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Max Hamburgerrestauranger AB : Foodservice - Company Profile, SWOT and Financial Report

Max Hamburgerrestauranger AB (Max) is a hamburger restaurant chain operator based in Sweden. The company was founded by Curt Bergfors and Britta Andersson in 1968, by opening the first restaurant in Gallivare located in the northern Sweden. Max is specialized in offering a variety of hamburgers. Its menu also includes a wide array of salads, sandwiches, drinks, beverages and desserts. The company operates restaurants under franchise business model. Max opened its first drive-in restaurant in Sweden and also the world's first bike-in type of restaurant. It currently operates over 88 restaurants spread throughout Sweden and three eateries in Norway. Max is headquartered in Lulea, Sweden.

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