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What Consumers Want: Mortgages and Personal Loans in Italy 2011
Market |
Finance and Banking |
Report Type |
Market Research |
Country |
Italy |
Published |
16 December 2011 |
Number of Pages |
86 |
1-3 hours, 24 hour max |
|
Publisher |
Datamonitor |
File Format |
Report Scope
- Build a customer-centric strategy by learning what consumers want and need from a mortgage or personal loan.
- Identify new opportunities in the mortgage and personal loan markets through a better understanding of what consumers demand from these products.
- Gain a deeper insight into the mortgage and personal loan markets using country-level data across income and age groups.
Key Highlights
Channel analysis, including channel of opening and research.
Essential product and provider features.
Barriers to the adoption of mortgages and personal loans.
Reasons to Buy
- What features do consumers demand from a mortgage or personal loan?
- Which attributes are important in a mortgage or personal loan provider?
- What channels do consumers use for researching and purchasing mortgages and personal loans?
- Why do consumers decide not to take out a mortgage or personal loan?
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News
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Italian credit card market predominantly operated by Visa Europe
Market Insights
Currently there are no Market Insights in this sector.
