decisions based on the analysis of key players and their market share
- Understand the emerging opportunities in energy storage technologies and rapidly help to expand your business in the related application
- Develop strategies based on the latest operational and regulatory events in the world
- Facilitate decision-making based on strong historic and forecast data, deal analysis and recent developments
- Understand potential market opportunities in various geographies and fine tune your business strategy in target locations

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£4,420.36	Site License Site License An electronic version (mostly PDF, but can be Excel or PPT). Where the report(s) is intended for use by more than one individual, across for example, a site, an office, or a division or country.
£6,630.54	Corporate License Corporate License An electronic version (mostly PDF, but can be Excel or PPT). Where the report(s) is/are intended for use by an organisation in its entirety. For example, if reports are put on an Intranet or if they are distributed or used by more than one office, division, or country operation, then a Corporate Licence is required.

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1 Table of Contents 2
1.1 List of Tables 4
1.2 List of FIgures 5
2 Introduction 6
2.1 What is this Report About? 6
2.2 How to use this Report? 6
2.3 Market Definitions 6
3 Global Hybrid Electric Car Market Dynamics 7
3.1 Global Hybrid Electric Car Market, Overview 7
3.2 Global Hybrid Electric Car Market, Key Drivers for Growth 7
3.2.1 Regulatory Push: Purchase Incentives, Tax Incentives and Mandated Purchases 7
3.2.2 Reduced Oil Dependence 8
3.2.3 Volatile Oil Prices 9
3.2.4 Environmental and Climate Change Concerns 10
3.3 Global Hybrid Electric Car Market, Key Restraints for Growth 11
3.3.1 Global Economic Meltdown 11
3.3.2 Relatively High Prices 11
3.3.3 Consumer Inertia 11
3.3.4 Lack of Recharging Infrastructure and Related Challenges 11
4 Global Hybrid Electric Car Market Analysis 13
4.1 Global Hybrid Electric Car Market Sizing and Forecasts, 2000–15 13
4.2 Global Hybrid Electric Car Market Analysis on the Basis of Region 15
4.3 US Hybrid Electric Car Market Analysis 15
4.3.1 Market Share Analysis 18
4.4 Japan Hybrid Electric Car Market Analysis 22
4.5 Europe Hybrid Electric Car Market Analysis 24
4.6 Global Hybrid Electric Car Market, Key Trends 26
4.6.1 Key Automakers Plan for New Product Launches in Hybrid and Electric Vehicle Segment 26
4.6.2 Key Automakers Partner with Component Manufacturers 26
4.6.3 Key Automakers Scramble for Government Funds and Aids 27
4.6.4 Global Hybrid Electric Car Market, Impact of Financial Crisis 27
4.6.5 Belt-tightening Measures for Research & Development – a Short term Phenomenon 29
4.6.6 Japan Leads the Way in Patent Acquisition 29
5 Global Hybrid Electric Car, Oil Savings Potential 31
5.1 Oil Savings Potential of Hybrid Electric Cars – Scenario Based Assessment 32
6 Global Hybrid Electric Car Market, Technology Analysis 35
6.1 Pure Play Electric Car 35
6.2 Hybrid Electric Car 35
6.2.1 Types by Drivetrain Structure 36
6.2.2 Types by Degree of Hybridization 38
7 Global Hybrid Electric Car Market, Regulatory Framework 40
7.1 Global Standards for Hybrid Electric Car 40
7.1.1 Brief Overview of Existing Standards 40
7.2 Global Standardization Bodies for Hybrid Electric Car 42
7.2.1 International Standardizing Bodies for Hybrid Electric Car: 42
7.2.2 Regional and National Standardizing Bodies for Hybrid Electric Car 43
7.3 Global Programs for promotion of Hybrid Electric Car 43
7.3.1 US 43
7.3.2 Japan 44
7.3.3 France 44
7.3.4 UK 45
8 Key Players in Hybrid Electric Car Market 47
8.1 Hybrid Electric Car Key Player: Toyota Motor Corporation 47
8.1.1 Toyota Motor Corporation – Company Snapshot 47
8.1.2 Toyota Motor Corporation – Company Overview 47
8.1.3 Toyota Motor Corporation – Major Products and Services 48
8.1.4 Toyota Motor Corporation – SWOT Analysis 48
8.1.5 Toyota Motor Corporation Strengths 48
8.1.6 Toyota Motor Corporation Weaknesses 48
8.1.7 Toyota Motor Corporation Opportunities 49
8.1.8 Toyota Motor Corporation Threats 50
8.2 Hybrid Electric Car Key Player: Honda Motor Co., Ltd 50
8.2.1 Honda Motor Co., Ltd. – Company Snapshot 50
8.2.2 Honda Motor Co., Ltd. – Company Overview 50
8.2.3 Honda Motor Co., Ltd. – Major Products and Services 51
8.2.4 Honda Motor Co., Ltd. – SWOT Analysis 51
8.2.5 Honda Motor Co., Ltd. Strengths 51
8.2.6 Honda Motor Co., Ltd. Weaknesses 52
8.2.7 Honda Motor Co., Ltd. Opportunities 52
8.2.8 Honda Motor Co., Ltd. Threats 52
8.3 Hybrid Electric Car Key Player: Ford Motor Company 53
8.3.1 Ford Motor Company – Company Snapshot 53
8.3.2 Ford Motor Company – Company Overview 53
8.3.3 Ford Motor Company – Major Products and Services 54
8.3.4 Ford Motor Company – SWOT Analysis 54
8.3.5 Ford Motor Company Strengths 54
8.3.6 Ford Motor Company Weaknesses 55
8.3.7 Ford Motor Company Opportunities 55
8.3.8 Ford Motor Company Threats 56
8.4 Hybrid Electric Car Key Player: General Motors Corporation 57
8.4.1 General Motors Corporation – Company Snapshot 57
8.4.2 General Motors Corporation – Company Overview 57
8.4.3 General Motors Corporation – Major Products and Services 58
8.4.4 General Motors Corporation – SWOT Analysis 58
8.4.5 General Motors Corporation Strengths 58
8.4.6 General Motors Corporation Weaknesses 59
8.4.7 General Motors Corporation Opportunities 59
8.4.8 General Motors Corporation Threats 60
8.5 Hybrid Electric Car Key Player: Nissan Motor Co., Ltd. 60
8.5.1 Nissan Motor Co., Ltd. – Company Snapshot 60
8.5.2 Nissan Motor Co., Ltd. – Company Overview 61
8.5.3 Nissan Motor Co., Ltd. – Major Products and Services 61
8.5.4 Nissan Motor Co., Ltd. – SWOT Analysis 61
8.5.5 Nissan Motor Co., Ltd. Strengths 61
8.5.6 Nissan Motor Co., Ltd. Weaknesses 62
8.5.7 Nissan Motor Co., Ltd. Opportunities 62
8.5.8 Nissan Motor Co., Ltd. Threats 63
9 Appendix 64
9.1 About Global Markets Direct 64
9.2 Glossary of Terms 65
9.3 Methodology 66
9.3.1 Coverage 66
9.3.2 Secondary Research 67
9.3.3 Primary Research 67
9.3.4 Expert Panel Validation 67
9.4 Contact Us 67
9.5 Disclaimer 67

