TABLE OF CONTENTS
CHAPTER 1 INTRODUCTION 12
1.1 What is this report about? 12
1.2 Who is the target reader? 12
1.3 How to use this report 12
1.4 Definitions 12
CHAPTER 2 BRIC ALCOHOLIC DRINKS INDUSTRY OUTLOOK 13
CHAPTER 3 ALCOHOLIC DRINKS IN BRAZIL 16
3.1 Market Overview 16
3.2 Market Value 17
3.3 Market Volume 18
3.4 Market Segmentation I 19
3.5 Market Segmentation II 20
3.6 Market Share 21
3.7 Five Forces Analysis 22
3.8 Leading Companies 29
3.9 Distribution 32
3.10 Market Forecasts 33
3.11 Macroeconomic Indicators 35
CHAPTER 4 ALCOHOLIC DRINKS IN RUSSIA 37
4.1 Market Overview 37
4.2 Market Value 38
4.3 Market Volume 39
4.4 Market Segmentation I 40
4.5 Market Segmentation II 41
4.6 Market Share 42
4.7 Five Forces Analysis 43
4.8 Leading Companies 50
4.9 Distribution 56
4.10 Market Forecasts 57
4.11 Macroeconomic Indicators 59
CHAPTER 5 ALCOHOLIC DRINKS IN INDIA 61
5.1 Market Overview 61
5.2 Market Value 62
5.3 Market Volume 63
5.4 Market Segmentation I 64
5.5 Market Segmentation II 65
5.6 Market Share 66
5.7 Five Forces Analysis 67
5.8 Leading Companies 74
5.9 Distribution 80
5.10 Market Forecasts 81
5.11 Macroeconomic Indicators 83
CHAPTER 6 ALCOHOLIC DRINKS IN CHINA 85
6.1 Market Overview 85
6.2 Market Value 86
6.3 Market Volume 87
6.4 Market Segmentation I 88
6.5 Market Segmentation II 89
6.6 Market Share 90
6.7 Five Forces Analysis 91
6.8 Leading Companies 98
6.9 Distribution 106
6.10 Market Forecasts 107
6.11 Macroeconomic Indicators 109
CHAPTER 7 APPENDIX 111
7.1 Data Research Methodology 111

LIST OF TABLES
Table 1: Alcoholic Drinks Industry, BRIC, Revenue ($) 2004-2013 13
Table 2: Alcoholic Drinks Industry, BRIC, Revenue ($ billion) 2004-2008(e) 14
Table 3: Alcoholic Drinks Industry, BRIC, Revenue ($ billion) 2008-2013 15
Table 4: Brazil Alcoholic Drinks Market Value: $ billion, 2004-2008 17
Table 5: Brazil Alcoholic Drinks Market Volume: Liters million, 2004-2008 18
Table 6: Brazil Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 19
Table 7: Brazil Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 20
Table 8: Brazil Alcoholic Drinks Market Share: % Share, by Volume, 2008 21
Table 9: Key Facts: Inbev NV 29
Table 10: Key Financials: Inbev NV 30
Table 11: Key Facts: Primo Schincariol 31
Table 12: Brazil Alcoholic Drinks Distribution: % Share, by Volume, 2008 32
Table 13: Brazil Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 33
Table 14: Brazil Alcoholic Drinks Market Volume Forecast: Liters million, 2008-2013 34
Table 15: Brazil Size of Population (million) , 2004-2008 35
Table 16: Brazil GDP (Constant 2000 Prices, $ billion), 2004-2008 35
Table 17: Brazil Inflation, 2004-2008 35
Table 18: Brazil Exchange Rate, 2004-2008 36
Table 19: Russia Alcoholic Drinks Market Value: $ billion, 2004-2008 38
Table 20: Russia Alcoholic Drinks Market Volume: Liters million, 2004-2008 39
Table 21: Russia Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 40
Table 22: Russia Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 41
Table 23: Russia Alcoholic Drinks Market Share: % Share, by Volume, 2008 42
Table 24: Key Facts: Baltic Beverage Holding AB 50
Table 25: Key Facts: Inbev NV 51
Table 26: Key Financials: Inbev NV 52
Table 27: Key Facts: Heineken N.V. 53
Table 28: Key Financials: Heineken N.V. 55
Table 29: Russia Alcoholic Drinks Distribution: % Share, by Volume, 2008 56
Table 30: Russia Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 57
Table 31: Russia Alcoholic Drinks Market Volume Forecast: Liters million, 2008-2013 58
Table 32: Russia Size of Population (million) , 2004-2008 59
Table 33: Russia GDP (Constant 2000 Prices, $ billion), 2004-2008 59
