Market Opportunities and Emerging Trends in the Prepaid Card Market in Kenya: Market Profile

1 Executive Summary

2 Prepaid Cards Market in Kenya
2.1 Market Environment
2.1.1 Regulatory framework
2.1.2 Microeconomic indicators
2.1.3 Banking sector structure in Kenya
2.1.4 Payment system in Kenya
2.2 Market Size and Growth Potential
2.2.1 Kenyan banking industry market size
2.2.2 Kenyan prepaid cards market size
2.3 Marketing Strategies Adopted for Selling Prepaid Cards
2.4 Competitive Landscape
2.5 Key Trends, Drivers and Challenges for Prepaid Cards Market in Kenya
2.5.1 Business trends and drivers
2.5.2 Challenges

3 Appendix
3.1 About BRICdata
3.1.1 Areas of expertise
3.2 Methodology
3.3 Disclaimer

List of Tables

Table 1: Kenya's GDP at Constant Prices (KES Billion), (Base Year 1999–2000), 2007–2016
Table 2: Kenya's Annual Disposable Income, (KES Billion), 2007–2016
Table 3: Inflation Rate (%), 2007–2016
Table 4: Kenya's Mobile Phone Penetration Rate (%), 2007–2016

List of Figures

Figure 1: Kenya's GDP at Constant Prices (KES Billion), (Base Year 1999–2000), 2007–2016
Figure 2: Kenya's Annual Disposable Income, (KES Billion), 2007–2016
Figure 3: Inflation Rate (%), 2007–2016
Figure 4: Kenya's Mobile Phone Penetration Rate (%), 2007–2016
Figure 5:Kenya's Urban and Rural Population, 2007–2016
Figure 6: Kenya's FDI Inflows (KES Billion), 2007–2010
Figure 7: Kenya's Banking Industry Structure, December 2010
Figure 8: Kenya's Banking Industry Structure, Ownership vs. Assets, December 2010
Figure 9: Kenya's Internet Penetration Levels,(%), 2007–2011
Figure 10: Kenya's Market Share of Financial Cards (%), 2009 vs. 2010
Figure 11: Future Drivers Of Debit Card Adoption in Kenya
Figure 12: Key Challenges of Debit Card in Kenya
Figure 13: Kenya Mobile Penetration Rate (%), 2007–2016
Figure 14: Kenya's Financial Cards by Volume, 2007–2011
Figure 15: Kenya's Banking Industry Total Assets (KES Million), as of December 2010
Figure 16: Kenya's Banking Sector's Market Shares, as of December 2010
Figure 17: Kenyan Prepaid Cards Market Size by Value (KES Million), 2011 vs 2016
Figure 18: Future Drivers of Prepaid Cards Growth in Kenya
Figure 19: Key Challenges to Prepaid Card Growth In Kenya