1.1 List of Tables
Table 1: Global Hybrid Electric Car Market, Key Drivers for Growth, 2008 7
Table 2: US, Gas Guzzler Tax Rates 8
Table 3: Global Oil Prices per Barrel (Nominal US $), 1988–2008 10
Table 4: Global Hybrid Electric Car Market, Key Restraints for Growth,2008 11
Table 5: Power requirements for PHEV20s at 120 V / 15A , (kWh),2008 12
Table 6: Global Hybrid Electric Car Market, by Volume (‘000), 2000–15 13
Table 7: Global Hybrid Electric Car Market, by Value (Billion US $), 2000–15 14
Table 8: Global Hybrid Electric Car Market, Breakdown of Sales Volume on the Basis of Region, (%), 2008 15
Table 9: US Hybrid Electric Car Market, by Volume (‘000), 2000–15 16
Table 10: US Hybrid Electric Car Market, by Value (Billion US $), 2000–15 17
Table 11: US Hybrid Electric Car Market, Market Share (%), 2008 19
Table 12: US Hybrid Electric Car Market, Sedan Segment, Market Share (%), 2008 20
Table 13: US Hybrid Electric Car Market, SUV Segment, Market Share (%), 2008 21
Table 14: Japan Hybrid Electric Car Market, by Volume (‘000), 2000–15 22
Table 15: Japan Hybrid Electric Car Market, by Value (Billion US $), 2009–15 23
Table 16: Europe Hybrid Electric Car Market, by Volume (‘000), 2000–15 25
Table 17: Europe Hybrid Electric Car Market, by Value (Billion US $), 2000–15 26
Table 18: Alliances between Automotive OEMs and Battery Manufacturers 27
Table 19: US Hybrid Car Market, Unit Sales Vs. Oil Prices January,2008–April,2009 29
Table 20: Global Hybrid Electric Car Market, Key R&D Areas ,2008 30
Table 21: Primary Oil Consumption from Transportation on the basis of Region (%), 1980–2030 31
Table 22: Scenarios for Assessment of Oil Savings Potential 32
Table 23: Oil Savings Potential of Hybrid Cars for Various Industry Growth Scenarios 34
Table 24: Brief Overview of Terminology Standards 40
Table 25: Brief Overview of Battery Standards 41
Table 26: Brief Overview of Electric Vehicle Safety Standards 41
Table 27: Brief Overview of Hybrid Vehicle Performance Standards 41
Table 28: Brief Overview of Electric Vehicle Component Standards 42
Table 29: Basic Division of Work ISO/IEC 42
Table 30: Regional and National Standardizing Bodies 43
Table 31: Bonus-Malus System: Bonus as a Function of CO2 Emissions 44
Table 32: Bonus-Malus System: Penalty as a Function of CO2 Emissions 45
Table 33: Band Grading on the Basis of CO2 Emissions 46
Table 34: Toyota Motor Corporation, Key Facts 47
Table 36: Toyota Motor Corporation, SWOT Analysis 48
Table 37: Honda Motor Co., Ltd.,Key Facts 50
Table 38: Honda Motor Co., Ltd. – Major Products and Services 51
Table 39: Honda Motor Co., Ltd., SWOT Analysis 51
Table 40: Ford Motor Company,Key Facts 53
Table 41: Ford Motor Company – Major Products and Services 54
Table 42: Ford Motor Company, SWOT Analysis 54
Table 43: General Motors Corporation, Key Facts 57
Table 44: General Motors Corporation – Major Products and Services 58
Table 45: General Motors Corporation, SWOT Analysis 58
Table 46: Nissan Motor Co., Ltd.,Key Facts 60
Table 48: Nissan Motor Co., Ltd., SWOT Analysis 61
Table 49: Glossary (In Alphabetical Order) 65