Table 34: Russia Inflation, 2004-2008 59
Table 35: Russia Exchange Rate, 2004-2008 60
Table 36: India Alcoholic Drinks Market Value: $ billion, 2004-2008 62
Table 37: India Alcoholic Drinks Market Volume: Liters million, 2004-2008 63
Table 38: India Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 64
Table 39: India Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 65
Table 40: India Alcoholic Drinks Market Share: % Share, by Volume, 2008 66
Table 41: Key Facts: United Breweries Limited 74
Table 42: Key Facts: United Spirits Limited 75
Table 43: Key Facts: SABMiller 76
Table 44: Key Financials: SABMiller 79
Table 45: India Alcoholic Drinks Distribution: % Share, by Volume, 2008 80
Table 46: India Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 81
Table 47: India Alcoholic Drinks Market Volume Forecast: Liters million, 2008-2013 82
Table 48: India Size of Population (million) , 2004-2008 83
Table 49: India GDP (Constant 2000 Prices, $ billion), 2004-2008 83
Table 50: India Inflation, 2004-2008 83
Table 51: India Exchange Rate, 2004-2008 84
Table 52: China Alcoholic Drinks Market Value: $ billion, 2004-2008 86
Table 53: China Alcoholic Drinks Market Volume: Liters billion, 2004-2008 87
Table 54: China Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 88
Table 55: China Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 89
Table 56: China Alcoholic Drinks Market Share: % Share, by Volume, 2008 90
Table 57: Key Facts: SABMiller 98
Table 58: Key Financials: SABMiller 101
Table 59: Key Facts: Tsingtao Brewery Company Limited 102
Table 60: Key Facts: Molson Coors Brewing Company 103
Table 61: Key Financials: Molson Coors Brewing Company 105
Table 62: China Alcoholic Drinks Distribution: % Share, by Volume, 2008 106
Table 63: China Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 107
Table 64: China Alcoholic Drinks Market Volume Forecast: Liters billion, 2008-2013 108
Table 65: China Size of Population (million) , 2004-2008 109
Table 66: China GDP (Constant 2000 Prices, $ billion), 2004-2008 109
Table 67: China Inflation, 2004-2008 109
Table 68: China Exchange Rate, 2004-2008 110

LIST OF FIGURES
Figure 1: Alcoholic Drinks Industry, BRIC, Revenue ($) 2004-2013 13
Figure 2: Alcoholic Drinks Industry, BRIC, Revenue ($) 2004-2008(e) 14
Figure 3: Alcoholic Drinks Industry, BRIC, Revenue ($) 2008-2013 15
Figure 4: Brazil Alcoholic Drinks Market Value: $ billion, 2004-2008 17
Figure 5: Brazil Alcoholic Drinks Market Volume: Liters million, 2004-2008 18
Figure 6: Brazil Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 19
Figure 7: Brazil Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 20
Figure 8: Brazil Alcoholic Drinks Market Share: % Share, by Volume, 2008 21
Figure 9: Forces Driving Competition in the Alcoholic Drinks Market in Brazil 22
Figure 10: Drivers of Buyer Power in the Alcoholic Drinks Market in Brazil 23
Figure 11: Drivers of Supplier Power in the Alcoholic Drinks Market in Brazil 24
Figure 12: Factors Influencing the Likelihood of New Entrants in the Alcoholic Drinks Market in Brazil 25
Figure 13: Factors Influencing the Threat of Substitutes in the Alcoholic Drinks Market in Brazil 26
Figure 14: Drivers of Degree of Rivalry in the Alcoholic Drinks Market in Brazil 28
Figure 15: Revenues & Profitability: Inbev NV 30
Figure 16: Brazil Alcoholic Drinks Distribution: % Share, by Volume, 2008 32
Figure 17: Brazil Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 33
Figure 18: Brazil Alcoholic Drinks Market Volume Forecast: Liters million, 2008-2013 34
Figure 19: Russia Alcoholic Drinks Market Value: $ billion, 2004-2008 38
