TABLE OF CONTENTS
CHAPTER 1 INTRODUCTION 31
1.1 What is this report about? 31
1.2 Who is the target reader? 31
1.3 How to use this report 31
1.4 Definitions 32
CHAPTER 2 GLOBAL ALCOHOLIC DRINKS 33
2.1 Market Overview 33
2.2 Market Value 34
2.3 Market Volume 35
2.4 Market Segmentation I 36
2.5 Market Segmentation II 37
2.6 Market Share 38
2.7 Five Forces Analysis 39
2.8 Distribution 45
2.9 Market Forecasts 46
CHAPTER 3 ALCOHOLIC DRINKS IN ASIA-PACIFIC 48
3.1 Market Overview 48
3.2 Market Value 49
3.3 Market Volume 50
3.4 Market Segmentation I 51
3.5 Market Segmentation II 52
3.6 Market Share 53
3.7 Five Forces Analysis 54
3.8 Distribution 60
3.9 Market Forecasts 61
CHAPTER 4 ALCOHOLIC DRINKS IN EUROPE 63
4.1 Market Overview 63
4.2 Market Value 64
4.3 Market Volume 65
4.4 Market Segmentation I 66
4.5 Market Segmentation II 67
4.6 Market Share 68
4.7 Five Forces Analysis 69
4.8 Distribution 75
4.9 Market Forecasts 76
4.10 Macroeconomic Indicators 78
CHAPTER 5 ALCOHOLIC DRINKS IN BELGIUM 79
5.1 Market Overview 79
5.2 Market Value 80
5.3 Market Volume 81
5.4 Market Segmentation I 82
5.5 Market Segmentation II 83
5.6 Market Share 84
5.7 Five Forces Analysis 85
5.8 Distribution 91
5.9 Market Forecasts 92
5.10 Macroeconomic Indicators 94
CHAPTER 6 ALCOHOLIC DRINKS IN CANADA 96
6.1 Market Overview 96
6.2 Market Value 97
6.3 Market Volume 98
6.4 Market Segmentation I 99
6.5 Market Segmentation II 100
6.6 Market Share 101
6.7 Five Forces Analysis 102
6.8 Distribution 108
6.9 Market Forecasts 109
6.10 Macroeconomic Indicators 111
CHAPTER 7 ALCOHOLIC DRINKS IN CHINA 113
7.1 Market Overview 113
7.2 Market Value 114
7.3 Market Volume 115
7.4 Market Segmentation I 116
7.5 Market Segmentation II 117
7.6 Market Share 118
7.7 Five Forces Analysis 119
7.8 Distribution 126
7.9 Market Forecasts 127
7.10 Macroeconomic Indicators 129
CHAPTER 8 ALCOHOLIC DRINKS IN FRANCE 131
8.1 Market Overview 131
8.2 Market Value 132
8.3 Market Volume 133
8.4 Market Segmentation I 134
8.5 Market Segmentation II 135
8.6 Market Share 136
8.7 Five Forces Analysis 137
8.8 Distribution 144
8.9 Market Forecasts 145
8.10 Macroeconomic Indicators 147
CHAPTER 9 ALCOHOLIC DRINKS IN GERMANY 149
9.1 Market Overview 149
9.2 Market Value 150
9.3 Market Volume 151
9.4 Market Segmentation I 152
9.5 Market Segmentation II 153
9.6 Market Share 154
9.7 Five Forces Analysis 155
9.8 Distribution 161
9.9 Market Forecasts 162
9.10 Macroeconomic Indicators 164
CHAPTER 10 ALCOHOLIC DRINKS IN ITALY 166
10.1 Market Overview 166
10.2 Market Value 167
10.3 Market Volume 168
10.4 Market Segmentation I 169
10.5 Market Segmentation II 170
10.6 Market Share 171
10.7 Five Forces Analysis 172
10.8 Distribution 178
10.9 Market Forecasts 179
10.10 Macroeconomic Indicators 181
CHAPTER 11 ALCOHOLIC DRINKS IN JAPAN 183
11.1 Market Overview 183
11.2 Market Value 184
11.3 Market Volume 185
11.4 Market Segmentation I 186
11.5 Market Segmentation II 187
11.6 Market Share 188
11.7 Five Forces Analysis 189
11.8 Distribution 195
11.9 Market Forecasts 196
11.10 Macroeconomic Indicators 198
CHAPTER 12 ALCOHOLIC DRINKS IN THE NETHERLANDS 200
12.1 Market Overview 200
12.2 Market Value 201
12.3 Market Volume 202
12.4 Market Segmentation I 203
12.5 Market Segmentation II 204
12.6 Market Share 205
12.7 Five Forces Analysis 206
12.8 Distribution 212
12.9 Market Forecasts 213
12.10 Macroeconomic Indicators 215
CHAPTER 13 ALCOHOLIC DRINKS IN SPAIN 217
13.1 Market Overview 217
13.2 Market Value 218
13.3 Market Volume 219
13.4 Market Segmentation I 220
13.5 Market Segmentation II 221
13.6 Market Share 222
13.7 Five Forces Analysis 223
13.8 Distribution 229
13.9 Market Forecasts 230
13.10 Macroeconomic Indicators 232
CHAPTER 14 ALCOHOLIC DRINKS IN THE UNITED KINGDOM 234
14.1 Market Overview 234
14.2 Market Value 235
14.3 Market Volume 236
14.4 Market Segmentation I 237
14.5 Market Segmentation II 238
14.6 Market Share 239
14.7 Five Forces Analysis 240
14.8 Distribution 246
14.9 Market Forecasts 247
14.10 Macroeconomic Indicators 249