1.2 List of FIgures
Figure 1: Imported Oil as a Percentage of Total Consumption in Developed Economies, 2008 9
Figure 2: Variation in Global Oil Prices, (US $), 1988–2008 9
Figure 3: Global Hybrid Electric Car Market, by Volume (‘000), 2000–15 13
Figure 4: Global Hybrid Electric Car Market, by Value (Billion US $), 2000–15 14
Figure 5: Global Hybrid Electric Car Market, Breakdown of Sales Volume on the basis of region, (%), 2008 15
Figure 6: US Hybrid Electric Car Market, by Volume (‘000), 2000–15 16
Figure 7: US Hybrid Electric Car Market, by Value (Billion US $), 2000–15 17
Figure 8: US Hybrid Electric Car Market, Break-down on the Basis of Product Segment,(%), 2008 18
Figure 9: US Hybrid Electric Car Market, Market Share (%), 2008 19
Figure 10: US Hybrid Electric Car Market, Sedan Segment, Market Share (%), 2008 20
Figure 11: US Hybrid Electric Car Market, SUV Segment, Market Share (%), 2008 21
Figure 12: Japan Hybrid Electric Car Market, by Volume (‘000), 2000–15 22
Figure 13: Japan Hybrid Electric Car Market, by Value (Billion US $), 2000–15 23
Figure 14: Europe Hybrid Electric Car Market, by Volume (‘000), 2000–15 24
Figure 15: Europe Hybrid Electric Car Market, by Value (Billion US $), 2000–15 25
Figure 16: Global Hybrid Electric Ca Market, Impact of Economic Crisis on Sales Growth, 2002–08 28
Figure 17: US Hybrid Car Market, Unit Sales Vs. Oil Price, January,2008–April,2009 28
Figure 18: Primary Oil Consumption from Transportation on the Basis of Region, (%), 1980–2030 31
Figure 19: Oil Consumption by Vehicle Category,(%), 2008 and 2030 32
Figure 20: Global Hybrid Electric Car Sales as a Percentage of Overall Light Duty Vehicles Sales under Various Growth Scenarios 33
Figure 21: Oil Savings Potential of Hybrid Cars for Various Industry Growth Scenarios 34
Figure 22: Pure Play Electric Car, Schematic 35
Figure 23: Series Hybrid System, Schematic 36
Figure 24: Parallel Hybrid System, Schematic 37
Figure 25: Series/Parallel Hybrid System, Schematic 38
Figure 26: Hybrid Cars Classification on the Basis of Hybridization 39
Figure 27: Global Markets Direct Methodology 66

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