TABLE OF CONTENTS
CHAPTER 1 INTRODUCTION 22
1.1 What is this report about? 22
1.2 Who is the target reader? 22
1.3 How to use this report 22
1.4 Definitions 22
CHAPTER 2 GROUP OF EIGHT (G8) ALCOHOLIC DRINKS INDUSTRY OUTLOOK 23
CHAPTER 3 ALCOHOLIC DRINKS IN CANADA 27
3.1 Market Overview 27
3.2 Market Value 28
3.3 Market Volume 29
3.4 Market Segmentation I 30
3.5 Market Segmentation II 31
3.6 Market Share 32
3.7 Five Forces Analysis 33
3.8 Leading Companies 39
3.9 Distribution 45
3.10 Market Forecasts 46
3.11 Macroeconomic Indicators 48
CHAPTER 4 ALCOHOLIC DRINKS IN FRANCE 50
4.1 Market Overview 50
4.2 Market Value 51
4.3 Market Volume 52
4.4 Market Segmentation I 53
4.5 Market Segmentation II 54
4.6 Market Share 55
4.7 Five Forces Analysis 56
4.8 Leading Companies 63
4.9 Distribution 69
4.10 Market Forecasts 70
4.11 Macroeconomic Indicators 72
CHAPTER 5 ALCOHOLIC DRINKS IN GERMANY 74
5.1 Market Overview 74
5.2 Market Value 75
5.3 Market Volume 76
5.4 Market Segmentation I 77
5.5 Market Segmentation II 78
5.6 Market Share 79
5.7 Five Forces Analysis 80
5.8 Leading Companies 86
5.9 Distribution 92
5.10 Market Forecasts 93
5.11 Macroeconomic Indicators 95
CHAPTER 6 ALCOHOLIC DRINKS IN ITALY 97
6.1 Market Overview 97
6.2 Market Value 98
6.3 Market Volume 99
6.4 Market Segmentation I 100
6.5 Market Segmentation II 101
6.6 Market Share 102
6.7 Five Forces Analysis 103
6.8 Leading Companies 109
6.9 Distribution 118
6.10 Market Forecasts 119
6.11 Macroeconomic Indicators 121
CHAPTER 7 ALCOHOLIC DRINKS IN JAPAN 123
7.1 Market Overview 123
7.2 Market Value 124
7.3 Market Volume 125
7.4 Market Segmentation I 126
7.5 Market Segmentation II 127
7.6 Market Share 128
7.7 Five Forces Analysis 129
7.8 Leading Companies 135
7.9 Distribution 142
7.10 Market Forecasts 143
7.11 Macroeconomic Indicators 145
CHAPTER 8 ALCOHOLIC DRINKS IN RUSSIA 147
8.1 Market Overview 147
8.2 Market Value 148
8.3 Market Volume 149
8.4 Market Segmentation I 150
8.5 Market Segmentation II 151
8.6 Market Share 152
8.7 Five Forces Analysis 153
8.8 Leading Companies 159
8.9 Distribution 165
8.10 Market Forecasts 166
8.11 Macroeconomic Indicators 168
CHAPTER 9 ALCOHOLIC DRINKS IN THE UNITED KINGDOM 170
9.1 Market Overview 170
9.2 Market Value 171
9.3 Market Volume 172
9.4 Market Segmentation I 173
9.5 Market Segmentation II 174
9.6 Market Share 175
9.7 Five Forces Analysis 176
9.8 Leading Companies 182
9.9 Distribution 189
9.10 Market Forecasts 190
9.11 Macroeconomic Indicators 192
CHAPTER 10 ALCOHOLIC DRINKS IN THE UNITED STATES 194
10.1 Market Overview 194
10.2 Market Value 195
10.3 Market Volume 196
10.4 Market Segmentation I 197
10.5 Market Segmentation II 198
10.6 Market Share 199
10.7 Five Forces Analysis 200
10.8 Leading Companies 206
10.9 Distribution 217
10.10 Market Forecasts 218
10.11 Macroeconomic Indicators 220
CHAPTER 11 APPENDIX 221
11.1 Data Research Methodology 221
LIST OF TABLES
Table 1: G8 Alcoholic Drinks industry, revenue ($bn), 2004–13 23
Table 2: G8 Alcoholic Drinks industry, revenue by country ($bn) 2004–2008(e 25
Table 3: G8 Alcoholic Drinks industry forecast, revenue by country ($bn) 2008–2013 26
Table 4: Canada Alcoholic Drinks Market Value: $ million, 2004-2008 28
Table 5: Canada Alcoholic Drinks Market Volume: Liters million, 2004-2008 29
Table 6: Canada Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 30
Table 7: Canada Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 31
Table 8: Canada Alcoholic Drinks Market Share: % Share, by Volume, 2008 32
Table 9: Key Facts: Inbev NV 39
Table 10: Key Financials: Inbev NV 40
Table 11: Key Facts: Molson Coors Brewing Company 41
Table 12: Key Financials: Molson Coors Brewing Company 43
Table 13: Key Facts: Moosehead Brewing Co 44
Table 14: Canada Alcoholic Drinks Distribution: % Share, by Volume, 2008 45
