Green Consumers in Italy

DATAMONITOR VIEW 1
Catalyst 1
Key findings 1
ANALYSIS 3
Attitudes and beliefs 3
Motivations and priorities 6
Comparative industry responsibility 8
Analysis of behaviors related to particular industries 8
Domestic energy 8
Lifestyle and shopping 14
Travel and transport 18
Scores Benchmarking 23
Green behavioral trends 25
Domestic energy 25
Lifestyle and shopping 28
Travel and transport 31
APPENDIX 33
Methodology 33
Ask the analyst 34
Datamonitor consulting 34
Disclaimer 34
List of Figures
Figure 1: Introduction 3
Figure 2: Attitudes and beliefs 3
Figure 3: Key environmental issues 4
Figure 4: Reasons for making green choices 6
Figure 5: Drivers of green adoption 6
Figure 6: Sector-based ranking: potential to impact the environment 8
Figure 7: Adoption of green practices: energy 10
Figure 8: Adoption of green energy tariffs 10
Figure 9: Overall distribution of consumers by green score: energy 11
Figure 10: Green behavior by consumer segment: energy 12
Figure 11: Adoption of green practices: lifestyle and shopping 15
Figure 12: Overall distribution of consumers by green score: lifestyle and shopping 15
Figure 13: Green behavior by consumer segment: lifestyle and shopping 16
Figure 14: Adoption of green practices: travel and transport 19
Figure 15: Influence of environmental friendliness and carbon footprint when buying a new car 19
Figure 16: Overall distribution of consumers by green score: travel and transport 20
Figure 17: Green behavior by consumer segment: travel and transport 21
Figure 18: Country benchmarking: energy 23
Figure 19: Country benchmarking: lifestyle and shopping 23
Figure 20: Country benchmarking: travel and transport 24
Figure 21: Consumers' behavioral trends compared to 2010: energy 26
Figure 22: Consumers' behavioral trends: willingness to pay more for electricity at home if provided in an ethical and environmentally friendly way 26
Figure 23: Behavioral trends by consumer segment: energy 27
Figure 24: Consumers' behavioral trends compared to 2010: lifestyle and shopping 28
Figure 25: Behavioral trends by consumer segment: lifestyle and shopping 29
Figure 26: Consumers' behavioral trends compared to 2010: travel and transport 31
Figure 27: Behavioral trends by consumer segment: travel and transport 32