Figure 20: Russia Alcoholic Drinks Market Volume: Liters million, 2004-2008 39
Figure 21: Russia Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 40
Figure 22: Russia Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 41
Figure 23: Russia Alcoholic Drinks Market Share: % Share, by Volume, 2008 42
Figure 24: Forces Driving Competition in the Alcoholic Drinks Market in Russia 43
Figure 25: Drivers of Buyer Power in the Alcoholic Drinks Market in Russia 44
Figure 26: Drivers of Supplier Power in the Alcoholic Drinks Market in Russia 45
Figure 27: Factors Influencing the Likelihood of New Entrants in the Alcoholic Drinks Market in Russia 47
Figure 28: Factors Influencing the Threat of Substitutes in the Alcoholic Drinks Market in Russia 48
Figure 29: Drivers of Degree of Rivalry in the Alcoholic Drinks Market in Russia 49
Figure 30: Revenues & Profitability: Inbev NV 52
Figure 31: Revenues & Profitability: Heineken N.V. 55
Figure 32: Russia Alcoholic Drinks Distribution: % Share, by Volume, 2008 56
Figure 33: Russia Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 57
Figure 34: Russia Alcoholic Drinks Market Volume Forecast: Liters million, 2008-2013 58
Figure 35: India Alcoholic Drinks Market Value: $ billion, 2004-2008 62
Figure 36: India Alcoholic Drinks Market Volume: Liters million, 2004-2008 63
Figure 37: India Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 64
Figure 38: India Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 65
Figure 39: India Alcoholic Drinks Market Share: % Share, by Volume, 2008 66
Figure 40: Forces Driving Competition in the Alcoholic Drinks Market in India 67
Figure 41: Drivers of Buyer Power in the Alcoholic Drinks Market in India 68
Figure 42: Drivers of Supplier Power in the Alcoholic Drinks Market in India 69
Figure 43: Factors Influencing the Likelihood of New Entrants in the Alcoholic Drinks Market in India 70
Figure 44: Factors Influencing the Threat of Substitutes in the Alcoholic Drinks Market in India 71
Figure 45: Drivers of Degree of Rivalry in the Alcoholic Drinks Market in India 73
Figure 46: Revenues & Profitability: SABMiller 79
Figure 47: India Alcoholic Drinks Distribution: % Share, by Volume, 2008 80
Figure 48: India Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 81
Figure 49: India Alcoholic Drinks Market Volume Forecast: Liters million, 2008-2013 82
Figure 50: China Alcoholic Drinks Market Value: $ billion, 2004-2008 86
Figure 51: China Alcoholic Drinks Market Volume: Liters billion, 2004-2008 87
Figure 52: China Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 88
Figure 53: China Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 89
Figure 54: China Alcoholic Drinks Market Share: % Share, by Volume, 2008 90
Figure 55: Forces Driving Competition in the Alcoholic Drinks Market in China 91
Figure 56: Drivers of Buyer Power in the Alcoholic Drinks Market in China 92
Figure 57: Drivers of Supplier Power in the Alcoholic Drinks Market in China 93
Figure 58: Factors Influencing the Likelihood of New Entrants in the Alcoholic Drinks Market in China 94
Figure 59: Factors Influencing the Threat of Substitutes in the Alcoholic Drinks Market in China 95
Figure 60: Drivers of Degree of Rivalry in the Alcoholic Drinks Market in China 97
Figure 61: Revenues & Profitability: SABMiller 101
Figure 62: Revenues & Profitability: Molson Coors Brewing Company 105
Figure 63: China Alcoholic Drinks Distribution: % Share, by Volume, 2008 106
Figure 64: China Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 107
Figure 65: China Alcoholic Drinks Market Volume Forecast: Liters billion, 2008-2013 108