Table 15: Canada Alcoholic Drinks Market Value Forecast: $ million, 2008-2013 46
Table 16: Canada Alcoholic Drinks Market Volume Forecast: Liters million, 2008-2013 47
Table 17: Canada Size of Population (million) , 2004-2008 48
Table 18: Canada GDP (Constant 2000 Prices, $ billion), 2004-2008 48
Table 19: Canada Inflation, 2004-2008 48
Table 20: Canada Exchange Rate, 2004-2008 49
Table 21: France Alcoholic Drinks Market Value: $ billion, 2004-2008 51
Table 22: France Alcoholic Drinks Market Volume: Liters million, 2004-2008 52
Table 23: France Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 53
Table 24: France Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 54
Table 25: France Alcoholic Drinks Market Share: % Share, by Volume, 2008 55
Table 26: Key Facts: Patriarche Kriter 63
Table 27: Key Facts: Scottish & Newcastle 64
Table 28: Key Financials: Scottish & Newcastle 65
Table 29: Key Facts: Heineken N.V. 66
Table 30: Key Financials: Heineken N.V. 68
Table 31: France Alcoholic Drinks Distribution: % Share, by Volume, 2008 69
Table 32: France Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 70
Table 33: France Alcoholic Drinks Market Volume Forecast: Liters million, 2008-2013 71
Table 34: France Size of Population (million) , 2004-2008 72
Table 35: France GDP (Constant 2000 Prices, $ billion), 2004-2008 72
Table 36: France Inflation, 2004-2008 72
Table 37: France Exchange Rate, 2004-2008 73
Table 38: Germany Alcoholic Drinks Market Value: $ billion, 2004-2008 75
Table 39: Germany Alcoholic Drinks Market Volume: Liters billion, 2004-2008 76
Table 40: Germany Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 77
Table 41: Germany Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 78
Table 42: Germany Alcoholic Drinks Market Share: % Share, by Volume, 2008 79
Table 43: Key Facts: Oetker Gruppe 86
Table 44: Key Facts: Inbev NV 88
Table 45: Key Financials: Inbev NV 89
Table 46: Key Facts: Scottish & Newcastle 90
Table 47: Key Financials: Scottish & Newcastle 91
Table 48: Germany Alcoholic Drinks Distribution: % Share, by Volume, 2008 92
Table 49: Germany Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 93
Table 50: Germany Alcoholic Drinks Market Volume Forecast: Liters billion, 2008-2013 94
Table 51: Germany Size of Population (million) , 2004-2008 95
Table 52: Germany GDP (Constant 2000 Prices, $ billion), 2004-2008 95
Table 53: Germany Inflation, 2004-2008 95
Table 54: Germany Exchange Rate, 2004-2008 96
Table 55: Italy Alcoholic Drinks Market Value: $ billion, 2004-2008 98
Table 56: Italy Alcoholic Drinks Market Volume: Liters million, 2004-2008 99
Table 57: Italy Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 100
Table 58: Italy Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 101
Table 59: Italy Alcoholic Drinks Market Share: % Share, by Volume, 2008 102
Table 60: Key Facts: Heineken N.V. 109
Table 61: Key Financials: Heineken N.V. 111
Table 62: Key Facts: SABMiller 112
Table 63: Key Financials: SABMiller 115
Table 64: Key Facts: Inbev NV 116
Table 65: Key Financials: Inbev NV 117
Table 66: Italy Alcoholic Drinks Distribution: % Share, by Volume, 2008 118
Table 67: Italy Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 119
Table 68: Italy Alcoholic Drinks Market Volume Forecast: Liters million, 2008-2013 120
Table 69: Italy Size of Population (million) , 2004-2008 121
Table 70: Italy GDP (Constant 2000 Prices, $ billion), 2004-2008 121
Table 71: Italy Inflation, 2004-2008 121
Table 72: Italy Exchange Rate, 2004-2008 122
Table 73: Japan Alcoholic Drinks Market Value: $ billion, 2004-2008 124
Table 74: Japan Alcoholic Drinks Market Volume: Liters million, 2004-2008 125
Table 75: Japan Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 126
Table 76: Japan Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 127
