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Burger King Case Study: Quest to Reverse Slumping Sales

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An electronic version (mostly PDF, but can be Excel or PPT), which is either available for immediate download or will be sent via email by the Publisher of the report. The licencing for an electronic version is for use by the purchaser ONLY.

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Market

Food and Drink

Report Type

Company Profile

Country

Global

Published

19 September 2012

Number of Pages

22

Report Delivery

Email

Delivery Lead Time

1-3 hours, 24 hour max

Publisher

MarketLine

File Format

PDF

Burger King has been overtaken by Wendy's, losing its second place within the global hamburger market. In an effort to regain its position, the chain has undergone a massive makeover, complete with new menu items, décor, and advertising strategy. Over the past year, the company evaluated all of its ingredients, as part of a yearlong quest to reverse years of slumping sales.

Scope of this research

Our Case Studies describe topics such as innovative products, business models, and significant company acquisitions. Fact-based and presented in an accessible style, they explain the rationale of commercial designs and illustrate wider market and economic trends.

Research and analysis highlights

Despite having a global presence, Burger King's revenues are concentrated in North America, with the US and Canada accounting for 67.2% of the company's total revenues in FY2011.

In a bid to stay relevant, Burger King has launched the biggest menu expansion since its first store opened. This forms part of a four-pillar strategy designed to entice consumers back to its restaurants.

Key reasons to purchase this research

What prompted Burger King's drop from the second to the third largest hamburger chain in the world? What approach is the company taking in an attempt to reverse its woes?

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+44 (0) 203 086 8600

Select License Type

Electronic License

Electronic License

An electronic version (mostly PDF, but can be Excel or PPT), which is either available for immediate download or will be sent via email by the Publisher of the report. The licencing for an electronic version is for use by the purchaser ONLY.

Hard Copy License

Hard Copy License

As described. Hard copy reports are dispatched in the post/mail. However, the majority of our reports are in PDF and are either available for immediate download or they are sent by email within hours of purchase.

£247.12

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