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Abbott Laboratories Inc in Packaged Food (World)

Abbott Laboratories Inc Company Profile: New insights

Abbott Laboratories is present mainly in a few markets in baby food, notably China and the US. While its growth prospects remain strong in China, as a small player it faces stronger competition from local players. It will seek to expand its presence in other large emerging markets, mainly in Asia. In the US, its growth efforts are likely to be increasingly geared towards higher growth categories, such as meal replacement and snack bars, but it may also boost its presence in toddler milk formula.

Abbott Laboratories Inc is seeking to segment its product offering and its main focus in terms of product development has been within the adult nutrition drinks market. By segmenting the company's product portfolio, Abbott aims to overcome competition from standard snack bars and to position the company as a premium player.

Abbott Laboratories Inc is ranked second globally in the meal replacement market and fourth within the baby food market. The strong position of the company in these segments for packaging places it in a strong position to generate consumer trust in health orientated new product developments.

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