Table 77: Japan Alcoholic Drinks Market Share: % Share, by Volume, 2008 128
Table 78: Key Facts: Asahi Breweries, Ltd. 135
Table 79: Key Financials: Asahi Breweries, Ltd. 136
Table 80: Key Facts: Kirin Holding Company, Limited 137
Table 81: Key Financials: Kirin Holding Company, Limited 139
Table 82: Key Facts: Suntory Limited 140
Table 83: Japan Alcoholic Drinks Distribution: % Share, by Volume, 2008 142
Table 84: Japan Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 143
Table 85: Japan Alcoholic Drinks Market Volume Forecast: Liters million, 2008-2013 144
Table 86: Japan Size of Population (million), 2004-2008 145
Table 87: Japan GDP (Constant 2000 Prices, $ billion), 2004-2008 145
Table 88: Japan Inflation, 2004-2008 145
Table 89: Japan Exchange Rate, 2004-2008 146
Table 90: Russia Alcoholic Drinks Market Value: $ billion, 2004-2008 148
Table 91: Russia Alcoholic Drinks Market Volume: Liters million, 2004-2008 149
Table 92: Russia Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 150
Table 93: Russia Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 151
Table 94: Russia Alcoholic Drinks Market Share: % Share, by Volume, 2008 152
Table 95: Key Facts: Baltic Beverage Holding AB 159
Table 96: Key Facts: Inbev NV 160
Table 97: Key Financials: Inbev NV 161
Table 98: Key Facts: Heineken N.V. 162
Table 99: Key Financials: Heineken N.V. 164
Table 100: Russia Alcoholic Drinks Distribution: % Share, by Volume, 2008 165
Table 101: Russia Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 166
Table 102: Russia Alcoholic Drinks Market Volume Forecast: Liters million, 2008-2013 167
Table 103: Russia Size of Population (million) , 2004-2008 168
Table 104: Russia GDP (Constant 2000 Prices, $ billion), 2004-2008 168
Table 105: Russia Inflation, 2004-2008 168
Table 106: Russia Exchange Rate, 2004-2008 169
Table 107: United Kingdom Alcoholic Drinks Market Value: $ billion, 2004-2008 171
Table 108: United Kingdom Alcoholic Drinks Market Volume: Liters billion, 2004-2008 172
Table 109: United Kingdom Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 173
Table 110: United Kingdom Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 174
Table 111: United Kingdom Alcoholic Drinks Market Share: % Share, by Volume, 2008 175
Table 112: Key Facts: Scottish & Newcastle 182
Table 113: Key Financials: Scottish & Newcastle 183
Table 114: Key Facts: Molson Coors Brewing Company 184
Table 115: Key Financials: Molson Coors Brewing Company 186
Table 116: Key Facts: Inbev NV 187
Table 117: Key Financials: Inbev NV 188
Table 118: United Kingdom Alcoholic Drinks Distribution: % Share, by Volume, 2008 189
Table 119: United Kingdom Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 190
Table 120: United Kingdom Alcoholic Drinks Market Volume Forecast: Liters billion, 2008-2013 191
Table 121: United Kingdom Size of Population (million) , 2004-2008 192
Table 122: United Kingdom GDP (Constant 2000 Prices, $ billion), 2004-2008 192
Table 123: United Kingdom Inflation, 2004-2008 192
Table 124: United Kingdom Exchange Rate, 2004-2008 193
Table 125: United States Alcoholic Drinks Market Value: $ billion, 2004-2008 195
Table 126: United States Alcoholic Drinks Market Volume: Liters billion, 2004-2008 196
Table 127: United States Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 197
Table 128: United States Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 198
Table 129: United States Alcoholic Drinks Market Share: % Share, by Volume, 2008 199
Table 130: Key Facts: Anheuser-Busch Companies, Inc. 206
Table 131: Key Financials: Anheuser-Busch Companies, Inc. 209
Table 132: Key Facts: SABMiller 210
Table 133: Key Financials: SABMiller 213
Table 134: Key Facts: Molson Coors Brewing Company 214
Table 135: Key Financials: Molson Coors Brewing Company 216
