Assessing the attractiveness of key APAC wealth management markets

Overview 1
Catalyst 1
Summary 1
Methodology 1
Executive Summary 2
The rise of the APAC region has changed the distribution of global wealth dramatically 2
China is the most attractive wealth management market in APAC, with Australia coming in second and India third 2
The wealth management markets are very different across the APAC countries 2
For all their newness to wealth, APAC HNWs are demanding when it comes to their wealth management services 3
Table of Contents 4
Table of figures 5
Table of tables 6
The Wealth of the APAC Region 7
The rise of the APAC region has changed the distribution of global wealth dramatically 7
The stock markets enjoyed many years of rapid growth pre- and post-2008 10
Low levels of inflation have meant that simple savings products have produced real returns 11
APAC's Wealth Management Market 13
China is the most attractive wealth management market in APAC, with Australia coming in second and India third 13
The Wealth Management Opportunity Index 13
Wealth management market features 17
Range of products and services: Australia -1, Hong Kong -4, Singapore -2, India 3, China 4 17
Level of consolidation: Australia -2, Hong Kong -3, Singapore -4, India 4, China 3 20
Ease of market entry: Australia -2, Hong Kong 0, Singapore 1, India 4, China -3 29
Level of international wealth management activity in the country: Australia -5, Hong Kong 2, Singapore 0, India 5, China 3 34
Wealth management client characteristics 37
Level of use of onshore services: Australia 2, Hong Kong -1, Singapore -1, India 3, China 5 38
Level of demand for high-quality service: Australia 2, Hong Kong 3, Singapore 3, India 2, China -1 38
Appendix 44
Datamonitor's Wealth Management Opportunity Index 44
There are five key parameters when assessing a market for its wealth management potential 44
There are 18 components to the five key parameters of the wealth management opportunity index 45
Institutional factors 45
Economic variables 45
Wealth management market size 45
Wealth management market features 46
Wealth management client characteristics 47
Definitions 48
The drivers of growth in the wealthy population 48
Income growth (combined with inflation, changes in GDP by sector, household savings rates and debt levels) 48
Investment returns (market capitalization, interest rates and bond yields) 48
The following measures are not, in themselves, drivers of wealthy population growth 48
Market capitalization 48
GDP 48
The following measures are not drivers of wealthy population growth except under very restricted circumstances 49
Primary residence value growth 49
Inheritance 49
Methodology 49
Global Wealth Model 49
The UK sub-model 49
Global sub-model (for all other countries) 49
Forecasting methodology 50
Continuous refinement to the understanding of liquid wealth distribution 50
Datamonitor's wealth numbers compared with other wealth numbers 50
Bibliography 51
Further reading 53
Ask the analyst 53
Datamonitor consulting 54
Disclaimer 54
List of Tables
Table 1: Tax rates within the countries are not particularly high 9
Table 2: Wealth Management Opportunity Index - Australia, Hong Kong, Singapore, India and China 15
Table 3: Wealth Management Opportunity Index with values - Australia, Hong Kong, Singapore, India and China 16
Table 4: Numbers of listed companies, bonds and ETFs across the five APAC countries, November 2009 18
Table 5: Share of the deposits market by type of banking institution in Hong Kong (HK$m), October 2009 23
Table 6: Breakdown of banks by local vs. foreign in Singapore, 2000-09 24
Table 7: Number of banks in India of different type, 2008-09 25
Table 8: Number of offices across the type of banking institutions in India, 2004-05 to 2008-09 25
Table 9: Growth in deposits and investments across the different types of banking institutions in India, 2004-05 to 2008-09 26
Table 10: Status of foreign banks in China, December 2008 33
Table 11: Business outlets and assets of foreign banks in China, 2003-08 33
List of Figures
Figure 1: The economies of APAC have been among the best performing in the world during the past decade 7
Figure 2: Over 2005-09, there was positive average real wage growth across the countries, with increases in China being particularly high 8
Figure 3: After sharp falls in 2008, stock markets have rebounded strongly 11
Figure 4: Ordinary deposit rates have produced real returns for investors 12
Figure 5: Largest banks in Australia by household deposits, October 2009 21
Figure 6: The market share picture in China has not changed markedly over 2003-08 28
Figure 7: HNWs in APAC countries look for very different things when deciding on their wealth management service 30
Figure 8: The services in demand vary dramatically by country in the APAC region 39
Figure 9: Business/entrepreneurship is the source of most wealth in the APAC region 40
Figure 10: Appetite for risk dropped back markedly in 2009 41