CHAPTER 15 ALCOHOLIC DRINKS IN THE UNITED STATES 251
15.1 Market Overview 251
15.2 Market Value 252
15.3 Market Volume 253
15.4 Market Segmentation I 254
15.5 Market Segmentation II 255
15.6 Market Share 256
15.7 Five Forces Analysis 257
15.8 Distribution 263
15.9 Market Forecasts 264
15.10 Macroeconomic Indicators 266
CHAPTER 16 COMPANY PROFILES 267
16.1 Leading Companies 267
CHAPTER 17 APPENDIX 277
17.1 Data Research Methodology 277
LIST OF TABLES
Table 1: Global Alcoholic Drinks Market Value: $ billion, 2004-2008 34
Table 2: Global Alcoholic Drinks Market Volume: Liters billion, 2004-2008 35
Table 3: Global Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 36
Table 4: Global Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 37
Table 5: Global Alcoholic Drinks Market Share: % Share, by Volume, 2008 38
Table 6: Global Alcoholic Drinks Distribution: % Share, by Volume, 2008 45
Table 7: Global Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 46
Table 8: Global Alcoholic Drinks Market Volume Forecast: Liters billion, 2008-2013 47
Table 9: Asia-Pacific Alcoholic Drinks Market Value: $ billion, 2004-2008 49
Table 10: Asia-Pacific Alcoholic Drinks Market Volume: Liters billion, 2004-2008 50
Table 11: Asia-Pacific Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 51
Table 12: Asia-Pacific Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 52
Table 13: Asia-Pacific Alcoholic Drinks Market Share: % Share, by Volume, 2008 53
Table 14: Asia-Pacific Alcoholic Drinks Distribution: % Share, by Volume, 2008 60
Table 15: Asia-Pacific Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 61
Table 16: Asia-Pacific Alcoholic Drinks Market Volume Forecast: Liters billion, 2008-2013 62
Table 17: Europe Alcoholic Drinks Market Value: $ billion, 2004-2008 64
Table 18: Europe Alcoholic Drinks Market Volume: Liters billion, 2004-2008 65
Table 19: Europe Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 66
Table 20: Europe Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 67
Table 21: Europe Alcoholic Drinks Market Share: % Share, by Volume, 2008 68
Table 22: Europe Alcoholic Drinks Distribution: % Share, by Volume, 2008 75
Table 23: Europe Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 76
Table 24: Europe Alcoholic Drinks Market Volume Forecast: Liters billion, 2008-2013 77
Table 25: Europe Exchange Rate, 2004-2008 78
Table 26: Belgium Alcoholic Drinks Market Value: $ million, 2004-2008 80
Table 27: Belgium Alcoholic Drinks Market Volume: Liters million, 2004-2008 81
Table 28: Belgium Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 82
Table 29: Belgium Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 83
Table 30: Belgium Alcoholic Drinks Market Share: % Share, by Volume, 2008 84
Table 31: Belgium Alcoholic Drinks Distribution: % Share, by Volume, 2008 91
Table 32: Belgium Alcoholic Drinks Market Value Forecast: $ million, 2008-2013 92
Table 33: Belgium Alcoholic Drinks Market Volume Forecast: Liters million, 2008-2013 93
Table 34: Belgium Size of Population (million) , 2004-2008 94
Table 35: Belgium GDP (Constant 2000 Prices, $ billion), 2004-2008 94
Table 36: Belgium Inflation, 2004-2008 95
Table 37: Belgium Exchange Rate, 2004-2008 95
Table 38: Canada Alcoholic Drinks Market Value: $ million, 2004-2008 97
Table 39: Canada Alcoholic Drinks Market Volume: Liters million, 2004-2008 98
Table 40: Canada Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 99
Table 41: Canada Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 100
Table 42: Canada Alcoholic Drinks Market Share: % Share, by Volume, 2008 101
Table 43: Canada Alcoholic Drinks Distribution: % Share, by Volume, 2008 108
Table 44: Canada Alcoholic Drinks Market Value Forecast: $ million, 2008-2013 109
Table 45: Canada Alcoholic Drinks Market Volume Forecast: Liters million, 2008-2013 110
Table 46: Canada Size of Population (million) , 2004-2008 111
Table 47: Canada GDP (Constant 2000 Prices, $ billion), 2004-2008 111
Table 48: Canada Inflation, 2004-2008 112