Table 136: United States Alcoholic Drinks Distribution: % Share, by Volume, 2008 217
Table 137: United States Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 218
Table 138: United States Alcoholic Drinks Market Volume Forecast: Liters billion, 2008-2013 219
Table 139: United States Size of Population (million) , 2004-2008 220
Table 140: United States GDP (Constant 2000 Prices, $ billion), 2004-2008 220
Table 141: United States Inflation, 2004-2008 220
LIST OF FIGURES
Figure 1: G8 Alcoholic Drinks industry, revenue ($bn) 2004–2013 23
Figure 2: G8 Alcoholic Drinks industry, revenue by country (%) 2004–2013 24
Figure 3: G8 Alcoholic Drinks industry, revenue by country ($bn) 2004–2008(e) 25
Figure 4: G8 Alcoholic Drinks industry forecast, revenue by country ($bn) 2008–2013 26
Figure 5: Canada Alcoholic Drinks Market Value: $ million, 2004-2008 28
Figure 6: Canada Alcoholic Drinks Market Volume: Liters million, 2004-2008 29
Figure 7: Canada Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 30
Figure 8: Canada Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 31
Figure 9: Canada Alcoholic Drinks Market Share: % Share, by Volume, 2008 32
Figure 10: Forces Driving Competition in the Alcoholic Drinks Market in Canada 33
Figure 11: Drivers of Buyer Power in the Alcoholic Drinks Market in Canada 34
Figure 12: Drivers of Supplier Power in the Alcoholic Drinks Market in Canada 35
Figure 13: Factors Influencing the Likelihood of New Entrants in the Alcoholic Drinks Market in Canada 36
Figure 14: Factors Influencing the Threat of Substitutes in the Alcoholic Drinks Market in Canada 37
Figure 15: Drivers of Degree of Rivalry in the Alcoholic Drinks Market in Canada 38
Figure 16: Revenues & Profitability: Inbev NV 40
Figure 17: Revenues & Profitability: Molson Coors Brewing Company 43
Figure 18: Canada Alcoholic Drinks Distribution: % Share, by Volume, 2008 45
Figure 19: Canada Alcoholic Drinks Market Value Forecast: $ million, 2008-2013 46
Figure 20: Canada Alcoholic Drinks Market Volume Forecast: Liters million, 2008-2013 47
Figure 21: France Alcoholic Drinks Market Value: $ billion, 2004-2008 51
Figure 22: France Alcoholic Drinks Market Volume: Liters million, 2004-2008 52
Figure 23: France Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 53
Figure 24: France Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 54
Figure 25: France Alcoholic Drinks Market Share: % Share, by Volume, 2008 55
Figure 26: Forces Driving Competition in the Alcoholic Drinks Market in France 56
Figure 27: Drivers of Buyer Power in the Alcoholic Drinks Market in France 57
Figure 28: Drivers of Supplier Power in the Alcoholic Drinks Market in France 58
Figure 29: Factors Influencing the Likelihood of New Entrants in the Alcoholic Drinks Market in France 59
Figure 30: Factors Influencing the Threat of Substitutes in the Alcoholic Drinks Market in France 60
Figure 31: Drivers of Degree of Rivalry in the Alcoholic Drinks Market in France 62
Figure 32: Revenues & Profitability: Scottish & Newcastle 65
Figure 33: Revenues & Profitability: Heineken N.V. 68
Figure 34: France Alcoholic Drinks Distribution: % Share, by Volume, 2008 69
Figure 35: France Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 70
Figure 36: France Alcoholic Drinks Market Volume Forecast: Liters million, 2008-2013 71
Figure 37: Germany Alcoholic Drinks Market Value: $ billion, 2004-2008 75
Figure 38: Germany Alcoholic Drinks Market Volume: Liters billion, 2004-2008 76
Figure 39: Germany Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 77
Figure 40: Germany Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 78
Figure 41: Germany Alcoholic Drinks Market Share: % Share, by Volume, 2008 79
Figure 42: Forces Driving Competition in the Alcoholic Drinks Market in Germany 80
