Green Consumers in Japan

DATAMONITOR VIEW 1
Catalyst 1
Key findings 1
ANALYSIS 3
Attitudes and beliefs 3
Motivations and priorities 7
Comparative industry responsibility 9
Analysis of behaviors related to particular industries 11
Domestic energy 11
Lifestyle and shopping 16
Travel and transport 21
Scores Benchmarking 26
Green behavior trends 29
Domestic energy 29
Lifestyle and shopping 32
Travel and Transport 34
APPENDIX 36
Methodology 36
Ask the analyst 37
Datamonitor consulting 37
Disclaimer 37
List of Figures
Figure 1: Introduction 3
Figure 2: Attitudes and beliefs 4
Figure 3: Key environmental issues 6
Figure 4: Reasons for making green choices 7
Figure 5: Drivers of green adoption 8
Figure 6: Sector Based Ranking - Potential to Impact the Environment 10
Figure 7: Adoption of green practices: energy 12
Figure 8: Adoption of green energy tariff 13
Figure 9: Overall distribution of consumers by green score: energy 14
Figure 10: Green behavior by consumer segment: energy 15
Figure 11: Adoption of green practices: lifestyle and shopping 17
Figure 12: Overall distribution of consumers by green score: lifestyle and shopping 19
Figure 13: Green behavior by consumer segment: lifestyle and shopping 20
Figure 14: Adoption of green practices: travel and transport 22
Figure 15: Influence of environment friendliness and carbon footprint when buying a new car 23
Figure 16: Overall distribution of consumers by green score: travel and transport 24
Figure 17: Green behavior by consumer segment: travel and transport 25
Figure 18: Country benchmarking: energy 26
Figure 19: Country benchmarking: lifestyle and shopping 27
Figure 20: Country benchmarking: travel and transport 28
Figure 21: Consumers' behavioral trends compared to 2010: energy 29
Figure 22: Consumers' willingness to pay more for electricity at home if provided in an ethical and environmentally friendly way 30
Figure 23: Behavioral trends by consumer segment: energy 31
Figure 24: Consumers' behavioral trends compared to 2010: lifestyle and shopping 32
Figure 25: Behavioral trends by consumer segment: lifestyles and shopping 33
Figure 26: Consumers' behavioral trends compared to 2010: travel and transport 34
Figure 27: Behavioral trends by consumer segment: travel and transport 35