Green Consumers in Korea

DATAMONITOR VIEW 1
Catalyst 1
Key findings 1
ANALYSIS 4
Attitudes and beliefs 4
Motivations and priorities 7
Comparative industry responsibility 9
Analysis of behavior related to particular industries 10
Domestic energy 10
Lifestyle and shopping 15
Travel and transport 19
Scores Benchmarking 24
Green behavioral trends 27
Domestic energy 27
Lifestyle and shopping 30
Travel and transport 32
APPENDIX 34
Methodology 34
Ask the analyst 35
Datamonitor consulting 35
Disclaimer 35
List of Figures
Figure 1: Introduction 4
Figure 2: Attitudes and Beliefs 5
Figure 3: Key environmental issues 6
Figure 4: Reasons for making green choices 7
Figure 5: Drivers of green adoption 8
Figure 6: Sector based ranking: potential to impact the environment 9
Figure 7: Adoption of green practices: energy 11
Figure 8: Adoption of green energy tariffs 12
Figure 9: Overall distribution of consumers by green score: energy 13
Figure 10: Green behavior by consumer segment: energy 14
Figure 11: Adoption of green practices: lifestyle and shopping 16
Figure 12: Overall distribution of consumers by green score: lifestyle and shopping 17
Figure 13: Green behavior by consumer segment: lifestyle and shopping 18
Figure 14: Adoption of green practices: travel and transport 20
Figure 15: Influence of environment friendliness and carbon footprint when buying a new car 21
Figure 16: Overall distribution of consumers by green score: travel and transport 22
Figure 17: Green behavior by consumer segment: travel and transport 23
Figure 18: Country benchmarking: energy 24
Figure 19: Country benchmarking: lifestyle and shopping 25
Figure 20: Country benchmarking: travel and transport 26
Figure 21: Consumers' behavioral trends compared to 2010: energy 27
Figure 22: Consumers' behavioral trends: willingness to pay more for electricity at home if provided in an ethical and environmentally friendly way 28
Figure 23: Behavioral trends by consumer segment: energy 29
Figure 24: Consumers' behavioral trends compared to 2010: lifestyle and shopping 30
Figure 25: Behavioral trends by consumer segment: lifestyle and shopping 31
Figure 26: Consumers' behavioral trends: travel and transport 32
Figure 27: Behavioral trends by consumer segment: travel and transport 33