Figure 43: Drivers of Buyer Power in the Alcoholic Drinks Market in Germany 81
Figure 44: Drivers of Supplier Power in the Alcoholic Drinks Market in Germany 82
Figure 45: Factors Influencing the Likelihood of New Entrants in the Alcoholic Drinks Market in Germany 83
Figure 46: Factors Influencing the Threat of Substitutes in the Alcoholic Drinks Market in Germany 84
Figure 47: Drivers of Degree of Rivalry in the Alcoholic Drinks Market in Germany 85
Figure 48: Revenues & Profitability: Inbev NV 89
Figure 49: Revenues & Profitability: Scottish & Newcastle 91
Figure 50: Germany Alcoholic Drinks Distribution: % Share, by Volume, 2008 92
Figure 51: Germany Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 93
Figure 52: Germany Alcoholic Drinks Market Volume Forecast: Liters billion, 2008-2013 94
Figure 53: Italy Alcoholic Drinks Market Value: $ billion, 2004-2008 98
Figure 54: Italy Alcoholic Drinks Market Volume: Liters million, 2004-2008 99
Figure 55: Italy Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 100
Figure 56: Italy Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 101
Figure 57: Italy Alcoholic Drinks Market Share: % Share, by Volume, 2008 102
Figure 58: Forces Driving Competition in the Alcoholic Drinks Market in Italy 103
Figure 59: Drivers of Buyer Power in the Alcoholic Drinks Market in Italy 104
Figure 60: Drivers of Supplier Power in the Alcoholic Drinks Market in Italy 105
Figure 61: Factors Influencing the Likelihood of New Entrants in the Alcoholic Drinks Market in Italy 106
Figure 62: Factors Influencing the Threat of Substitutes in the Alcoholic Drinks Market in Italy 107
Figure 63: Drivers of Degree of Rivalry in the Alcoholic Drinks Market in Italy 108
Figure 64: Revenues & Profitability: Heineken N.V. 111
Figure 65: Revenues & Profitability: SABMiller 115
Figure 66: Revenues & Profitability: Inbev NV 117
Figure 67: Italy Alcoholic Drinks Distribution: % Share, by Volume, 2008 118
Figure 68: Italy Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 119
Figure 69: Italy Alcoholic Drinks Market Volume Forecast: Liters million, 2008-2013 120
Figure 70: Japan Alcoholic Drinks Market Value: $ billion, 2004-2008 124
Figure 71: Japan Alcoholic Drinks Market Volume: Liters million, 2004-2008 125
Figure 72: Japan Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 126
Figure 73: Japan Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 127
Figure 74: Japan Alcoholic Drinks Market Share: % Share, by Volume, 2008 128
Figure 75: Forces Driving Competition in the Alcoholic Drinks Market in Japan 129
Figure 76: Drivers of Buyer Power in the Alcoholic Drinks Market in Japan 130
Figure 77: Drivers of Supplier Power in the Alcoholic Drinks Market in Japan 131
Figure 78: Factors Influencing the Likelihood of New Entrants in the Alcoholic Drinks Market in Japan 132
Figure 79: Factors Influencing the Threat of Substitutes in the Alcoholic Drinks Market in Japan 133
Figure 80: Drivers of Degree of Rivalry in the Alcoholic Drinks Market in Japan 134
Figure 81: Revenues & Profitability: Asahi Breweries, Ltd. 136
Figure 82: Revenues & Profitability: Kirin Holding Company, Limited 139
Figure 83: Japan Alcoholic Drinks Distribution: % Share, by Volume, 2008 142
Figure 84: Japan Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 143
Figure 85: Japan Alcoholic Drinks Market Volume Forecast: Liters million, 2008-2013 144
Figure 86: Russia Alcoholic Drinks Market Value: $ billion, 2004-2008 148
Figure 87: Russia Alcoholic Drinks Market Volume: Liters million, 2004-2008 149
Figure 88: Russia Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 150
Figure 89: Russia Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 151
Figure 90: Russia Alcoholic Drinks Market Share: % Share, by Volume, 2008 152
Figure 91: Forces Driving Competition in the Alcoholic Drinks Market in Russia 153