Table 49: Canada Exchange Rate, 2004-2008 112
Table 50: China Alcoholic Drinks Market Value: $ billion, 2004-2008 114
Table 51: China Alcoholic Drinks Market Volume: Liters billion, 2004-2008 115
Table 52: China Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 116
Table 53: China Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 117
Table 54: China Alcoholic Drinks Market Share: % Share, by Volume, 2008 118
Table 55: China Alcoholic Drinks Distribution: % Share, by Volume, 2008 126
Table 56: China Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 127
Table 57: China Alcoholic Drinks Market Volume Forecast: Liters billion, 2008-2013 128
Table 58: China Size of Population (million) , 2004-2008 129
Table 59: China GDP (Constant 2000 Prices, $ billion), 2004-2008 129
Table 60: China Inflation, 2004-2008 130
Table 61: China Exchange Rate, 2004-2008 130
Table 62: France Alcoholic Drinks Market Value: $ billion, 2004-2008 132
Table 63: France Alcoholic Drinks Market Volume: Liters million, 2004-2008 133
Table 64: France Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 134
Table 65: France Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 135
Table 66: France Alcoholic Drinks Market Share: % Share, by Volume, 2008 136
Table 67: France Alcoholic Drinks Distribution: % Share, by Volume, 2008 144
Table 68: France Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 145
Table 69: France Alcoholic Drinks Market Volume Forecast: Liters million, 2008-2013 146
Table 70: France Size of Population (million) , 2004-2008 147
Table 71: France GDP (Constant 2000 Prices, $ billion), 2004-2008 147
Table 72: France Inflation, 2004-2008 148
Table 73: France Exchange Rate, 2004-2008 148
Table 74: Germany Alcoholic Drinks Market Value: $ billion, 2004-2008 150
Table 75: Germany Alcoholic Drinks Market Volume: Liters billion, 2004-2008 151
Table 76: Germany Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 152
Table 77: Germany Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 153
Table 78: Germany Alcoholic Drinks Market Share: % Share, by Volume, 2008 154
Table 79: Germany Alcoholic Drinks Distribution: % Share, by Volume, 2008 161
Table 80: Germany Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 162
Table 81: Germany Alcoholic Drinks Market Volume Forecast: Liters billion, 2008-2013 163
Table 82: Germany Size of Population (million) , 2004-2008 164
Table 83: Germany GDP (Constant 2000 Prices, $ billion), 2004-2008 164
Table 84: Germany Inflation, 2004-2008 165
Table 85: Germany Exchange Rate, 2004-2008 165
Table 86: Italy Alcoholic Drinks Market Value: $ billion, 2004-2008 167
Table 87: Italy Alcoholic Drinks Market Volume: Liters million, 2004-2008 168
Table 88: Italy Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 169
Table 89: Italy Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 170
Table 90: Italy Alcoholic Drinks Market Share: % Share, by Volume, 2008 171
Table 91: Italy Alcoholic Drinks Distribution: % Share, by Volume, 2008 178
Table 92: Italy Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 179
Table 93: Italy Alcoholic Drinks Market Volume Forecast: Liters million, 2008-2013 180
Table 94: Italy Size of Population (million) , 2004-2008 181
Table 95: Italy GDP (Constant 2000 Prices, $ billion), 2004-2008 181
Table 96: Italy Inflation, 2004-2008 182
Table 97: Italy Exchange Rate, 2004-2008 182
Table 98: Japan Alcoholic Drinks Market Value: $ billion, 2004-2008 184
Table 99: Japan Alcoholic Drinks Market Volume: Liters million, 2004-2008 185
Table 100: Japan Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 186
Table 101: Japan Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 187
Table 102: Japan Alcoholic Drinks Market Share: % Share, by Volume, 2008 188
Table 103: Japan Alcoholic Drinks Distribution: % Share, by Volume, 2008 195
Table 104: Japan Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 196
Table 105: Japan Alcoholic Drinks Market Volume Forecast: Liters million, 2008-2013 197
Table 106: Japan Size of Population (million), 2004-2008 198
