Starbucks Corporation: Company Profile and SWOT Analysis

Starbucks Corp. (Starbucks) is one of the leading roasters and retailers of specialty coffee in the world. It is sources and roasts Arabica coffee and offers specialty coffee through its retail stores. Starbucks is also engaged in licensing activities associated with its trademark via other channels, including manufacturing, marketing and distribution in Japan, Canada, South Korea and the US. The company also produces and sells a wide range of branded consumer products globally, including ready-to-drink beverages, packaged coffees, premium ice creams, chocolates and liqueurs. Starbucks Corp. primarily operates in Asia-Pacific, Middle East, Africa, Europe and North America, through company-owned and licensed stores. At the close of FY2010, the company operated 16,858 stores, out of which 8,833 were company-owned and 8,025 were licensed. Starbucks is headquartered in Seattle, Washington, the US.

Synopsis

The 'Starbucks Corporation: Company Profile and SWOT Analysis' contains in depth information and data about the company and its operations. The profile contains a company overview, business description, financial ratios, SWOT analysis, key facts, information on products and services, details of locations and subsidiaries, plus information on key news events affecting the company.

Scope

• Examines and identifies key information and issues about 'Starbucks Corporation' for business intelligence requirements
• Studies and presents the company's strengths, weaknesses, opportunities (growth potential) and threats (competition). Strategic and operational business information is objectively reported
• Provides analysis on financial ratios of the company along with a competitor benchmarking section
• The profile also contains information on business operations, company history, major products and services, prospects, key competitors, key employees, locations and subsidiaries

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• Obtain yearly profitability figures