Figure 92: Drivers of Buyer Power in the Alcoholic Drinks Market in Russia 154
Figure 93: Drivers of Supplier Power in the Alcoholic Drinks Market in Russia 155
Figure 94: Factors Influencing the Likelihood of New Entrants in the Alcoholic Drinks Market in Russia 156
Figure 95: Factors Influencing the Threat of Substitutes in the Alcoholic Drinks Market in Russia 157
Figure 96: Drivers of Degree of Rivalry in the Alcoholic Drinks Market in Russia 158
Figure 97: Revenues & Profitability: Inbev NV 161
Figure 98: Revenues & Profitability: Heineken N.V. 164
Figure 99: Russia Alcoholic Drinks Distribution: % Share, by Volume, 2008 165
Figure 100: Russia Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 166
Figure 101: Russia Alcoholic Drinks Market Volume Forecast: Liters million, 2008-2013 167
Figure 102: United Kingdom Alcoholic Drinks Market Value: $ billion, 2004-2008 171
Figure 103: United Kingdom Alcoholic Drinks Market Volume: Liters billion, 2004-2008 172
Figure 104: United Kingdom Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 173
Figure 105: United Kingdom Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 174
Figure 106: United Kingdom Alcoholic Drinks Market Share: % Share, by Volume, 2008 175
Figure 107: Forces Driving Competition in the Alcoholic Drinks Market in the United Kingdom 176
Figure 108: Drivers of Buyer Power in the Alcoholic Drinks Market in the United Kingdom 177
Figure 109: Drivers of Supplier Power in the Alcoholic Drinks Market in the United Kingdom 178
Figure 110: Factors Influencing the Likelihood of New Entrants in the Alcoholic Drinks Market in the United Kingdom 179
Figure 111: Factors Influencing the Threat of Substitutes in the Alcoholic Drinks Market in the United Kingdom 180
Figure 112: Drivers of Degree of Rivalry in the Alcoholic Drinks Market in the United Kingdom 181
Figure 113: Revenues & Profitability: Scottish & Newcastle 183
Figure 114: Revenues & Profitability: Molson Coors Brewing Company 186
Figure 115: Revenues & Profitability: Inbev NV 188
Figure 116: United Kingdom Alcoholic Drinks Distribution: % Share, by Volume, 2008 189
Figure 117: United Kingdom Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 190
Figure 118: United Kingdom Alcoholic Drinks Market Volume Forecast: Liters billion, 2008-2013 191
Figure 119: United States Alcoholic Drinks Market Value: $ billion, 2004-2008 195
Figure 120: United States Alcoholic Drinks Market Volume: Liters billion, 2004-2008 196
Figure 121: United States Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 197
Figure 122: United States Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 198
Figure 123: United States Alcoholic Drinks Market Share: % Share, by Volume, 2008 199
Figure 124: Forces Driving Competition in the Alcoholic Drinks Market in the United States 200
Figure 125: Drivers of Buyer Power in the Alcoholic Drinks Market in the United States 201
Figure 126: Drivers of Supplier Power in the Alcoholic Drinks Market in the United States 202
Figure 127: Factors Influencing the Likelihood of New Entrants in the Alcoholic Drinks Market in the United States 203
Figure 128: Factors Influencing the Threat of Substitutes in the Alcoholic Drinks Market in the United States 204
Figure 129: Drivers of Degree of Rivalry in the Alcoholic Drinks Market in the United States 205
Figure 130: Revenues & Profitability: Anheuser-Busch Companies, Inc. 209
Figure 131: Revenues & Profitability: SABMiller 213
Figure 132: Revenues & Profitability: Molson Coors Brewing Company 216
Figure 133: United States Alcoholic Drinks Distribution: % Share, by Volume, 2008 217
Figure 134: United States Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 218
Figure 135: United States Alcoholic Drinks Market Volume Forecast: Liters billion, 2008-2013 219