Table 107: Japan GDP (Constant 2000 Prices, $ billion), 2004-2008 198
Table 108: Japan Inflation, 2004-2008 199
Table 109: Japan Exchange Rate, 2004-2008 199
Table 110: Netherlands Alcoholic Drinks Market Value: $ billion, 2004-2008 201
Table 111: Netherlands Alcoholic Drinks Market Volume: Liters million, 2004-2008 202
Table 112: Netherlands Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 203
Table 113: Netherlands Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 204
Table 114: Netherlands Alcoholic Drinks Market Share: % Share, by Volume, 2008 205
Table 115: Netherlands Alcoholic Drinks Distribution: % Share, by Volume, 2008 212
Table 116: Netherlands Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 213
Table 117: Netherlands Alcoholic Drinks Market Volume Forecast: Liters million, 2008-2013 214
Table 118: Netherlands Size of Population (million) , 2004-2008 215
Table 119: Netherlands GDP (Constant 2000 Prices, $ billion), 2004-2008 215
Table 120: Netherlands Inflation, 2004-2008 216
Table 121: Netherlands Exchange Rate, 2004-2008 216
Table 122: Spain Alcoholic Drinks Market Value: $ million, 2004-2008 218
Table 123: Spain Alcoholic Drinks Market Volume: Liters million, 2004-2008 219
Table 124: Spain Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 220
Table 125: Spain Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 221
Table 126: Spain Alcoholic Drinks Market Share: % Share, by Volume, 2008 222
Table 127: Spain Alcoholic Drinks Distribution: % Share, by Volume, 2008 229
Table 128: Spain Alcoholic Drinks Market Value Forecast: $ million, 2008-2013 230
Table 129: Spain Alcoholic Drinks Market Volume Forecast: Liters million, 2008-2013 231
Table 130: Spain Size of Population (million) , 2004-2008 232
Table 131: Spain GDP (Constant 2000 Prices, $ billion), 2004-2008 232
Table 132: Spain Inflation, 2004-2008 233
Table 133: Spain Exchange Rate, 2004-2008 233
Table 134: United Kingdom Alcoholic Drinks Market Value: $ billion, 2004-2008 235
Table 135: United Kingdom Alcoholic Drinks Market Volume: Liters billion, 2004-2008 236
Table 136: United Kingdom Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 237
Table 137: United Kingdom Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 238
Table 138: United Kingdom Alcoholic Drinks Market Share: % Share, by Volume, 2008 239
Table 139: United Kingdom Alcoholic Drinks Distribution: % Share, by Volume, 2008 246
Table 140: United Kingdom Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 247
Table 141: United Kingdom Alcoholic Drinks Market Volume Forecast: Liters billion, 2008-2013 248
Table 142: United Kingdom Size of Population (million) , 2004-2008 249
Table 143: United Kingdom GDP (Constant 2000 Prices, $ billion), 2004-2008 249
Table 144: United Kingdom Inflation, 2004-2008 250
Table 145: United Kingdom Exchange Rate, 2004-2008 250
Table 146: United States Alcoholic Drinks Market Value: $ billion, 2004-2008 252
Table 147: United States Alcoholic Drinks Market Volume: Liters billion, 2004-2008 253
Table 148: United States Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 254
Table 149: United States Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 255
Table 150: United States Alcoholic Drinks Market Share: % Share, by Volume, 2008 256
Table 151: United States Alcoholic Drinks Distribution: % Share, by Volume, 2008 263
Table 152: United States Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 264
Table 153: United States Alcoholic Drinks Market Volume Forecast: Liters billion, 2008-2013 265
Table 154: United States Size of Population (million) , 2004-2008 266
Table 155: United States GDP (Constant 2000 Prices, $ billion), 2004-2008 266
Table 156: United States Inflation, 2004-2008 266
Table 157: Key Facts: Inbev NV 267
Table 158: Key Financials: Inbev NV 268
Table 159: Key Facts: Anheuser-Busch Companies, Inc. 269
Table 160: Key Financials: Anheuser-Busch Companies, Inc. 272
Table 161: Key Facts: SABMiller 273
Table 162: Key Financials: SABMiller 276